trade marketing specialist

Hero

<div>
 
 
 The job description:
 
 
 
 We are looking for a highly motivated and data-driven Online Trade Marketing Specialist to join our Trade Marketing team. This role is crucial for driving visibility, traffic, and conversion for our portfolio of Natural Spreads, Healthy Snacks &amp; Baby Toddler Food products across all key online retailer platforms (e-retailers, pure-play marketplaces, and Quick Commerce).
 
 
 The ideal candidate will bridge the gap between our brand strategy and retailer execution, ensuring a best-in-class digital shopper experience that maximizes sales potential.
 
 
 
 Key Responsibilities
 
 
 
 
 1. E-retailer Activation and Strategy
 
 
 
 &bull;
 
 Campaign Execution:
 
 Plan, execute, and monitor online trade marketing campaigns and promotions (e.g., banner placement, sponsored product ads, loyalty programs) across major e-retail platforms
 
 
 &bull;
 
 Budget Management:
 
 Manage the online trade marketing budget, ensuring effective allocation of funds to maximize ROI and achieve monthly/quarterly sales targets.
 
 
 &bull;
 
 Digital Shelf Management:
 
 Ensure 100% compliance on the digital shelf, including correct product naming, accurate pricing, inventory visibility, and search ranking optimization.
 
 
 &bull;
 
 New Product Launches (NPD):
 
 Develop and implement online launch plans for new products, securing premium placement and promotional support across all relevant e-retail partners.
 
 
 &bull;
 
 Shopper Path Optimization:
 
 Analyze the online shopper journey and identify friction points, implementing solutions to improve click-through rates and conversion at the point of purchase.
 
 
 
 2. Content and Asset Management
 
 
 
 &bull;
 
 A+ Content/Enhanced Listings:
 
 Collaborate with the Brand Marketing team to create and deploy high-quality, conversion-optimized content (A+ content, imagery, videos, product descriptions) for all core SKUs.
 
 
 &bull;
 
 Search Engine Optimization (SEO/AMS):
 
 Optimize product listing content and use retailer-specific search marketing tools to improve organic and paid search rankings.
 
 
 &bull;
 
 Asset Governance:
 
 Ensure all digital assets comply with retailer specifications and brand guidelines, maintaining a centralized library for easy deployment.
 
 
 
 3. Performance Analysis and Reporting
 
 
 
 &bull;
 
 Data Insights:
 
 Track, analyze, and report on key e-commerce trade metrics (traffic, conversion rates, basket size, promotional uplift, profitability) using internal tools and retailer dashboards.
 
 
 &bull;
 
 Competitive Intelligence:
 
 Monitor competitor activities and promotional strategies on e-retailer sites, providing timely insights and recommendations for counter-strategies.
 
 
 &bull;
 
 Forecasting:
 
 Assist in promotional forecasting and demand planning based on past performance and planned activations.
 
 
 
 
 
 
 
 
 
 
 Required Qualifications
 
 
 
 &bull;
 
 Education:
 
 Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
 
 
 &bull;
 
 Experience
 
 : 2+ years of experience in Trade Marketing, Digital Marketing, or E-commerce, preferably within the FMCG industry.
 
 
 &bull;
 
 E-commerce Proficiency:
 
 Proven experience working directly with major e-retailer platforms
 
 
 &bull;
 
 Analytical Skills:
 
 Strong analytical capabilities, proficient in Excel and experienced with E-commerce analytics tools (e.g., PowerBI, Google Analytics, or retailer-specific data portals).
 
 
 &bull;
 
 Communication:
 
 Excellent written and verbal communication skills with the ability to influence cross-functional teams.
 
</div>

Trade Marketing Specialist

Matar Al Baqmi Holding Company

<div><h3 class="jobSectionHeader">Job Role</h3>
The Trade Marketing Specialist is responsible for leading the planning, development, execution, and evaluation of trade marketing strategies across all sales channels&mdash;workshops, auto spare parts dealers, wholesalers, and related customer segments.
The role supports overall category and channel development by analyzing market trends, driving brand visibility, developing trade promotions, optimizing pricing strategies, and managing new product development initiatives. The Specialist works closely with Sales, Supply Chain, Finance, and other functions to deliver category growth, trade partner engagement, and improved channel performance.
This position requires strong commercial acumen, strategic thinking, and the ability to lead cross-functional initiatives that enhance brand value, customer satisfaction, and revenue growth.<h3 class="jobSectionHeader">
Key Accountabilities</h3><h3 class="jobSectionHeader">
1. Trade Marketing Strategy &amp; Channel Development</h3><ul>
<li>Develop and execute trade marketing strategies tailored for different trade channels.
</li><li>Drive channel growth and profitability through strategic initiatives and tailored programs.
</li><li>Maintain superior in-store visibility, POS activation, and trade loyalty program performance.
</li></ul><h3 class="jobSectionHeader">2. Budget &amp; ROI Management</h3><ul>
<li>Manage trade marketing budgets efficiently and ensure adherence to approved allocations.
</li><li>Track ROI on trade activities and optimize investment performance.
</li><li>Reduce unplanned expenses through structured planning and control.
</li></ul><h3 class="jobSectionHeader">3. Market Insights, Competitor Analysis &amp; Reporting</h3><ul>
<li>Conduct regular competitor analysis and market intelligence to support strategic adjustments.
</li><li>Prepare monthly/quarterly reports on trade channel performance, distribution, and market share.
</li><li>Provide insights to senior management to support decision-making.
</li></ul><h3 class="jobSectionHeader">4. Sales Alignment &amp; Cross-Functional Collaboration</h3><ul>
<li>Work closely with Sales to align trade marketing plans with sales targets.
</li><li>Support execution of joint sales and marketing campaigns.
</li><li>Collaborate with Finance, Supply Chain, Manufacturing, R&amp;D, and other departments to ensure seamless delivery of trade initiatives.
</li></ul><h3 class="jobSectionHeader">5. Trade Engagement Initiatives</h3><ul>
<li>Manage trade loyalty programs and build strong relationships with trade partners.
</li><li>Enhance brand presence through targeted trade events, sponsorships, and marketing promotions.
</li><li>Increase repeat purchase rates and trade partner engagement.
</li></ul><h3 class="jobSectionHeader">6. Pricing &amp; Forecasting</h3><ul>
<li>Conduct pricing analysis and recommend competitive pricing strategies.
</li><li>Ensure pricing decisions support margin goals and customer satisfaction.
</li><li>Lead sales forecasting efforts based on historical data and market trends to optimize inventory and demand planning.
</li></ul><h3 class="jobSectionHeader">7. New Product Development (NPD)</h3><ul>
<li>Conduct market research and competitor benchmarking for new or fast-moving product categories.
</li><li>Recommend new product launches supported by pricing analysis and margin evaluation.
</li><li>Support innovation and renovation initiatives across product categories.</li>
</ul>
Requirements<h3 class="jobSectionHeader">
Qualifications</h3><ul>
<li>Bachelor&rsquo;s or Postgraduate degree in Sales Management, Marketing, or related field.
</li><li>Bilingual proficiency in Arabic and English (mandatory).
</li></ul><h3 class="jobSectionHeader">Experience</h3><ul>
<li>Minimum 5 years of functional experience in Sales/Trade Marketing.
</li><li>At least 2 years in a managerial or specialist role within the Animal Feed industry in KSA.
</li><li>Proven experience in trade marketing, category development, and channel growth programs.
</li></ul><h3 class="jobSectionHeader">Functional &amp; Technical Skills</h3><ul>
<li>Strong strategic mindset with proven leadership and high initiative.
</li><li>Solid understanding of P&amp;L drivers, financial analysis, and budget management.
</li><li>Expertise in consumer and trade marketing, brand management, and innovation processes.
</li><li>Knowledge of market research, media management, and channel segmentation.
</li><li>Strong analytical, organizational, and project management skills.
</li><li>Familiarity with Production, Supply Chain, demand forecasting, and logistics workflows.
</li></ul><h3 class="jobSectionHeader">Job-Specific Skills</h3><ul>
<li>Strong cross-functional collaboration and stakeholder engagement.
</li><li>Creative and strategic thinker with problem-solving capabilities.
</li><li>Ability to manage multiple projects simultaneously under tight timelines.
</li><li>Strong presentation skills with experience in trade program execution.
</li><li>Experience in managing budgets, team supervision, and performance appraisal.
</li><li>Entrepreneurial mindset with ability to spot opportunities and think beyond conventional methods.</li></ul></div>

360 Human Capital solutions pvt ltd

Career Opportunity &ndash; Trade Marketing SpecialistOur client, a well-reputed multinational FMCG firm, is seeking a dynamic and result-driven Trade Marketing Specialist for its Karachi, Lahore and Islamabad office.If you&rsquo;re passionate about brand visibility, trade marketing strategies, and in-store execution, this is your chance to join a global team and take your career to the next level!Job Description:Reports To: C&amp;V ManagerPurposeSupport the C&amp;V Manager in executing trade activation initiatives across all retail and trade channels. Responsible for asset deployment, merchandising deployment, and ensuring smooth execution of commercial objectives.Key Responsibilities- Plan and coordinate the deployment of trade assets (e.g., display units, POS materials, and signage) across retail and trade channels.- Ensure timely installation and maintenance of assets in line with brand guidelines.- Track asset inventory and manage replenishment cycles.- Liaise with vendors and agencies for asset logistics and quality assurance.- Develop and execute merchandising plans to maximize product visibility and sales conversion.- Coordinate with sales teams and agencies for in-store execution.- Monitor compliance with merchandising standards and report deviations.- Analyze merchandising effectiveness and recommend improvements.- Support in tracking KPIs for trade activation initiatives.- Assist in budget monitoring and resource planning.- Coordinate city-wise deployment plans including headcount, and stock alignment (TPOSM and PPOSM).- Coordinate with agencies on execution plans and KPIs.- Monitor city-wise and CR/TA/MR-wise targets and report progress.- Ensure availability of stock, uniforms, and devices for trade activities.- Manage daily reporting on digital portals.- Support data integration with global systems (if any).- Assist in preparing monthly performance reports for ours and Sales teams.- Coordinate with Sales teams for rollout execution.- Support alignment with Zonal Sales and CCD teams for trade activities.- Liaise with agencies for deployment and reporting.- Ensure uniform quality and city-wise distribution.- Support spot/area/city identification and coordination with agencies.Qualifications &amp; Experience&middot; Preferably master&rsquo;s degree or bachelor&rsquo;s degree in business administration, Marketing, or related field&middot; 3&ndash;5 years of relevant experience (FMCG experience is a plus)&middot; Strong presentation and communication skills&middot; Ability to work effectively in cross-functional teamsKey Competencies&middot; Action Oriented&middot; Stakeholder Management&middot; Data Reporting &amp; Analysis&middot; Planning&middot; Team Collaboration&middot; Directing OthersFemale Candidates are strongly encouraged to applyPlease share your updated resume in MS Word format at jobs@hcspak.comNote: Only shortlisted candidates will be contacted.Job Type: Full-timeWork Location: In person

MAPYR FZCO

We are seeking a strategic and results-driven Trade Marketing Specialist to lead the planning and execution of trade-focused marketing initiatives. In this role, you will be the key link between marketing, sales, and the retailers, responsible for optimizing brand visibility, enhancing in-store execution, and driving sell-through at the point of purchase. You will develop and implement customer-specific marketing programs, manage trade budgets, analyse sales trends, and collaborate cross-functionally to ensure alignment of marketing campaigns with commercial objectives. Ideal candidate should be result driven and being an out of the box thinker thriving in a competitive environment. Trade Strategy & Planning<ul><li>Develop and implement trade marketing plans aligned with brands and sales strategies.</li><li>Translate brand marketing plans into retailer-specific executions.</li><li>Identify key opportunities across retailers to drive brand presence and sales.</li><li>Focus on understand consumer behaviours to drive actionable initiative at retail.</li></ul>Promotional Execution<ul><li>Plan and coordinate in-store activations, visual merchandising (displays, POS materials, windows) and promotional events.</li><li>Ensure consistency of brand messages across trade activities.</li><li>Collaborate with sales teams to execute promotional plans effectively.</li><li>Track successful implementation of activations & results</li></ul>Sales & Performance Analysis<ul><li>Monitor and analyse sales data, market share, category performance, and ROI of trade initiatives.</li><li>Conduct competitive analysis and shopper insights to refine strategies.</li><li>Report trade performance metrics to internal stakeholders.</li></ul>Cross-Functional Collaboration<ul><li>Work closely with sales, marketing, supply chain, and external agency partners.</li><li>Coordinate with brand teams to align trade plans with product launches and brand calendars.</li><li>Support key account teams with tailored marketing materials and toolkits.</li></ul>Budget & Project Management<ul><li>Manage and optimize trade marketing budgets.</li><li>Ensure timely execution of trade programs and projects within scope and budget.</li></ul>Track promotional spend and evaluate effectiveness.

Abbott

<div>About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people&rsquo;s health. We&rsquo;re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:<ul><li>Career development with an international company where you can grow the career you dream of.</li><li>A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.</li><li>A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.</li></ul>
Trade Marketing Specialist
This position works out of our UAE office in Abbott
Nutrition Division
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands &ndash; including Similac&reg;, PediaSure&reg;, Pedialyte&reg;, Ensure&reg;, Glucerna&reg; and ZonePerfect&reg; &ndash; to help get the nutrients they need to live their healthiest life.
What You'll do<ul><li>
Develop and execute trade marketing plans for UAE and Lower Gulf aligned with brand and sales objectives across all channels (Modern Trade, Traditional Trade, E-commerce, Pharmacy).</li><li>
Design and implement in-store promotions, visibility programs, and seasonal activations.</li><li>
Develop MSL &amp; planograms and ensure execution across the trade through Abbott&rsquo;s distributors.</li><li>
Manage POS materials and ensure compliance with planograms and perfect store standards.</li><li>
Collaborate with Key Account Managers and Sales teams to tailor trade programs for strategic customers.</li><li>
Monitor and analyze promotion performance, sell-out data, and category trends to optimize future initiatives.</li><li>
Coordinate with supply chain and finance for accurate forecasting and budget management.</li><li>
Train and manage brand ambassadors to ensure consistent brand representation and impactful shopper engagement at the point of sale</li></ul>
Business Outcomes:<ul><li>
Increased brand visibility and share of shelf in key accounts.</li><li>
Improved sell-out performance through effective trade promotions.</li><li>
Enhanced ROI on trade marketing spend.</li><li>
Stronger retailer partnerships and compliance with joint business plans.</li><li>
Consistent execution of perfect store standards across channels.</li><li>
Growth in category penetration and shopper engagement.</li></ul>
Key Business Challenges:<ul><li>
Driving growth and market share across in increasingly complex markets (i.e., ambiguity about future, decreasing access, differential expectations about &lsquo;value&rsquo;, etc.)</li><li>
Managing complex retailer requirements and ensuring compliance.</li><li>
Driving execution excellence across diverse geographies and store formats.</li><li>
Balancing budget constraints with high-impact trade activities</li><li>
Ensuring timely availability of POS materials and promotional stock.</li><li>
Measuring ROI accurately in fragmented trade environments.</li></ul>
Required Qualification:<ul><li>
Min bachelor&rsquo;s degree with major Business or Commerce, Master degree in same field is an advantage.</li><li>
5 years experience, minimum 2 years as Trade Marketing or similar.</li><li>
Proven record of working closely with or at trade channels is essential.</li><li>
Proficiency in data analysis and reporting tools (Excel, Power Point).</li><li>
Ability to make new connections between data and insights, and to make these ideas understandable and actionable to others.</li><li>
Strong relationship building, stakeholder (internal) and customer (external) management.</li></ul>
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.</div>

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