sr. product marketing manager

Amazon.com

<div><h2 class="jobSectionHeader">DESCRIPTION</h2><div>
Fire TV is one of the top selling streaming media players in the US, Germany, and the UK. Our selection of apps available on the device is growing daily, and we&rsquo;re looking for a product marketing manager to raise the bar on the content discovery and engagement experience on Fire TV. In this role, you&rsquo;ll build a deep understanding of Fire TV customers along with the apps available on Fire TV, and you&rsquo;ll find new ways to surface content to millions of Fire TV customers based on these insights.
 
 
We are looking for a Sr. Product Marketing Manager who thrives on orchestrating large-scale, high-visibility campaigns across multiple content categories, has deep expertise in go-to-market strategy for marquee live events, and can align complex cross-functional organizations to deliver breakthrough customer and business outcomes. This is a highly visible and cross-functional role that requires strong strategic thinking, exceptional written communication, and the ability to influence senior leaders across Advertising, Product, Marketing, Business Development, and Business Intelligence teams. 
 
In this role you will own the end-to-end go-to-market strategy for Fire TV's Marquee Moment campaigns &mdash; global tentpole events such as the FIFA World Cup, the Olympics, Prime Day and major title releases &mdash; working backwards from the customer experience to develop coordinated paid and unpaid marketing plans that maximize engagement, partner investment, and monetization. You will serve as the single-threaded leader for cross-category GTM, partnering with Advertising , Product, Business Development and Marketing to develop comprehensive campaign strategies, help secure partnership with content providers, and write the GTM documents that align leadership and drive execution across teams. 
 
Key job responsibilities 
<ul><li>Marquee Moments GTM Strategy: Own end-to-end go-to-market planning for Fire TV's highest-priority live events and tentpole campaigns, defining campaign tiers, investment scenarios, and coordinated marketing packages across on-device and off-device channels.</li></ul> 
<ul><li>GTM Document Authorship: Write comprehensive GTM plans that align cross-functional leadership and serve as the plan of record for campaign execution across Advertising, Product, Marketing, and Business Development.</li></ul> 
<ul><li>Cross-Functional Leadership: Serve as the campaign single-threaded leader, orchestrating alignment across multiple organizations, and international teams from strategy through post-campaign retro.</li></ul> 
<ul><li>Partner Strategy: Build and present proactive co-pitch proposals to content providers and advertisers, spanning tiered investment packages that combine paid placements, editorial amplification, and sponsorship opportunities.</li></ul> 
<ul><li>Playbook Development: Define and scale a repeatable framework for identifying marquee events, tiering campaigns, and coordinating global vs. local execution across all marketplaces.</li></ul> 
<ul><li>Performance &amp; Measurement: Define success metrics across customer, partner, and business dimensions, own post-campaign retros, and communicate results to senior leadership.</li></ul></div><h2 class="jobSectionHeader"> 
BASIC QUALIFICATIONS</h2><ul><li>6+ years of professional non-internship marketing experience</li><li>Experience using data and metrics to drive improvements</li><li>Experience building, executing and scaling cross-functional marketing programs</li><li>Experience leading go-to-market for consumer software or hardware product launches</li></ul><h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>Experience with customer segmentation, profiling, and targeting</li><li>MBA</li><li>Experience with A/B Testing or Multi-Variate Testing or both</li><li>Experience communicating results to senior leadership</li><li>Experience creating and managing complex, cross-team project plans</li><li>4+ years of Product Marketing or Integrated Marketing experience.</li></ul> 
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. 
 
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company&rsquo;s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 
 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner. 
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. 
USA, CA, Sunnyvale - 157,100.00 - 212,600.00 USD annually 
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually</div>

Sr. Product Marketing Manager - Campaign GTM, Fire TV

Amazon Web Services

<div><h2 class="jobSectionHeader">DESCRIPTION</h2>
Are you a tech-savvy storyteller who can simplify the complex and communicate it in a compelling way to your target audience? At AWS, we're seeking a Sr. Product Marketing Manager with technical chops who can shape the future of AWS's supply chain products &mdash; AI-powered applications that help businesses unify their supply chain data, improve visibility, and make faster, smarter decisions.
 
 
Supply chains are the backbone of the global economy, yet most organizations still operate with fragmented data, siloed systems, and reactive decision-making. AWS is changing that with a portfolio of supply chain products that combine cloud-native data, machine learning-powered insights, and AI-driven decision-making capabilities to help customers detect disruptions before they happen, optimize operations, and drive measurable business outcomes. As supply chain leaders look to modernize, they need a trusted partner who speaks their language and understands their world. That's where you come in.
 
 
In this role, you'll be the voice of AWS's supply chain portfolio to supply chain leaders, operations executives, and line-of-business buyers across industries including manufacturing, retail, and consumer packaged goods. You'll work backwards from customer needs to shape product positioning, define go-to-market strategy, and drive commercial success &mdash; including bringing new products to market. We're looking for a unique blend of technologist and business strategist &mdash; someone who can dive deep into supply chain workflows and technical architecture while crafting value propositions that resonate with both technical evaluators and C-suite decision-makers. If you thrive at the intersection of technology and business strategy and want to impact how organizations around the world manage their supply chains, this role is for you.
 
 
Key job responsibilities 
Know your ideal customer deeply &mdash; their challenges, pain points, and aspirations. Develop a thorough understanding of supply chain personas (VP of Supply Chain, Head of Operations, Supply Chain Analysts) including how they work, the technologies they already use, and the alternatives they have &mdash; including the status quo.
 
 
Create and drive perceptions through positioning and messaging that connects the needs of the customer with the job to be done (JTBD) and differentiates AWS's supply chain products from alternatives &mdash; including legacy ERP modules, point solutions, and no action. Author product value propositions, key storylines, and voice.
 
 
Define and drive the go-to-market plan that creates awareness, consideration, purchase, and loyalty. Author the Marketing Strategy document defining the opportunity, marketing objectives, channels, and barriers to success. Activate cross-company resources &mdash; including digital marketing, field sales enablement, and partner channels &mdash; to execute the end-to-end plan.
 
 
Lead product launch strategies and associated plans, including naming, target audience definition, competitive positioning, and marketing vehicles &mdash; including launches of net-new products and new capabilities within the supply chain portfolio.
 
 
Develop technical content including presentations, demonstrations, and reference architectures that educate supply chain leaders on how AWS's supply chain products integrate with their existing systems (ERP, WMS, TMS) and deliver measurable outcomes.
 
 
Represent AWS as a technical evangelist in executive briefings (EBCs), industry events (e.g., Gartner Supply Chain Symposium), and analyst interactions. Deliver compelling product demos and customer presentations that build credibility with supply chain professionals.
 
 
Partner closely with Product Management to define and refine the ideal customer profile (ICP) and golden use cases. Provide market intelligence and voice-of-customer insights that influence product roadmap priorities.
 
 
Drive customer advocacy by building relationships with reference customers, supporting case studies, testimonials, and event participation.
 
 
About the team 
About AWS 
Diverse Experiences 
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn&rsquo;t followed a traditional path, or includes alternative experiences, don&rsquo;t let it stop you from applying.
 
 
Why AWS? 
Amazon Web Services (AWS) is the world&rsquo;s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating &mdash; that&rsquo;s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. 
 
Inclusive Team Culture 
Here at AWS, it&rsquo;s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. 
 
Mentorship &amp; Career Growth 
We&rsquo;re continuously raising our performance bar as we strive to become Earth&rsquo;s Best Employer. That&rsquo;s why you&rsquo;ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
 
 
Work/Life Balance 
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there&rsquo;s nothing we can&rsquo;t achieve in the cloud. 
 
<h2 class="jobSectionHeader">BASIC QUALIFICATIONS</h2><ul><li>10+ years of direct experience working in technology, preferably B2B SaaS or enterprise applications or productivity category</li><li>Bachelor's degree or equivalent experience</li><li>Demonstrated experience creating technical content and delivering technical presentations to diverse audiences</li><li>Experience in product marketing, product management, or go-to-market strategy for enterprise software</li></ul><h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>MBA degree</li><li>Domain experience in supply chain, operations, manufacturing, or logistics</li><li>Experience marketing to line-of-business buyers (VP/C-level) in addition to technical evaluators</li><li>Experience developing go-to-market strategies for technical products in competitive, established categories (e.g., supply chain management, ERP)</li><li>Strong data analysis skills with ability to synthesize insights from multiple sources</li><li>Familiarity with supply chain technologies (ERP, WMS, TMS, demand planning tools) and industry trends</li></ul> 
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. 
 
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company&rsquo;s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 
 
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 
 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner. 
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. 
USA, CA, San Francisco - 161,900.00 - 218,600.00 USD annually 
USA, CA, Santa Clara - 161,900.00 - 218,600.00 USD annually 
USA, MA, Boston - 147,200.00 - 198,700.00 USD annually 
USA, WA, Seattle - 147,200.00 - 198,700.00 USD annually</div>

Sr PMM Tech, Supply Chain, AWS Business User Productivity Team

Tata Harper Skincare

<div>
 
 
 
 Job Summary
 
 
 
 
 We are seeking a Global Brand Marketing Specialist to support the Global Marketing area.
 
 
 In this capacity the right candidate will help support the brand strategy, product innovation direction and go-to-market strategy. Additionally, the scope will include execution tasks tied to the Product Development operational cycle.
 
 
 
 
 
 This role is ideal for a beauty industry professional who thrives at the intersection of product strategy, brand storytelling, and cross-functional leadership that is consumer insight driven and has deep category knowledge. S/he will collaborate closely with the Sr Manager of Global Brand Marketing to assist in the development and execution of product and brand strategies, campaigns, and new product launches.
 
 
 
 
 
 Candidates should be enthusiastic about what we do, energetic, highly organized, great problem solvers, and initiative-takers. This role will report to the Director of Brand &amp; Product Marketing and is a hybrid in-office role, based in New York City, with 2 days of remote work per week.
 
 
 
 
 
 
 
 Principal Accountabilities
 
 
 
 
 
 Brand strategy development:
 
 
 <ul>
 <li>
 Partner with the Sr Manager on brand strategy, content planning, and campaign development&mdash;in particular as it relates to gathering data and information supporting the creation of campaign decks and toolkits to guide cross-functional execution - across Sales, Brand.com including Email and Paid Media, Comms &amp; Social, Education, Creative and Visual Merchandising.
 </li>
 <li>
 Support the gathering of data necessary to the translation of consumer insights, trend analysis, and category intelligence that will be translated into product and campaign strategies that drive brand differentiation, innovation, and growth.
 </li>
 </ul>
 
 
 Product Strategy:
 
 
 <ul>
 <li>
 Support the execution of the Marketing calendar and detailed growth strategy for each product
 </li>
 <li>
 New Product Development Direction Setting &ndash; contribute to the development of briefs by researching product trends, customer trends, lay bases of competitor product and product concept analysis.
 </li>
 <li>
 Cross-functional Collaboration for Product Strategy &ndash; support the Sr Manager in the execution of deliverables aimed at briefing supporting functions (Creative and Visual Merchandising, PR, social media, Sales and Education teams, etc)
 </li>
 </ul>
 
 
 Product Development:
 
 
 <ul>
 <li>
 Support the end-to-end product development process in collaboration with R&amp;D, Product Development, Regulatory, and Creative&mdash;in particular, gather necessary data to formalize the creation of formula and packaging briefs
 </li>
 <li>
 Formula &amp; Clinical Testing: support the work that helps determining texture direction, key ingredients, and fragrance in collaboration with R&amp;D. Support the design clinical studies objectives and desired clinical claims.
 </li>
 <li>
 Primary &amp; Secondary Packaging: support the process to determine the packaging direction and execution of detailed specifications.
 </li>
 <li>
 Packaging design: support the design direction and the briefing of creative packaging and packaging development teams
 </li>
 </ul>
 
 
 Product Development Program Operation:
 
 
 <ul>
 <li>
 Production: support Global Sr Manager in the collaboration with the SCM-related departments to prepare for production meetings.
 </li>
 <li>
 Support the AP-SCM cross-functional communication process with different departments, including the production planning team, packaging material purchasing team, QC team, manufacturing team, packaging team, and raw material purchasing team.
 </li>
 <li>
 Carry out tasks supporting the pre-production and line testing for mass production
 </li>
 <li>
 Support the tasks linked to the operation of internal AP systems such as SAP, NPD, CPC, and Aplan. Note: as some of these programs are not available in English, partial support from AP will be provided.
 </li>
 </ul>
 
 
 
 
 
 
 Key Experience and Skills
 
 
 
 
 
 
 
 
 
 
 Qualification and Experience
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s Degree or equivalent in Marketing, Business, Communications, or related subjects.
 </li>
 <li>
 1-2 years of experience in marketing or brand management, with a focus on beauty, wellness, skincare, luxury, lifestyle or consumer products.
 </li>
 </ul>
 
 
 
 
 Skill Sets
 
 
 
 
 <ul>
 <li>
 Proficient in Microsoft Office applications.
 </li>
 <li>
 Good analytical and project management acumen
 </li>
 <li>
 Proficient written skills and ability to articulate conceptual ideas.
 </li>
 <li>
 Ability to problem solve and manage up effectively and in a timely manner.
 </li>
 <li>
 Excellent ability to multitask
 </li>
 <li>
 Good communication and interpersonal skills.
 </li>
 </ul>
 
 
 
 
 Personal Attributes
 
 
 
 
 <ul>
 <li>
 Passion for innovation, consumer behavior, and emerging market and consumer trends.
 </li>
 <li>
 Interest in beauty, wellness, lifestyle, luxury, and sustainability.
 </li>
 <li>
 Meticulous, self-driven, team-player, collaborative, and able to adapt to changes.
 </li>
 </ul>
 
 
 
 
 
 Tata Harper and AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse workforce, and AMOREPACIFIC US, INC, therefore, recruits qualified applicants regardless of race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.
 
 
</div>

Global Brand Marketing Specialist

The Home Depot

<div><div>Position Purpose:
The Retail Media Strategy Manager will support our advertising business for The Home Depot. This position will drive the program management of new business opportunities. Responsible for developing go-to-market strategies and working with the Sr. Manager to incorporate emerging opportunities into the Retail Media roadmap. This position will oversee and conduct competitor and industry research to cultivate sustainable business growth. The Retail Media Strategy Manager is expected to make data-driven decisions that deliver foundational excellence, innovative thought leadership, and scalable processes. This is a unique opportunity to join a small, highly visible team that's reshaping digital advertising in the world's largest home improvement retailer. 
Key Responsibilities:<ul><li>
25% Define Requirements - Strategically define business requirements, process maps, and offering documentation for new opportunities; Collaborate with Product Strategy &amp; Insights Sr. Manager to sequence opportunities on roadmap</li><li>
35% New Business Opportunities - Identify potential new business opportunities via review of competitive benchmarks, internal data, vendor feedback, and internal stakeholder feedback</li><li>
15% New Offerings - Manage New Offerings Sr. Business Analyst in building out business requirements</li><li>
25% Offering Development - Track offering development across IT, Analytics, MarTech, and other internal stakeholders</li></ul> 

Direct Manager/Direct Reports:<ul><li>
This position typically reports to Senior Manager, Product Strategy &amp; Insights</li><li>
This position has 1 Direct Report</li></ul> 

Travel Requirements:<ul><li>
No travel required.</li></ul> 

Physical Requirements:<ul><li>
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.</li></ul> 

Working Conditions:<ul><li>
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
</li></ul> 
Minimum Qualifications:<ul><li>
Must be eighteen years of age or older.</li><li>
Must be legally permitted to work in the United States.</li></ul> 

Preferred Qualifications:<ul><li>
Excellent written and verbal communication skills</li><li>
Bachelor's degree in marketing, advertising, or a business-related field</li><li>
Project management, business analysis, and/or pragmatic product management certifications.</li><li>
5-7 years of professional experience focused in related fields (i.e. marketing or product management experience at a retail company, advertising agency, or consulting firm)</li><li>
Experience in retail websites, e-commerce, and/or analytics</li><li>
Experience working with SharePoint, Excel, and PowerPoint</li><li>
A data-driven mindset and ability to leverage analysis to make business recommendations</li><li>
Experience managing projects and working with cross-functional stakeholders</li><li>
A collaborative mindset and the ability to triage needs across multiple stakeholders</li><li>
Ability to manage deadlines &amp; milestones across multiple simultaneous projects</li></ul> 

Minimum Education:<ul><li>
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.</li></ul> 

Preferred Education:<ul><li>
No additional education</li></ul> 

Minimum Years of Work Experience:<ul><li>
4</li></ul> 

Preferred Years of Work Experience:<ul><li>
No additional years of experience</li></ul> 

Minimum Leadership Experience:<ul><li>
None</li></ul> 

Preferred Leadership Experience:<ul><li>
None</li></ul> 

Certifications:<ul><li>
None</li></ul> 

Competencies:<ul><li>
Decision Quality</li><li>
Collaborates</li><li>
Drives Engagement
</li><li>Ensures Accountability</li><li>
Plans and Aligns</li><li>
Communicates Effectively</li><li>
Customer Focus</li><li>
Develops Talent</li><li>
Drives Results</li><li>
Manages Conflict</li></ul></div> 
Apply End Date: 05/27/2026</div>

Strategy Manager

LifeStraw

<div>Content &amp; Social Media Specialist/Manager 


Job Title: Content &amp; Social Specialist/Manager

Department: Brand

Reports to: Vice President of Marketing

Location: Baltimore, MD 


Job Summary

The Content &amp; Social Specialist/Manager owns LifeStraw&rsquo;s organic social media presence, brand voice, community engagement, and content strategy across all platforms. This role manages all content across Instagram, Facebook, TikTok, YouTube, and Threads. This role also builds and manages LifeStraw&rsquo;s brand ambassador and affiliate programs, oversees creator whitelisting partnerships, and develops educational and storytelling content that brings LifeStraw&rsquo;s extensive product line to life for consumers.

This is a strategic, hands-on role for a mid-level content professional who lives and breathes social media, understands platform-native content, has experience working with creators and managing paid media partnerships, and can balance brand storytelling with commercial performance. 


Key Responsibilities

Organic Social Media Management
<ul>
<li>Own and manage LifeStraw&rsquo;s organic social media channels: Instagram, Facebook, TikTok, YouTube, and Threads.</li>
<li>Develop and maintain a strong, clear brand voice across all platforms - ensuring consistency in tone, messaging, and visual identity whether the content is educational, inspirational, or product-focused.</li>
<li>Develop and execute a monthly content calendar aligned with product launches, seasonal campaigns, brand moments, and mission/impact storytelling.</li>
<li>Create platform-native content (Reels, TikToks, Stories, carousels, static posts) in collaboration with the Creative team - including producing short-form video content using UGC, product demos, and original footage with tools like CapCut, Canva, and similar video/graphic editing platforms.</li>
<li>Monitor trends, hashtags, and cultural moments to identify timely content opportunities that align with LifeStraw&rsquo;s brand.</li>
<li>Own all community engagement across all platforms: proactively respond to comments, DMs, mentions, and tagged content in LifeStraw&rsquo;s brand voice, building genuine relationships with followers and advocates.</li>
<li>Track and report on social media KPIs (engagement rate, follower growth, reach, video views) with monthly performance recaps.</li>
<li>Coordinate with the Sr. Brand Manager and Product Marketing Specialist to ensure product launches have coordinated social support.</li></ul> 


Brand Ambassador &amp; Affiliate Programs
<ul>
<li>Build, launch, and manage LifeStraw&rsquo;s brand ambassador program - identifying, recruiting, and nurturing ambassadors who authentically represent the brand across outdoor, wellness, travel, and sustainability communities.</li>
<li>Develop and manage LifeStraw&rsquo;s affiliate program end-to-end: partner recruitment, onboarding, commission structures, content guidelines, and performance tracking.</li>
<li>Own program budgets and track all metrics and ROI for ambassador and affiliate initiatives &mdash; reporting to the VP of Marketing on program performance, revenue attribution, and growth opportunities.</li>
<li>Manage all creator whitelisting opportunities - coordinating paid media partnerships with creators, including briefing creators, reviewing content, and managing whitelisted ad spend in collaboration with the Sr. Brand Manager.</li>
<li>Curate, brief, and manage creators for sponsored content, product seeding, and campaign collaborations - ensuring all creator content aligns with LifeStraw&rsquo;s brand standards and campaign objectives.</li></ul> 


Educational &amp; Storytelling Content
<ul>
<li>Develop a robust content pipeline of educational and storytelling content that showcases LifeStraw&rsquo;s extensive product range - helping consumers understand the differences between products, use cases, and the technology behind them.</li>
<li>Create product education content (how-to&rsquo;s, comparison guides, use-case scenarios) across social and web channels to drive informed purchase decisions.</li>
<li>Coordinate with the Social Impact &amp; Sustainability Manager to amplify impact stories, B Corp initiatives, and Safe Water Fund content through compelling narrative formats.</li>
<li>Write blog posts, website copy updates, and campaign landing page content as needed.</li></ul> 


Cross-Functional Collaboration
<ul>
<li>Work with the Brand Operations Manager to ensure social content requests from Sales and Ecommerce are prioritized and fulfilled.</li>
<li>Collaborate with the Creative team on asset needs, maintaining a shared content asset library.</li>
<li>Support the Sr. Brand Manager with social-first content for product launches and retail activations.</li>
<li>Partner with Ecommerce on coordinating DTC promotions and sale events.</li></ul> 


What We&rsquo;re Looking For
<ul>
<li>A social media native: you understand what works on each platform and can create content that feels authentic, not corporate.</li>
<li>Strong writing and storytelling skills - you can adapt voice and tone across platforms and formats.</li>
<li>Experience with social media management tools (Sprout Social, Later, Hootsuite, or similar).</li>
<li>Proficient in content creation and video editing tools: Canva, CapCut, and similar platforms for producing Reels, TikToks, and social graphics from UGC or original footage.</li>
<li>Experience managing creator and influencer partnerships, including paid media whitelisting, content briefing, and campaign coordination.</li>
<li>Experience building or managing brand ambassador and/or affiliate programs, including budget management and ROI tracking.</li>
<li>Data-informed: you check the numbers and adjust your approach based on what&rsquo;s working.</li>
<li>Passion for sustainability, outdoor adventure, or public health/clean water &mdash; you&rsquo;re excited by LifeStraw&rsquo;s mission.</li>
<li>Collaborative, proactive, and comfortable working in a lean team environment.</li></ul> 


Education
<ul>
<li>5-7 years of experience managing social media and content for a consumer brand, preferably in outdoor, CPG, wellness, or mission-driven categories.</li>
<li>Demonstrated experience with creator partnerships, influencer marketing, and/or affiliate program management.</li>
<li>Bachelor&rsquo;s degree in Marketing, Communications, Journalism, or related field.</li>
<li>Proficient in Asana, Google Suite, Microsoft Office and Outlook.</li>
<li>Proficient in Canva, CapCut, and similar graphic design and video editing platforms.</li></ul> 


Essential Physical Demands and Typical Working Conditions

Physical demands include bending, carrying, pushing-pulling, reaching, sitting, standing, walking and extremes of temperature and humidity, as well as travel between physical locations. Hazards include stairs and communicable diseases.</div>

Content & Social Media Specialist/ Manager

<div>Position Purpose:
The Sr. Analyst of Marketing Storefront &amp; Ariba Strategy and Operations provides end‑to‑end ownership of strategy (in alignment with the Sr. Manager), operations, site experience, and growth for the Marketing Storefront and Ariba platforms. This role holds decision authority across product assortment, pricing strategy, UX direction, agency leadership, roadmap planning, and performance reporting, ensuring a cohesive, data‑driven, and customer‑centric experience.
The Sr. Analyst serves as the primary point of accountability for platform performance, cross‑functional alignment, and partnering closely with Merchandising, Field Services, Finance, Supply Chain, and external agency partners. 
Key Responsibilities:<ul><li>
35% Project Planning and Management: Develops project plans, then manages cross-functional work groups to execute project plan. Pro-actively identify obstacles to success and solutions to those obstacles with manager.</li><li>
30% Measurement &amp; Reporting: Measures and reports on in-store experience innovation programs and projects to multiple constituencies ranging from front-line store associates to executive leaders. Generates customer insights and recommendations.</li><li>
15% New Content Ideation: Imagines and advocates for new ways to solve existing and new customer pain points and keep The Home Depot ahead of the curve in the in-store experience.</li><li>
10% Communication and Training: Communicates with store associates and store management as well as Store Support Center-based management on project progress and risks.</li><li>
10% Product Management: Defines, articulates and documents needs &amp; objectives, scope and business requirements for projects. Thinks creatively to make recommendations regarding execution strategies.</li></ul> 
Direct Manager/Direct Reports:<ul><li>
This position reports to the Sr Manager Visual Merch S&amp;I.</li><li>
This position has 0 direct reports.</li></ul> 
Travel Requirements:<ul><li>
Typically requires overnight travel less than 10% of the time.</li></ul> 
Physical Requirements:<ul><li>
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.</li></ul> 
Working Conditions:<ul><li>
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.</li></ul> 
Minimum Qualifications:<ul><li>
Must be eighteen years of age or older.</li><li>
Must be legally permitted to work in the United States.</li></ul> 
Preferred Qualifications:<ul><li>
Working knowledge of Microsoft Office Suite</li><li>
Working knowledge of presentation software (e.g., Microsoft PowerPoint)</li><li>
Demonstrated ability to collaborate and work effectively with cross-functional teams</li><li>
Ability to draw accurate conclusions from financial documentation</li><li>
Demonstrated project management skills</li><li>
Ability to convey complex or technical ideas and processes in easy-to-understand terms to diverse audiences</li><li>
Ability to negotiate, handle complaints, settle disputes, and resolve grievances with both internal and external customers</li><li>
Excellent written and verbal communication skills</li></ul> 
Minimum Education:<ul><li>
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.</li></ul> 
Minimum Years of Work Experience:<ul><li>
2</li></ul> 
Competencies:<ul><li>
Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm</li><li>
Being Resilient - Rebounding from setbacks and adversity when facing difficult situations</li><li>
Business Insights - Applying knowledge of business and the marketplace to advance the organization's goals</li><li>
Collaborates - Building partnerships and working collaboratively with others to meet shared objectives</li><li>
Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences</li><li>
Cultivates Innovation - Creating new and better ways for the organization to be successful</li><li>
Customer Focus - Building strong customer relationships and delivering customer-centric solutions</li><li>
Demonstrates Self-Awareness - Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses</li><li>
Drives Results - Consistently achieving results, even under tough circumstances</li><li>
Manages Ambiguity - Operating effectively, even when things are not certain or the way forward is not clear</li><li>
Manages Complexity - Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems</li><li>
Nimble Learning - Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder</li><li>
Plans and Aligns - Planning and prioritizing work to meet commitments aligned with organizational goals</li><li>
Resourcefulness - Securing and deploying resources effectively and efficiently</li><li>
Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels</li><li>
Situational Adaptability - Adapting approach and demeanor in real time to match the shifting demands of different situations</li><li>
Strategic Mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies</li><li>
Tech Savvy - Anticipating and adopting innovations in business-building digital and technology applications</li></ul></div>

Senior Analyst, Visual Merchandising

<div>Position Purpose:
Responsible for globally sourcing, purchasing and developing globally sourced merchandise for a specific department. 
Key Responsibilities:<ul><li>
Identify and qualify international vendors to the HD standards</li><li>
Develop and purchase products</li><li>
Develop materials to sell the products developed, i.e., packaging, P.K. materials, P.O.P., etc.</li><li>
Understand impacts of products on sales and GMROI</li><li>
Creating specifications for products including, packaging, safety and environmental issues</li><li>
Selects, develops and motivates assigned staff</li><li>
Understanding of supply chain domestic and international</li><li>
Conduct presentations at product line reviews and marketing meetings</li></ul> 

Direct Manager/Direct Reports:<ul><li>
Typically reports to Sr. Director</li><li>
No direct responsibility for supervising others.</li></ul> 

Travel Requirements:<ul><li>
Typically requires overnight travel less than 10% of the time.</li></ul> 

Physical Requirements:<ul><li>
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.</li></ul> 

Working Conditions:<ul><li>
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
</li><li>Usually in a comfortable environment but with regular exposure to factors causing moderate physical discomfort from such things as dust, fumes or odors.
</li><li>Typically requires overnight travel 5% to 20% of the time.</li></ul> 

Minimum Qualifications:<ul><li>
Must be eighteen years of age or older.</li><li>
Must be legally permitted to work in the United States.</li></ul> 

Preferred Qualifications:<ul><li>
High level of comfort with strong negotiations skills and communication skills.</li><li>
Extensive travel - international and domestic. International experience 3-5 years.</li></ul> 

Minimum Education:<ul><li>
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.</li></ul> 

Preferred Education:<ul><li>
No additional education</li></ul> 

Minimum Years of Work Experience:<ul><li>
5</li></ul> 

Preferred Years of Work Experience:<ul><li>
No additional years of experience</li></ul> 

Minimum Leadership Experience:<ul><li>
None</li></ul> 

Preferred Leadership Experience:<ul><li>
None</li></ul> 

Certifications:<ul><li>
None</li></ul> 

Competencies:<ul><li>
Marketing background.</li><li>
Retail Merchandising background. Product knowledge category background in manufacturing and industry practices.</li></ul></div>

Associate Merchant, Product Development

Search 10000+ Sr. product marketing manager jobs near you this May. New roles added regularly across leading industries. Apply today.