trade marketing manager

Dyson

<div>
 <strong>
  About Us
  <br/>
  <br/>
 </strong>
 Dyson solves the problems others choose to ignore, developing disruptive technologies requiring even more complex electronics to deliver an increasing product portfolio. We are growing fast, and our ambition is boundless &ndash; more products, more locations, and more people.
 <br/>
 <br/>
 <strong>
  About The Role
  <br/>
  <br/>
 </strong>
 The National Trade Marketing Lead will be responsible for planning, developing, and executing trade marketing strategies to drive brand visibility, consumer engagement, and sales growth through retail channels across the country. The role requires close collaboration with Sales, Marketing, and external stakeholders to ensure the brand resonates with consumers at every physical touchpoint.
 <br/>
 <br/>
 Key Responsibilities
 <br/>
 <br/>
 <ul>
  <li>
   Strategy &amp; Planning: Develop and implement the national trade marketing strategy to achieve brand and business objectives of product visibility, increasing demos across all channels (Owned &amp; 3rd Party stores)
  </li>
  <li>
   Retail Activation: Lead the execution of in-store promotional campaigns, point-of-sale materials, trade events and product displays to maximize consumer impact.
  </li>
  <li>
   Channel Management: Adapt and tailor initiatives for different channels (national key accounts, regional key accounts, beauty stores and own demo stores) to ensure optimal presence and conversion. Ensure planning and execution plan at the store level with the help of the zonal trade marketing managers.
  </li>
  <li>
   Sales Team Support: Equip and energize the sales team with effective promotional tools and collateral to drive execution excellence.
  </li>
  <li>
   Market Insights: Analyze shopper trends, competitor activity, and market data to identify opportunities and threats; recommend actionable insights.
  </li>
  <li>
   Budget Management: Manage the trade marketing budget efficiently to maximize ROI; track expenditures and measure campaign effectiveness.
  </li>
  <li>
   Cross-functional Collaboration: Work closely with Sales, Marketing, Product, and Supply Chain teams to ensure a seamless go-to-market approach.
  </li>
  <li>
   Vendor Management &amp; Compliance: Manage relationships with external vendors, negotiations for cost benefits, vendor performance and compliance with internal policies. Regular audits and assessments of vendors to enforce compliance and drive continuous improvement.
  </li>
  <li>
   Retail Hygiene: Spearhead compliance of retail stores hygiene standards across all customer touchpoints, drive adherence to brand guidelines. Build robust playbooks, toolkits, guidelines on all things retail.
  </li>
  <li>
   Build Strong partnership with APAC Retail Teams (ART) for Retail/Trade Marketing Initiatives, drive market objectives, activations, machine demonstrations influenced by local market insights, challenges, and opportunities.
  </li>
  <li>
   Spearhead large format consumer / PR / media / Influencers events: Design, implement Dyson experiences in tandem with Group Events Team. Oversee vendor/Venue selection, negotiation, and coordination to ensure seamless event delivery and cost efficiency
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  About You:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Education: Bachelor&rsquo;s degree in marketing, business Administration, or a related field.
  </li>
  <li>
   Experience:
  </li>
  <ul>
   <li>
    At least 12-15 years of experience in trade marketing, sales with a proven track record of managing national-level marketing campaigns.
   </li>
   <li>
    Experience in consumer electronics, retail, or a similar industry where trade marketing plays a key role in sales growth.
   </li>
  </ul>
  <li>
   Skills:
  </li>
  <ul>
   <li>
    Strong understanding of trade marketing principles, sales channels, and retail operations.
   </li>
   <li>
    Excellent communication, presentation, and negotiation skills.
   </li>
   <li>
    Proven ability to design and deliver effective training programs for both internal teams and external trade partners.
   </li>
   <li>
    Analytical skills with the ability to assess market data, campaign performance, and training effectiveness.
   </li>
   <li>
    Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and experience using marketing automation tools and Learning Management Systems (LMS).
   </li>
   <li>
    Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
    <br/>
   </li>
  </ul>
 </ul>
 Dyson is an equal opportunity employer. We know that great minds don&rsquo;t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
</div>


National Trade Marketing Manager

Almarai - المراعي

<div>
 <p>
  <strong>
   Trade Marketing Manager, Riyadh, Saudi Arabia
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   The Company:
  </strong>
 </p>
 <p>
  Almarai is the world&rsquo;s largest vertically integrated dairy and the region&rsquo;s largest food and beverage manufacturing and distribution company. Headquartered in the Kingdom of Saudi Arabia, Almarai Company is ranked as the #1 FMCG Brand in the MENA region and is a market leader in all its categories across the GCC. Almarai currently employs over 40,000 employees servicing some 220,000 retail outlets across GCC , Egypt and Jordan and has reported net income of SAR 2.31 Billion on sales of SAR 20.97 Billion in 2024.. For more details, please visit our website &ndash;
  <strong>
  </strong>
  www.almarai.com.
 </p>
 <p>
  <br/>
 </p>
 <p>
  An aggressive expansion program together with acquisitions in new vertical markets have created an exciting opportunity to join a dynamic multinational team dedicated to furthering growth plans for the group.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   About the Role:
  </strong>
 </p>
 <p>
  To manage the development and consistent implementation of effective Category Management solutions and merchandising guidelines, coordinate marketing and sales initiated National and In-store Promotions, manage National In-store Sampling activities, coordinate marketing-initiated Point of Sales (POS), provide innovative POSM solutions and ensure effective implementation throughout KSA OR GULF regions.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities:
  </strong>
 </p>
 <ul>
  <li>
   Develop and implement category &amp; merchandising policies.
  </li>
  <li>
   Train and equip the merchandising team with necessary resources.
  </li>
  <li>
   Manage POS materials, promotions, and in-store sampling plans.
  </li>
  <li>
   Ensure compliance with merchandising policies and regional standards.
  </li>
  <li>
   Maintain product quality and optimize fridge placement.
  </li>
  <li>
   Build customer relationships and address merchandising concerns.
  </li>
  <li>
   Provide market insights and analyze promotion ROI.
  </li>
  <li>
   Enhance merchandising standards through training and audits.
  </li>
  <li>
   Execute head office-driven merchandising initiatives.
  </li>
  <li>
   Support sales teams in category management and space planning.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Requirement:
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in marketing or business related subject.
  </li>
  <li>
   5 years&rsquo; of Category management and/or Trade Marketing experience with a reputable FMCG company.
  </li>
  <li>
   Planning and Category Management experience.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  Almarai offers a competitive package, generous leave, medical coverage, discretionary bonus, training, and development etc.
 </p>
 <p>
  <br/>
 </p>
 <p>
  This is a great opportunity to join a successful and expanding global business, offering an excellent remuneration and benefits package.
 </p>
</div>


Trade Marketing Manager

<div>
 <p>
  <strong>
   Assistant Trade Marketing Manager | Riyadh, Saudi Arabia
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   The Company:
  </strong>
 </p>
 <p>
  Almarai is the world&rsquo;s largest vertically integrated dairy and the region&rsquo;s largest food and beverage manufacturing and distribution company. Headquartered in the Kingdom of Saudi Arabia, Almarai Company is ranked as the #1 FMCG Brand in the MENA region and is a market leader in all its categories across the GCC. Almarai currently employs over 41,000 employees servicing some 110,000 retail outlets and has reported net income of SAR 1.76 Billion on sales of SAR 18.72 Billion in 2022. For more details, please visit our website &ndash; www.almarai.com.
 </p>
 <p>
  <br/>
 </p>
 <p>
  An aggressive expansion program together with acquisitions in new vertical markets have created an exciting opportunity to join a dynamic multinational team dedicated to furthering growth plans for the group.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   About the Role:
  </strong>
 </p>
 <p>
  We are seeking an experienced Assistant Trade Marketing Manager to support the execution of national promotional plans, in-store activations, POSM projects, and trade marketing initiatives across KSA and the Gulf. This role plays a key part in driving product visibility, availability, and brand positioning across various channels.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities:
  </strong>
 </p>
 <ul>
  <li>
   Support the planning and execution of national promotions and in-store activations
  </li>
  <li>
   Coordinate POSM implementation and product sampling sessions
  </li>
  <li>
   Monitor product placement, visibility, and planogram compliance across regions
  </li>
  <li>
   Collaborate with sales and marketing teams to drive category and pricing strategies
  </li>
  <li>
   Analyze sales and market data to optimize promotional effectiveness
  </li>
  <li>
   Assist in launching new products and managing trade marketing budgets
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Skills &amp; Competencies:
  </strong>
 </p>
 <ul>
  <li>
   Strong understanding of Modern Trade, Traditional Trade, and Wholesale channels
  </li>
  <li>
   Experience with space planning, merchandising, and promotional execution
  </li>
  <li>
   Familiarity with POS materials, planograms, and product distribution strategies
  </li>
  <li>
   Ability to manage operational execution across regions and territories
  </li>
  <li>
   Knowledge of category management, pricing strategy, and market share growth
  </li>
  <li>
   Proficiency in analyzing trade data and forecasting promotional impact
  </li>
  <li>
   Excellent communication, negotiation, and presentation skills
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Required Qualifications:
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing or Business
  </li>
  <li>
   trade marketing experience in FMCG within the Middle East
  </li>
  <li>
   Fluent in English and Arabic
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  Almarai offers a competitive package, generous leave, medical coverage, discretionary bonus, training, and development etc.
 </p>
 <p>
  <br/>
 </p>
 <p>
  This is a great opportunity to join a successful and expanding global business, offering an excellent remuneration and benefits package.
 </p>
 <p>
 </p>
</div>


Assistant Trade Marketing Manager (Saudi Nationals)

Perfetti Van Melle

<div><div><div><div><div><b>WHAT YOU WILL DO</b></div>
</div><div><div>
As the Head of Trade Marketing, you will be responsible for developing and executing the regional trade marketing strategy across CIS countries to drive brand visibility, optimize channel performance, and ensure alignment between marketing and sales functions. This role plays a key part in driving sustainable business growth, strengthening brand equity at the point of sale, and enhancing customer and shopper engagement across multiple trade channels.</div>
<div><b>
Strategy &amp; Planning</b></div>
<ul>
<li>Develop and lead the CIS trade marketing strategy in alignment with brand, commercial, and regional business objectives.</li>
<li>Identify local market opportunities and translate brand marketing strategies into actionable trade plans.</li>
<li>Drive channel development initiatives (Modern Trade, Traditional Trade, eCommerce, Pharmacy, etc.).</li>
</ul>
<div><b>Execution &amp; Activation</b></div>
<ul>
<li>Lead the planning and execution of in-store activations, product launches, and POSM deployment across the region.</li>
<li>Ensure execution excellence of trade programs through close collaboration with local sales and distributor teams.</li>
<li>Design and implement promotional calendars tailored to country-specific needs.</li>
</ul>
<div><b>Performance Management</b></div>
<ul>
<li>Monitor and evaluate the effectiveness of trade marketing activities using data-driven insights.</li>
<li>Own trade marketing KPIs, including ROI on trade spend, distribution expansion, and sell-out growth.</li>
<li>Optimize the allocation of trade marketing budgets across countries and channels.</li>
</ul>
<div><b>Cross-functional Collaboration</b></div>
<ul>
<li>Act as a key liaison between marketing, sales, supply chain, and finance functions to ensure alignment of forecasts, inventories, and market needs.</li>
<li>Support Sales and Key Account teams with customized trade solutions and customer presentations.</li>
<li>Partner with regional teams to ensure consistent messaging and shopper experience across countries.</li>
</ul>
<div><b>Team Leadership</b></div>
<ul>
<li>Lead and develop a team of Trade Marketing professionals in key CIS markets.</li>
</ul></div></div><div><div><div><b>OUR PERFECT CANDIDATE</b></div>
</div><div><ul><li>University degree in Marketing, Business Administration, or a related field; MBA is a plus.</li>
<li>8&ndash;10+ years of experience in Trade Marketing, preferably in the FMCG industry, with regional/multi-market responsibility.</li>
<li>Proven track record of developing and executing successful trade programs across diverse markets.</li>
<li>Strong analytical, commercial, and strategic thinking skills.</li>
<li>Excellent stakeholder management and communication skills.</li>
<li>Experience working with distributors, retailers, and cross-functional teams in CIS countries is a must.</li>
<li>Fluent in Russian and English; other CIS languages are an advantage.</li>
<li>Willingness to travel across the region (up to 30%).</li>
</ul></div></div><div><div><div><b>WE OFFER</b></div>
</div><div><ul><li>Job in multinational FMCG company.</li>
<li>Fascinating role in modern organizational structure.</li>
<li>Annual bonus based on the results of work.</li>
<li>Life &amp; Medical insurance.</li>
<li>Free access to corporate educational portal.</li>
<li>Working in empowering and supportive corporate culture.</li>
<li>Location: Dubai, JBC Tower 1, 1005, Jumeirah Lake Towers.</li></ul></div></div></div></div>

Trade Marketing Manager CIS (Russian Speaker)

Gulbahar Tobacco International FZE

<div><div><b>Position: Trade Marketing &amp; Distribution Manager.</b></div><div><b>
Location:</b> Jebel Ali Freezone, Dubai, UAE.<br>
<b>Reports to:</b> Director of Global Sales &amp; Commercial Growth.<br>
<b>Travel:</b> Frequent regional travel required.
<br>
<br>
<b>About the Role:</b></div><div>
Are you an expert in trade marketing and distribution with a knack for designing smart Route-to-Market strategies? At GTI, you&rsquo;ll lead the charge in expanding our market reach and elevating brand visibility across diverse channels. Your deep commercial insight and hands-on approach will ensure our products are available, visible, and competitively positioned in each market.<br>
</div><div><b>
What You Will Do:</b></div><div><b>
Route-to-Market:</b></div><ul><li>
Assess, design, and implement <b>Route to Market (RTM)</b> strategies tailored to each market&rsquo;s regulatory, commercial, and logistical context.</li><li>
Analyze and optimize existing distributor setups, suggesting alternative coverage models when needed.</li><li>
Identify white space and design commercial approaches to <b>expand GTI&rsquo;s availability and reach.</b></li><li>
Lead market visits and trade audits to validate distributor execution and provide structured feedback.</li></ul><div><b>
Trade Marketing &amp; Visibility:</b></div><ul><li>
Build and deploy GTI&rsquo;s <b>Trade Marketing Toolkit</b> across priority markets covering product visibility, shelf standards, and brand guidelines.</li><li>
Collaborate with distributors and internal teams to align on <b>channel-specific execution plans</b>, including merchandising, POSM deployment, and campaign activations.</li><li>
Conduct regular <b>in field audits</b> to monitor compliance with GTI&rsquo;s merchandising and planogram guidelines.</li><li>
Define visibility metrics per channel and track them against target execution KPIs.</li></ul><div><b>
Pricing, Trade Support &amp; Commercial Control:</b></div><ul><li>
Design and manage <b>price structures</b> that captures the value chain while respecting <b>trade margins </b>and <b>tax frameworks</b></li><li>
Monitor <b>price compliance</b> across markets and flag deviation risks.</li><li>
Develop, roll out, and evaluate <b>trade support programs</b> (e.g., incentive schemes, rebates, activations) in collaboration with Distributors.</li><li>
Support annual distributor negotiations and define execution clauses for new partnerships.</li></ul><div><b>
Distribution KPIs &amp; Performance Tracking:</b></div><ul><li>
Define and track <b>in-market distribution KPIs</b>, including:<ul><li>
Product availability.</li><li>
 Visibility standards.</li><li>
Route-to-market coverage.</li><li>
Trade support deployment.</li><li>
Stock coverage &amp; freshness.</li></ul></li><li>
Build reporting templates with support from the Demand Analyst to review monthly performance per market/distributor.</li><li>
Monitor competitor presence, pricing, and activities using structured retail intelligence and distributor feedback.</li></ul><div><b>
Forecasting Support &amp; Cross-functional Collaboration:</b></div><ul><li>
Collaborate with the <b>Demand Planning Analyst</b> to feed market-level intelligence and performance insights into forecast assumptions.</li><li>
Contribute to the <b>Sales &amp; Operations Planning (S&amp;OP)</b> cycle by validating distributor pipeline, promotional plans, and field realities.</li><li>
Align with Supply Chain, Sales, and Finance to maintain visibility across execution, inventory, and cost management.</li><li>
Participate in the development of <b>new market entry plans</b>, advising on trade set-up, coverage potential, and resource needs.</li></ul><div><br>
<b>
Required Skills To Be Successful:</b></div><ul><li>
Deep understanding of <b>trade marketing execution</b> and <b>distribution frameworks</b>, ideally across multiple emerging markets and Duty Free channel.</li><li>
Strong commercial acumen with experience designing <b>pricing structures</b> and managing trade spend.</li><li>
Proven ability to develop and enforce <b>price compliance</b> and execution standards.</li><li>
Capable of building KPIs and <b>measuring trade performance</b> through dashboards and field insights.</li><li>
Hands-on approach with the ability to work across structured and <b>unstructured distributor environments.</b></li><li>
Excellent communication, negotiation, and relationship-building skills.</li></ul><div><br>
<b>
What We&rsquo;re Looking For:</b></div><ul><li>
7+ years in Trade Marketing, Distribution Management, or RTM execution &mdash; tobacco industry experience preferred.</li><li>
Strong commercial acumen with proven pricing and trade spend management skills.</li><li>
Ability to enforce price compliance and trade execution standards.</li><li>
Expertise in KPI development and trade performance measurement.</li><li>
Hands-on, proactive approach in distributor environments, structured and unstructured.</li><li>
Excellent communication, negotiation, and relationship management skills.</li><li>
Bachelor&rsquo;s degree in Marketing, Business, or Commercial Management.</li><li>
Fluent English; additional languages a plus.</li></ul></div>

Trade Marketing & Distribution Manager

Human Capital HR Solutions

<p><b>Hiring Alert</b>: Assistant Manager, Digital Sales</p><p><b>Location: </b>Karachi Head Office</p><p><b>About the Role</b>We are hiring an Assistant Manager, <b>Digital Sales </b>to lead and grow our presence across leading e-commerce and digital retail platforms. The role involves managing end-to-end digital channels, coordinating trade marketing, and facilitating cross-functional collaboration to drive sales and increased visibility.</p><p><b>Responsibilities</b></p><p>&middot; Manage onboarding, pricing, listing, and catalog updates across digital retail platforms.</p><p>&middot; Monitor daily sales, platform health metrics, customer reviews, and campaign performance.</p><p>&middot; Coordinate digital campaigns, analyze outcomes, and suggest actionable improvements.</p><p>&middot; Resolve operational, listing, or technical issues in collaboration with platform teams.</p><p>&middot; Support planning and execution of trade marketing initiatives for online and offline alignment.</p><p>&middot; Ensure brand-consistent content for digital placements and product visibility.</p><p>&middot; Liaise with logistics to ensure timely dispatch and stock availability.</p><p>&middot; Coordinate with finance for invoice tracking, payment processing, and budget management.</p><p>&middot; Work with IT teams to fix listing errors, system integration, and data sync issues.</p><p>&middot; Prepare performance reports and insights using Excel and analytics tools.</p><p>&middot; Collaborate across departments to ensure smooth execution of digital sales strategies.</p><p>&middot; Track ROI of trade and digital campaigns, and recommend optimizations.</p><p>&middot; Ensure timely stock forecasting, competitor monitoring, and performance benchmarking.</p><p><b>Requirements</b></p><p>&middot; <b>Qualification: </b>Bachelor&rsquo;s degree in Business or related field.</p><p>&middot; <b>Experience: </b>3-5 years of experience in digital sales, e-commerce management, or trade marketing.</p><p>&middot; <b>Skills: </b>MS Office (Excel), with strong communication, problem-solving, multitasking skills, and a data-driven mindset.</p><p>Job Type: Full-time</p><p>Work Location: On the road</p>

AM- Digital Sales

<p><b>Assistant Manager, Digital Sales</b></p><p><b>Location: </b>Karachi Head Office</p><p><b>Qualification: </b>Bachelor&rsquo;s degree in Business or related field.</p><p>&middot; <b>Experience: </b>3-5 years of experience in digital sales, e-commerce management, or trade marketing.</p><p>&middot; <b>Skills: </b>MS Office (Excel), with strong communication, problem-solving, multitasking skills, and a data-driven mindset.</p><p><b>Responsibilities</b></p><p>&middot; Manage onboarding, pricing, listing, and catalog updates across digital retail platforms.</p><p>&middot; Monitor daily sales, platform health metrics, customer reviews, and campaign performance.</p><p>&middot; Coordinate digital campaigns, analyze outcomes, and suggest actionable improvements.</p><p>&middot; Resolve operational, listing, or technical issues in collaboration with platform teams.</p><p>&middot; Support planning and execution of trade marketing initiatives for online and offline alignment.</p><p>&middot; Ensure brand-consistent content for digital placements and product visibility.</p><p>&middot; Liaise with logistics to ensure timely dispatch and stock availability.</p><p>&middot; Coordinate with finance for invoice tracking, payment processing, and budget management.</p><p>&middot; Work with IT teams to fix listing errors, system integration, and data sync issues.</p><p>&middot; Prepare performance reports and insights using Excel and analytics tools.</p><p>&middot; Collaborate across departments to ensure smooth execution of digital sales strategies.</p><p>&middot; Track ROI of trade and digital campaigns, and recommend optimizations.</p><p>&middot; Ensure timely stock forecasting, competitor monitoring, and performance benchmarking.</p><p>Job Type: Full-time</p><p>Work Location: On the road</p>

Assistant Manager Digital Sales

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