social media strategist

LIFE LINE HUMAN RESOURCE

Key ResponsibilitiesDevelop and implement comprehensive social media strategies aligned with brand and business goals.  Manage and grow social media accounts across platforms such as Instagram, LinkedIn, Facebook, X (Twitter), TikTok, and YouTube.  Create and manage content calendars, campaign plans, and posting schedules.  Collaborate with designers, videographers, and content writers to produce high-quality content.  Monitor social media trends, platform updates, and competitor activities.  Plan and execute paid social media campaigns in coordination with the marketing team.  Track, analyze, and report on performance metrics including reach, engagement, leads, and conversions.  Engage with audiences by responding to comments, messages, and reviews in a timely manner.  Ensure brand voice, tone, and visual consistency across all social platforms.  Support influencer marketing and collaboration campaigns where required. Required Skills &amp; Competencies  Strong understanding of social media strategy, content marketing, and audience engagement.  Hands-on experience with social media management and analytics tools.  Ability to interpret data and optimize campaigns based on insights.  Excellent copywriting and storytelling skills.  Creative thinking with attention to detail.  Strong time management and multitasking abilities. Qualifications &amp; Experience  Bachelor&rsquo;s degree in Marketing, Communications, Media, or a related field.  2&ndash;4 years of experience as a Social Media Executive, Strategist, or similar role.  Proven experience managing brand or business social media accounts.  Experience in the UAE or GCC market is preferred. Preferred Attributes  Experience with paid social media advertising (Meta, LinkedIn, TikTok Ads).  Knowledge of influencer marketing and content collaborations.  Familiarity with tools such as Hootsuite, Buffer, Sprout, Meta Business Suite, or similar.  Basic understanding of graphic/video tools (Canva, Adobe, CapCut, etc.).Job Type: Full-timePay: From AED3,000.00 per monthApplication Question(s):<ul><li>your expected salary? </li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>managing brand or business social media accounts.: 4 years (Required)</li><li> Social Media Executive, Strategist: 4 years (Required)</li></ul>Language:<ul><li>Arabic (Required)</li></ul>

Social Media Strategist

Eight Eleven Group

<div>
 
 
 Who We Are
 
 
 
 Relationships are at the center of everything we do! Across all companies, our business is people. As a parent company, Eight Eleven provides the vision, back-office support, and foundation for the growth of the Eight Eleven Family of Companies. Each individual company has been built with our customers' evolving needs in mind. From Brooksource our IT and Engineering professional service provider, to Medasource, a consulting and professional services firm catering to the unique industries of healthcare, and Calculated Hire, who helps a wide variety of sectors with those typical business support roles of Accounting, Marketing, Operations, and Compliance, we are dedicated to delivering great experiences for our clients, consultants, and the 32+ markets we serve nationwide!
 
 
 
 
 
 
 
 
 
 
 What We Need
 
 
 
 Eight Eleven&rsquo;s in-house marketing team is looking to hire a full-time Social Media Strategist. The Social Media Strategist is responsible for developing, executing, and optimizing social media strategies across multiple brands and businesses for the Eight Eleven Family of Companies. This role plays a critical part in growing brand awareness, increasing engagement, and driving business goals through compelling content, data-driven insights, and cross-functional collaboration.
 
 
 
 
 As a key contributor to the marketing team, the Social Media Strategist will work closely with internal content creators, designers, and marketing leadership to implement campaigns that align with the company&rsquo;s overall brand strategy. The ideal candidate has a mix of creativity, analytical thinking, and a deep understanding of social media trends and best practices.
 
 
 
 
 
 
 Social Media Strategy &amp; Execution (50%)
 
 
 <ul>
 <li>
 Develop and implement multi-channel social media strategies that align with business goals and objectives.
 </li>
 <li>
 Own the content calendar, ensuring a mix of brand storytelling, thought leadership, and engagement-driven posts.
 </li>
 <li>
 Oversee daily social media management, including scheduling, publishing, and responding to engagement across LinkedIn, Instagram, Facebook, and emerging platforms.
 </li>
 <li>
 Optimize content strategies based on social listening, trend analysis, and audience insights.
 </li>
 <li>
 Experiment with new content formats (e.g., short-form video, interactive content, user-generated content) to enhance brand engagement.
 </li>
 </ul>
 
 
 
 
 
 Performance Analysis &amp; Optimization (15%)
 
 
 <ul>
 <li>
 Monitor and report on key performance metrics (engagement, reach, conversions, sentiment analysis, etc.), providing actionable insights.
 </li>
 <li>
 Use A/B testing and analytics tools to refine content strategy and increase ROI on paid and organic social campaigns.
 </li>
 <li>
 Collaborate with marketing leadership to adjust strategies based on performance data and market trends.
 </li>
 </ul>
 
 
 
 
 
 Content Development &amp; Brand Messaging (15%)
 
 
 <ul>
 <li>
 Partner with the design and content teams to develop engaging, high-quality visuals and copy for social media.
 </li>
 <li>
 Ensure all social content is aligned with the company&rsquo;s brand voice, tone, and messaging.
 </li>
 <li>
 Identify and implement SEO and keyword strategies for social posts to enhance discoverability.
 </li>
 <li>
 Source and curate user-generated content (UGC) that aligns with brand storytelling.
 </li>
 </ul>
 
 
 
 
 
 Social Engagement &amp; Community Growth (10%)
 
 
 <ul>
 <li>
 Foster community growth by engaging with followers, responding to comments and messages, and driving brand conversations.
 </li>
 <li>
 Develop social media campaigns that encourage interaction and brand advocacy.
 </li>
 <li>
 Identify and engage with influencers, partners, and brand advocates to amplify reach and credibility.
 </li>
 </ul>
 
 
 
 
 Event &amp; Campaign Support (10%)
 
 
 <ul>
 <li>
 Work with the events and marketing team to support promotions for company events, job fairs, and special initiatives.
 </li>
 <li>
 Develop pre-event, live-event, and post-event social media strategies to maximize reach and engagement.
 </li>
 <li>
 Collaborate with internal teams to capture and document pre-event, live-event, and post-event content.
 </li>
 <li>
 Collaborate with internal teams to ensure brand consistency across listings, events, and other company promotions.
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 A bachelor's degree in Marketing, Journalism, Communications, or a related field.
 </li>
 <li>
 2-5 years of experience in social media marketing, preferably in a corporate or agency setting.
 </li>
 <li>
 Proven track record of developing and executing successful social media strategies.
 </li>
 <li>
 Strong understanding of various social media platforms and their best practices.
 </li>
 <li>
 Excellent written and verbal communication skills.
 </li>
 <li>
 Proficiency in social media management tools and analytics platforms.
 </li>
 <li>
 Experience within digital marketing and paid social media is preferred.
 </li>
 <li>
 Ability to work independently and as part of a team in an office setting.
 </li>
 <li>
 Strong analytical and problem-solving skills.
 </li>
 </ul>
</div>

<div>Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC&reg;, HSN&reg;, Ballard Designs&reg;, Frontgate&reg;, Garnet Hill&reg; and Grandin Road.
Your Opportunity, Your Team
<ul><li>The Social Media Strategist supports QVC and HSN, and is responsible for the development of the overall social strategy for specific platforms across QVC's social media presence. This role is critical to driving social engagement and commerce across dozens of QVC social media accounts.
</li></ul>Where You'll Work
<ul><li>This role is hybrid and will require you to be onsite at our West Chester, PA office several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, NJ, or DE. Relocation assistance is not available for this role.
</li></ul>What You'll Do
<ul><li>Develop and implement the social media strategy in support of QVC's brand priorities across various platforms including Facebook, Instagram, TikTok, X, YouTube, Pinterest, and more
</li><li>Develop engaging, on-trend &amp; consistent campaigns to align with QVC's priorities &amp; promotions; Responsible for daily posting and creation of content across QVC's social platforms; Maintain social media/editorial content calendar
</li><li>Work cross-functionally with Marketing Accounts, Merchandising, eCommerce, Content Production, Host/Talent, Analytics, and Performance Marketing teams to build holistic marketing strategies and reporting
</li><li>Provide direction and feedback on our static image and video content strategy
</li><li>Monitor brand, vendor, competitor, &amp; influencer conversations utilizing QVC's social listening tools
</li><li>Analyze daily, weekly &amp; monthly reporting to inform strategy across all social platforms; Actively monitor social pages for content &amp; community building opportunities
</li></ul>What You'll Bring
<ul><li>BA/BS in marketing, communications, merchandising, or related field; or equivalent experience
</li><li>At least 2 years business experience in social media or marketing environment (this role is generally for someone who has advanced beyond the Social Media Coordinator level)
</li><li>Strong familiarity and experience with Facebook, Instagram, TikTok, X, YouTube, Pinterest; an everyday social media user who always has their finger on the pulse of what's trending including pop culture, news, and advances in digital/social marketing
</li><li>Experience with Meta Business Suite preferred
</li><li>Knowledge of social media calendar, scheduling, and reporting platforms preferred (Airtable, Adobe Analytics, Sprout, Sprinklr, Bazaarvoice Vibe [formerly Curalate], etc.)
</li><li>Experience with photography &amp; photo editing software (Adobe Photoshop, etc.), videography &amp; video editing software and apps (Adobe Premiere Pro, CapCut, etc.), as well as native social in-app editing strongly preferred
</li><li>Social content creator (on-camera and off) - a plus!
</li></ul>#LI-KB1
Our Total Rewards package includes benefits you&rsquo;ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.
QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.
If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.</div>

Dallah Holding Media

<h2>Role Overview</h2>The Social Media Strategist at Dallah Holding Media plays a key role in developing and executing digital strategies that enhance brand visibility, strengthen audience engagement, and support the company’s media and content objectives. This role combines creativity, analytics, team leadership, and platform expertise to drive strong social media presence across all channels.<h2>Key Responsibilities</h2><h3>1. Social &amp; Digital Strategy Development</h3><ul><li>Build and execute comprehensive social media strategies tailored to brand and campaign objectives.</li><li>Identify trends, audience behaviors, and platform opportunities to guide strategic planning.</li><li>Manage social media campaign roadmaps for shows, brands, and corporate initiatives under Dallah Holding Media.</li></ul><h3>2. Content Ideation &amp; Development</h3><ul><li>Lead brainstorming sessions to generate innovative and engaging content concepts.</li><li>Oversee content production—photos, videos, scripts, captions, and creative assets—aligned with Dallah Holding Media’s tone and visual direction.</li><li>Collaborate closely with creative, production, and marketing teams to ensure cohesive storytelling.</li></ul><h3>3. Team Leadership &amp; Cross-Functional Alignment</h3><ul><li>Manage and mentor a team of social media specialists, content creators, and community managers.</li><li>Delegate tasks, review outputs, and coach the team to ensure high-quality execution.</li><li>Work with internal departments and external partners to synchronize campaign efforts and brand messaging.</li></ul><h3>4. Analytics, Reporting, Monitoring &amp; Listening</h3><ul><li>Track and analyze social media performance using analytics and listening tools.</li><li>Prepare regular reports highlighting insights, trends, KPIs, and strategic recommendations.</li><li>Conduct brand listening to monitor reputation, audience conversations, cultural trends, and competitor activities.</li><li>Use data to refine strategy, enhance content performance, and strengthen audience engagement.</li></ul><h2>Qualifications</h2><ul><li>Proven experience in social media strategy within media, entertainment, or digital-first environments.</li><li>Strong background in content ideation, storytelling, and platform‑specific content optimization.</li><li>Experience in team supervision or management.</li><li>Advanced skills in analytics reporting, social listening, and interpreting digital data.</li><li>Excellent communication, project management, and creative thinking abilities.</li><li>Familiarity with digital trends, platform algorithms, and emerging media formats.</li></ul><h2>Preferred</h2><ul><li>Experience working within a media network, production house, or digital agency.</li><li>Knowledge of social listening tools (e.g., Sprout, Talkwalker, Brandwatch).</li><li>Strong understanding of audience insights and content performance metrics.</li></ul>

O'Brien Industries

<div>Description:

Location: Omaha, Nebraska
Department: Engagement (Activation Studio)
Reports to: Manager Engagement Strategy
Date Prepared: March 2026
Who We Are:
At OBI, we are modern marketers. Our passion for using customer insights to drive innovation and deliver on dreams is at the heart of everything we do. We believe strong marketing connects insight, creativity and execution to help our clients achieve their goals.
Our culture is shaped by five core values &mdash; Curiosity, Collaboration, Tenacity, Responsibility and Innovation &mdash; which guide how we approach our work, support one another and deliver for our clients.
If you are excited by social media trends, strategic storytelling, and measurable impact, this is a role where your skills and curiosity will help shape meaningful campaigns.
The Opportunity:
As a Social Media Strategist at OBI, you will lead the strategy, planning and execution of social media programs for agency clients. This role blends strategic thinking, creativity and day-to-day platform management to build brand awareness, strengthen audience engagement and support broader marketing campaigns.
You&rsquo;ll help clients show up meaningfully on social platforms by turning insights and trends into content that resonates with their audiences and contributes to real business results, ensuring social programs support broader marketing goals such as brand awareness, lead generation and customer engagement.
What You&rsquo;ll Do:<ul><li>
Social Media Strategy &amp; Content Development:? Develop and execute social media strategies aligned with client goals, brand voice and audience insights. Create engaging, platform-appropriate content that supports broader campaign initiatives.</li><li>
Campaign Integration:?Ensure social media initiatives support broader marketing campaigns by aligning content, timing and messaging with integrated marketing efforts across paid media, PR, email and web.</li><li>
Engagement &amp; Community Management:?Manage day-to-day interaction on social channels by responding to comments, messages and mentions while fostering positive engagement with audiences.</li><li>
Trend &amp; Platform Awareness:?Stay informed on platform updates, emerging formats and evolving social media behaviors, bringing forward ideas that help clients stay relevant and competitive.</li><li>
Analytics &amp; Performance Optimization:?Monitor social media performance using analytics tools and platform insights. Use data to refine content strategies, identify opportunities and improve results over time.</li><li>
Content Planning &amp; Scheduling:?Build and manage social media calendars across platforms including LinkedIn, Facebook, Instagram, TikTok and others, ensuring content is timely, consistent and aligned with broader campaign priorities.</li><li>
Cross-Team Collaboration:?Partner with designers, copywriters, strategists and client services teams to ensure social media content aligns with overall marketing strategies and brand messaging.</li><li>
Paid Social Collaboration:?Work with the media team to support paid social campaigns, helping align creative direction and audience targeting with campaign objectives.</li><li>
Social Listening &amp; Industry Monitoring:?Track relevant conversations, industry topics and competitor activity to identify opportunities for engagement and content development.</li></ul>
About You:<ul><li>
You stay curious about the latest social media trends, tools and techniques and enjoy experimenting with new formats and approaches.</li><li>
You enjoy working alongside creative and strategic teammates to build campaigns that connect with audiences.</li><li>
You take ownership of your work and follow through to ensure projects are completed with care and quality.</li><li>
You&rsquo;re comfortable adapting quickly as priorities shift or new opportunities emerge.</li><li>
You look for ways to improve results by learning from performance data and audience feedback.</li></ul>
What We Offer:<ul><li>
A collaborative and supportive workplace where your ideas matter</li><li>
Opportunities for professional growth and development</li><li>
Competitive salary and benefits package</li><li>
Fun team environment and a supportive workplace culture</li><li>
Flexibility and work-life balance</li></ul>
Why Join Us?
You&rsquo;ll work with talented people who care deeply about the work we produce and the results we achieve for clients. If you enjoy creative problem solving, continuous learning and working in a team environment, we&rsquo;d love to meet you.
At OBI Creative, we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants from all backgrounds and experiences.
Requirements:
<ul><li>Experience: 3&ndash;5 years of experience managing social media programs in an agency environment, supporting multiple clients and brands simultaneously.</li><li>
Agency Experience: Experience working in an agency environment managing social media programs for multiple clients or brands, balancing competing priorities and collaborating with account and creative teams.</li><li>
Social Media Expertise: You have a strong understanding of major social media platforms and how audiences engage with content across each.</li><li>
Creative Thinking: You can translate ideas and brand messaging into engaging, platform-appropriate content.</li><li>
Analytics Awareness: You are comfortable using analytics tools and platform insights to evaluate performance and inform content decisions.</li><li>
Community Engagement Skills: You know how to interact with audiences in a thoughtful, brand-appropriate way that strengthens relationships and engagement.</li><li>
Attention to Detail: You maintain high standards for visual quality, copy accuracy and posting consistency.</li><li>
Project Management: You are organized and capable of managing multiple client content calendars, campaign timelines and brand voices, ensuring deadlines are met and content is delivered on schedule.</li><li>
Client Communication: Comfortable presenting ideas, discussing performance insights and collaborating with clients to refine social media strategies.</li><li>
Social Media Platform &amp; Tool Experience: Experience using social media management and analytics tools such as Sprout Social, Hootsuite, HeyOrca, Sprinklr or similar platforms to plan, publish and analyze social content.</li><li>
Basic Graphic and Video Editing: Experience creating engaging content for social media with creative and templated tools like Canva and Capcut in partnership with our creative team.</li></ul></div>

UCLA

<div>
 
 Position Summary
 
 
 
 The UCLA Administration Marketing &amp; Communications (AMC) team develops integrated and innovative campaigns that promote UCLA Administration's services to the university community, including Digital &amp; Technology Solutions; Environment, Health &amp; Safety; Events &amp; Transportation; Facilities Management; Financial &amp; Organizational Services; and Housing &amp; Hospitality. Reporting to the AMC Communications Director, the Hospitality Social Media Strategist serves as the strategic lead for social and emerging digital platforms supporting UCLA's hospitality portfolio. This role is responsible for developing and executing comprehensive, data-informed social media strategies that elevate brand visibility, strengthen audience engagement, and support revenue growth across UCLA's hospitality properties. The incumbent provides strategic direction for social media initiatives across the Meyer and Renee Luskin Conference Center, UCLA Lake Arrowhead Lodge, UCLA University Club, UCLA Conferences &amp; Catering, and the Inn at UCLA, with primary emphasis on revenue-generating properties. Working independently and in close collaboration with AMC leadership, hospitality partners, and campus stakeholders, this role aligns digital strategy with broader marketing, communications, and business objectives. Primary responsibilities include leading content strategy and execution across major social platforms; managing paid social media campaigns and budgets; establishing and monitoring performance benchmarks and KPIs; analyzing campaign effectiveness and optimizing for engagement, conversion, and return on investment; and ensuring all content aligns with UCLA brand standards and accessibility guidelines. The position also oversees community engagement, trend monitoring, influencer and partnership evaluation, and issues communications related to hospitality social media channels. Working hours may include evenings, weekends, and holidays as required. Light travel may be necessary.
 
 
 
 Salary &amp; Compensation
 
 
 
 <ul>
 <li>
 UCLA provides a full pay range. Actual salary offers consider factors, including budget, prior experience, skills, knowledge, abilities, education, licensure and certifications, and other business considerations. Salary offers at the top of the range are not common. Visit UC Benefit package to discover benefits that start on day one, and UC Total Compensation Estimator to calculate the total compensation value with benefits.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 3+ years of professional social media work experience, including demonstrated success using social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.) to grow a consumer brand through creative content that drives measurable results, preferably within a higher education or hospitality setting. (Required)
 </li>
 <li>
 Experience with content management and scheduling platforms (ex: Sprout, Sprinklr, Spredfast, Basecamp, Wordpress, etc.). (Required)
 </li>
 <li>
 Experience managing paid social media advertising campaigns, including budget allocation, audience targeting, and performance optimization across major social platforms. (Required)
 </li>
 <li>
 Experience working cross-platform in Mac environment; working knowledge of video file conversion and optimization, encoding video for the web, extracting video for web conversion, an understanding of aspect ratios across various channels and knowledge of video compression codes. (Required)
 </li>
 <li>
 Demonstrated engagement and fluency in social media platforms, with strong working knowledge of emerging trends, platform algorithms, audience engagement strategies, and digital best practices. (Required)
 </li>
 <li>
 Proven experience leveraging social networking sites and digital tools, including video and photo-sharing platforms, plugins, and content management systems to enhance brand visibility and engagement. (Required)
 </li>
 <li>
 Knowledge of marketing principles and digital content strategy, including audience targeting, brand positioning, and campaign execution across multiple channels. (Required)
 </li>
 <li>
 Excellent written communication skills, including strong spelling, grammar, copywriting, and editing abilities tailored to diverse audiences and brand voice standards. (Required)
 </li>
 <li>
 Proficiency in social media management and analytics tools, with the ability to interpret metrics, generate reports, and provide data-informed recommendations. (Required)
 </li>
 <li>
 Strong research skills, including the ability to identify, curate, and compile relevant and engaging content (e.g., blog posts, news items, photos, videos) aligned with strategic objectives. (Required)
 </li>
 <li>
 Ability to build and maintain effective working relationships, including collaboration with hospitality vendors, travel publications, media contacts, student employees, and cross-functional teams. (Required)
 </li>
 <li>
 Demonstrated discretion and sound judgment, particularly when handling sensitive information or responding to reputational issues in a public-facing environment. (Required)
 </li>
 <li>
 Strong organizational and project management skills, with the ability to independently prioritize competing deadlines, manage multiple campaigns, and track deliverables in a fast-paced setting. (Required)
 </li>
 <li>
 Demonstrated initiative and accountability, including the ability to self-direct projects, anticipate needs, and proactively contribute ideas for innovation and continuous improvement. (Required)
 </li>
 <li>
 Ability to work collaboratively across departments, facilitate clear communication among stakeholders, and resolve issues diplomatically to maintain forward progress. (Required)
 </li>
 <li>
 Flexibility to work evenings and weekends as needed, particularly in support of live events, campaigns, or time-sensitive initiatives. (Required)
 
 
 </li>
 </ul>
 
 Education, Licenses, Certifications &amp; Personal Affiliations
 
 
 
 <ul>
 <li>
 Bachelor's Degree Bachelor's degree in marketing, communications or related field, or equivalent work experience. (Preferred)
 
 
 </li>
 </ul>
 
 Special Conditions for Employment
 
 
 
 <ul>
 <li>
 Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.
 </li>
 <li>
 Live Scan Background Check: A Live Scan background check must be completed prior to the start of employment.
 
 
 </li>
 </ul>
 
 Schedule
 
 
 
 8:00 am - 5:00 pm
 
 
 
 Union/Policy Covered
 
 
 
 99-Policy Covered
 
 
 
 Complete Position Description
 
 
 
 https://universityofcalifornia.marketpayjobs.com/ShowJob.aspx?EntityID=38&amp;JDName=Media%20Communications%20Specialist%203%20(TBD_941086)
</div>

Hospitality Social Media Strategist

Cruise Planners

<div>Cruise Planners is the largest franchisor of home-based travel agencies across the country that independently book cruises, tour, and land vacations. Cruise Planners has achieved Top Producer status with virtually every cruise line, tour, and resort company. Cruise Planners has been named the No.1 Cruise Tour / Travel Agency by Entrepreneur Magazine for the past 10 years and recently featured in Entrepreneur as one of the top 30 franchise innovators in technology. Cruise Planners positions franchise owners for success by providing them with innovative marketing, booking and lead-generating tools as well as professional development and hands-on training with the industry&rsquo;s top executives. Cruise Planners Home Office has won awards such as Coolest Offices and Top Places to Work in South Florida by Sun Sentinel and South Florida Business Journal. 
**Candidates must be authorized to work for ANY employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa**
Job Summary
Cruise Planners is seeking a Social Media Programs Strategist to join our team. The strategist will be an innovator to help grow our Cruise Planners Home Office and travel advisor network presence across priority social media networks, including Facebook, Instagram, Tiktok, LinkedIN and Youtube. The strategist will report to the Director of Social Media Programs.
In this role, you&rsquo;ll be our digital storyteller, trendsetter and community builder. The content producer will be responsible for collaborating with internal teams, travel advisors, partners, and suppliers to conceptualize, repurpose, and produce original content that is distinctly Cruise Planners. An ideal candidate will excel at producing assets that can live across multiple digital properties in a collaborative environment. 
Responsibilities<ul><li>
Co-manage and schedule daily content across multiple social media channels for the Cruise Planners Travel Advisor network and corporate accounts.</li><li>
Maintain a strategic, rolling content calendar for the CPsocial program and Corporate social media channels, producing engaging content that promotes the value of a travel advisor.</li><li>
Research and monitor industry trends, platform updates, and audience preferences to create timely and relevant content.</li><li>
Optimize content for SEO and understand platform algorithms to maximize reach and engagement.</li><li>
Develop content optimized for social media that amplifies the Cruise Planners brand and messaging, inspiring consumers to act.</li><li>
Collaborate and assist the Marketing team with content for travel partner-sponsored initiatives and other marketing materials.</li><li>
Knowledge of Facebook Ads to create effective ad campaigns, monitor and track results.</li><li>
Create and present digital marketing updates and provide continuous education to Home Office Team and Franchisees (includes video updates, live webinars, in-person training, and more).</li><li>
Identify appropriate social media channels for specific business needs and tailor campaigns to the target audience.</li><li>
Conduct research and interviews to learn more about current trends and then contextualizing findings.</li><li>
Analyze results and adjust posts to optimize engagement.</li><li>
Serve as a sales advocate for the CPSocial program to build subscribers in the Pro and Elite levels.</li></ul> 
The items listed above are intended to provide an overview of the essential functions of the job.
This is not an exhaustive list of all functions and responsibilities that the position may be required to perform. 
Competencies<ul><li>
A strong creative vision and the ability to generate innovative content ideas.</li><li>
Skill in using content creation tools (e.g., graphic design, video editing software) and content management systems (CMS).</li><li>
Knowledgeable on the various social media content types including videos, graphics, photos, and text.</li><li>
Deep understanding of different social media platforms, their features, and their audience behaviors.</li><li>
Excellent writing, editing, and proofreading skills with a strong grasp of grammar and style.</li><li>
Ability to interpret analytics, understand key metrics, and use insights to inform content strategy.</li><li>
Strong organizational skills to manage projects, deadlines, and resources effectively.</li><li>
Excellent verbal and written communication skills for collaboration with team members and communicating content ideas.</li></ul>
Requirements<ul><li>
Minimum 1-3+ years of professional experience working in the travel &amp; hospitality industry.</li><li>
A Bachelor&rsquo;s degree in Communications, Marketing, Digital Media, or a related field.</li><li>
Proven work experience in content production or similar role.</li><li>
A strong portfolio showcasing published content across various formats and platforms.</li></ul> 
This is a hybrid role (Remote: Mondays and Fridays, Onsite: Tuesdays, Wednesdays and Thursdays) 
Cruise Planners provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws. Cruise Planners complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities or team members. This policy applies to all terms and conditions of employment.</div>

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