strategic marketing leader

Nahdet Misr Publishing Group

<div>
 
 
 Strategic Marketing Leadership
 
 
 
 
 &bull; Define and own the annual marketing strategy for all BU brands, aligned with corporate commercial objectives.
 
 
 
 &bull; Lead brand planning cycles: situational analysis, segmentation, positioning, messaging, and tactical grid.
 
 
 
 &bull; Identify growth opportunities in existing a areas; propose go-to-market approaches for new launches.
 
 
 
 &bull; Develop multi-year brand roadmaps and manage the marketing P&amp;L budget.
 
 
 
 
 Brand Management &amp; Campaigns
 
 
 
 
 &bull; Oversee the development of promotional materials, content, and campaign assets in compliance with regulatory and ethical guidelines.
 
 
 
 &bull; Lead integrated marketing campaigns and measure ROI effectively.
 
 
 
 &bull; Manage product lifecycle from pre-launch through maturity and loss-of-exclusivity phases.
 
 
 
 &bull; Maintain brand consistency across all touchpoints
 
 
 
 
 Commercial Excellence &amp; Analytics
 
 
 
 
 &bull; Partner with sales leadership to translate brand strategy into field execution plans, cycle meetings, and rep-facing tools.
 
 
 
 &bull; Define KPIs, monitor campaign performance, and present insights to the executive committee.
 
 
 
 &bull; Optimize budget allocation based on channel effectiveness and market dynamics.
 
 
 
 
 
 People &amp; Organizational Leadership
 
 
 
 
 &bull; Lead, mentor, and develop a team of brand managers and marketing executives.
 
 
 
 &bull; Foster a performance-driven, innovative, and compliant marketing culture.
 
 
 
 &bull; Set clear objectives (OKRs/KPIs) and conduct regular performance reviews.
 
 
 
 &bull; Build organizational capability through coaching, training, and succession planning.
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 
 
 MBA or Post-graduate Diploma in Marketing
 
 is highly preferred.
 
 
 </li>
 <li>
 
 Minimum of
 
 10&ndash;15 years
 
 of experience in Marketing.
 
 
 </li>
 <li>
 
 At least 5
 
 &ndash;7 years in a leadership role
 
 (Marketing Manager or Head of Marketing level).
 
 
 </li>
 <li>
 
 Proven track record of successful product launches and market share growth .
 
 </li>
 </ul>
</div>

Head Of Marketing

Impact.Com

<div>About impact.com 
impact.com is the world's leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products - Performance (affiliate), Creator (influencer), and Advocate (customer referral) - unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands - including Walmart, Uber, Shopify, Lenovo, L'Or&eacute;al, and Fanatics - rely on impact.com to power more than 350,000 partnerships that deliver measurable business results.

Your Role at impact.com:

impact.com is building the future of commerce through trusted partnerships and the communities that power them.

We're hiring a Strategic Partner Co-Marketing Lead to own and grow one of our most high-profile partnerships, driving integrated go-to-market (GTM) initiatives that expand reach, influence, and revenue impact for both organizations.

This role sits at the intersection of partnerships, marketing, and customer advocacy&mdash;shaping a unified joint narrative and bringing it to life through integrated campaigns, co-branded content, research, and high-impact event activations.

As the primary marketing lead for this flagship partnership, you'll define and execute a shared co-marketing strategy aligned to joint business goals. In close collaboration with the Associate Director of Strategic Partnerships &amp; Growth, you'll develop and lead quarterly and annual GTM plans that drive awareness, pipeline, and customer engagement, while serving as the connective tissue across internal teams and partner stakeholders.

What You'll Do:

Strategic Partnership Ownership
<ul>
<li>Serve as the primary marketing lead for a flagship strategic partner, building and executing a joint co-marketing strategy aligned to shared business goals</li>
<li>Develop quarterly and annual GTM plans that drive awareness, pipeline, and customer engagement for both organizations</li>
<li>Act as the connective tissue between internal teams (Strategic Marketing, Demand Gen, Events, Customer Success, PR/Comms) and partner stakeholders</li>
</ul>
Co-Marketing &amp; Campaign Execution
<ul>
<li>Lead the development and execution of integrated co-marketing campaigns, including:</li>
<li><ul><li>Joint content (reports, blogs, case studies, testimonials, webinars)</li>
<li>Co-branded research and thought leadership</li>
<li>Multi-channel campaign activations (email, social, events, in-platform, and more)</li>
</ul></li><li>Ensure consistency and strength of a cohesive joint narrative across all touchpoints</li>
<li>Manage timelines, deliverables, and stakeholder alignment across both organizations</li>
</ul>
Events &amp; Experiential Marketing
<ul>
<li>In collaboration with Events teams, plan and execute co-marketing activations at flagship events (owned and partner-led), including:</li>
<li><ul><li>Speaking opportunities</li>
<li>Co-branded experiences and sponsorships</li>
<li>Customer-facing activations and VIP engagements</li>
</ul></li><li>Collaborate with Events teams to maximize visibility and engagement at key industry moments</li>
</ul>
Customer Advocacy &amp; Storytelling
<ul>
<li>Partner with Strategic Marketing, Customer Success, Managed Services, and Sales to identify and activate joint customer stories</li>
<li>Source and develop compelling case studies and testimonials that highlight the impact of the partnership</li>
<li>Amplify customer voices across campaigns, content, and events</li>
</ul>
Broader Co-Marketing Enablement
<ul>
<li>Support and scale co-marketing best practices across additional strategic and ecosystem partners</li>
<li>Identify new opportunities for cross-partner collaboration and storytelling</li>
<li>Contribute to frameworks, playbooks, and processes that improve co-marketing effectiveness</li>
</ul>
Measurement &amp; Optimization
<ul>
<li>Collaboratively define success metrics and track performance across co-marketing initiatives (e.g., engagement, pipeline, influence)</li>
<li>Analyze results and optimize programs to improve impact and ROI</li>
<li>Share insights and learnings with internal and partner stakeholders</li>
</ul>
What this role owns:
<ul>
<li>Communications, goals, and strategy coordination between impact.com and partner</li>
<li>Co-marketing campaign development, execution, measurement, and reporting</li>
<li>In close partnership with Events teams, coordination and execution of co-marketing events, activations, and speaking engagements</li>
<li>Customer storytelling and social proof that speak to the value the partnership drives for customers, and the strength of the partnership between companies</li>
<li>Collaborate with Sales Enablement and Marketing to develop processes, best practices, and playbooks to scale the partnership and enable other teams to speak and contribute to it</li>
</ul>
What You Bring:
<ul>
<li>5+ years of experience in B2B marketing, partnership marketing, or co-marketing roles</li>
<li>Strong project management and organizational skills</li>
<li>Proven experience managing strategic partnerships and executing joint GTM initiatives</li>
<li>Experience leading integrated campaigns across content, digital, and events</li>
<li>Highly collaborative with strong stakeholder management skills across internal and external teams</li>
<li>Ability to remain agile and operate both strategically and tactically in a fast-paced environment</li>
<li>Strong storytelling and messaging skills, with the ability to craft compelling narratives across brands preferred</li>
</ul>
Key Knowledge Required
<ul>
<li>Experience working in Salesforce, Google Suite, and within project management tools like Asana and Jira</li>
<li>Experience working with enterprise technology or SaaS partnerships</li>
<li>Experience executing co-branded research or thought leadership initiatives</li>
<li>Understanding of affiliate/performance marketing preferred</li>
<li>Familiarity with partner ecosystems a plus</li>
<li>Background in customer marketing or advocacy programs a plus</li>
</ul>
Salary Range: $100,000 - $120,000 per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive a Restricted Stock Unit (RSU) grant.
<ul><li>This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.</li></ul>

Benefits and Perks:

At impact.com, we believe that when you're happy and fulfilled, you do your best work. That's why we've built a benefits package that supports your well-being, growth, and work-life balance.
<ul>
<li>Medical, Dental, and Vision insurance</li>
<li>Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled</li>
<li>Flexible spending accounts and 401(k)</li>
<li>Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.</li>
<li>Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.</li>
<li>A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.</li>
<li>Investing in Your Growth: We're committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.</li>
<li>Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.</li>
<li>Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses.</li>
</ul>
impact.com is proud to be an equal-opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors. 


#LI_NewYork_NewYork</div>

Strategic Partner Co-Marketing Lead

EALBI Energy

Job Opportunity: Strategic Investment LeadLocation: Salalah, Oman Company: EALBI EnergyAbout UsEALBI Energy is a forward-looking energy solutions provider, committed to innovation, sustainability, and operational excellence. With a strong presence in Oman, we deliver projects that power industries and communities while driving long-term value. To strengthen our leadership team in Salalah, we are seeking an experienced Strategic Investment Lead to oversee investment strategies and guide growth initiatives.Role OverviewThe Strategic Investment Lead will be responsible for identifying, evaluating, and managing investment opportunities that align with EALBI Energy&rsquo;s strategic objectives. This role requires strong financial acumen, industry insight, and leadership skills to ensure sustainable growth and maximize returns.Key Responsibilities<ul><li>Develop and implement investment strategies aligned with company goals.</li><li>Identify and evaluate new opportunities in energy, infrastructure, and related sectors.</li><li>Conduct financial modeling, risk analysis, and due diligence for potential investments.</li><li>Collaborate with executive leadership to guide strategic decision-making.</li><li>Manage relationships with investors, partners, and stakeholders.</li><li>Monitor portfolio performance and prepare detailed reports for senior leadership.</li><li>Drive continuous improvement in investment processes and frameworks.</li><li>Mentor and guide team members to build investment expertise.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Finance, Business Administration, Economics, or related field.</li><li>10+ years of experience in investment management, corporate finance, or strategy, with at least 5 years in a leadership role.</li><li>Proven track record of managing large-scale investments in the energy or infrastructure sectors.</li><li>Strong knowledge of financial modeling, risk management, and market analysis.</li><li>Excellent leadership, organizational, and communication skills.</li><li>Ability to manage multiple priorities in a dynamic environment.</li><li>Fluency in English; Arabic is a strong advantage.</li></ul>Why Join Us?<ul><li>Be part of a respected energy solutions provider shaping investment strategies in Oman.</li><li>Lead high-impact projects with regional and international exposure.</li><li>Competitive salary and benefits package.</li><li>Opportunities for professional growth and career advancement.</li><li>Collaborative, innovative, and sustainability-driven work culture.</li></ul>Pay: Up to RO3,900.000 per monthWork Location: In person

Strategic Investment Lead

Siemens Energy

<div>A Snapshot of Your Day
Your day is dedicated to orchestrating ONE MEA by standardizing high-impact workflows that turn strategy into measurable business results. Your morning involves directing the Regional Strategy Refresh, ensuring that country-level roadmaps are directly aligned with Order Entry and business performance growth targets. By noon, you are leading the Market Evaluation Process (MEP), acting as the strategic filter that translates techno-economic intelligence into actionable management reviews. In the afternoon, you analyze the Target Operating Model for the Hub, identifying bottlenecks in process excellence and proposing lean governance changes and new digital solutions that can drive operational performance uplift. You wrap up the day by auditing the ONE MEA OKR Framework, ensuring every initiative across the region is vertically and horizontally aligned to maximize financial impact.
How You&rsquo;ll Make an Impact<ul><li>
Strategic Planning for Growth: Direct the multi-year Regional Strategy Refresh and annual planning cycles, focusing on identifying new market expansions and incremental order entry opportunities.</li><li>
Market Intelligence Integration: Lead the Market Evaluation Process (MEP) as the central MEA focal point, ensuring that regional market shifts are accurately captured by the different businesses, to steer global resource allocation and portfolio decisions.</li><li>
Performance Orchestration: Lead the implementation of the ONE MEA OKR Framework to bridge the gap between long-term ambition and daily execution, ensuring a direct uplift in financial and operational performance.</li><li>
Operational Excellence &amp; Lean Governance: Standardize the Target Operating Model across the Hub and focus countries to reduce process friction and ensure lean governance that supports business agility.</li><li>
Process Integration: Coordinate the integration of global governance programs into regional business processes, ensuring corporate responsibility is a driver of competitive advantage.</li><li>
Metrics-Driven Success: Propose, implement and track key performance indicators (KPIs) for the function, such as the number of process excellence initiatives and the cross-collaboration score, to ensure impact of strategic processes on the region&rsquo;s health.</li></ul>
What You Bring
<ul><li>9+ years in Strategic Planning, Process Excellence, or Operations Management in a multinational environment. Master&rsquo;s degree and above; PhD is a plus, majoring in Economics or Engineering.</li><li>
Proven expertise in implementing standardized governance frameworks and operating models. Strong experience with Strategic Planning cycles and Market Evaluation processes.</li><li>
Deep energy sector knowledge spanning Oil &amp; Gas, industrial applications, generation technologies, transmission products and services, utilities, and/or alternative, clean, and distributed energy solutions.</li><li>
Expertise in performance management, including OKR (Objectives &amp; Key Results) methodology. Demonstrated ability to lead cross-functional projects in a matrix type organization.
</li><li>Excellent communication skills with the ability to influence senior executive stakeholders.</li><li>
Advanced proficiency in business productivity tools, including Microsoft Word, Excel, PowerPoint, Outlook, and analytics/visualization tools (e.g., Think‑Cell, Efficient Elements, Tableau, Power BI). Familiarity with Microsoft Copilot and AI applications is considered a plus.
</li></ul>About the Team
Our Corporate and Global Functions are essential in driving the company's strategic initiatives and ensuring operational excellence across various departments, business areas, and regions. These roles support our vision to become the most valued energy technology company in the world. As part of our team, you contribute to our vision by shaping the global energy transition, partnering with our internal and external stakeholders, and conducting business responsibly and in compliance with legal requirements and regulations.
Who is Siemens Energy?
At Siemens Energy, we are more than just an energy technology company. With ~100,000 dedicated employees in more than 90 countries, we develop the energy systems of the future, ensuring that the growing energy demand of the global community is met reliably and sustainably. The technologies created in our research departments and factories drive the energy transition and provide the base for one sixth of the world's electricity generation.
Our global team is committed to making sustainable, reliable, and affordable energy a reality by pushing the boundaries of what is possible. We uphold a 150-year legacy of innovation that encourages our search for people who will support our focus on decarbonization, new technologies, and energy transformation. 
Find out how you can make a difference at Siemens Energy: https://www.siemens-energy.com/employeevideo
Our Commitment to Diversity
Lucky for us, we are not all the same. Through diversity we generate power. We run on inclusion and our combined creative energy is fueled by over 130 nationalities. Siemens Energy celebrates character &ndash; no matter what ethnic background, gender, age, religion, identity, or disability. We energize society, all of society, and we do not discriminate based on our differences.
Rewards/Benefits<ul><li>
Opportunity to work on challenging projects in an exciting environment</li><li>
Opportunity for remote/flexible work</li><li>
Professional support and strong collaboration with colleagues around the world</li><li>
Professional development opportunities within the company</li></ul>
https://jobs.siemens-energy.com/jobs
#LI-AZ1</div>

Strategic Process Excellence Leader

<div>A Snapshot of Your Day
Your morning might begin by reviewing the latest updates on Qatar&rsquo;s North Field Expansion or shifts in Kuwait&rsquo;s Ministry of Electricity &amp; Water (MEW) procurement regulations to ensure our strategic positioning remains competitive. By midday, you are deep in a Market Evaluation Planning (MEP) session, synthesizing intelligence on hydrogen pilots and CCUS opportunities into a high-impact presentation for the Middle East Africa (MEA) Hub leadership. Your afternoon is spent &quot;on the ground&quot; in Doha&mdash;perhaps meeting with a local partner to discuss In-Country Value (ICV) compliance or navigating a strategic discussion with QatarEnergy or KPC stakeholders. You wrap up the day by bridging the gap between local Gulf realities and global KPIs, providing the Country Managing Director and Head of Strategy &amp; Markets (MEA) with the localized intelligence needed to steer regional growth.
How You&rsquo;ll Make an Impact<ul><li> Localization &amp; ICV Mastery: Develop and execute a comprehensive Upper Gulf strategy to maximize In-Country Value (ICV) scores in Qatar and support National Content programs in Kuwait without compromising global quality standards.</li><li> Regulatory &amp; Policy Navigation: Act as the strategic lead for interpreting the impact of Qatar&rsquo;s National Vision 2030 and Kuwait&rsquo;s Vision 2035 on our portfolio, ensuring Siemens Energy maintains &quot;preferred partner&quot; status in major utility and oil &amp; gas tenders.</li><li> Market Intelligence: Provide &quot;boots-on-the-ground&quot; analysis of the Upper Gulf power and gas sector, specifically focusing on the integration of renewables, grid stability for mega-projects, and the decarbonization of LNG value chains.</li><li> Strategic Roadmaps: Support the MEA Strategy Head and Country MD in assessing local partnerships, joint ventures, or service hub expansions that enhance our competitive edge in the Qatar and Kuwait markets.</li><li> Global-Local Synthesis: Synthesize the Country MD&rsquo;s immediate operational needs with the MEA Hub&rsquo;s long-term strategic KPIs, ensuring the unique risk-reward profile of the Upper Gulf is accurately represented in global investment committees.</li><li> Stakeholder Diplomacy: Represent Siemens Energy in strategic reviews with major energy sector players (e.g., QE, Kahramaa, MEW, K-Companies) ensuring our &quot;local-first&quot; procurement and employment plans are optimized.</li></ul>
What You Bring
<ul><li> 7+ years in Strategy, Business Development, or Market Intelligence within the Energy sector (Power, Oil &amp; Gas, or Renewables). Master&rsquo;s degree and above; PhD is a plus, majoring in Economics or Engineering.</li><li> Deep understanding of GCC market dynamics, particularly Qatar Energy&rsquo;s ICV framework and Kuwaiti tender laws.</li><li> Ability to turn fragmented local market data into clear, actionable Management Reviews for regional and global leadership.</li><li> Strong cross-functional team leadership and Project Management skills with a focus on Strategy and Consulting.</li><li> Proven Business-modeling and Customer co-creation skills. Highly structured working-style with strong presentation, analytical, and communication skills.</li><li> Strong intercultural skills and experience working in multi-national companies and virtual teams. Fluency in English (required) and Arabic (highly advantageous for stakeholder management).</li></ul>
About the Team
Our Corporate and Global Functions are essential in driving the company's strategic initiatives and ensuring operational excellence across various departments, business areas, and regions. These roles support our vision to become the most valued energy technology company in the world. As part of our team, you contribute to our vision by shaping the global energy transition, partnering with our internal and external stakeholders, and conducting business responsibly and in compliance with legal requirements and regulations.
Who is Siemens Energy?
At Siemens Energy, we are more than just an energy technology company. With ~100,000 dedicated employees in more than 90 countries, we develop the energy systems of the future, ensuring that the growing energy demand of the global community is met reliably and sustainably. The technologies created in our research departments and factories drive the energy transition and provide the base for one sixth of the world's electricity generation.
Our global team is committed to making sustainable, reliable, and affordable energy a reality by pushing the boundaries of what is possible. We uphold a 150-year legacy of innovation that encourages our search for people who will support our focus on decarbonization, new technologies, and energy transformation.
Find out how you can make a difference at Siemens Energy: https://www.siemens-energy.com/employeevideo
Our Commitment to Diversity
Lucky for us, we are not all the same. Through diversity we generate power. We run on inclusion and our combined creative energy is fueled by over 130 nationalities. Siemens Energy celebrates character &ndash; no matter what ethnic background, gender, age, religion, identity, or disability. We energize society, all of society, and we do not discriminate based on our differences.
Rewards/Benefits<ul><li>
Opportunity to work on challenging projects in an exciting environment</li><li>
Opportunity for remote/flexible work</li><li>
Professional support and strong collaboration with colleagues around the world</li><li>
Professional development opportunities within the company</li></ul>
https://jobs.siemens-energy.com/jobs
#LI-AZ1</div>

Strategy & Localization Leader UG

Sakura Premiums LLC

Job Opportunity: Blockchain Strategy LeadLocation: Doha, Qatar Company: Sakura Premiums LLCAbout UsSakura Premiums LLC is a forward-thinking company specializing in premium digital solutions and innovative technologies. With a strong focus on blockchain and decentralized systems, we are committed to reshaping industries through secure, transparent, and scalable platforms. As part of our expansion in Doha, we are seeking a visionary Blockchain Strategy Lead to spearhead our blockchain initiatives and drive strategic adoption.Role OverviewThe Blockchain Strategy Lead will be responsible for defining and executing the company&rsquo;s blockchain roadmap, overseeing research and development, and aligning blockchain solutions with business objectives. This leadership role requires deep technical expertise, strategic foresight, and the ability to collaborate across teams and industries.Key Responsibilities<ul><li>Develop and implement blockchain strategies to support business growth.</li><li>Lead research and development of blockchain-based products and services.</li><li>Collaborate with product, engineering, and operations teams to integrate blockchain solutions.</li><li>Evaluate emerging blockchain technologies and recommend adoption strategies.</li><li>Ensure compliance with security, regulatory, and governance standards.</li><li>Build partnerships with industry stakeholders, vendors, and regulators.</li><li>Mentor and lead a team of blockchain developers and analysts.</li><li>Report regularly to senior leadership on blockchain initiatives and outcomes.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Computer Science, Information Technology, or related field (PhD preferred).</li><li>8&ndash;10 years of experience in blockchain, fintech, or digital transformation, with at least 3 years in a leadership role.</li><li>Proven expertise in blockchain frameworks (Ethereum, Hyperledger, Solana, etc.).</li><li>Strong knowledge of smart contracts, decentralized applications (dApps), and tokenization.</li><li>Experience with cloud platforms, cybersecurity, and data governance.</li><li>Excellent leadership, analytical, and communication skills.</li><li>Ability to manage multiple priorities in a fast-paced environment.</li><li>Fluency in English; Arabic is a strong advantage.</li></ul>Why Join Us?<ul><li>Be part of a pioneering company driving blockchain innovation in Doha.</li><li>Play a key role in shaping Sakura Premiums LLC&rsquo;s blockchain strategy.</li><li>Competitive executive compensation and benefits package.</li><li>Opportunities for professional development and international exposure.</li><li>Collaborative, innovative, and technology-driven work culture.</li></ul>Job Type: Full-timePay: Up to QAR40,500.00 per monthWork Location: In person

Blockchain Strategy Lead

Visa

<div>About Us 
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale &mdash; tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters &ndash; to you, to your community, and to the world. Progress starts with you.
Job Description
The ideal candidate will bring deep, strategic marketing expertise to drive transformation and business growth for Visa&rsquo;s partner banks through high-impact, integrated marketing programs, led by robust insights.<ul><li>
Drive Insight Generation: Lead the process with Visa research teams to generate deep, actionable insights into consumer behavior, market trends, and partner bank business needs. Leverage these insights as the foundation for building strategic marketing campaign programs.</li><li>
Develop and Execute Integrated Marketing Strategies: Design and lead the implementation of strategic marketing roadmaps for partner banks, identifying core growth opportunities aligned with key business and marketing objectives. Drive joint investment by presenting compelling, data driven recommendations.</li><li>
Orchestrate 360 Marketing Campaigns: Own the end-to-end planning, development, and flawless execution of major joint marketing programs with partner banks and Visa&rsquo;s agencies. These integrated programs include:<ul><li>
Brand building activities with 360 marketing campaigns</li><li>
Strategic sponsorships and partnership activations</li><li>
Advanced digital marketing initiatives</li></ul></li><li>
Advance Digital Marketing and Brand Maturity: Proactively champion the digital marketing transformation agenda for partner banks. Introduce and deploy global best practices, innovative digital capabilities, and advanced measurement frameworks to enhance brand relevance, improve business results, and elevate cardholder experiences.</li><li>
Leverage Visa's Brand and Assets: Strategically integrate and activate the full spectrum of Visa assets&mdash;including Visa proprietary sponsorships, and industry capabilities&mdash;to deliver maximum marketing impact and competitive advantage for partner banks.</li><li>
Translate Strategy into Executable Plans: Convert complex strategic goals from partner banks into detailed, commercially viable annual marketing plans, setting robust KPIs and ensuring measured outcomes are achieved.</li><li>
Drive Internal Collaboration for Campaign Success: Ensure effective alignment and collaboration across all key internal Visa stakeholders (including Product, Sales, and Regional Marketing teams) to deploy a seamless, coordinated approach in support of campaign objectives with partner banks.</li><li>
Lead &amp; Develop Teams: Directly manage, mentor &amp; develop a team of marketers</li></ul>
This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.
Qualifications
Basic Qualifications: 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD Preferred Qualifications: 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD We are seeking a candidate who excels at strategic marketing, driving integrated marketing campaign execution, and leading digital marketing maturity programs within a commercially focused environment. Partnerships &amp; Stakeholder Management: Proven ability to manage complex, senior-level relationships with partner banks, agencies, and regional stakeholders, focusing on persuasion, negotiation, and driving joint outcomes based on business objectives. Insight-Driven Campaign Planning: Proven capability to translate complex marketing data and consumer insights into innovative and effective marketing strategies and measurable campaigns. &bull; Marketing Execution Leadership: Significant experience combining deep marketing management expertise with a proven track record in planning and executing complex, 360 marketing campaigns that span digital, sponsorship, and traditional channels. Digital Marketing Transformation: Demonstrated success in leading digital marketing transformation or maturity programs, including familiarity with digital channels (e.g., performance marketing, social) and marketing data/analytics. Commercial Acumen and Negotiation: Exceptional marketing commercial acumen and a strong understanding of key P&amp;L drivers. Proven ability to build business cases and secure partner investment for joint marketing initiatives. Sales exposure and proven negotiation skills are critical. Strategic Drive and Self-Management: A highly strategic, innovative, and results-oriented marketer with the ability to execute strongly. Must possess strong self-management skills, demonstrable drive, and the ability to autonomously govern projects on time and on budget. Experience &amp; Education: 10-12 years of progressive experience in marketing &amp; advisory, preferably within consumer and tech marketing, with a Bachelor's Degree. Financial Services experience is not mandatory and candidates with diverse backgrounds in tech, consulting and fast moving consumer goods marketing are highly encouraged to apply. People Leader: Prior people management experience strongly preferred
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.</div>

Senior Marketing Services Manager

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