user acquisition manager

Dawnbright Games

<p><b>Position:</b> Performance Marketing Manager for Upcoming Launch (Casual Survival Game)</p><p><b>Location:</b> Levent / Be&#351;ikta&#351;, &#304;stanbul</p><p><b>Work Model:</b> On-site</p><p>We&rsquo;re launching &ldquo;Children of the Afterworld (COTA) &ndash; Island Escape,&rdquo; a stylized post-apocalyptic survival game for iOS and Android. We need a marketing expert who can lead our user acquisition and retention campaigns.</p><p><b>Responsibilities:</b></p><ul><li>Plan, execute, and optimize paid campaigns across channels such as Google Ads, Meta (Facebook/Instagram), TikTok, Unity Ads, IronSource, and other relevant networks.</li><li>Manage the entire user acquisition funnel to drive installs, engagement, and monetization.</li><li>Develop creative testing strategies and collaborate with the design team on ad creatives and video assets.</li><li>Monitor and analyze campaign performance, providing actionable insights and weekly/monthly reports.</li><li>Continuously test new platforms, channels, and ad formats to identify growth opportunities.</li><li>Collaborate with product and data teams to align marketing efforts with in-game events, updates, and monetization strategies.</li><li>Manage budgets effectively to maximize ROI and ensure cost efficiency.</li><li>Stay up-to-date with industry trends, best practices, and competitor activities.</li></ul><p><b>Desired skills and experiences:</b></p><ul><li>Experience launching mobile games,</li><li>Knowledge of <b>TikTok, Reddit, Discord, and Facebook Ads</b> platforms,</li><li>Strong grasp of <b>CPI (Cost Per Install) and ROAS (Return on Ad Spend) </b>metrics,</li><li>Deep understanding of social trends, gamer behavior, and mobile marketing funnels,</li><li>Excellent analytical skills with experience in using tools like Google Analytics, Adjust, Appsflyer, or similar MMPs,</li><li>Creative thinker with experience in A/B testing and ad creative optimization,</li><li>Ability to work independently in a fast-paced startup environment,</li><li>Indie game marketing experience preferred.</li></ul><p><b>What makes our team so unique:</b></p><ul><li>Open feedback &amp; transparency</li><li>Exceptional talent</li><li>Every idea matters</li><li>Never ending learning</li></ul><p><i><b>How to Apply:</b></i><i><b>We kindly request that applicants include a portfolio (</b></i><b>Past campaigns, metrics such as CPI/CTR &amp; case studies) </b><i><b>along with their CV as part of their application.</b></i></p><p>&#304;&#351; T&uuml;r&uuml;: Tam zamanl&#305;</p>

Performance Marketing Manager (Game Studio)

Flipkart

<div>
 We are looking for a highly skilled and motivated Install (New User Acquisition) &amp; Digital Branding Specialist to join our dynamic marketing team. The ideal candidate must have 5-6 years of hands-on experience working on large budgets in driving user acquisition strategies for mobile app, as well as expertise in digital branding across multiple platforms. You will be responsible for executing campaigns that grow our user base while building a strong and consistent digital presence for our brand.
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Senior Manager - Digital Marketing (Shopsy)

Excel Career Solutions

<p>Job Description &ndash; Performance &amp; Growth Marketing Manager</p><p>Location: Riyadh, KSA</p><p>Experience: 6&ndash;8 years</p><p>Role Overview</p><p>As the Performance &amp; Growth Marketing Manager, you will lead data-driven marketing</p><p>initiatives to optimize user acquisition, drive conversions, and maximize ROI across multiple</p><p>digital channels. You will work closely with cross-functional teams to design and execute growth</p><p>strategies, leveraging analytics, paid media, SEO/ASO, lifecycle marketing, and experimentation.</p><p>Key Responsibilities</p><ul><li>Develop and execute performance marketing strategies across paid channels (Google</li></ul><p>Ads, Meta, TikTok, Snapchat, Programmatic, etc.) to drive customer acquisition and sales</p><p>growth.</p><ul><li>Own and optimize the full funnel: awareness &rarr; acquisition &rarr; activation &rarr; retention &rarr;</li></ul><p>revenue &rarr; referral.</p><ul><li>Manage campaign budgets, monitor performance, and deliver strong ROI.</li></ul><ul><li>Build and execute growth experiments (A/B tests, landing page optimization, ad creatives,</li></ul><p>funnel experiments).</p><ul><li>Drive lifecycle and CRM marketing campaigns (email, push, SMS, WhatsApp) to improve</li></ul><p>customer engagement and retention.</p><ul><li>Collaborate with product, design, and content teams to align marketing campaigns with</li></ul><p>business objectives.</p><ul><li>Leverage analytics tools (Google Analytics, Mixpanel, AppsFlyer, etc.) to track, measure,</li></ul><p>and report performance.</p><ul><li>Lead SEO/ASO strategy to boost organic visibility and reduce dependency on paid</li></ul><p>channels.</p><ul><li>Stay updated with market trends, competitor strategies, and emerging digital platforms in</li></ul><p>the KSA/GCC region.Requirements</p><ul><li>6&ndash;8 years of proven experience in performance marketing and growth roles, preferably</li></ul><p>in e-commerce, D2C, or consumer-tech sectors.</p><ul><li>Strong hands-on experience managing large budgets across paid channels (Meta,</li></ul><p>Google, TikTok, Snapchat).</p><ul><li>Solid understanding of analytics, attribution, and growth frameworks.</li></ul><ul><li>Experience with SEO/ASO and lifecycle/CRM marketing.</li></ul><ul><li>Data-driven mindset with strong analytical and problem-solving skills.</li></ul><ul><li>Creative thinker with a test-and-learn approach to growth.</li></ul><ul><li>Knowledge of the KSA/GCC digital consumer landscape is highly preferred.</li></ul><ul><li>Excellent communication and stakeholder management skills.</li></ul><ul><li>Arabic language skills are a plus but not mandatory.</li></ul><p>What We Offer</p><ul><li>Opportunity to shape and scale growth at one of KSA&rsquo;s most exciting companies.</li></ul><ul><li>Dynamic, fast-paced work environment with high ownership and autonomy.</li></ul><ul><li>Competitive compensation package with performance incentives.</li></ul><ul><li>A collaborative culture with opportunities for learning and career progression.</li></ul><p>Job Type: Full-time</p><p>Pay: &#65020;17,000.00 - &#65020;20,000.00 per month</p><p>Experience:</p><ul><li>Performance and Growth marketing: 6 years (Required)</li><li>e-commerce, D2C, or consumer-tech sectors: 4 years (Required)</li><li>Riyadh Region: 2 years (Required)</li></ul>

Performance and Growth Marketing Manager-E-Com

Electronic Arts

<div><div><div><div><h3 class="jobSectionHeader"><b>General Information
</b></h3></div></div><div><div><div><div><b>Locations</b>: Austin, Texas, United States of America
<ul><li>Location: Austin</li><li>
Country: United States of America</li></ul><br>
</div></div><div><div>Role ID
</div><div>210131
</div></div><div><div>Worker Type
</div><div>Regular Employee
</div></div><div><div>Studio/Department
</div><div>Fan Growth
</div></div><div><div>Work Model
</div><div>Hybrid
</div></div></div></div></div><div><div><div><h3 class="jobSectionHeader"><b>Description &amp; Requirements
</b></h3></div></div><div><div><div><div>Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
</div></div><div></div><div><div><p>The future of entertainment is interactive, and our Live Services Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We&rsquo;re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.<br>
<br>
We are looking for a Sr. Manager, User Acquisition/Performance Media to join the Live Service Marketing Organization. You will report into the Sr. Director Franchise Performance Media.<br>
<br>
 Responsibilities</p><ul><li>
Lead high-performing lower funnel media for one of EA&rsquo;s franchises.</li><li>
Seek out performance media solutions to critical business problems to help us grow and achieve our goals.</li><li>
Partner with the Brand, product marketing, channel marketing, creative and studio teams on go-to-market strategies</li><li>
Collaborate with Analytics and Finance partners to refine ROAS models to optimize performance metrics.</li><li>
Lead ROAS target setting with the studio and commercial teams to hit games&rsquo; top and bottom line returns.</li><li>
Develop multi-year paid user acquisition strategy that considers privacy landscape, use of AI and deep lifecycle management connection.</li><li>
Change agent for advertising partner roadmaps to better meet business demands<br>
 Improve strategies to grow and maximize revenue for titles.</li><li>
Craft clear data-driven narrative to senior management.</li></ul><p></p><p><br>
Requirements</p><ul><li>
8+ years&rsquo; experience in performance marketing, managing demand generation &amp; the player acquisition funnel across PC, console and mobile games.</li><li>
3+ years of experience in leadership/team manager role.</li><li>
Experience managing AAA game media budgets.</li><li>
Ownership, accountability &amp; ability to solution complex problems.</li><li>
In-depth understanding of user acquisition algorithms, Measurements, and creative best practices.</li><li>
BA/BS Degree in marketing/finance or equivalent quantitative field</li><li>
Passion/knowledge for video games.</li></ul>
</div></div><div><div><p><b>COMPENSATION AND BENEFITS
</b></p><p>The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).</p><p><b>
PAY RANGES</b></p>
</div></div><div><div>* California (depending on location e.g. Los Angeles vs. San Francisco) *$150,100 - $228,000 USD
</div></div><div><div><p>In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.</p><br>
</div></div><div></div><div><div><div><br>
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<div><b><i>About Electronic Arts</i></b></div></div><div><div>
We&rsquo;re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.</div><div></div><div><br>
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.</div><div></div><div><br>
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.</div></div></div></div></div></div></div></div>

Sr Manager, American Football Performance Media

Funprime technologies Pvt Ltd

<p><b>Location : </b>Gulberg Greens, Islamabad.</p><ul><li>Plan, execute, and optimize user acquisition campaigns for mobile games across Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, and Unity/ironSource/Mintegral platforms.</li><li>Manage and analyze campaign budgets, ROAS, and CPI to maximize performance.</li><li>Collaborate with creative teams to develop engaging ad creatives tailored to each platform.</li><li>Monitor, track, and report campaign performance with actionable insights.</li><li>Conduct A/B testing on creatives, targeting, and bidding strategies to improve results.</li><li>Stay updated on the latest mobile gaming marketing trends, ad networks, and best practices.</li><li>Work closely with the game development team to align marketing strategies with product goals.</li><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field. 2&ndash;4 years of experience in performance marketing/user acquisition, preferably in the gaming industry.</li><li>Proven hands-on experience with Google Ads, Meta Ads, TikTok Ads, Unity/ironSource, Mintegral. Strong analytical skills with the ability to interpret campaign data and optimize accordingly. Understanding of mobile game KPIs (CPI, LTV, ROAS, Retention, etc.).</li><li>Creative mindset with the ability to ideate and test new ad concepts. Excellent communication and collaboration skills.</li></ul><p>Job Type: Full-time</p><p>Work Location: In person</p>

Mid-Level Games Marketing Specialist

Avari Hotel

<p>CBA is looking for a data-driven <b>Performance Marketing Specialist</b> to take ownership of our paid marketing efforts. You&rsquo;ll be responsible for driving user acquisition, optimizing campaign performance, and scaling ROI-positive channels across <b>Google, Meta, LinkedIn, and more</b>. This is a key role in accelerating the growth of our fintech platform.</p><p><b>Key Responsibilities:</b></p><ul><li>Plan, execute, and optimize performance campaigns across digital channels (Google Ads, Meta, LinkedIn, YouTube, etc.)</li><li>Monitor key metrics (CPC, CPA, CTR, ROAS) and continuously improve campaign performance</li><li>Work closely with creative, product, and analytics teams to align performance strategies</li><li>Conduct A/B testing and experiments to improve ad effectiveness and user engagement</li><li>Manage budgets efficiently while maximizing ROI</li><li>Analyze funnel data, user behavior, and attribution to identify opportunities</li><li>Create performance reports and dashboards to share results and insights with leadership</li></ul><p><b>Requirements:</b></p><ul><li>5&ndash;6 years of hands-on experience in performance marketing, ideally in <b>fintech, app marketing, or tech</b></li></ul><p><b>Lead Generation Experience required .</b></p><ul><li>Proven success in scaling paid campaigns and improving performance metrics</li><li>Deep understanding of Google Ads, Meta Business Suite, LinkedIn Ads, and attribution tools</li><li>Strong grasp of analytics platforms (e.g., Google Analytics, Mixpanel, Firebase)</li><li>Ability to manage budgets and performance targets independently</li><li>Excellent communication, reporting, and analytical skills</li></ul><p>Job Type: Full-time</p><p>Work Location: In person</p>

Performance Marketing

The Techno Studio UK

<p><b>Looking for only a Mobile Game Marketing Strategist &amp; Executor (ASO + UA).</b></p><p><b>Key Responsibilities:</b></p><p>Develop a complete marketing roadmap and execution plan for mobile game apps (iOS &amp; Android).</p><ul><li>Conduct in-depth market and competitor research to identify trends, user behaviour, and opportunities.</li><li>Plan and execute App Store Optimization (ASO) strategies: keyword research, A/B testing, metadata optimization, creative asset testing (icons, screenshots, video).</li><li>Launch and manage paid user acquisition campaigns on platforms like Google Ads, Apple Search Ads, Meta (Facebook/Instagram), TikTok, Unity Ads, etc.</li><li>Create weekly &amp; monthly performance reports, optimize based on KPIs (CPI, ROAS, Retention, LTV).</li><li>Collaborate with designers for ad creatives, store assets, and promotional materials.</li><li>Drive and execute influencer marketing, community building (Discord, Reddit, etc.), and viral strategies.</li><li>Monitor user feedback and reviews; optimize retention and ratings via engagement campaigns.</li><li>Stay updated with the latest mobile gaming trends, platform algorithms, and growth hacks.</li></ul><p><b>Required Skills &amp; Qualifications</b></p><p><b>Must-Have Skills:</b></p><ul><li>Proven track record of marketing successful mobile games (send portfolio or app links with KPIs).</li><li>Deep knowledge of ASO techniques and tools: AppTweak, Sensor Tower, Mobile Action, SplitMetrics, etc.</li><li>Strong command over performance marketing platforms (Google UAC, Facebook Ads, TikTok, etc.).</li><li>Experience creating and managing marketing roadmaps with weekly execution goals.</li><li>Solid understanding of creative testing and ad iteration for game ads.</li><li>Analytical mindset &ndash; must be data-driven and skilled with attribution tools (e.g., Appsflyer, Adjust).</li><li>Knowledge of user retention strategies, monetization models (IAP/ads), and gamer psychology.</li></ul><p><b>Preferred Qualifications:</b></p><ul><li>3+ years of hands-on experience in mobile game marketing.</li><li>Experience working in indie or studio-level game launches.</li><li>Familiarity with Unity Ads / Ironsource / Vungle / AdMob ad networks.</li><li>Excellent project management skills &ndash; can independently manage timelines and deliverables.</li></ul><p>Job Type: Full-time</p><p>Pay: Rs90,000.00 - Rs120,000.00 per month</p><p>Work Location: In person</p>

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