strategy lead

Sakura Premiums LLC

Job Opportunity: Blockchain Strategy LeadLocation: Doha, Qatar Company: Sakura Premiums LLCAbout UsSakura Premiums LLC is a forward-thinking company specializing in premium digital solutions and innovative technologies. With a strong focus on blockchain and decentralized systems, we are committed to reshaping industries through secure, transparent, and scalable platforms. As part of our expansion in Doha, we are seeking a visionary Blockchain Strategy Lead to spearhead our blockchain initiatives and drive strategic adoption.Role OverviewThe Blockchain Strategy Lead will be responsible for defining and executing the company&rsquo;s blockchain roadmap, overseeing research and development, and aligning blockchain solutions with business objectives. This leadership role requires deep technical expertise, strategic foresight, and the ability to collaborate across teams and industries.Key Responsibilities<ul><li>Develop and implement blockchain strategies to support business growth.</li><li>Lead research and development of blockchain-based products and services.</li><li>Collaborate with product, engineering, and operations teams to integrate blockchain solutions.</li><li>Evaluate emerging blockchain technologies and recommend adoption strategies.</li><li>Ensure compliance with security, regulatory, and governance standards.</li><li>Build partnerships with industry stakeholders, vendors, and regulators.</li><li>Mentor and lead a team of blockchain developers and analysts.</li><li>Report regularly to senior leadership on blockchain initiatives and outcomes.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Computer Science, Information Technology, or related field (PhD preferred).</li><li>8&ndash;10 years of experience in blockchain, fintech, or digital transformation, with at least 3 years in a leadership role.</li><li>Proven expertise in blockchain frameworks (Ethereum, Hyperledger, Solana, etc.).</li><li>Strong knowledge of smart contracts, decentralized applications (dApps), and tokenization.</li><li>Experience with cloud platforms, cybersecurity, and data governance.</li><li>Excellent leadership, analytical, and communication skills.</li><li>Ability to manage multiple priorities in a fast-paced environment.</li><li>Fluency in English; Arabic is a strong advantage.</li></ul>Why Join Us?<ul><li>Be part of a pioneering company driving blockchain innovation in Doha.</li><li>Play a key role in shaping Sakura Premiums LLC&rsquo;s blockchain strategy.</li><li>Competitive executive compensation and benefits package.</li><li>Opportunities for professional development and international exposure.</li><li>Collaborative, innovative, and technology-driven work culture.</li></ul>Job Type: Full-timePay: Up to QAR40,500.00 per monthWork Location: In person

Blockchain Strategy Lead

Growth Echo

HIRING: TikTok Shop Strategy LeadONSITE JOB. (Location, Johar Town, Lahore)Objective: Architect and execute the scale-up strategy for our Amazon product lines exclusively on TikTok Shop. All setups are ready; we need your strategic leadership to drive sales.What You&rsquo;ll Do (Role Scope):<ul><li>Take 100% end-to-end ownership of TikTok Shop growth strategy.</li><li>Recruit, manage, and optimize a high-conversion Affiliate/Creator network.</li><li>Define content strategy optimized for Sales Conversion (GMV), not just viral views.</li><li>Use data-driven insights to test new concepts and scale revenue daily.</li></ul>Must-Have Experience:<ul><li>2&ndash;4 Years experience in TikTok Shop Strategy and Execution (Mandatory).</li><li>Documented track record of scaling products from 0 &rarr; 1.</li><li>Mastery of the TikTok Affiliate model and creator management.</li><li>Sales-first, execution-focused mindset.</li></ul>WhatsApp your resume at: 0.3.3.5.4.6.9.1.5.0.4Application Mandatory Proofs (Required with CV):<ul><li>Past TikTok Shop results (GMV/Revenue screenshots).</li><li>Example links of winning sales videos managed by you.</li></ul>Note: candidates with only content posting or follower growth experience will not be considered. We need proven sales proof.Compensation: Market-competitive Salary + Significant Performance Bonus.Pay: Rs50,000.00 - Rs85,000.00 per monthApplication Question(s):<ul><li>It is an ONSITE job (9-5) in Johar town, Lahore. We are not offering a virtual or Online job. </li></ul>Work Location: In person

TikTok Shop Strategy Lead

Texas Capital Bank

<div><div>Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people&rsquo;s success &mdash; today and tomorrow.</div><div> 
While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment &mdash; investing the time and resources to understand our clients&rsquo; immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships.</div><div> 
Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).</div><div> 
Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News&rsquo; Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate&rsquo;s 2023 list of Best Regional Banks. For more information about joining our team, please visit us at www.texascapitalbank.com.</div><div><div> 
Our Business Management &amp; Strategy Lead serves as a key partner to senior management in defining, measuring, and reporting on performance of critical financial and strategic objectives. Provide management with information and analysis to enable superior business decisions and support the financial data needs of business leaders. Specifically, this role will be responsible for driving strategic and financial performance across Consumer Banking, Bask Bank, Marketing, Events, Communications, and Sales Enablement&mdash;ensuring alignment and operational excellence across our consumer-facing functions. A key priority for this role is establishing strong cross-functional partnerships with our new product organization to accelerate the development and go-to-market of our Consumer and digital product initiatives. The successful candidate will serve as a strategic bridge, connecting product innovation with market execution and ensuring our emerging offerings deliver both customer value and business growth.</div></div><div><div><div><div>
Responsibilities<ul><li>
Coordinate with Corporate Finance to forecast both the earnings and risk impact of strategic initiatives.</li><li>
Work closely and partner with line of business leadership to assess business performance and identify opportunities for improvement.</li><li>
Organize complex information in a strategic and compelling way, demonstrating strong design acumen and expertise in Excel and PowerPoint techniques.</li><li>
Create wireframes and mock-ups quickly and iteratively for management presentations, reports, and dashboards.</li><li>
Manage financial planning and business analysis to inform decision making.</li><li>
Build strong business partnerships at multiple levels while informing and influencing strategic decisions.</li><li>
Partner with Sales Enablement, Analytics, and Data Management to develop, monitor, and report on strategies to improve financial and sales performance.</li><li>
Significant ad hoc financial reporting, presentation development, and financial analysis.</li><li>
Train and mentor financial analysts on the Enterprise Finance team.</li></ul>
Qualifications<ul><li>
Degree in business or related field, MBA preferred.</li><li>
5+ years of experience in financial services business administration, management consulting, investment banking, private equity, or strategic planning.</li><li>
Excellent understanding of business operations and procedures.</li><li>
Strong organizational, planning, and executive communication skills.</li><li>
Strong project management skills.</li><li>
Outstanding research and analytical abilities.</li><li>
Excellent financial, analytical and problem solving skills.</li></ul></div></div></div></div>
The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.Texas Capital is an Equal Opportunity Employer.</div>

Business Management & Strategy Lead

Digital Phantom

Digital Phantom is a fast-scaling digital marketing agency serving clients across Canada and the United States. We specialize in paid advertising, lead generation, branding, and performance-driven growth systems.We are looking for a high-caliber Marketing Manager (Growth &amp; Strategy Lead) who will spearhead all marketing initiatives &mdash; owning strategy, execution oversight, and cross-team coordination.This is a leadership role designed for someone who can think strategically and execute operationally.Role OverviewYou will lead marketing strategy development, build campaigns from the ground up, and align closely with the sales team, SDRs, designers, and marketing specialists to drive measurable growth.You must be comfortable working in Canadian and US time zones.Key ResponsibilitiesStrategic Leadership<ul><li>Develop full-funnel marketing strategies aligned with revenue targets</li><li>Conceptualize and launch multi-channel campaigns (Meta, Google, Email, Funnels, etc.)</li><li>Identify growth opportunities for both agency and client accounts</li><li>Build quarterly and monthly campaign roadmaps</li></ul>Team Coordination<ul><li>Work closely with SDRs to refine messaging and lead quality</li><li>Align marketing initiatives with sales conversion strategies</li><li>Coordinate with designers, media buyers, and content teams</li><li>Ensure campaign execution meets performance KPIs</li></ul>Performance &amp; Optimization<ul><li>Analyze campaign performance and marketing metrics</li><li>Improve cost-per-lead, ROAS, and conversion rates</li><li>Present strategic reports and actionable insights</li><li>Continuously optimize funnels and growth systems</li></ul>Requirements<ul><li>4+ years of experience in digital marketing (agency experience preferred)</li><li>Proven experience leading marketing campaigns from strategy to execution</li><li>Strong understanding of paid ads, lead generation, and funnel optimization</li><li>Experience managing and coordinating cross-functional teams</li><li>Strong analytical and leadership skills</li><li>Excellent English communication skills</li><li>Comfortable working in Canadian &amp; US time zones</li></ul>Educational Preference: Candidates from reputed institutions such as LUMS, IBA, or LSE will be strongly preferred.What We&rsquo;re Looking For<ul><li>A proactive leader who takes ownership</li><li>Strategic thinker with execution capability</li><li>Data-driven decision maker</li><li>Highly organized and performance-oriented</li><li>Someone capable of building scalable marketing systems</li></ul>What We Offer<ul><li>Fully remote opportunity</li><li>Competitive salary (based on experience)</li><li>Performance-based incentives</li><li>Opportunity to lead and shape the agency&rsquo;s marketing division</li><li>Long-term growth within a scaling organization</li></ul>Pay: Rs125,000.00 - Rs170,000.00 per monthWork Location: Remote

Marketing Manager (Growth & Strategy Lead)

dubizzle Egypt

<div>
 Dubizzle Egypt is the leading marketplaces for selling and buying online in the region. Our aim is to upgrade people's lives by facilitating deals and identifying attractive opportunities for both individuals and businesses. Our goal is to strengthen local economies, empower small businesses, and help everyone in making smarter choices for themselves, the market, and the planet.
 
 
 As part of Dubizzle Group, we are alongside some of the strongest classified brands in the market. With a collective strength of 5 brands, we have more than 123 million monthly users that trust in our dedication to providing them with the best platform for their needs.
 
 
 We are seeking a Strategy &amp; Operations Lead to serve as a direct extension of the CEO's office. This individual will be responsible for driving the execution of the company's highest-priority strategic initiatives, maintaining the operating rhythm of the business, and providing data-driven insights to support executive decision-making.
 
 
 The role requires a unique combination of strategic thinking, operational discipline, and hands-on analytical capability. The successful candidate will be expected to move seamlessly between developing board-level materials, conducting detailed data analysis, and leading cross-functional initiatives across the Egypt business.
 
 
 
 In this role, you will:
 
 
 
 
 Strategic Execution &amp; CEO Support:
 
 
 
 <ul>
 <li>
 Act as a trusted partner to the CEO, turning strategic priorities into clear execution plans with owners, timelines, and measurable outcomes.
 </li>
 <li>
 Lead high-impact strategic initiatives (e.g., pricing strategy, commercial model evolution, product launches, partnerships in Egypt).
 </li>
 <li>
 Translate long-term vision into practical roadmaps and delivery plans.
 </li>
 <li>
 Track key company priorities, monitor performance, flag risks, and remove execution bottlenecks.
 </li>
 <li>
 Prepare board decks, investor updates, and executive reports with clear, data-driven insights.
 </li>
 <li>
 Attend leadership meetings, capture key decisions, and ensure follow-through across teams.
 
 
 
 </li>
 </ul>
 
 Operating Cadence &amp; Project Management
 
 
 
 <ul>
 <li>
 Own and improve the company's operating rhythm (OKRs, quarterly reviews, leadership meetings, cross-functional forums).
 </li>
 <li>
 Oversee company-wide reporting and performance reviews to maintain strategic focus.
 </li>
 <li>
 Build and maintain dashboards that give leadership real-time visibility on commercial, product, and operational metrics.
 </li>
 <li>
 Proactively identify risks or underperformance and recommend corrective actions
 
 
 
 </li>
 </ul>
 
 Data Analysis &amp; Business Intelligence:
 
 
 
 <ul>
 <li>
 Extract and analyse data using SQL to support strategic and operational decisions.
 </li>
 <li>
 Build financial and operational models (P&amp;L scenarios, unit economics, pricing, cohort analysis).
 </li>
 <li>
 Analyse commercial performance, customer behaviour, funnels, and market trends in Egypt.
 </li>
 <li>
 Translate complex data into clear, actionable insights for both technical and non-technical stakeholders
 
 
 
 </li>
 </ul>
 
 Cross Functional Leadership:
 
 
 
 <ul>
 <li>
 Act as the link between the CEO's office and Sales, Product, Marketing, Finance, and Operations.
 </li>
 <li>
 Lead cross-functional initiatives from concept to delivery.
 </li>
 <li>
 Drive process improvements to increase efficiency and commercial impact.
 </li>
 <li>
 Support competitive analysis, market sizing, and scenario planning as needed.
 </li>
 <li>
 Strengthen alignment, communication, and transparency across teams
 
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 6-9 years' experience in management consulting, strategy &amp; operations, finance, or within a high-growth tech/marketplace business.
 </li>
 <li>
 Bachelor's degree in Computer Science, Engineering, or a quantitative field. Business/Economics backgrounds welcome if supported by strong technical skills.
 </li>
 <li>
 Experience working in or with the Egyptian or broader MENA market, with a solid understanding of local commercial dynamics.
 </li>
 <li>
 Proven ability to lead and deliver complex, cross-functional projects end-to-end.
 </li>
 <li>
 Strong SQL skills, including writing complex queries (joins, CTEs, window functions).
 </li>
 <li>
 Advanced Excel or Google Sheets skills, including financial modelling and scenario analysis.
 </li>
 <li>
 Experience with at least one BI or data visualisation tool (e.g., Looker, Metabase, Power BI, Tableau).
 </li>
 <li>
 Working knowledge of Python or R for analysis or automation.
 </li>
 <li>
 Familiarity with product analytics tools (e.g., Mixpanel, Amplitude, GA4).
 </li>
 <li>
 Exposure to CRM or ERP systems (e.g., Salesforce, HubSpot, SAP).
 </li>
 <li>
 Understanding of marketplace metrics (e.g., LTV/CAC, take rates, liquidity, listing economics).
 </li>
 <li>
 Strong commercial judgement with a clear understanding of P&amp;L drivers and operational levers
 
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 A fast paced, high performing team
 </li>
 <li>
 Comprehensive Health Insurance
 </li>
 <li>
 Life Insurance
 </li>
 <li>
 Rewards &amp; Recognitions
 </li>
 <li>
 Learning &amp; Development opportunities
 
 
 
 </li>
 </ul>
 #Egyptdubizzle
</div>

Strategy & Operations Lead

KeyBank

<div>Location:
4910 Tiedeman Road, Brooklyn Ohio
About the Role
As a member of the Enterprise Marketing and Brand Engagement team, the Marketing Manager &ndash; Paid Media will report to the LOB Marketing Director and serve as the strategic lead for KeyBank's paid media programs across Consumer and B2B audiences. This role leads media strategy, people leadership, agency partnership, and cross-LOB coordination, ensuring media investments drive measurable brand and business results. This is a highly strategic role with broad visibility and influence, responsible for translating enterprise marketing goals into effective, measurable paid media programs while building strong team talent and modern media operations.
Essential Functions &amp; Responsibilities
Media Strategy &amp; Planning<ul><li>
Develop the enterprise media strategy across Consumer and B2B campaigns, including channel mix, flighting, audience targeting, and budget allocation</li><li>
Lead annual and quarterly media planning cycles, translating marketing objectives into channel-specific investment recommendations</li><li>
Partner with analytics and campaign leaders to build and maintain a media learning agenda that informs ongoing optimization and future planning</li><li>
Monitor competitive media landscape and industry trends, surfacing implications and opportunities for KeyBank</li></ul>
Channel &amp; Campaign Execution<ul><li>
Oversee media execution across broadcast, digital, programmatic, paid social, paid search, OOH, and emerging channels</li><li>
Ensure campaigns are delivered on time, on budget, and in compliance with KeyBank brand standards and risk/compliance requirements</li><li>
Lead campaign performance reviews, translating data into actionable insights and clear recommendations for leadership</li><li>
Maintain excellence in channels that Key deploys in-house including programmatic and paid social media programs</li></ul>
Agency &amp; Vendor Management<ul><li>
Serve as the primary internal client lead for media agency partners, managing day-to-day relationships, deliverables, and quality of output</li><li>
Negotiate and manage media agency contracts and statements of work in partnership with procurement and legal</li><li>
Ensure agency partners understand and uphold KeyBank brand safety standards, compliance requirements, and strategic priorities</li></ul>
Team Leadership<ul><li>
Lead and develop a media team, including programmatic and paid social specialists, providing direction, feedback, and career development support</li><li>
Set clear team priorities, manage workload distribution across Consumer and B2B work streams, and ensure LOB partners have a clear point of contact</li><li>
Build team capabilities in emerging areas including AI-enabled workflows for media measurement, and optimization</li></ul>
Measurement &amp; Reporting<ul><li>
Define and maintain KPIs and measurement frameworks for media programs, including brand health metrics</li><li>
Partner with analytics teams to build and evolve attribution and incrementality models</li><li>
Develop and present executive-level reporting on media performance, investment efficiency, and strategic recommendations</li></ul>
Cross-Functional Collaboration &amp; LOB Partnership<ul><li>
Serve as the media subject matter expert for LOB marketing partners across Consumer, Commercial, and Institutional segments</li><li>
Collaborate with marketing partners to ensure media plans are fully integrated with campaign strategy and creative</li><li>
Partner with marketing strategy &amp; planning, analytics, brand, and compliance to align media investments with enterprise priorities</li></ul>
Required Qualifications
Experience<ul><li>
7&ndash;10 years of progressive media planning and strategy experience, with at least 3 years in a leadership role</li><li>
Proven experience managing multiple media programs simultaneously</li><li>
Experience managing external agency relationships as the primary client lead</li><li>
Financial services or highly regulated industry experience strongly preferred</li><li>
Agency-side experience (media agency, integrated agency, or consultative media role) is a plus</li></ul>
Technical Skills<ul><li>
Deep expertise across paid media channels: programmatic display, paid social (Meta, LinkedIn, Reddit), broadcast/video, OOH, paid search</li><li>
Proficiency in ad platforms and tools: Adobe Advertising Cloud, Google Campaign Manager, DV360, Sprinklr, or equivalent DSPs</li><li>
Ability to interpret and analyze complex media data; translate findings into actionable business insights</li><li>
Familiarity with brand health measurement methodologies</li><li>
Working knowledge of AI-enabled media tools and emerging media technology</li></ul>
Leadership &amp; Soft Skills<ul><li>
Strong people leader with demonstrated ability to develop and retain talent</li><li>
Excellent communicator &mdash; able to present complex media concepts clearly to senior leaders and non-media audiences</li><li>
Strategic thinker who can operate at both the 30,000-foot level (strategy) and in the details (execution) as needed</li><li>
Highly organized with strong project management skills; able to manage multiple campaigns and priorities simultaneously including team prioritization</li><li>
Collaborative, relationship-driven, and effective at building trust across diverse internal and external stakeholders</li><li>
Comfortable navigating ambiguity and organizational change</li><li>
Mental agility and ability to apply learnings to relevant programs</li></ul>
Preferred Qualifications<ul><li>
Experience in in-house media teams at a national brand or financial institution</li><li>
Background in media measurement and incrementality testing</li><li>
Experience building or evolving a media operating model (e.g., shifting from agency-led to hybrid or in-house)</li><li>
Exposure to AI applications in media (e.g., AI-driven audience targeting, creative optimization, spend modeling)</li></ul>
This position is NOT eligible for employment visa sponsorship for non-U.S. citizens.
COMPENSATION AND BENEFITS
This position is eligible to earn a base salary in the range of $96,000.00 - $181,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience and geographic location. Compensation for this role also includes eligibility for incentive compensation which may include production, commission, and/or discretionary incentives.
Please click here for a list of benefits for which this position is eligible.
Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.
Job Posting Expiration Date: 07/31/2026 KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status or any other characteristic protected by law.
Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com. 

#LI-Hybrid</div>

Marketing Manager – Paid Media Strategy & Team Lead

VaynerMedia

<div>ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

Job Title: VP of Communications Planning (Social-First, CPG)
<h3 class="jobSectionHeader">
Overview</h3>

We're looking for a VP of Communications Planning to lead integrated communications strategy for a major CPG client within a social-first agency model.

Our approach is grounded in a clear operating model: strong insights create relevance, relevance earns attention, and attention drives behavior. This role is responsible for ensuring that every communications plan is built from real human insight&mdash;translated into culturally resonant ideas that capture attention and drive measurable business outcomes.

Equally critical to success in this role is a deep, instinctive understanding of culture. The right candidate doesn't rely solely on research to &quot;find&quot; relevance&mdash;they are actively embedded in culture and able to recognize it in real time. They bring a point of view shaped by participation, not observation, and can translate fast-moving cultural signals into immediate strategic and creative opportunities.

This is not a &quot;plan and hand off&quot; role. You will work closely with creative, media, and analytics teams to ensure ideas are not only strategically sound, but built to earn attention in-market&mdash;and continuously improved based on performance.

Reporting into the Strategy Lead, you'll own communications planning across the CPG account, partner closely with senior leaders in media planning and buying, and lead a team of strategists to elevate how we think and work, in addition to supporting other accounts within the group.
<h3 class="jobSectionHeader">
Champion Insight-Led, Culturally Fluent Planning</h3>
<ul><li>Lead the development of sharp, actionable insights grounded in human behavior, cultural context, and platform dynamics</li>
<li>Bring a real-time understanding of culture&mdash;identifying emerging signals, shifts, and conversations without over-reliance on traditional research cycles</li>
<li>Ensure every communications strategy is rooted in a clear, defensible insight that translates into culturally relevant creative expression</li>
</ul><h3 class="jobSectionHeader">Operationalize Insight Relevance Attention Behavior</h3>
<ul><li>Translate insights into communications strategies that create cultural and contextual relevance</li>
<li>Design plans that earn attention through meaningful engagement&mdash;not just paid exposure</li>
<li>Define how attention will drive specific brand and business behaviors</li>
</ul><h3 class="jobSectionHeader">Shape Creative Through a Communications Lens</h3>
<ul><li>Partner closely with creative teams to ensure ideas are designed to earn attention within platform and cultural realities</li>
<li>Contribute to the development of creative territories, content systems, and channel-native executions</li>
<li>Bring a strong point of view on what will work in-feed, in culture, and in context&mdash;not just in theory</li>
</ul><h3 class="jobSectionHeader">Support Test, Learn, and Iterate in Market</h3>
<ul><li>Stay close to live work, partnering with analytics and creative teams to understand what is driving attention and why</li>
<li>Identify patterns in performance and translate them into creative and communications optimization</li>
<li>Champion a test-and-learn approach where strategy evolves based on real-world feedback and cultural response</li>
</ul><h3 class="jobSectionHeader">Own Communications Planning for the Account</h3>
<ul><li>Lead full-funnel, cross-channel strategy across campaigns, launches, and always-on activity</li>
<li>Define the role of channels across paid, owned, earned, and creator ecosystems</li>
<li>Build communications architectures that reflect how people actually discover, engage, and act</li>
</ul><h3 class="jobSectionHeader">Bridge Strategy and Media Execution</h3>
<ul><li>Partner with VP-level leaders in media planning and buying to translate strategy into actionable, optimized media plans</li>
<li>Align communications strategy with investment decisions, platform mix, and in-market performance</li>
</ul><h3 class="jobSectionHeader">Lead and Grow a Team</h3>
<ul><li>Manage and mentor a team of communications planners/strategists</li>
<li>Coach junior team members on how to identify insights and connect them to cultural relevance, creative ideas, and communications strategy</li>
<li>Instill a consistent approach grounded in insight, relevance, attention, and behavior</li>
</ul><h3 class="jobSectionHeader">Drive Integration Across Functions</h3>
<ul><li>Ensure tight collaboration across strategy, creative, media, influencer, and analytics</li>
<li>Champion a connected ecosystem across content, media, creator partnerships, and cultural touchpoints</li>
</ul><h3 class="jobSectionHeader">Champion Measurement &amp; Learning</h3>
<ul><li>Define success across the full chain: insight strength, cultural relevance, attention quality, and business outcomes</li>
<li>Build clear test-and-learn agendas and learning frameworks</li>
<li>Translate results into forward-looking strategic and creative recommendations</li>
</ul><h3 class="jobSectionHeader">Who You Are</h3>
<ul><li>10&ndash;15+ years of experience in communications planning, media strategy, or integrated brand planning</li>
<li>Strong experience leading communications strategy for large, complex CPG businesses</li>
<li>Proven ability to uncover compelling human insights and translate them into effective communications and creative direction</li>
<li>Deeply attuned to culture, with the ability to recognize and apply emerging cultural signals in real time</li>
<li>Experience working closely with creative teams and contributing to idea development and iteration</li>
<li>Deep understanding of how platform dynamics and creative execution influence attention</li>
<li>Proven ability to partner closely with media planning and buying teams</li>
<li>Experienced leader with a track record of developing strong strategic thinkers</li>
<li>Clear, compelling storyteller with strong client presence</li>
</ul><h3 class="jobSectionHeader">What Sets You Apart</h3>
<ul><li>You don't stop at the plan&mdash;you care how the work shows up in the world</li>
<li>You have a genuine, lived-in understanding of culture&mdash;not just awareness, but participation</li>
<li>You know what makes ideas resonate in culture and earn attention in-feed</li>
<li>You use performance and cultural signals as inputs&mdash;not just reports</li>
<li>You connect insight, idea, execution, and outcome seamlessly</li>
<li>You build teams that think, test, and evolve</li>
</ul><h3 class="jobSectionHeader">Why Join Us</h3>
<ul><li>Lead communications strategy on a high-profile CPG account</li>
<li>Help define and scale an insight-led, culturally fluent, attention-first planning model</li>
<li>Work at the intersection of strategy, media, and creative execution</li></ul></div>

VP, Comms Planning

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