technical seo manager

Intuit

<div><h2 class="jobSectionHeader"><b>Overview</b></h2><div></div><div><br>
Join the TurboTax Holistic Search team as a Principal Technical GEO/SEO Manager. With deep technical GEO and SEO expertise and a robust track record, play a key role in optimizing organic search tied to top line business metrics (traffic, logins, units). With 10-15+ years in the field, and experience in the past year with GEO, you&rsquo;ll employ strong critical thinking skills and leverage your ability both to strategize and to implement in our dynamic, fast-paced org. Embrace the opportunity to be part of a results-focused team dedicated to continuous improvement and innovation in GEO and SEO.</div><p><b><br>
Responsibilities</b></p><br>
<div></div><ul><li>
Champion technical GEO and SEO best practices organization-wide to bolster organic search traffic and meet rigorous business goals each year, including successfully influencing teams from ideation to execution.</li><li><ul><li>
Provide deep technical GEO and SEO oversight and management of site architecture, platform migrations, technology decisions, crawling/rendering, subdomains, and more.</li></ul></li><li>
Reimagine the TurboTax GEO and SEO 3 year strategy in partnership with x-BU SEO leaders, AI teams, Analytics, and more, aligning with short-term and long-term business objectives.</li><li>
Employ advanced GEO and SEO techniques for AI Overviews and LLMs, targeted for Gemini, ChatGPT, Perplexity, and other top AI tools.</li><li>
Develop and implement advanced GEO and SEO 1 year strategies for schema, multimedia, Core Web Vitals (page speed), and more.</li><li>
Partner with GEO and SEO content strategy teams across the org (SEO, PR/Comms, Customer Success, Tech, and others) to ensure best in class technical requirements are prioritized and implemented.</li><li>
Build and drive collaborative relationships across functions (engineering, web ops, design, strategy, analytics), ensuring GEO and SEO principles are integrated from design through coding.</li><li>
Lead with effective communication at the right altitude for different audiences, and actively seek feedback from internal and external stakeholders&mdash;including agency partners&mdash;to build trust and cooperation across teams.</li><li>
Passionate about data, analyzing and interpreting user behavior and search performance to evolve GEO and SEO strategy with data-backed insights.</li><li><ul><li>
Collaborate closely with Analysts and Data Scientists to advance GEO measurement for actionable insights.</li><li>
Lead GEO and SEO tracking, refine attribution across devices (desktop, mobile web, mobile app), and help deliver insightful performance reporting.</li><li>
Lead GEO and SEO testing requirements, evangelizing best practices across teams for sitewide A/B, multivariate, geo and personalization tests from concept to implementation.</li></ul></li><li>
Integrate seamlessly with the PPC team and broader digital marketing channels, employing a data-driven approach to maximize outcomes and ROI.</li><li>
Manage app store optimization strategies to maximize mobile app visibility and download rates.</li><li>
Inspire and effectively manage agency partners and contractors to deliver their best work for the TT SEO team.</li></ul><p></p><p><b><br>
Qualifications</b></p><ul><li>
10-15+ years of hands-on, advanced technical SEO experience; PPC and Holistic Search familiarity a plus</li><li>
1+ years of hands-on GEO experience, optimizing for LLMs, AIOs, and more.</li><li>
BA/BS in Marketing, Business Administration, Computer Science, or a related field.</li><li>
Expertise in SEO tools like Google Search Console, Screaming Frog, GetStat, SEMRush, Adobe Analytics, and other key industry tools.</li><li>
Outstanding analytical and problem-solving skills with a proven ability to make decisions based on data.</li><li>
Strong entrepreneurial spirit with a documented record of innovation and a &quot;test &amp; learn&quot; approach, who leads by example.</li><li>
Exceptional communication skills, adept at offering and receiving constructive feedback to strengthen team and cross-departmental relationships.</li><li>
Highly organized and detail-oriented, with an ability to manage multiple priorities and align them with the organization&rsquo;s strategic goals.</li><li>
Passionate about SEO with an ongoing commitment to staying on the cutting edge of search marketing trends.<br>
Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.</li></ul><p><br>
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit&reg;: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:</p></div><p></p>

TurboTax Principal Technical SEO/GEO Manager

Pressed Juicery

<div>
 <p>
  Pressed is growing and we are hiring a Senior Manager, SEO to drive organic visibility and revenue growth across our digital ecosystem &mdash; blending content strategy, local SEO, technical SEO, and AI search optimization to help shape how consumers discover Pressed.
 </p>
 <p>
  <br/>
 </p>
 <p>
  This role is a key player in our growth engine, connecting creative storytelling with data-driven insights to strengthen our presence across search, local, and emerging AI platforms.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   If you&rsquo;re passionate about wellness, energized by innovation, and love turning search data into business results &mdash; this is your role.
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   About Pressed Juicery
  </strong>
 </p>
 <p>
  Pressed Juicery is at the forefront of the wellness movement and is dedicated to making healthy living as convenient and delicious as possible. Pressed operates over 100 retail stores, is available in nearly 3,000 supermarkets, and can be delivered to any US location through the Pressed Juicery website or app.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Our Mission
  </strong>
 </p>
 <p>
  Pressed Juicery&rsquo;s mission is to empower your wellness journey.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Our Workplace Culture
  </strong>
 </p>
 <ul>
  <li>
   We embrace diversity, equity, inclusion, and belongingness!
  </li>
  <li>
   We speak up with radically candid communication.
  </li>
  <li>
   We wholeheartedly support personal and professional growth.
  </li>
  <li>
   We believe mistakes can be valuable and lead to continuous improvement.
  </li>
  <li>
   Lastly, we value excellence and strive to achieve greatness in all we do!
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Our Values
  </strong>
 </p>
 <ul>
  <li>
   Community - as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves.
  </li>
  <li>
   Passion - curious and humble, we inspire people to make healthy choices.
  </li>
  <li>
   Growth - pursuing wellness with intention, we create and embrace good energy.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Our Benefits
  </strong>
 </p>
 <ul>
  <li>
   401k match
  </li>
  <li>
   13 paid holidays
  </li>
  <li>
   3 weeks of vacation time
  </li>
  <li>
   8 Pressed Days (additional time off!)
  </li>
  <li>
   Medical, dental, and vision insurance
  </li>
  <li>
   Flexible Spending Account
  </li>
  <li>
   Paid parental leave
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job Purpose
  </strong>
 </p>
 <p>
  The SEO Manager will report to the Director of Ecommerce and will be responsible for driving organic visibility and revenue growth across Pressed Juicery&rsquo;s digital ecosystem. This role blends content strategy, local SEO, technical SEO, and AI search optimization (AEO). Success will be measured not only by traffic growth but also by revenue attribution, keyword rankings, and inclusion in AI answers.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Responsibilities Include
  </strong>
 </p>
 <p>
  <strong>
   AI/Answer Engine Optimization (AEO) &amp; Content Strategy
  </strong>
 </p>
 <ul>
  <li>
   Develop and execute a content roadmap focused on high-value topics (e.g., juice cleanses, gut health, immunity).
  </li>
  <li>
   Optimize blog and content hubs with structured data, schema markup, and FAQs to increase AI/voice search visibility.
  </li>
  <li>
   Partner with the Content Marketing Manager to align storytelling and keyword strategy.
  </li>
 </ul>
 <p>
  <strong>
   Local SEO
  </strong>
 </p>
 <ul>
  <li>
   Optimize Google Business Profiles and store location pages for &ldquo;near me&rdquo; and local intent searches.
  </li>
  <li>
   Build and execute strategies to improve local rankings, reviews, and CTRs across 100+ Pressed retail locations.
  </li>
  <li>
   Partner with Retail Operations to ensure accuracy across Apple Maps, Yelp, and other directories.
  </li>
 </ul>
 <p>
  <strong>
   On-Site &amp; Technical SEO
  </strong>
 </p>
 <ul>
  <li>
   Lead ongoing optimization of product and category pages focused on high-intent search terms.
  </li>
  <li>
   Manage site audits, technical fixes, and crawl optimizations to ensure strong indexation and site speed.
  </li>
  <li>
   Collaborate with the Technology Lead to refine site structure and navigation for SEO performance.
  </li>
 </ul>
 <p>
  <strong>
   Reporting &amp; Analytics
  </strong>
 </p>
 <ul>
  <li>
   Build SEO dashboards and performance reports for internal stakeholders and leadership.
  </li>
  <li>
   Track keyword trends, competitive landscape, and inclusion in AI-generated search results.
  </li>
  <li>
   Translate SEO performance into clear business outcomes tied to traffic and revenue growth.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <ul>
  <li>
   4-6 years of SEO experience, with proven success in local SEO, content strategy, and technical SEO.
  </li>
  <li>
   Hands-on expertise with leading SEO and analytics tools (e.g., SEMrush, Ahrefs, BrightLocal, GA4); experience with AEO or local SEO platforms a plus.
  </li>
  <li>
   Shopify ecommerce platform experience is a must.
  </li>
  <li>
   Strong communicator able to translate technical insights into executive-friendly recommendations.
  </li>
  <li>
   Creative, data-driven problem solver who thrives in a fast-paced, collaborative, and scrappy environment.
  </li>
  <li>
   Passionate about wellness, health, and helping people feel their best.
  </li>
  <li>
   Excellent written and verbal communication skills, with confidence presenting ideas to cross-functional partners and leadership.
  </li>
  <li>
   Prior experience supporting a growing, omni-channel brand preferred.
  </li>
  <li>
   Ability to work a hybrid schedule (3&ndash;4 days per week) in our Culver City office.
  </li>
  <li>
   Must be legally authorized to work in the United States without restriction.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  Pressed Juicery, Inc. participates in the E-Verify program. Please visit https://pressed.com/careers to learn more about the E-Verify program.
 </p>
</div>


Senior Manager, SEO

iQuanti

<div>
 <p>
  <strong>
   Sr. Manager, Technical SEO
  </strong>
 </p>
 <p>
  iQuanti is a data-driven performance marketing firm that drives growth in traffic, conversions, and revenue for some of the world&rsquo;s largest brands. Thanks to our quantitative approach and our relentless focus on client success, we have a 90%+ client retention rate.
 </p>
 <p>
  Working at iQuanti means you'll be on the cutting edge of digital marketing. Because we are always on the hunt for opportunities to learn and grow, we truly value diversity &ndash; and seek to hire from a variety of academic and professional backgrounds.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What It's Like to Work Here
  </strong>
 </p>
 <p>
  Want to use best-in-class analytics tools to solve big problems for blue-chip clients? This is the core of what we do at iQuanti.
 </p>
 <p>
  <br/>
 </p>
 <p>
  If there's a single word that defines what it's like to work here, it's impact. Our clients - some of the world's largest banks, financial-services companies, insurers, retailers, and hospitality brands &ndash; reach tens of millions of consumers every day. As an iQuantian, you'll harness data to help these companies engage, delight, and convert their audiences more effectively.
 </p>
 <p>
  <br/>
 </p>
 <p>
  While we're focused on driving results at the enterprise level, we also value entrepreneurial spirit. If you are independent and self-directed, you'll thrive at iQuanti.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   About the Role
  </strong>
 </p>
 <p>
  iQuanti is seeking a highly skilled and autonomous Sr. Manager, Technical SEO to provide expert-level technical analysis and innovative solutions for our clients. This is a hands-on role that requires you to get into the weeds of technical challenges while also effectively communicating complex issues and strategic solutions to senior leadership and key client stakeholders.
 </p>
 <p>
  You will be highly accountable and will own a wide range of responsibilities, acting as a technical authority for our clients. The ideal candidate has a proven track record of navigating the bureaucracy, technical debt, and complex stakeholder dynamics often found in large, enterprise-level organizations. You will be a key driver of technical SEO excellence, helping to unlock organic growth and ensuring our clients' digital properties are optimized for performance.
 </p>
 <p>
  <strong>
   Duties and Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Lead technical audits and strategies related to website crawling, indexing, and rendering, ensuring optimal performance for search engines.
  </li>
  <li>
   Diagnose and solve complex technical SEO issues, providing clear, actionable recommendations for development and IT teams.
  </li>
  <li>
   Apply knowledge of LLM fundamentals (e.g., training data, tokenization, fine-tuning) to develop forward-thinking SEO strategies.
  </li>
  <li>
   Partner with frontend development and CMS teams to implement SEO best practices and ensure technical health.
  </li>
  <li>
   Facilitate cross-functional solutions around tag management, dynamic content, and A/B testing to mitigate risk and enhance site visibility.
  </li>
  <li>
   Monitor, analyze, and improve Core Web Vitals and other technical performance metrics.
  </li>
  <li>
   Utilize web scraping and build automations with your coding knowledge to streamline workflows and identify new opportunities.
  </li>
  <li>
   Build relationships with key clients, acting as a reliable, accountable resource and a trusted technical advisor.
  </li>
 </ul>
 <p>
  <strong>
   The Ideal Candidate Will
  </strong>
 </p>
 <ul>
  <li>
   Have 4+ years of hands-on experience in technical SEO within a large-scale, enterprise environment.
  </li>
  <li>
   Possess an expert-level working knowledge of technical SEO principles, including crawling, indexing, and rendering.
  </li>
  <li>
   Have a strong conceptual foundation in LLM fundamentals.
  </li>
  <li>
   Be proficient with Google Search Console, Screaming Frog, and other key technical SEO tools.
  </li>
  <li>
   Be able to effectively diagnose Core Web Vitals opportunities and provide nuanced and feasible solutions.
  </li>
  <li>
   Have experience with frontend development, CMS platforms, and tag management systems (e.g., Adobe, Google Tag Manager).
  </li>
  <li>
   Demonstrate the ability to work independently and autonomously, with a high degree of accountability.
  </li>
  <li>
   Be skilled at translating technical jargon into clear, concise, and persuasive communication for senior leadership.
  </li>
  <li>
   Bring a proactive, problem-solving mindset and a passion for staying ahead of the latest technical SEO trends and innovations.
  </li>
 </ul>
 <p>
  <strong>
   Job Type
  </strong>
  : Full-time
 </p>
 <p>
  <strong>
   Locations:
  </strong>
  Dallas, TX - work on-site 3 days per week
 </p>
 <p>
  <strong>
   Salary:
  </strong>
  $115K - $140K
 </p>
</div>


Search Engine Optimization Manager

Black & White Zebra

<div>
 At Black &amp; White Zebra, our publications are the cornerstone of our business. We equip professionals with forward-thinking resources to leverage tools and software (with an emphasis on AI) to build better systems, stronger teams, and more human-centered ways of working that drive real business impact. Through engaging videos, award-winning podcasts, smart thought leadership, and educational content, we create thriving communities that help people succeed at work.
 <br/>
 <br/>
 As our brands scale across multiple verticals, so does our ambition to expand our SEO footprint. We&rsquo;re looking for a Senior SEO Manager to oversee SEO performance with a strong emphasis on technical SEO excellence, scalable systems, and AI-driven workflows.
 <br/>
 <br/>
 In this role, you&rsquo;ll partner closely with our content, operations, and digital PR teams to drive measurable, sustainable organic growth across a portfolio of websites, including PeopleManagingPeople.com, TheDigitalProjectManager.com, and TheCTOClub.com.
 <br/>
 <br/>
 <strong>
  What You&rsquo;ll Be Doing (Responsibilities)
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Technical SEO Leadership: Own comprehensive technical SEO initiatives, that include addressing crawlability, indexability, structured data, site speed, mobile optimization, internal linking, and site architecture. Conduct regular, in-depth audits using tools like Screaming Frog and other advanced platforms, diagnosing and resolving issues that impact performance. Develop and implement optimization strategies for metadata, headers, URL structures, sitemaps, navigation, and schema markup across a portfolio of sites. Work closely with engineering/development teams to scope, prioritize, and implement technical SEO projects, ensuring SEO requirements are translated effectively into development work as necessary
  </li>
  <li>
   Content &amp; Authority Building: Maintain and evolve keyword research in Ahrefs, keeping keyword lists up to date with new opportunities, striking-distance terms, and competitive insights. Partner with Managing Editors, Editors, and Director of Content &amp; SEO to identify high-value opportunities, conduct gap analyses, spot striking-distance opportunities, and optimize existing content for search visibility, engagement, and lead generation goals. Support the Digital PR team in prioritizing backlink opportunities, enhancing site authority and tracking link-building initiatives tied to content clusters
  </li>
  <li>
   Analytics, Insights, &amp; Experimentation: Monitor SEO performance using GA4, GSC, Ahrefs, and internal reporting tools and communicate clear cause/effect analysis of ranking and traffic changes. Identify new growth opportunities, forecast potential impact, and deliver actionable insights. Develop and run SEO testing initiatives&mdash;from ideation to implementation to measuring results and impact
  </li>
  <li>
   AI &amp; Automation &amp; Systems: Leverage AI tools (including ChatGPT) and automation workflows to improve SEO efficiency, performance monitoring, and execution at scale. Identify opportunities to improve efficiency, expand scope, and drive better results through scalable SEO systems and processes
  </li>
  <li>
   Collaboration &amp; Strategic Partnership: Work cross-functionally with content, design, engineering, and operations teams to plan and execute SEO initiatives that align with business goals. Serve as the internal subject matter expert on SEO, partnering with the Director of Content &amp; SEO to guide strategy and influence decision-making
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  How Your Success Will Be Measured
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Organic performance impact: Growth in keyword rankings, organic traffic, and visibility across LLM-powered search experiences (ChatGPT, AI Overviews, etc.) in priority content clusters and business-critical topics
  </li>
  <li>
   Technical SEO health: Improvements in site speed, crawlability, indexability, structured data, Core Web Vitals, and overall site architecture
  </li>
  <li>
   Authority &amp; content optimization: Increased visibility and engagement for optimized content, alongside measurable growth in high-quality backlinks and domain authority
  </li>
  <li>
   Systemic &amp; scalable improvements: Development of AI-driven workflows, automation, and processes that enhance efficiency, reduce errors, and enable SEO execution at scale
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Your Skillset Includes
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   SEO leadership: 5+ years of hands-on SEO experience with a record of driving measurable organic growth in competitive markets
  </li>
  <li>
   Technical depth: Expertise in site speed, structured data, crawlability, Core Web Vitals, and scalable site architecture
  </li>
  <li>
   Proven ability to operationalize SEO frameworks across multiple websites at once (e.g., scalable internal linking strategy, templated content structures)
  </li>
  <li>
   Tool fluency: Advanced use of Wordpress, Ahrefs, Screaming Frog (or similar), GA4, GSC, and reporting platforms like Looker Studio. Strong proficiency with Excel/Google Sheets for advanced data analysis, modeling, and reporting
  </li>
  <li>
   Content alignment: Ability to bridge SEO strategy with content and digital PR teams, identifying content gaps and authority-building opportunities
  </li>
  <li>
   AI &amp; automation: Proven track record of applying AI tools and workflows (including ChatGPT) to improve efficiency and impact
  </li>
  <li>
   Testing &amp; Experimentation: Experience designing and running SEO experiments, using data to refine strategy and drive measurable improvements, especially in emerging SERP elements like AI Overviews
  </li>
  <li>
   Analytical mindset: Skilled in surfacing insights, connecting cause-and-effect trends, and communicating them clearly to stakeholders
  </li>
  <li>
   Collaborative communicator: Strong cross-functional influence and ability to align diverse teams around SEO priorities
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Nice to Haves
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Experience in B2B SaaS SEO or other highly competitive, complex industries.
  </li>
  <li>
   Experience using AirTable for managing and monitoring the full lifecyle of a piece of organic content
  </li>
  <li>
   Experience with programming languages such as JavaScript, enabling the ability to scale SEO automations, data analysis, and workflow integrations
  </li>
  <li>
   Knowledge of server-side SEO factors, such as log file analysis and technical collaboration with developers
  </li>
  <li>
   Active participation in the SEO community, through writing, speaking, or sharing thought leadership
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 Salary Statement:
 <br/>
 <br/>
 This full-time position is available as a remote role. The role offers an annual base salary in the range of $80,000 to $100,000 USD. The range is a guide for the expected skills, knowledge, and experience for new hires based in the USA only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of the US and/or at different seniority levels. In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.
 <br/>
 <br/>
 About Us:
 <br/>
 <br/>
 We&rsquo;re a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.
 <br/>
 <br/>
 Our brands cover thought leadership for executives in project management, people management, product management, tech, marketing and many others - with the goal of connecting people with knowledge, skills and tools they need to succeed professionally in the age of AI.
 <br/>
 <br/>
 We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we&rsquo;ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 15 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.
 <br/>
 <br/>
 We&rsquo;ve previously ranked #30 in The Globe and Mail&rsquo;s Fastest Growing Companylist as well as Deloitte'sFast 50 program, received a CMI award for Best Digital Publication for The Digital Project Manager&mdash;and we&rsquo;re listed in both Canada's Top Small &amp; Medium Employers, and Best Employers in BC!
 <br/>
 <br/>
 All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we&rsquo;re creating a playbook for the future of work and empowering communities to create it with us.
 <br/>
 <br/>
 Want to learn more? Watch this video to learn why the team love working at BWZ!
 <br/>
 <br/>
 Diversity Equity and Inclusion:
 <br/>
 <br/>
 Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran&rsquo;s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!
</div>


Senior SEO Manager (USA)

<div><div>At Black &amp; White Zebra, our publications are the cornerstone of our business. We equip professionals with forward-thinking resources to leverage tools and software (with an emphasis on AI) to build better systems, stronger teams, and more human-centered ways of working that drive real business impact. Through engaging videos, award-winning podcasts, smart thought leadership, and educational content, we create thriving communities that help people succeed at work.</div><div></div><div><br>
As our brands scale across multiple verticals, so does our ambition to expand our SEO footprint. We&rsquo;re looking for a <b>Senior SEO Manager</b> to oversee SEO performance with a strong emphasis on <b>technical SEO excellence, scalable systems, and AI-driven workflows.</b></div><div></div><div><br>
In this role, you&rsquo;ll partner closely with our content, operations, and digital PR teams to drive measurable, sustainable organic growth across a portfolio of websites, including PeopleManagingPeople.com, TheDigitalProjectManager.com, and TheCTOClub.com.</div>
<h3 class="jobSectionHeader"><b>What You&rsquo;ll Be Doing (Responsibilities)</b></h3><ul><li><b>
Technical SEO Leadership</b>: Own comprehensive technical SEO initiatives, that include addressing crawlability, indexability, structured data, site speed, mobile optimization, internal linking, and site architecture. Conduct regular, in-depth audits using tools like Screaming Frog and other advanced platforms, diagnosing and resolving issues that impact performance. Develop and implement optimization strategies for metadata, headers, URL structures, sitemaps, navigation, and schema markup across a portfolio of sites. Work closely with engineering/development teams to scope, prioritize, and implement technical SEO projects, ensuring SEO requirements are translated effectively into development work as necessary.</li><li><b>
Content &amp; Authority Building</b>: Maintain and evolve keyword research in Ahrefs, keeping keyword lists up to date with new opportunities, striking-distance terms, and competitive insights. Partner with Managing Editors, Editors, and Director of Content &amp; SEO to identify high-value opportunities, conduct gap analyses, spot striking-distance opportunities, and optimize existing content for search visibility, engagement, and lead generation goals. Support the Digital PR team in prioritizing backlink opportunities, enhancing site authority and tracking link-building initiatives tied to content clusters.</li><li><b>
Analytics, Insights, &amp; Experimentation</b>: Monitor SEO performance using GA4, GSC, Ahrefs, and internal reporting tools and communicate clear cause/effect analysis of ranking and traffic changes. Identify new growth opportunities, forecast potential impact, and deliver actionable insights. Develop and run SEO testing initiatives&mdash;from ideation to implementation to measuring results and impact.</li><li><b>
AI &amp; Automation &amp; Systems</b>: Leverage AI tools (including ChatGPT) and automation workflows to improve SEO efficiency, performance monitoring, and execution at scale. Identify opportunities to improve efficiency, expand scope, and drive better results through scalable SEO systems and processes.</li><li><b>
Collaboration &amp; Strategic Partnership</b>: Work cross-functionally with content, design, engineering, and operations teams to plan and execute SEO initiatives that align with business goals. Serve as the internal subject matter expert on SEO, partnering with the Director of Content &amp; SEO to guide strategy and influence decision-making.</li></ul><h3 class="jobSectionHeader"><b>
How Your Success Will Be Measured</b></h3><ul><li><b>
Organic performance impact:</b> Growth in keyword rankings, organic traffic, and visibility across LLM-powered search experiences (ChatGPT, AI Overviews, etc.) in priority content clusters and business-critical topics.</li><li><b>
Technical SEO health:</b> Improvements in site speed, crawlability, indexability, structured data, Core Web Vitals, and overall site architecture.</li><li><b>
Authority &amp; content optimization:</b> Increased visibility and engagement for optimized content, alongside measurable growth in high-quality backlinks and domain authority.</li><li><b>
Systemic &amp; scalable improvements:</b> Development of AI-driven workflows, automation, and processes that enhance efficiency, reduce errors, and enable SEO execution at scale.</li></ul><h3 class="jobSectionHeader"><b>
Your Skillset Includes</b></h3><ul><li><b>
SEO leadership:</b> 5+ years of hands-on SEO experience with a record of driving measurable organic growth in competitive markets.</li><li><b>
Technical depth:</b> Expertise in site speed, structured data, crawlability, Core Web Vitals, and scalable site architecture.</li><li><b>
Proven ability to operationalize SEO frameworks</b> across multiple websites at once (e.g., scalable internal linking strategy, templated content structures).</li><li><b>
Tool fluency:</b> Advanced use of Wordpress, Ahrefs, Screaming Frog (or similar), GA4, GSC, and reporting platforms like Looker Studio. Strong proficiency with Excel/Google Sheets for advanced data analysis, modeling, and reporting.</li><li><b>
Content alignment:</b> Ability to bridge SEO strategy with content and digital PR teams, identifying content gaps and authority-building opportunities.</li><li><b>
AI &amp; automation:</b> Proven track record of applying AI tools and workflows (including ChatGPT) to improve efficiency and impact.</li><li><b>
Testing &amp; Experimentation</b>: Experience designing and running SEO experiments, using data to refine strategy and drive measurable improvements, especially in emerging SERP elements like AI Overviews.</li><li><b>
Analytical mindset:</b> Skilled in surfacing insights, connecting cause-and-effect trends, and communicating them clearly to stakeholders.</li><li><b>
Collaborative communicator:</b> Strong cross-functional influence and ability to align diverse teams around SEO priorities.</li></ul><h3 class="jobSectionHeader"><b>
Nice to Haves</b></h3><ul><li><b>
Experience in B2B SaaS SEO</b> or other highly competitive, complex industries.
</li><li>Experience using <b>AirTable for managing and monitoring</b> the full lifecyle of a piece of organic content.</li><li>
Experience with <b>programming languages such as JavaScript</b>, enabling the ability to scale SEO automations, data analysis, and workflow integrations.</li><li><b>
Knowledge of server-side SEO factors</b>, such as log file analysis and technical collaboration with developers.</li><li><b>
Active participation in the SEO community</b>, through writing, speaking, or sharing thought leadership.</li></ul><div><b>
Salary Statement:</b></div><div>
This full-time position is available as a remote role. The role offers an annual base salary in the range of $80,000 to $100,000 USD. The range is a guide for the expected skills, knowledge, and experience for new hires based in the USA only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of the US and/or at different seniority levels. In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.</div><div></div><div><b><br>
About Us:</b></div><div>
We&rsquo;re a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.</div><div></div><div><br>
Our brands cover thought leadership for executives in project management, people management, product management, tech, marketing and many others - with the goal of connecting people with knowledge, skills and tools they need to succeed professionally in the age of AI.</div><div></div><div><br>
We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we&rsquo;ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 15 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.</div><div></div><div><br>
We&rsquo;ve previously ranked #30 in The Globe and Mail&rsquo;s Fastest Growing Companylist as well as Deloitte'sFast 50 program, received a CMI award for Best Digital Publication for The Digital Project Manager&mdash;and we&rsquo;re listed in both Canada's Top Small &amp; Medium Employers, and Best Employers in BC!</div><div></div><div><br>
All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we&rsquo;re creating a playbook for the future of work and empowering communities to create it with us.</div><div></div><div><br>
Want to learn more? Watch this video to learn why the team love working at BWZ!</div><div></div><div><b><br>
Diversity Equity and Inclusion:</b></div><div>
Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran&rsquo;s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!</div></div>

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