strategic marketing specialist

Matar Al Baqmi Holding Company

<div><h3 class="jobSectionHeader">Job Role</h3>
The Trade Marketing Specialist, is responsible for leading the planning, development, execution, and evaluation of trade marketing strategies across all sales channels&mdash;workshops, auto spare parts dealers, wholesalers, and related customer segments.
The role supports overall category and channel development by analyzing market trends, driving brand visibility, developing trade promotions, optimizing pricing strategies, and managing new product development initiatives. The Specialist works closely with Sales, Supply Chain, Finance, and other functions to deliver category growth, trade partner engagement, and improved channel performance.
This position requires strong commercial acumen, strategic thinking, and the ability to lead cross-functional initiatives that enhance brand value, customer satisfaction, and revenue growth.<h3 class="jobSectionHeader">
Key Accountabilities</h3><h3 class="jobSectionHeader">
1. Trade Marketing Strategy &amp; Channel Development</h3><ul>
<li>Develop and execute trade marketing strategies tailored for different trade channels.
</li><li>Drive channel growth and profitability through strategic initiatives and tailored programs.
</li><li>Maintain superior in-store visibility, POS activation, and trade loyalty program performance.
</li></ul><h3 class="jobSectionHeader">2. Budget &amp; ROI Management</h3><ul>
<li>Manage trade marketing budgets efficiently and ensure adherence to approved allocations.
</li><li>Track ROI on trade activities and optimize investment performance.
</li><li>Reduce unplanned expenses through structured planning and control.
</li></ul><h3 class="jobSectionHeader">3. Market Insights, Competitor Analysis &amp; Reporting</h3><ul>
<li>Conduct regular competitor analysis and market intelligence to support strategic adjustments.
</li><li>Prepare monthly/quarterly reports on trade channel performance, distribution, and market share.
</li><li>Provide insights to senior management to support decision-making.
</li></ul><h3 class="jobSectionHeader">4. Sales Alignment &amp; Cross-Functional Collaboration</h3><ul>
<li>Work closely with Sales to align trade marketing plans with sales targets.
</li><li>Support execution of joint sales and marketing campaigns.
</li><li>Collaborate with Finance, Supply Chain, Manufacturing, R&amp;D, and other departments to ensure seamless delivery of trade initiatives.
</li></ul><h3 class="jobSectionHeader">5. Trade Engagement Initiatives</h3><ul>
<li>Manage trade loyalty programs and build strong relationships with trade partners.
</li><li>Enhance brand presence through targeted trade events, sponsorships, and marketing promotions.
</li><li>Increase repeat purchase rates and trade partner engagement.
</li></ul><h3 class="jobSectionHeader">6. Pricing &amp; Forecasting</h3><ul>
<li>Conduct pricing analysis and recommend competitive pricing strategies.
</li><li>Ensure pricing decisions support margin goals and customer satisfaction.
</li><li>Lead sales forecasting efforts based on historical data and market trends to optimize inventory and demand planning.
</li></ul><h3 class="jobSectionHeader">7. New Product Development (NPD)</h3><ul>
<li>Conduct market research and competitor benchmarking for new or fast-moving product categories.
</li><li>Recommend new product launches supported by pricing analysis and margin evaluation.
</li><li>Support innovation and renovation initiatives across product categories.</li>
</ul>
Requirements<h3 class="jobSectionHeader">
Qualifications</h3><ul>
<li>Bachelor&rsquo;s or Postgraduate degree in Sales Management, Marketing, or related field.
</li><li>Bilingual proficiency in Arabic and English (mandatory).
</li></ul><h3 class="jobSectionHeader">Experience</h3><ul>
<li>Minimum 5 years of functional experience in Sales/Trade Marketing.
</li><li>At least 2 years in a managerial or specialist role within the Animal Feed industry in KSA.
</li><li>Proven experience in trade marketing, category development, and channel growth programs.
</li></ul><h3 class="jobSectionHeader">Functional &amp; Technical Skills</h3><ul>
<li>Strong strategic mindset with proven leadership and high initiative.
</li><li>Solid understanding of P&amp;L drivers, financial analysis, and budget management.
</li><li>Expertise in consumer and trade marketing, brand management, and innovation processes.
</li><li>Knowledge of market research, media management, and channel segmentation.
</li><li>Strong analytical, organizational, and project management skills.
</li><li>Familiarity with Production, Supply Chain, demand forecasting, and logistics workflows.
</li></ul><h3 class="jobSectionHeader">Job-Specific Skills</h3><ul>
<li>Strong cross-functional collaboration and stakeholder engagement.
</li><li>Creative and strategic thinker with problem-solving capabilities.
</li><li>Ability to manage multiple projects simultaneously under tight timelines.
</li><li>Strong presentation skills with experience in trade program execution.
</li><li>Experience in managing budgets, team supervision, and performance appraisal.
</li><li>Entrepreneurial mindset with ability to spot opportunities and think beyond conventional methods.</li></ul></div>

Trade Marketing Specialist

MICAN

Job Overview We are seeking a dynamic and strategic Marketing and Brand Management Specialist to join our team. This role is essential in developing and executing comprehensive marketing strategies that enhance brand visibility, drive sales, and foster strong customer engagement across multiple channels. The ideal candidate will possess a blend of creative, analytical, and strategic skills to manage brand positioning effectively in a competitive marketplace. Experience in social media management, product management, and digital marketing is highly valued, along with a keen understanding of market research tools such as Nielsen and e-commerce platforms. This position offers an exciting opportunity to influence brand growth through innovative marketing initiatives and data-driven analysis.Responsibilities<ul><li>Develop and implement integrated multichannel marketing campaigns across digital, social media, public relations, and traditional media platforms.</li><li>Manage social media accounts to increase engagement, brand awareness, and customer loyalty.</li><li>Conduct market research using tools like Nielsen to identify trends, customer preferences, and competitive insights.</li><li>Oversee product management activities including positioning, messaging, and lifecycle management.</li><li>Coordinate branding efforts to ensure consistency across all marketing materials and channels.</li><li>Utilize analysis skills to measure campaign effectiveness and optimize strategies based on performance metrics.</li><li>Lead public relations initiatives to enhance brand reputation and community engagement.</li><li>Plan and execute digital marketing strategies including SEO, SEM, email marketing, and e-commerce optimization.</li><li>Collaborate with sales teams to align marketing strategies with sales objectives for B2B markets.</li><li>Manage budgets for marketing projects ensuring efficient allocation of resources.</li><li>Use Adobe Creative Suite for content creation such as graphics, videos, and promotional materials.</li><li>Conduct market research to identify new opportunities for growth and expansion.</li></ul>Requirements<ul><li>Proven experience in social media management, branding, digital marketing, and multichannel marketing strategies.</li><li>Strong analysis skills with the ability to interpret data from Nielsen or similar market research tools.</li><li>Knowledge of product management principles and e-commerce platforms.</li><li>Familiarity with public relations practices and strategic planning processes.</li><li>Experience in B2B marketing environments is preferred.</li><li>Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).</li><li>Excellent communication skills with the ability to craft compelling narratives for diverse audiences.</li><li>Strong organizational skills with the ability to manage multiple projects simultaneously within budget constraints.</li><li>A background in market research, analysis skills, and familiarity with digital tools such as Google Analytics or similar platforms is desirable. This role offers an engaging environment where creativity meets strategy&mdash;ideal for professionals eager to shape brand stories that resonate in today&rsquo;s competitive landscape.</li></ul>Job Type: ContractPay: $90,000.00 - $95,000.00 per yearWork Location: Remote

Marketing And Brand Management Specialist

MAPYR FZCO

We are seeking a strategic and results-driven Trade Marketing Specialist to lead the planning and execution of trade-focused marketing initiatives. In this role, you will be the key link between marketing, sales, and the retailers, responsible for optimizing brand visibility, enhancing in-store execution, and driving sell-through at the point of purchase. You will develop and implement customer-specific marketing programs, manage trade budgets, analyse sales trends, and collaborate cross-functionally to ensure alignment of marketing campaigns with commercial objectives. Ideal candidate should be result driven and being an out of the box thinker thriving in a competitive environment. Trade Strategy & Planning<ul><li>Develop and implement trade marketing plans aligned with brands and sales strategies.</li><li>Translate brand marketing plans into retailer-specific executions.</li><li>Identify key opportunities across retailers to drive brand presence and sales.</li><li>Focus on understand consumer behaviours to drive actionable initiative at retail.</li></ul>Promotional Execution<ul><li>Plan and coordinate in-store activations, visual merchandising (displays, POS materials, windows) and promotional events.</li><li>Ensure consistency of brand messages across trade activities.</li><li>Collaborate with sales teams to execute promotional plans effectively.</li><li>Track successful implementation of activations & results</li></ul>Sales & Performance Analysis<ul><li>Monitor and analyse sales data, market share, category performance, and ROI of trade initiatives.</li><li>Conduct competitive analysis and shopper insights to refine strategies.</li><li>Report trade performance metrics to internal stakeholders.</li></ul>Cross-Functional Collaboration<ul><li>Work closely with sales, marketing, supply chain, and external agency partners.</li><li>Coordinate with brand teams to align trade plans with product launches and brand calendars.</li><li>Support key account teams with tailored marketing materials and toolkits.</li></ul>Budget & Project Management<ul><li>Manage and optimize trade marketing budgets.</li><li>Ensure timely execution of trade programs and projects within scope and budget.</li></ul>Track promotional spend and evaluate effectiveness.

Boston Consulting Group

<div>Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. 
 
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures&mdash;and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. 
What You'll Do
As the Senior Marketing Specialist, you will be responsible for the marketing and communications function for BCG Middle East&rsquo;s intellectual property, expertise, and insights for the Climate &amp; Sustainability (C&amp;S) Practice Area (PA). In this temporary role (12-14 months), you will boost BCG&rsquo;s reputation and strategically position the topics we want to be known for with priority audiences within the GCC market. This is delivered through multichannel campaigns optimizing opportunities to meet the business objectives. You will drive integrated campaigns covering PR, digital, social media, events, and affiliation with a focus on external reputation, expert positioning, and client engagement. 
 You will work closely with key stakeholders to drive the discussion and marcomms agenda. You will work closely with the broader marcomms team who support you with expertise and relevance across priorities and channels. 
 You will also work closely with the Marcomms Director, Marcomms Manager, and the C&amp;S Marketing Specialist to drive functional expertise and process, as well as implement new and innovative opportunities to further strategic objectives. 
Your responsibilities will include: 
Developing Strategic Plans and Building Assets for Multichannel Marketing 
<ul><li>
Drive BCG's reputation within the region both at an industry level as well as influencing priority clients. Build overarching integrated plans incorporating stakeholder needs and execute through content marketing programs and campaigns to deliver on objectives. Develop, launch, and sustain plans for new IP/thought leadership content including the development of publications, media materials, email, and social media assets, as well as define how to leverage events/conferences. Ensure stakeholder signoff and timely launch. Monitor and report back on the results and capture improvements needed to enhance future campaigns.</li><li>
Stakeholder management: building strong relationships with internal clients to build trust and rapport and position yourself as a thought partner for the practice. Enhancing our relationships with leaders in the GCC business community and bringing BCG top of mind and position strategically. Primarily executed through the development and launch of local or localized global content development and seat-at-the-table opportunities. With a deep understanding of our clients contribute to each Practice Area&rsquo;s (PA) and/or Partner&rsquo;s networking and marketing plans: including support of database management, event ideation and execution, as well as email marketing.</li><li>
Global BCG initiatives: Aligning BCG ME with global Marketing initiatives and executing at a regional level, build strong connections with global marketing counterparts to ensure the Middle East stays at the forefront of plans.</li><li>
Support PA affiliation via internal comms channels to inform, motivate, and engage employees by sharing information concerning external launches</li><li>
Own assessment and optimization of campaigns working closely with the marketing team, as well as sharing learnings with the immediate and broader BCG marketing team</li></ul> 
Communications, Media Relations &amp; Paid 
<ul><li>
Manage relationships with, and activities of our Communications agency incl. overseeing activities in conjunction with local spokespersons and the agency including launch events, media materials, interviews, ad-hoc queries, local content development</li><li>
Build and maintain relationships with key editors/journalists</li><li>
Oversee media monitoring and tracking of BCG, key competitors, clients/targets within the regional press, and distributing relevant information and articles as appropriate</li><li>
Consult on BCG's share of voice and key messaging in the media vs. competitors</li><li>
Develop local ME media pipeline for Practice Areas based on global and local publication calendars and assist with executing outreach</li><li>
Work with Partners/spokespersons to prepare for interviews/ press launches and conduct media training where required</li><li>
For each initiative prepare a social media plan including messaging, visuals, and timing aligned with press interaction and other marketing activities - to create a differentiated strong social media position with longevity and impact</li><li>
Build SEO best practices into all content creation working with the digital team 
Leveraging the marketing ops team to optimize campaigns and paid activity, monitor results, and adjust to continuously improve</li><li>
Develop innovative assets to solidify BCG&rsquo;s regional leadership position by working closely with the digital team</li><li>
Push experimentation and innovation working with the marketing ops team</li></ul> 
Management<ul><li>
Line manage, coach, and develop one direct report to deliver on objectives and support a fulfilling career at BCG</li><li>
Ensure cohesive work across teams and locations within the marcomms and BD org. Indirectly mentor and guide more junior team members</li><li>
Manage upwards with senior stakeholders and line manage</li></ul> 
What You'll Bring<ul><li>
A relevant marketing degree plus 7 &ndash; 10 years of professional B2B experience including communications and strategic marketing</li><li>
Fluent verbal and written communication in English; Arabic is a plus</li><li>
Strong understanding of business themes in the Middle East</li><li>
An avid interest in storytelling and digital formats</li><li>
Analytical confirmable assessing content to extrapolate insights and messaging</li><li>
Advanced level computer skills: Windows, Word, Excel, PowerPoint, Outlook</li><li>
Respect all BCG information as personal and confidential</li></ul> 
Who You'll Work With
You will be working closely with the Marcomms and BD team which includes the priority topic/PA marketers, events, internal comms, employer branding, marketing ops, and business development. will regularly interact with the internal teams, ME leadership, and other colleagues in offices across the BCG network as well as external stakeholders. 
The Middle East Marcomms &amp; BD team exists to strengthen the regional brand position in core markets and with key audiences, position our experts for priority topics, and support the commercial agenda. 
Additional info
Please be advised that this is a fixed-term position for a duration of 12-14 months to provide maternity leave coverage. 
Should you have any questions, Estelle Schnyder would be happy to answer them confidentially. Please share your interest in this opportunity with your Line Manager should you decide to apply. Applications will be accepted until January, 5. Individual interview appointments will be set up following a review of the applications received. After an applicant has been chosen, the start date will be determined. 
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
 
BCG is an E - Verify Employer. Click here for more information on E-Verify.</div>

Middle East Marketing Senior Specialist - Climate & Sustainability

PulseMediaNL

<div>
 
 
 Job Description
 
 
 
 
 
 PulseMediaNL, a leading digital marketing agency specializing in innovative, data-driven strategies, is looking for a talented
 
 Growth Marketing Specialist
 
 to join our dynamic team. As a Growth Marketing Specialist, you will be responsible for creating and executing strategic marketing campaigns that drive growth, increase brand awareness, and deliver measurable results across the MENA region.
 
 
 
 In this role, you will leverage a variety of digital marketing tools and techniques to optimize customer acquisition, retention, and conversion rates. You will work closely with cross-functional teams, including product, sales, and creative departments, to implement growth strategies that align with PulseMediaNL's business goals.
 
 
 
 
 Key Responsibilities:
 
 
 
 <ul>
 <li>
 
 Develop, implement, and optimize growth marketing strategies tailored to the MENA region.
 
 
 </li>
 <li>
 
 Conduct market research to identify growth opportunities and trends across digital channels.
 
 
 </li>
 <li>
 
 Plan and execute digital advertising campaigns (e.g., social media, search engines, display, and email).
 
 
 </li>
 <li>
 
 Analyze key metrics (traffic, conversion rates, CAC, LTV) to evaluate campaign effectiveness and optimize accordingly.
 
 
 </li>
 <li>
 
 Collaborate with the content, design, and product teams to develop compelling marketing materials.
 
 
 </li>
 <li>
 
 Build and execute email marketing automation sequences to nurture leads and increase conversions.
 
 
 </li>
 <li>
 
 Manage social media accounts and develop strategies to increase engagement and followers in the MENA region.
 
 
 </li>
 <li>
 
 Monitor competitor activities, industry trends, and emerging platforms to stay ahead of the curve.
 
 
 </li>
 <li>
 
 Regularly report on campaign performance, providing actionable insights to stakeholders.
 
 
 </li>
 <li>
 
 Leverage data and analytics tools (Google Analytics, HubSpot, SEMrush, etc.) to inform decision-making and drive optimization.
 
 
 
 
 
 </li>
 </ul>
 Requirements
 
 
 
 
 
 
 <ul>
 <li>
 
 
 Experience
 
 : Minimum of 2-3 years of experience in digital marketing, growth marketing, or related fields, preferably within the MENA region.
 
 
 </li>
 <li>
 
 
 Education
 
 : Bachelor&rsquo;s degree in Marketing, Business, Communications, or a related field. Master&rsquo;s degree is a plus.
 
 
 </li>
 <li>
 
 
 Skills
 
 :
 
 
 <ul>
 <li>
 
 Strong understanding of growth hacking techniques and digital marketing strategies.
 
 
 </li>
 <li>
 
 Proven experience with online advertising platforms such as Google Ads, Facebook Ads, LinkedIn, and Instagram.
 
 
 </li>
 <li>
 
 Excellent knowledge of email marketing platforms (Mailchimp, ActiveCampaign, etc.).
 
 
 </li>
 <li>
 
 Proficiency in data analysis and performance tracking using Google Analytics, SEMrush, or similar tools.
 
 
 </li>
 <li>
 
 Strong written and verbal communication skills in English (Arabic proficiency is a plus).
 
 
 </li>
 <li>
 
 Familiarity with SEO and SEM best practices.
 
 
 </li>
 <li>
 
 Ability to work independently and as part of a collaborative team.
 
 
 </li>
 <li>
 
 Strong project management skills with the ability to prioritize and manage multiple tasks effectively.
 
 
 </li>
 
 
 
 </ul>
 </li>
 </ul>
 Benefits
 
 
 
 
 
 
 <ul>
 <li>
 
 
 Flexible Work Hours
 
 : Enjoy the freedom of remote work and flexible scheduling.
 
 
 </li>
 <li>
 
 
 Competitive Salary
 
 : We offer a competitive salary based on experience.
 
 
 </li>
 <li>
 
 
 Professional Development
 
 : Opportunities for growth and career advancement, including training, workshops, and certifications.
 
 
 </li>
 <li>
 
 
 Global Exposure
 
 : Work with clients and teams from across the MENA region and globally.
 
 
 </li>
 <li>
 
 
 Health &amp; Wellness
 
 : Health and wellness benefits package (local regulations may apply).
 
 
 </li>
 <li>
 
 
 Collaborative Team Environment
 
 : Be part of a creative, innovative, and supportive remote team.
 
 
 </li>
 <li>
 
 
 Work-Life Balance
 
 : Enjoy a supportive work culture that values your well-being and work-life balance.
 
 
 </li>
 </ul>
 
 
 
 
 How to Apply
 
 
 
 
 If you're interested in joining our team, please send us your resume and, if applicable, your portfolio. Be sure to include details about your relevant experience and why you&rsquo;d be a great fit for the role.
 
 
 
 PulseMediaNL is an equal opportunity employer. We value diversity and encourage applicants from all backgrounds to apply.
 
 
 
 
 
</div>

Growth Marketing Specialist

Compass of Hope Counseling

<div>Compass of Hope and its sister company, Infinite Learning Institute, are seeking a strategic, creative, and data-driven Marketing Specialist to lead our marketing efforts across both brands.

Compass of Hope is a growing multi-site mental health practice offering therapy, psychiatry/medication management, neuropsychological testing, ketamine/Spravato&reg; services, and GLP-1 weight management. Infinite Learning Institute is our CEU-granting training organization serving mental health professionals across New England and beyond.

If you&rsquo;re passionate about mental health access, love building systems and strategy, and get excited about measurable results, we&rsquo;d love to meet you.<h3 class="jobSectionHeader">
Key Responsibilities</h3>

Brand &amp; Strategy (Both Brands)
<ul><li>
Develop and execute a cohesive marketing strategy that supports growth goals for both Compass of Hope and Infinite Learning Institute.
</li><li>
Refine and protect brand voices, visual identity, and messaging across all channels.
</li><li>
Conduct ongoing market, competitor, and audience research to inform strategy and new opportunities.
</li></ul>
Digital Marketing &amp; Lead Generation
<ul><li>
Plan, build, and optimize digital campaigns (Google, Meta, LinkedIn, etc.) to drive new client inquiries, referrals, and CEU registrations.
</li><li>
Manage website content updates, landing pages, and SEO basics to improve visibility and conversion.
</li><li>
Develop and manage email marketing funnels for prospective clients, referral partners, and CEU attendees.
</li><li>
Track KPIs (leads, cost per lead, conversion rates, ROI) and provide regular reporting and recommendations.
</li></ul>
Content &amp; Creative
<ul><li>
Oversee creation of marketing materials: brochures, postcards, flyers, rack cards, signage, slide decks, social media content, and email campaigns.
</li><li>
Coordinate photography, video, and design assets that reflect our mission, services, and trainings.
</li><li>
Partner with leadership and clinical trainers to translate clinical content into engaging, accessible marketing copy.
</li></ul>
Referral &amp; Community Outreach
<ul><li>
Build and maintain relationships with PCP offices, schools, hospitals, community agencies, gyms/wellness centers, and other referral sources.
</li><li>
Support outreach campaigns including mailers, EDDM, sponsorships, and in-person events or tabling.
</li><li>
Develop systems to track referral sources and campaign effectiveness.
</li></ul>
CEU &amp; Event Marketing (Infinite Learning Institute)
<ul><li>
Create and implement marketing plans for live and on-demand CEU events (email, social, partnerships, and direct outreach).
</li><li>
Manage event pages, registration tracking, reminders, and post-event follow-up campaigns.
</li><li>
Collaborate with presenters to highlight their expertise and ensure strong attendance.
</li></ul>
Operational &amp; Leadership
<ul><li>
Build and maintain a marketing calendar that integrates Compass of Hope services and Infinite Learning Institute trainings.
</li><li>
Manage marketing budget and vendor relationships (printers, ad platforms, creative partners).
</li><li>
Potentially supervise marketing interns or assistants as growth continues.
</li><li>
<h3 class="jobSectionHeader">Qualifications</h3>
<ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, Business, or related field (or equivalent experience).
</li><li>
2+ years of marketing experience, preferably in healthcare, mental health, education, or professional services.
</li><li>
Demonstrated experience with digital marketing (paid ads, email, basic SEO, analytics).
</li><li>
Strong writing skills with the ability to adapt tone for clients, professionals, and community partners.
</li><li>
Comfortable using tools such as Canva or Adobe Creative Suite, email marketing platforms, and social media schedulers.
</li><li>
Highly organized, able to manage multiple projects and deadlines in a fast-growing environment.
</li><li>
Mission-driven, collaborative, and excited to support mental health and professional education.
</li></ul>
Bonus experience (nice to have, not required):
<ul><li>
Marketing for group practices, medical practices, or CEU/training organizations.
</li><li>
Familiarity with New Hampshire or New England healthcare/mental health landscape.
</li><li>
Experience with CRM systems, marketing automation, or webinar platforms.
</li></ul>
</li></ul><h3 class="jobSectionHeader">What We Offer</h3>
<ul><li>
40 hours per week full time with health, dental, vision, short term disability insurance, life insurance, 2 weeks of PTO, holiday pay, etc.
</li><li>
Opportunity to shape and scale the marketing vision for two growing, mission-driven brands.
</li><li>
Collaborative, supportive leadership team that values creativity, initiative, and honest feedback.
</li><li>
The chance to directly impact access to quality mental health care and high-quality continuing education for clinicians.</li></ul></div>

Full Time Marketing Specialist

ESPN

<div>The Product Marketing &amp; Subscriber Strategy team builds DTC strategies and tests roadmaps that drive growth, engagement and business results across subscription types. With a focus on optimizing the fan experience across touchpoints, from Marketing Landing Pages through upselling and cancellation flows, building loyal fans who understand the value proposition and stay subscribers. We understand the DTC business and effectively communicate and steer priorities through strategic and targeted marketing efforts.
The Senior Specialist Product Marketing will be responsible for managing transactional subscriber communications related to a variety of messages that need to be sent legally across email and in-app. This includes changes to price, terms of service, billing failures and other critical updates. The ideal candidate will have a strong background working and learning CMS environments and can work closely across teams to deliver timely build. This role reports into the Senior Director Product Marketing. This role is based in New York, NY.
Responsibilities:<ul><li>
Build and manage transactional communication templates across email and in-app, including changes to price, terms of service, building failures and other critical updates.</li><li>
Collaborate with cross-functional teams, including marketing, products and more to ensure seamless execution of communication plans.</li><li>
Analyze and interpret data to measure the effectiveness of executions and make data-driven recommendations for improvement.</li><li>
Work across technical teams for UMP and Cannonball.</li><li>
Ability to set up and run tests to deliver on KPIs and goals.</li><li>
Ensure all communications are compliant with legal and regulatory requirements.</li><li>
Create and maintain a content calendar for transactional communications to ensure timely and accurate delivery of updates.</li><li>
Stay up to date with industry trends and best practices to continuously improve communication strategies.</li><li>
This role may be required to take on additional tasks and responsibilities which include optimizing our Marketing Landing Pages (MLP&rsquo;s), SEO, and testing projects.</li></ul>
Required Qualifications:<ul><li>
Minimum of 4 years of experience in operations, technical or product marketing roles.</li><li>
Proven track record of developing and executing successful marketing strategies that drive business growth.</li><li>
Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.</li><li>
Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.</li><li>
Passion for innovation and a commitment to staying ahead of industry trends and best practices.</li></ul>
Required Education:<ul><li>
Bachelor's degree in Marketing, Communications, Business or a related field</li></ul> 
#ESPNMedia 
The hiring range for this position in New York, NY is $110,100.00-$147,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate&rsquo;s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.</div>

Senior Specialist Marketing Operations

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