strategic marketing specialist

MAPYR FZCO

We are seeking a strategic and results-driven Trade Marketing Specialist to lead the planning and execution of trade-focused marketing initiatives. In this role, you will be the key link between marketing, sales, and the retailers, responsible for optimizing brand visibility, enhancing in-store execution, and driving sell-through at the point of purchase. You will develop and implement customer-specific marketing programs, manage trade budgets, analyse sales trends, and collaborate cross-functionally to ensure alignment of marketing campaigns with commercial objectives. Ideal candidate should be result driven and being an out of the box thinker thriving in a competitive environment. Trade Strategy & Planning<ul><li>Develop and implement trade marketing plans aligned with brands and sales strategies.</li><li>Translate brand marketing plans into retailer-specific executions.</li><li>Identify key opportunities across retailers to drive brand presence and sales.</li><li>Focus on understand consumer behaviours to drive actionable initiative at retail.</li></ul>Promotional Execution<ul><li>Plan and coordinate in-store activations, visual merchandising (displays, POS materials, windows) and promotional events.</li><li>Ensure consistency of brand messages across trade activities.</li><li>Collaborate with sales teams to execute promotional plans effectively.</li><li>Track successful implementation of activations & results</li></ul>Sales & Performance Analysis<ul><li>Monitor and analyse sales data, market share, category performance, and ROI of trade initiatives.</li><li>Conduct competitive analysis and shopper insights to refine strategies.</li><li>Report trade performance metrics to internal stakeholders.</li></ul>Cross-Functional Collaboration<ul><li>Work closely with sales, marketing, supply chain, and external agency partners.</li><li>Coordinate with brand teams to align trade plans with product launches and brand calendars.</li><li>Support key account teams with tailored marketing materials and toolkits.</li></ul>Budget & Project Management<ul><li>Manage and optimize trade marketing budgets.</li><li>Ensure timely execution of trade programs and projects within scope and budget.</li></ul>Track promotional spend and evaluate effectiveness.

Trade Marketing Specialist

Loyal To Cumbria

<div>
 We&rsquo;re looking for a data-driven and creative
 
 Growth Marketing Specialist
 
 to accelerate user acquisition, engagement, and retention across digital channels. You&rsquo;ll work at the intersection of marketing, product, and analytics&mdash;experimenting with new tactics, analyzing performance, and scaling strategies that drive measurable growth.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Develop and execute growth marketing strategies focused on customer acquisition, activation, and retention.
 </li>
 <li>
 Plan and manage paid campaigns across search, social, and display platforms (Google, Meta, LinkedIn, TikTok, etc.).
 </li>
 <li>
 Design and run A/B tests across landing pages, ad creatives, and user funnels to optimize conversion rates.
 </li>
 <li>
 Collaborate with product, content, and design teams to create engaging user experiences and messaging.
 </li>
 <li>
 Track and analyze performance metrics (CAC, LTV, retention rate, conversion rate) to inform strategic decisions.
 </li>
 <li>
 Identify and test emerging marketing channels or growth opportunities.
 </li>
 <li>
 Build and maintain automated workflows for lead nurturing and customer engagement.
 </li>
 <li>
 Continuously improve campaign performance based on data insights and growth experiments.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, or a related field.
 </li>
 <li>
 3&ndash;5 years of experience in growth, digital, or performance marketing.
 </li>
 <li>
 Proven track record of driving measurable results in acquisition and retention campaigns.
 </li>
 <li>
 Strong analytical mindset with proficiency in tools like Google Analytics, GA4, Looker Studio, or Mixpanel.
 </li>
 <li>
 Experience with A/B testing tools (Optimizely, VWO, Google Optimize) and CRM/automation tools (HubSpot, ActiveCampaign).
 </li>
 <li>
 Creative problem solver with a test-and-learn mentality.
 </li>
 <li>
 Excellent communication and collaboration skills.
 
 
 </li>
 </ul>
 
 Why Join Us
 
 
 
 <ul>
 <li>
 Play a key role in shaping and scaling the company&rsquo;s growth engine.
 </li>
 <li>
 Fast-paced, experiment-driven environment with real impact.
 </li>
 <li>
 Competitive salary, bonuses, and opportunities for professional advancement.
 </li>
 </ul>
</div>

Growth Marketing Specialist Role

Columbia Association

Columbia Association, headquartered in Howard County, Maryland, is known for engaging our diverse community, cultivating a unique sense of place, and enhancing the quality of life in Columbia, Maryland, all thanks to the efforts of our remarkable team members. If you share in our passion for teamwork and our vision, we want you to fast-forward your career with us at Columbia Association.
 
Marketing Specialist
 Job Summary
 Reporting to the Marketing Manager, the Marketing Specialist helps plan and execute integrated campaigns to boost engagement and membership for Columbia Association’s programs and facilities. This role combines foundational knowledge—market analysis, audience targeting, and campaign planning—with hands-on coordination of digital and traditional marketing efforts.
 While leadership sets strategy, the specialist develops campaigns and ensures timely, effective execution, contributing to lead generation, participation growth, and ROI through data-driven methods.
 The ideal candidate is an analytical and organized marketer with strong communication skills, capable of delivering measurable results and upholding brand consistency.
 Essential Duties
 <ul>
<li>Contribute to marketing campaign planning and connect tactics to departmental goals</li>
<li>Independently manage assigned campaigns with creativity, transparency, and accountability</li>
<li>Coordinate and execute marketing plans across various channels (CPC, paid social, SEO, email, in-facility promotion, etc.), ensuring all efforts are tracked, optimized, and support CA’s membership objectives.</li>
<li>Oversee assigned projects from start to finish, providing timely updates on progress and results.</li>
<li>Track and report key metrics such as lead volume, CPA, conversion rate, and engagement to guide optimizations.</li>
<li>Collaborate with program managers and facility teams to maintain accurate promotional details and communicate updates clearly.</li>
<li>Manage analytics, compile performance reports, and recommend improvements.</li>
<li>Implement and monitor automation and CRM strategies, ensuring data integration with campaign reporting.</li>
<li>Work with design staff to develop or update promotional materials.</li>
<li>Write and edit marketing content for emails, website, ads, and social media, maintaining CA’s brand standards.</li>
</ul>
Additional Responsibilities
 <ul>
<li>Maintain production schedules for campaigns and promotions.</li>
<li>Assist with event marketing and onsite support.</li>
<li>Manage advertising and promotional vendor relationships.</li>
<li>Ensure compliance with policies, procedures, and branding.</li>
<li>Perform other duties as assigned.</li>
</ul>
Qualifications & Experience
 
Experience: 
<ul>
<li>2–4 years of professional marketing experience, preferably within multi-channel or community-based organizations, with proven campaign outcomes.</li>
<li>Understanding of marketing principles such as positioning, audience segmentation, and campaign analysis.</li>
<li>Practical experience with digital marketing platforms including Google Ads, social media management tools, and email automation systems.</li>
<li>Experience managing and optimizing content for search visibility using SEO platforms like Google</li>
<li>Search Console, SEMrush, Moz, or Ahrefs, with knowledge in keyword strategy, on-page optimization, and performance monitoring.</li>
<li>Familiarity with content management systems (e.g., WordPress), CRM software, and analytics solutions like Google Analytics.</li>
<li>Basic graphic design proficiency with tools such as Adobe Creative Suite or Canva.</li>
</ul>
Additional Desired Skills: 
<ul>
<li>Effective written and verbal communication abilities with timely and professionalcorrespondence.</li>
<li>Strong organizational skills to handle multiple projects and deadlines.</li>
<li>Ability to analyze and interpret campaign data and report findings.</li>
<li>Capacity to propose improvements and implement solutions.</li>
<li>Collaborative work style with cross-functional team support experience.</li>
</ul>
Education
 This position prioritizes practical skills and experience over formal educational credentials. Candidates should demonstrate competence in:
 <ul>
<li>Strategic and tactical marketing execution across both digital and traditional channels</li>
<li>Utilizing analytics tools (such as Google Analytics, SEMrush, or similar) to assess and improve campaign outcomes</li>
<li>Developing copy and content for a variety of audiences and platforms</li>
<li>Collaborating with cross-functional teams to coordinate multiple marketing initiatives</li>
</ul>
A bachelor’s degree in marketing, communications, business, or a related discipline may be beneficial for this role but is not required if candidates can provide evidence of equivalent professional experience and skill proficiency.
 Physical Demands and Work Environment
 <ul>
<li>Ability to perform work in an office environment with occasional local travel to events or facilities.</li>
<li>Position may involve standing, lifting up to 25 lbs., and occasional evening or weekend work for events.</li>
</ul>
The salary range for this position is $65K to $75K. The actual salary offered will depend on the overall qualifications of the individual applicant for the position and the budgeted amount for the role. CA offers a positive, fun work environment and a generous benefits package. Full-time benefits include medical, dental, vision, life insurance, 401(k), a free Fit & Play membership, Wellness benefits w/perks and paid leave.
 
Columbia Association is an equal employment opportunity employer. We are committed to providing equal employment opportunities to all qualified individuals without regard to the following legally protected characteristics: race, color, religion, sex, pregnancy, national origin, age, physical or mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military/veteran status, or any other characteristic protected by local, state or federal law. EOE/ADA. We encourage applications from candidates who can contribute to the diversity of our organization. Over and above non-discrimination, CA’s mission includes engaging our diverse community and meeting the evolving needs of a dynamic and inclusive community. That’swhy we welcome folks of diverse or marginalized backgrounds and abilities to apply to become part of the CA team.

MARKETING OPERATIONS - MARKETING SPECIALIST

Shift Group

<div>
 
 
 Project-Based Marketing Specialist (Full-Time, On-Site)
 
 
 
 
 
 <ul>
 <li>
 
 Location:
 
 Doha, Qatar
 </li>
 <li>
 
 Start Date:
 
 Immediately
 </li>
 </ul>
 <li>
 </li>
 
 SHIFT Group is looking for a
 
 Marketing Specialist
 
 to join our Marketing team on a
 
 project-based, full-time, in-office
 
 role.
 
 
 
 
 
 This role is ideal for someone who can
 
 build and execute structured marketing plans
 
 , manage campaigns end-to-end, and collaborate with creative teams to turn marketing strategies into powerful visuals and content.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 
 Build comprehensive marketing plans
 
 that align with business objectives and brand goals.
 </li>
 <li>
 Develop, manage, and execute marketing campaigns across digital and offline channels.
 </li>
 <li>
 Review and maintain content calendars, ensuring timeliness and consistency.
 </li>
 <li>
 Lead and guide designers and content creators in translating marketing briefs into visual materials.
 </li>
 <li>
 Ensure all marketing outputs meet brand standards and messaging guidelines.
 </li>
 <li>
 Track campaign results and provide insights for improvement.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 Proven experience in
 
 marketing planning, campaign building, and content management
 
 .
 </li>
 <li>
 Strong understanding of brand strategy and creative execution.
 </li>
 <li>
 Excellent attention to detail, organization, and project management skills.
 </li>
 <li>
 Strong communication and leadership skills to guide creative teams.
 </li>
 <li>
 Must be available to
 
 start immediately
 
 and work
 
 on-site full-time
 
 (project-based contract).
 </li>
 </ul>
 
 
</div>

Project-Based Marketing Specialist (Full-Time, On-Site)

Renart

<div>
 
 
 About Us:
 
 
 
 
 
 
 
 Renart
 
 is a fully integrated group company operating across a diverse range of
 
 industries including fine jewelry, home d&eacute;cor, sleep gear, and print-on-demand.
 
 We offer end-to-end capabilities, covering design, precision manufacturing, marketing, logistics, and customer service.
 
 
 Founded by a former
 
 McKinsey
 
 consultant, Renart is a vertically integrated brand that manages all operations in-house from concept to delivery. Our headquarters is based in Istanbul, with operational offices in
 
 New York, London, and Munich.
 
 
 
 
 
 
 
 Role:
 
 
 
 
 
 
 We are looking for a
 
 Growth Marketing Specialist
 
 with a strong analytical mindset to support both marketing and e-commerce initiatives. In this role, you will contribute to multi-channel campaigns while closely analyzing campaign performance, user behavior, and product data to optimize strategies. You will also contribute to product lifecycle processes and work collaboratively with performance marketing, category, and content teams to drive growth, enhance customer engagement, and identify strategic opportunities through data-driven decisions.
 
 
 
 
 
 
 Our office is located in Etiler, and our work model is on-site, so you are expected to come to the office 5 days a week.
 
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Support the development and execution of multi-channel growth marketing strategies, including social media, influencer collaborations, affiliate marketing, loyalty programs, email &amp; SMS campaigns, and SEO-driven content.
 </li>
 <li>
 Track and analyze campaign performance, user behavior, product performance, and sales data to provide actionable insights that optimize marketing and e-commerce strategies.
 </li>
 <li>
 Collaborate with internal teams and external partners to plan and execute campaigns that enhance customer engagement and retention, leveraging data-driven decision making.
 </li>
 <li>
 Contribute to end-to-end product lifecycle processes, including product selection, pricing strategy, content creation, product page optimization, and product launch.
 </li>
 <li>
 Conduct market research, competitive analysis, and trend monitoring to identify new business opportunities and growth areas.
 </li>
 <li>
 Test innovative marketing tactics and use analytical insights to improve ROI and accelerate growth.
 </li>
 <li>
 Ensure timely completion of tasks in line with project timelines, supporting resource, cost, and risk analysis when needed.
 </li>
 </ul>
 
 
 
 
 
 Requirements:
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, Economics, Industrial Engineering, or a related field.
 </li>
 <li>
 Strong interest in growth marketing, e-commerce, digital products, and data-driven business strategy.
 </li>
 <li>
 Analytical mindset with the ability to track, measure, and interpret campaign performance, user behavior, and sales data.
 </li>
 <li>
 Familiarity with performance marketing concepts is a plus (Meta Ads, Google Ads, Affiliate, etc.)
 </li>
 <li>
 Proficiency in MS Excel, Google Sheets, or other data analysis tools is a plus.
 </li>
 <li>
 Strong communication, collaboration, and organizational skills to work effectively across internal teams and external partners.
 </li>
 <li>
 Detail-oriented, proactive, and eager to learn in a fast-paced digital environment.
 </li>
 <li>
 Fluency in English is required.
 </li>
 </ul>
 
 
</div>

Growth Marketing Specialist

Southern Botanical, Inc.

The Growth Marketing Specialist will focus on driving measurable business growth by attracting, engaging, and converting qualified clients using data-driven tactics. This role requires a balance of technical skills, analytical expertise, and industry-specific insight. The ideal candidate has proven experience in digital advertising, marketing automation, and performance optimization - preferably within service-based or luxury-focused industries. This position is based in our beautiful office at I-35 and Mockingbird in Dallas with a fun and collaborative team. 
 
Key Responsibilities 
 Develop and manage multi-channel marketing campaigns across digital, traditional, and owned channels. 
 Build and execute demand generation programs that attract, nurture, and convert high-quality leads. 
 Collaborate with marketing team on campaign graphics, media creation, and copy writing to ensure brand standards are upheld. 
 Collaborate with admin staff and sales on lead distribution, quality scoring, follow-up processes, and revenue reporting. 
 Analyze funnel performance and optimize conversion rates through A/B testing, landing page updates, data insights, etc. 
 Manage marketing automation and CRM tools to streamline lead workflows and reporting. 
 Own reporting and growth metrics including CAC, LTV, MQLs, SQLs, and pipeline contribution. 
 Manage SEO/AEO initiatives to ensure alignment with growth marketing efforts and retain top search visibility in the DallasFort Worth market. 
 Stay current on digital and traditional marketing trends as well as emerging growth tactics and competitor strategies in order to refine campaigns. 
 
Qualifications 
Bachelors degree in Marketing, Communications or related field, or equivalent professional work experience. 
2+ years of experience in demand / growth/ performance/digital marketing, ideally in professional services, luxury brands, or landscape industries. 
Proven track record managing paid media budgets and driving measurable results. 
Experience with Google Analytics, Google Ads, Meta Ads Manager, Wordpress, and marketing automation platforms. 
Strong analytical, strategic, and project management skills. 
Excellent communication and storytelling ability to appeal to both commercial decision-makers and high-end residential clients. 
 
Perks 
 Paid-Time Off 
 Holiday Pay 
 401K with company match 
 Health, Vision, and Dental Insurance 
 Recognition programs and performance bonuses 
 Continuing education and industry involvement opportunities 
 
About Southern Botanical: A Strong, Stable, and Growing Company 
For three decades Southern Botanical &quot;SoBo&quot; has built a national reputation for creativity, quality, integrity, and extraordinary customer service throughout North Texas and beyond. Behind every signature landscape, youll find our total dedication to client satisfaction and the people who achieve it. We've experienced explosive growth as a result and celebrate that success with our team members. To learn more, visit us www.southernbotanical.com/careers 
 
Southern Botanical is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. 
 
In compliance with federal law, anyone who is offered employment will be required to verify their identity and show proof of eligibility to work in the United States.

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