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senior manager, brand & social media marketing Jobs in Los Angeles

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social media marketing manager

Brooklyn Ave Pizza Co.

&lt;Job Overview&gt;Are you passionate about crafting compelling stories and engaging audiences across digital platforms? Do you thrive in a dynamic environment where creativity meets strategic thinking? We are seeking an energetic and detail-oriented Social Media and Marketing Manager to lead our brand&rsquo;s online presence in both real estate and hospitality. In this role, you will develop innovative marketing campaigns, manage social media channels, and analyze digital performance to elevate brand awareness and drive customer engagement.Our brand includes a historic music venue and community pizzeria set in a historic property. In addition to managing this specific property marketing and socials you will also oversee other property sites and posts on zillow, instagram, tik tok and youtube.&lt;Responsibilities&gt;<ul><li>Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, and TikTok to boost brand visibility and engagement.</li><li>Create, curate, and manage high-quality content including graphics, videos, photography, and written posts that resonate with target audiences.</li><li>Utilize social listening tools to monitor brand reputation, industry trends, and customer feedback to inform marketing strategies.</li><li>Manage paid advertising campaigns on Tik Tok, Facebook Advertising and other digital ad platforms to maximize reach and ROI.</li><li>Analyze web analytics and social media metrics using tools like Google Analytics and Web analytics software to measure campaign effectiveness and optimize future initiatives.</li><li>Collaborate with cross-functional teams including graphic designers, photographers, and public relations specialists to ensure cohesive branding across all channels.</li><li>Maintain relationships with influencers, partners, and media outlets to enhance brand presence through strategic partnerships.</li><li>Oversee the use of Adobe Creative Suite applications such as Photoshop and Illustrator for content creation and editing.</li><li>Plan and execute email marketing campaigns, E-commerce promotions, and other digital marketing initiatives to support sales growth.</li></ul>&lt;Skills&gt;<ul><li>Proven experience in social media management with a strong understanding of platform algorithms and best practices.</li><li>Expertise in SEO techniques including keyword research to improve content discoverability.</li><li>Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite for graphic design and video editing tasks.</li><li>Strong knowledge of social listening tools like Buffer or Hootsuite for monitoring online conversations or scheduling posts with staff.</li><li>Skilled in public relations strategies to enhance brand reputation through media outreach.</li><li>Ability to create engaging content tailored for diverse audiences across multiple channels.</li><li>Experience managing Facebook Advertising campaigns with proven results in audience targeting and conversion optimization.</li><li>Familiarity with Google Analytics for tracking website traffic patterns and campaign performance metrics.</li><li>Excellent proofreading skills ensuring all content is error-free and aligned with branding standards.</li><li>Knowledge of branding principles combined with digital marketing expertise to craft compelling brand stories.</li><li>Experience in photography or video editing enhances visual storytelling capabilities.</li><li>Strong relationship management skills for collaborating with influencers, partners, and internal teams effectively. Join us as a Social Media and Marketing Manager if you're ready to energize our brand&rsquo;s voice online while leveraging your strategic insights! We value creativity, transparency, and a proactive attitude&mdash;come help us shape the future of our digital presence!</li></ul>Pay: $48,000.00 - $53,000.00 per yearBenefits:<ul><li>Dental insurance</li><li>Employee discount</li><li>Flexible schedule</li><li>Health insurance</li><li>Paid time off</li><li>Parental leave</li><li>Vision insurance</li></ul>Ability to Commute:<ul><li>Los Angeles, CA 90057 (Required)</li></ul>Work Location: Hybrid remote in Los Angeles, CA 90057

Social Media and Marketing Manager

Starwood Hotels

<div>
 
 
 Social Media Manager
 
 
 
 
 
 
 
 About the Role...
 
 
 
 As our Social Media Manager, you will be a driving force behind our social media presence, shaping how our brands connect and communicate with our audiences across Instagram, TikTok, and YouTube. Your role will be equal parts creative and strategic, building content calendars, capturing unique moments, and turning them into visually captivating posts and videos. You&rsquo;ll own content creation from start to finish, serving as the go-to for high-quality photography, video production, and engaging written copy across Baccarat Hotels, Treehouse Hotels, and 1 Hotels.
 
 
 
 
 This position requires a sharp understanding of social media trends, a flair for visual storytelling, and an ability to lead content initiatives across multiple platforms, including a deep expertise in TikTok. You&rsquo;ll be the team&rsquo;s go-to for ideating and executing TikTok strategies that are authentic, trend-savvy, and drive engagement. If you have a passion for video content, love creating viral moments, and understand the nuances of TikTok&rsquo;s community and culture, this is the role for you.
 
 
 
 
 
 What You&rsquo;ll Do:
 
 
 
 
 <ul>
 <li>
 
 Content Strategy &amp; Planning:
 
 Develop and manage comprehensive social media content calendars that align with marketing objectives, brand values, tentpoles, and seasonal campaigns.
 </li>
 <li>
 
 Content Creation &amp; Capture:
 
 Oversee and execute all aspects of content creation, including photography, videography, and video editing to produce high-quality visuals and video content that tell our brand story.
 </li>
 <li>
 
 Video Production:
 
 Plan, shoot, and edit video content for Instagram Reels, TikTok, and other short-form platforms to engage and inspire our community.
 </li>
 <li>
 
 Social Media Management:
 
 Monitor content across all channels (Instagram, Facebook, TikTok, and YouTube), ensuring a cohesive brand message and visual style.
 </li>
 <li>
 
 Performance Analysis:
 
 Analyze social media metrics to track content performance, identify trends, and optimize future strategies based on data-driven insights.
 </li>
 <li>
 
 Cross-Functional Collaboration:
 
 Work closely with Brand Marketing, Influencer, and Food &amp; Beverage Marketing teams to align on brand campaigns, partnerships, and promotional efforts.
 </li>
 <li>
 
 Trendspotting:
 
 Stay current with social media trends, algorithm changes, and new tools, using this knowledge to continuously evolve our content strategy and formats.
 </li>
 </ul>
 
 
 
 
 About You...
 
 
 
 
 <ul>
 <li>
 You have a Bachelor&rsquo;s Degree in Marketing, Communications, or a related field, or equivalent experience.
 </li>
 <li>
 You have 2-5 years of experience in social media management, content creation, or digital marketing, with a focus on video content.
 </li>
 <li>
 You&rsquo;re an expert in content capture, photography, and videography, with experience in video production and editing apps like CapCut.
 </li>
 <li>
 You have a creative eye and strong visual storytelling skills, with a deep understanding of what resonates on social platforms.
 </li>
 <li>
 You have experience using social media scheduling tools like Later or Sprout Social and are proficient in tracking and interpreting social media analytics.
 </li>
 <li>
 You&rsquo;re a strategic thinker who can translate brand goals into compelling digital experiences.
 </li>
 <li>
 You are highly organized and detail-oriented, with the ability to manage multiple projects and timelines.
 </li>
 <li>
 You have excellent written and verbal communication skills and can easily adapt your tone to reflect each unique brand voice.
 </li>
 <li>
 You&rsquo;re a proactive leader and collaborative team player who can work independently and across teams to bring ideas to life.
 </li>
 <li>
 Experience with Douyin, Red, WeChat, and Weibo, a plus.
 </li>
 <li>
 Willing to travel occasionally as needed
 </li>
 </ul>
 
 
 
 
 Application Requirement
 
 
 <ul>
 <li>
 Applicants must submit a portfolio and/or their social media account(s) including content that they&rsquo;ve shot and edited
 </li>
 </ul>
</div>

Social Media Manager

Pacific World Corporation

<div>
 
 
 THE COMPANY
 
 
 
 Pacific World Corporation is a global leader in the consumer goods industry, specializing in the creation, development, and management of high-performance brands. The company drives category growth by bringing innovative, trend-forward products to market and delivering them to major retailers around the world. With expertise in brand building, product innovation, and omnichannel execution, Pacific World Corporation consistently sets the pace for consumer-driven solutions across its diverse portfolio.
 
 
 
 
 
 
 POSITION TITLE
 
 
 
 Social Media Manager
 
 
 
 
 
 
 REPORTS TO
 
 
 
 Director of Marketing
 
 
 
 
 
 
 LOCATION
 
 
 
 Headquarters is in Glendale, CA
 
 
 
 
 
 
 ABOUT THE POSITION
 
 
 
 We&rsquo;re seeking a strategic Social Media Manager to join our marketing team. You&rsquo;ll blend data-driven insights with creative vision to grow community, drive engagement, and spark authentic conversations around our brands. This role will expand social presence and visibility across two beauty categories.
 
 
 The Social Media Manager connects brand purpose to platform culture through inspiring content, creator collaborations, and distinctive storytelling. Partnering closely with Brand Directors and external agencies, the role ensures PWC&rsquo;s social presence builds awareness, loyalty, and measurable business growth.
 
 
 
 
 
 
 KEY RESPONSIBILITIES
 
 
 <ul>
 <li>
 Lead and execute organic social media strategies across Instagram, TikTok, Pinterest, and other platforms for two beauty brands.
 </li>
 <li>
 Develop and oversee content calendars aligned with product launches, campaigns, and cultural moments.
 </li>
 <li>
 Track KPIs, maintain dashboards, and present monthly reports with insights to optimize performance.
 </li>
 <li>
 Define best practices for content formats (feed, Reels, Stories, Pins) to maximize engagement and reach.
 </li>
 <li>
 Link brand storytelling to commerce through shoppable content and retailer integrations.
 </li>
 <li>
 Collaborate with brand, creative, PR, and influencer teams to amplify messaging and drive community engagement.
 </li>
 <li>
 Oversee content creation and ensure alignment with each brand&rsquo;s aesthetic and voice.
 </li>
 <li>
 Partner with Brand Teams on paid influencer and media initiatives to boost creator content.
 </li>
 <li>
 Manage external social media agencies to deliver timely, high-quality, on-brand content.
 </li>
 <li>
 Stay ahead of platform updates, algorithm changes, and emerging trends in beauty and social media.
 </li>
 </ul>
 
 
 
 
 
 QUALIFICATIONS
 
 
 <ul>
 <li>
 5+ years of experience in social media, content strategy, or creator management.
 </li>
 <li>
 Proven success in growing communities and delivering impactful brand storytelling.
 </li>
 <li>
 Strong knowledge of KPI tracking and platform-specific performance metrics.
 </li>
 <li>
 Creative instincts with ability to translate trends into compelling, social-first content.
 </li>
 <li>
 Excellent communication and collaboration skills.
 </li>
 <li>
 Expertise in Instagram, TikTok, Facebook, and emerging platforms, with understanding of algorithms and organic/paid synergy.
 </li>
 <li>
 Experience managing creators, content teams, and budgets.
 </li>
 <li>
 Collaborative mindset with passion for social innovation and consumer connection.
 </li>
 <li>
 Based in Los Angeles; able to work in-office 4 days per week.
 </li>
 <li>
 Strong multitasking and time-management skills.
 </li>
 <li>
 Bilingual in Spanish (preferred).
 </li>
 </ul>
 
 
 
 
 At Pacific World Corporation, we are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. We do not discriminate based on race, color, religion, age, gender, marital status, physical or mental disability, medical condition, pregnancy, sexual orientation, gender identity or expression, national origin, veteran status, genetic information, or any other status protected under federal, state, or local law. Pacific World Corporation is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.
 
 
 
</div>

Everlane

<div>
 
 Clean luxury. Better for you.
 
 At Everlane, we believe luxury should be as effortless as it is conscious. We partner with ethical factories, work with premium, sustainably sourced materials, and strive to leave the industry cleaner than we found it. There's still much to do, and we're excited to grow a team of motivated humans ready for the challenge. The journey toward better continues.
 
 
 The Everlane social team is responsible for driving brand awareness, building a strong and engaged community, and being innovative thought leaders in the social space to create engaging content to support Everlane's growth objectives. As the Social Media Manager, you will be a key member of the social team working closely with cross functional partners across brand, creative, PR, Influencer, and merchandising to ensure our social strategies align with brand and campaign objectives. Your day-to-day will include post planning, posting across channels, leading community management, ideating creative concepts to support our channels, light video editing, content creation to support Stories and Pinterest in tools like Canva. You'll also assist with reporting, attending campaign shoots to capture LoFi video to support our content needs. You will also be someone who is obsessed with social, what's trending in the cultural zeitgeist and always be thinking about how you can bring Everlane into those conversations in authentic ways. Your work will drive brand awareness and heat for key moments and will play a big part of customer acquisition and retention. As the Manager, Social Media, you will be responsible for developing and executing creative content strategies that enhance our brand presence across various social media platforms. You will produce engaging visuals and compelling narratives that resonate with our target audience, ultimately driving brand awareness, channel growth, and sales.
 
 
 This position reports directly to the Director of Content &amp; Social and is based in our Los Angeles Creative Studio located in the Arts District.
 
 
 
 Your day-to-day:
 
 
 
 <ul>
 <li>
 Execute the brand's social media strategy across Instagram, TikTok, YouTube, Threads, Pinterest, and emerging platforms.
 </li>
 <li>
 Concept, produce, and edit engaging social-first content that reflects the brand voice and resonates with our audience.
 </li>
 <li>
 Maintain and manage the social content calendar, ensuring consistent posting aligned with marketing campaigns, launches, and cultural moments.
 </li>
 <li>
 Monitor social trends, platform updates, and cultural conversations to identify real-time content opportunities.
 </li>
 <li>
 Analyze social performance metrics and provide insights to optimize content, engagement, and audience growth.
 </li>
 <li>
 Assist with content ideation for video shoots dedicated to owned social channels. Will also be responsible for capturing content on shoots (in-house and on location) on a monthly basis.
 </li>
 <li>
 Collaborate cross-functionally with marketing, creative, PR, influencer, and eCommerce teams to execute integrated campaigns.
 </li>
 <li>
 Manage community engagement by responding to comments, interacting with tagged content, and participating in relevant conversations.
 </li>
 <li>
 Execute creator collaborations for content created for owned social channels, including outreach, contract negotiations, invoices, product shipping, creative briefing, content approvals.
 </li>
 <li>
 Contribute to weekly, monthly, and quarterly reporting on social performance and growth.
 
 
 </li>
 </ul>
 
 We'd love to hear from you if you have:
 
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Communications, or related field.
 </li>
 <li>
 3+ years of experience managing social media platforms for a brand with a combined audience of 2M+ followers.
 </li>
 <li>
 A digital native who lives and breathes fashion culture.
 </li>
 <li>
 Deep understanding of social platforms including Instagram, TikTok, YouTube, Pinterest, Substack.
 </li>
 <li>
 Experience creating high-quality photo and video content for social media.
 </li>
 <li>
 Strong copywriting skills with the ability to craft engaging captions.
 </li>
 <li>
 Analytical mindset with experience tracking performance metrics and using Excel or analytics tools.
 </li>
 <li>
 Experience collaborating with influencers and brand partners on social campaigns.
 </li>
 <li>
 Strong project management skills with the ability to manage multiple initiatives simultaneously.
 </li>
 <li>
 Passion for fashion, social media culture, and digital storytelling.
 </li>
 <li>
 Familiarity with paid social campaigns and influencer marketing programs.
 
 
 </li>
 </ul>
 
 The Fine Print:
 
 
 
 
 California resident:
 
 At Everlane, we carefully consider a wide range of compensation factors, including your background and experience. These considerations can cause your compensation to vary. The annual compensation range for this role is $81,000 - $120,000.
 
 This range is based on the Los Angeles geographic area and the actual pay may vary depending on your skills, qualifications, experience, and geographic location.
 
 
 
 Everlane is deeply committed to respecting and protecting your data privacy. For information on our privacy practices, please review our Privacy Policy.
</div>

DesignLibro Inc

<div><div><div>Benefits:</div>
<ul><li>401(k)</li>
<li>401(k) matching</li>
<li>Bonus based on performance</li>
<li>Paid time off</li>
</ul></div><div><div>Social Media Manager</div>
<div>Petlibro | Los Angeles, CA / Remote (West Coast Preferred)</div><div> 
</div>
<div>Role Overview</div>
<div>We are looking for a creative, data-driven Social Media Manager to own and execute Petlibro's day-to-day social media presence across all platforms. Reporting to the Brand Director, this role is the heartbeat of our social channels &mdash; responsible for bringing our brand to life through compelling content, meaningful community engagement, and sharp platform strategy. The ideal candidate blends creative instinct with analytical thinking, thrives in a fast-paced environment, and genuinely loves pets.</div><div> 
</div>
<div>Key Responsibilities</div>
<div>Content Strategy &amp; Calendar Management</div>
<ul><li>Own and manage the social content for Petlibro, ensuring alignment with product launches, brand campaigns, and key cultural moments.</li>
<li>Develop platform-native content strategies for Instagram, TikTok, YouTube/Shorts, Pinterest, Facebook, and emerging channels.</li>
<li>Partner with the Brand Director to translate brand and campaign objectives into compelling social executions.</li>
<li>Identify real-time opportunities to insert Petlibro into trending conversations in authentic and on-brand ways.</li>
</ul><div>Content Production &amp; Publishing</div>
<ul><li>Oversee the creation and publishing of high-quality, engaging content &mdash; from campaign assets to always-on and lo-fi organic content.</li>
<li>Create and capture original social content (iPhone video, UGC curation, Reels, TikToks) independently and in collaboration with the creative team.</li>
<li>Maintain a consistent brand voice, visual identity, and tone of voice across all platforms.</li>
<li>Support community management's content scheduling/publishing responsibilities and further develop staff skills with regards to asset and media management.</li>
</ul><div>Team Management</div>
<ul><li>Directly manage and develop a full-time Community Manager, providing clear direction, regular feedback, and ongoing support for their growth.</li>
<li>Set priorities and workflows for the Community Manager, ensuring community engagement efforts align with broader social and brand strategy.</li>
<li>Review and guide community responses for brand voice consistency, escalating high-profile moments or issues as needed.</li>
<li>Foster a collaborative, high-performance culture within the social team.</li>
</ul><div>Campaign Execution</div>
<ul><li>Collaborate cross-functionally with brand, product, influencer, PR, and customer service teams to ensure cohesive social representation.</li>
<li>Partner with the influencer marketing team to integrate creator content seamlessly into the social calendar.</li>
</ul><div>Analytics &amp; Reporting</div>
<ul><li>Track, analyze, and report on key performance metrics across all social platforms on a weekly and monthly basis.</li>
<li>Utilize analytics tools (Dash Social preferred) to generate actionable insights and optimize content performance.</li>
<li>Bring data-backed recommendations to the Brand Director to continuously evolve and improve our social strategy.</li>
</ul><div>Trend &amp; Platform Monitoring</div>
<ul><li>Stay ahead of emerging platforms, algorithm updates, content formats, and social trends.</li>
<li>Proactively bring new ideas and trend-driven opportunities to the team with a clear POV on how they apply to Petlibro.</li>
</ul><div>Qualifications</div>
<ul><li>6+ years of experience in social media management, preferably at a consumer brand, DTC company, or lifestyle brand.</li>
<li>Proven track record of growing social channels and driving meaningful engagement across owned channels.</li>
<li>Hands-on content creation skills &mdash; comfortable filming, editing, and producing lo-fi video content independently.</li>
<li>Strong storytelling ability with a sharp, adaptable brand voice.</li>
<li>Experienced with social analytics tools.</li>
<li>Highly organized with the ability to manage multiple projects and deadlines in a fast-moving environment.</li>
<li>1+ years of experience managing or mentoring direct reports; comfortable leading through influence and setting clear expectations.</li>
<li>Excellent cross-functional collaborator with strong communication skills.</li>
<li>Bachelor's degree in Marketing, Communications, or a related field.</li>
<li>Experience in the pet industry or consumer electronics is a plus.</li>
<li>Cross-culturally curious and excited to work with a global team.</li>
<li>Cat owners preferred &mdash; especially if you're willing to create original content with your pets.</li>
</ul>
</div>Flexible work from home options available.</div>

Living Advantage Inc

Overview Living Advantage, Inc. is a Los Angeles&ndash;based nonprofit dedicated to supporting foster and at-risk youth as they transition into independent and successful adulthood. Through education support, career development, life skills training, and community partnerships, we work to empower young people to build stable and fulfilling futures.We are seeking a PR, Marketing &amp; Social Media Assistant who is passionate about communications, storytelling, and community impact. This role will support our PR, Marketing, and Outreach teams by helping strengthen our public presence, modernize our social media platforms, and expand engagement with supporters, donors, and community partners.A key focus of this role will be improving and growing our social media presence, particularly Instagram, by creating engaging content, maintaining active channels, and helping attract new supporters to our mission.Key Responsibilities<ul><li>Assist the PR, Marketing, and Outreach teams with press releases, media outreach, and promotional communications.</li><li>Help improve and modernize Living Advantage&rsquo;s social media presence, especially Instagram.</li><li>Create engaging social media content, including graphics, captions, reels, and stories.</li><li>Ensure social media platforms remain current, active, and aligned with the organization&rsquo;s brand and mission.</li><li>Track and report social media analytics to identify opportunities for increased engagement and audience growth.</li><li>Support digital storytelling that highlights youth success stories, programs, events, and community partnerships.</li><li>Monitor and respond to messages received via social media platforms in a professional and timely manner.</li><li>Help maintain and organize the PR inbox, ensuring communications and media requests are tracked and filed properly.</li><li>Assist with event promotion, social media coverage, and post-event content.</li><li>Support general PR and marketing administrative tasks to help ensure smooth outreach and communications operations.</li></ul>Education:BA/BS in Marketing, Communications, Public Relations, Journalism, or a related fieldApply Now! Send your resume and your portfolio along with any social media content you have created to recruiting@livingadvantageinc.org. Help us make a lasting impact!Experience:<ul><li>MUST HAVE Digital Portfolio</li><li>MUST HAVE reliable transportation</li><li>MUST HAVEexperience managing social media accounts and analyzing engagement metrics</li><li>Strong Knowledge of Instagram, Facebook, X, Tik Tok, LinkedIn, BlueSkye, and YouTube</li><li>Design skills with Canva</li><li>2-3 years of experience in PR, marketing, or event coordination.</li><li>Strong phone communication, organization, and multitasking skills.</li><li>Proficiency in Wix and Web Design</li><li>Strong phone etiquette.</li><li>Compile monthly performance reports to highlight wins, areas of improvement, and recommendations for future campaigns</li><li>Contribute to content development</li><li>Work collaboratively with other teams to support content ideation, creation, amplification, and measurement</li></ul>Certification(s) a Plus!&middot; Google Analytics Certification&middot; Meta (Facebook) Social Media Marketing Certification&middot; HubSpot Social Media Marketing Certification&middot; Hootsuite Social Marketing Certification&middot; Google Digital Marketing CertificationSuccess in This Role Looks LikeSuccess in this position means helping strengthen Living Advantage&rsquo;s digital visibility and community engagement.Indicators of success include:<ul><li>A more modern, visually engaging, and consistent social media presence, particularly on Instagram.</li><li>Increased engagement across social media platforms including likes, comments, shares, and story interactions.</li><li>Growth in followers and overall digital reach.</li><li>Stronger online storytelling that highlights the impact of Living Advantage&rsquo;s programs and youth success stories.</li><li>Social media content that helps attract new supporters, donors, and community partners.</li><li>Professional and timely responses to messages and inquiries received through social media platforms.</li><li>A well-organized PR inbox and communications system that supports efficient outreach and media engagement.</li></ul>Apply Now! Send your resume and your portfolio along with any social media content you have created to recruiting@livingadvantageinc.org. Help us make a lasting impact!Pay: $23.00 - $28.00 per hourAbility to Commute:<ul><li>Los Angeles, CA 90007 (Required)</li></ul>Willingness to travel:<ul><li>50% (Preferred)</li></ul>Work Location: In person

Social Media/PR Marketing Assistant

trolley

<div><h3 class="jobSectionHeader">Job Details</h3>
Title: Senior Social Media Manager 
Location: Remote - Must be based in LA 
Type: Full-Time<h4 class="jobSectionHeader"> 
PLEASE READ BEFORE APPLYING 
We are only reviewing candidates who submit their application through this link: https://forms.clickup.com/9017085020/f/8cqbk2w-99497/SGJCFL8HSPJVFPHFW3 
Applications submitted elsewhere will not be considered.</h4><h2 class="jobSectionHeader"> 
Overview</h2>
We are looking for a creative social media expert responsible for leading the social strategy for our brand and our talent presence.This role will own content direction, platform strategy, and overall social growth across Instagram, TikTok, YouTube, LinkedIn, X and other key channels, with a strong emphasis on high‑quality, social‑first content. The ideal candidate has direct experience working with high‑profile brands, public figures, or celebrities and can translate talent moments into culturally relevant, best‑in‑class social campaigns.<h2 class="jobSectionHeader"> 
Key Responsibilities</h2>
1. Lead brand &amp; talent social strategy<ul><li>
Own the end‑to‑end social media strategy for the brand and talent/founder.</li><li>
Define clear goals, content pillars, and platform roles (Instagram, TikTok, LinkedIn, YouTube, X) to drive growth and engagement.</li><li>
Translate brand and talent/founder objectives into social‑first plans that are reactive to culture and proactive to key moments.</li><li>
Maintain and protect the distinct voice and tone of the talent/founder across all social platforms.</li><li>
Identify and extract strong social narratives from long-form content such as interviews, podcasts, conversations, or speaking engagements.</li></ul> 
2. Develop content direction &amp; creative vision<ul><li>
Set the creative direction for high‑quality, social‑first content, including concepts, themes, and storytelling approaches.</li><li>
Manage and collaborate with external creative partners including editors, photographers, designers, and freelance creators.</li><li>
Ensure all content feels premium, on‑brand, and tailored to the unique tone of each talent and channel.</li><li>
Develop social narratives that support thought leadership, translating ideas, perspectives, and key conversations into compelling content.</li><li>
Balance platform growth with brand integrity and long-term narrative building.</li></ul> 
3. Own platform strategy &amp; publishing<ul><li>
Build and manage the multi‑platform content calendar, aligning with launches, talent appearances, collaborations, and cultural events.</li><li>
Oversee day‑to‑day publishing across channels, ensuring consistent, authentic voice for both brand and talent.</li><li>
Optimize posting cadence, formats, and features per platform to maximize reach, engagement, and growth.</li><li>
Develop repeatable content workflows, editorial calendars, and production pipelines to support consistent social output.</li></ul> 
4. Drive talent‑centered and celebrity‑adjacent campaigns<ul><li>
Concept and execute social campaigns around high‑profile brands, public figures, or celebrities (drops, press moments, collabs, events).</li><li>
Collaborate closely with talent management, PR, and influencer teams to coordinate posts, approvals, and sensitive communications.</li><li>
Create social toolkits and guidelines that make it easy for talent and partners to share on their own channels.</li><li>
Demonstrate strong editorial judgment and an understanding of reputational considerations when managing public-facing accounts.</li></ul> 
5. Oversee high‑quality content production<ul><li>
Brief and guide production of social‑first photo and video assets, ensuring they are shot and edited for vertical and platform‑native use.</li><li>
Maintain a high creative bar across all content, from quick‑turn clips to hero assets.</li><li>
Work closely with the specialized social video editor and broader creative team to streamline workflows and uphold quality.</li></ul> 
6. Analyze performance &amp; optimize for growth<ul><li>
Monitor performance across platforms (growth, reach, engagement, retention, conversions) and extract actionable insights.</li><li>
Run tests on creative, messaging, and formats, and iterate based on data and audience feedback.</li><li>
Regularly report results and recommendations to leadership and talent stakeholders.</li></ul> 
7. Build playbooks, processes &amp; collaboration<ul><li>
Develop and maintain social playbooks and guidelines for brand and talent channels.</li><li>
Champion efficient processes with production, PR, and marketing so social is integrated into every major initiative.</li><li>
When relevant, support or mentor junior team members and external partners working on social.</li></ul><h2 class="jobSectionHeader"> 
Requirements</h2><ul><li>
5&ndash;8+ years in social media/digital marketing, with clear experience working with high‑profile brands, public figures, or celebrities.</li><li>
1+ year of experience using AI‑powered tools for social media (e.g., content ideation, copy support, image/video tools, or analytics), with a clear point of view on how to use AI without losing brand or talent voice.</li><li>
Experience managing or shaping social channels for founders, public figures, or personality-driven brands</li><li>
Proven track record driving social growth and engagement through creative, social‑first content.</li><li>
Strong hands‑on experience with high‑quality social content production (concepting, briefing, reviewing edits) across Instagram, TikTok, LinkedIn, YouTube, X.</li><li>
Based in Los Angeles or deeply familiar with the LA market and its creator/entertainment ecosystem.</li><li>
Experience working with premium lifestyle, founders, media, or editorial brands is a strong plus.</li></ul></div>

Senior Social Media Manager

Explore 391+ Social media marketing manager in Los Angeles this March. Find roles across top companies and apply now to boost your career.

391 social media marketing manager jobs In Los Angeles

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Senior Social Media Manager