vice president of marketing

Great West Casualty Company

<div><p><b>Vice President of Marketing- </b><i>Great West Casualty Company</i></p>
<p><b>
</b></p><p>At Great West Casualty Company, we are committed to strengthening our brand and deepening relationships with our customers and agency partners. We are seeking an accomplished and visionary <b>Vice President of Marketing</b> to lead the development and execution of comprehensive marketing, branding, and communication strategies. This person will play a critical role in advancing our corporate goals, enhancing market visibility, and driving strategic engagement across multiple channels.</p>
<p>
</p><p>As the VP of Marketing, you will oversee a wide range of initiatives&mdash;from digital campaigns and content development to large-scale events and brand storytelling. You will guide a talented team of professionals in producing innovative, results-oriented marketing strategies that align with our mission and strengthen Great West Casualty Company's position as the trusted leader in the trucking insurance industry.</p>
<p>
</p><p><b>Key Responsibilities:</b></p>
<ul>
<li>Lead the strategic vision, direction, planning, and execution of marketing initiatives that support corporate objectives and growth goals.</li>
<li>Oversee brand management, advertising (print and digital), email marketing, social media, website management, and content creation.</li>
<li>Direct the planning and execution of industry and agent meetings, customer events, and other large-scale engagements.</li>
<li>Manage marketing budgets, tracking, and cost efficiency.</li>
<li>Drive inbound lead generation strategies, including SEO and digital campaigns.</li>
<li>Provide strong leadership, mentoring, and development for a high-performing marketing team.</li>
</ul>
<p><b>Qualifications:</b></p>
<ul>
<li>5-10 years of management experience in marketing, communications, or a related field.</li>
<li>Strategic thinker with proven ability to translate vision into actionable plans.</li>
<li>Strong leadership, communication, and organizational skills.</li>
<li>Results-oriented with a future-focused mindset.</li>
<li>Experience in advertising to agencies, SEO, and inbound lead generation.</li>
<li>Insurance experience (Property &amp; Casualty) is very helpful, but not required.</li>
<li>Travel required to support corporate events and strategic initiatives.</li>
</ul>
<p><b>Your Future Starts Here: Benefits That Support Your Lifestyle</b></p>
<ul>
<li>Competitive Compensation.</li>
<li>Generous paid time off and paid company holiday schedule.</li>
<li>Medical, Dental, Vision, Life, Long-Term Disability, Company Match 401(k), HSA, FSA.</li>
<li>Paternal Leave, Adoption Assistance, Fertility and Family Planning Assistance, Pet Insurance, Retail Discount Programs.</li>
<li>Community volunteer opportunities.</li>
<li>Wellness programs, gym subsidies, and support for maintaining a healthy lifestyle.</li>
<li>Scholarships for dependents and tuition reimbursement to further your education.</li>
<li>Company paid continuing education and monetary awards for professional development.</li>
<li>Opportunities for a hybrid work schedule (three days in the office, two days remote).</li>
</ul>
<p><b>Who we are:</b></p>
<p>
For over 65 years, Great West Casualty Company has provided premier insurance products and services to thousands of truck drivers and trucking companies across America. We have offices located around the country, and over 1,200 professionals are proud to call us an employer of choice. We are dedicated to the success, happiness, and wellness of our employees. If you are looking for a company where your contributions are valued, your continued learning is financially supported, and customer service is a priority, we want to talk to you. Apply today and join one of America's largest insurers of trucking companies as we help keep the nation's economy moving forward one mile at a time.</p>
<p>
</p><p><b>Location: South Sioux City, Nebraska</b></p>
<p>
Great West Casualty Company is headquartered in a metro area that joins three states. Our corporate office is in South Sioux City, Nebraska, just across the Missouri River from Sioux City, Iowa, and North Sioux City, South Dakota, in a region nicknamed Siouxland. Recently selected as the 7th most livable small city in the U.S., Siouxland is home to more than 180,000 residents, offers affordable Midwest living, a vibrant downtown, a multitude of outdoor activities, live music, semi-pro sports, shopping, and more.</p>
<p>
</p><p><b>Great People.</b></p>
<p><b>
Great Careers.</b></p>
<p><b>
Great West Casualty Company.</b></p>
<p><b>
</b></p><p><b>Great West Casualty Company is an Equal Opportunity Employer.</b></p></div>

Vice President of Marketing

YMCA of South Florida

<p><b>Job Summary</b><br/>The YMCA of South Florida is seeking to hire a dynamic, collaborative, high performing energetic individual as SVP of Marketing. Under the direction of the Chief Operating Officer, the Senior Vice President of Marketing will oversee all Marketing strategies to drive customer engagement, acquisition, and retention across the organization. The individual in this role will develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth to exceed business goals. This individual is responsible for creating cohesive marketing plans including communications, public relations, creative strategy, and execution. The SVP directly manages communications strategies that protect, promote, enhance, and tell the story of the brand, including direction and positioning of the organization and its C-Suite across web, media, and public relations.</p><p><b>Essential Functions / Job Duties:</b></p><p>This high energy executive will be responsible for market research, managing marketing budgets and teams, overseeing digital and traditional advertising campaigns, analyzing market trends, and collaborating with Senior leadership to align marketing efforts with overall business objectives. Specific responsibilities for this role include the following:</p><ul><li>Develops and implements comprehensive, data-driven marketing strategies and initiatives aligned with corporate goals and objectives that advance brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs across key stakeholder audiences.</li><li>Defines, enhances, and maintains the organization&rsquo;s brand positioning and market presence by developing, leveraging, and executing comprehensive, long term and initiative-taking organization-wide communications, marketing, and branding strategy.</li><li>Conducts thorough market research and competitive analysis to identify trends, customer needs, and new opportunities.</li><li>Builds, leads, manages, and mentors the marketing team, fostering a collaborative and high-performing environment while fostering a culture that aligns with and promotes the Y&rsquo;s values.</li><li>Creates and oversees a marketing budget of $1.6 to $2M, ensuring efficient allocation of resources to maximize return on investment (ROI).</li><li>Develop strategies derived from consumer data to drive traffic, optimize marketing spending, identify cross sell opportunities, introduce new products, and build strong brands.</li><li>Drives marketing department efforts to increase business revenue through all product lines.</li><li>Drives and oversees digital marketing efforts, including SEO/SEM, social media, email marketing, and display ad Directs and coordinates marketing campaigns across various channels, including digital, print, and public relations.</li><li>Creates marketing/public relations strategy that will allow leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers.</li><li>Serves as an active member of the Senior Leadership Team, responsible for collaborating with organizational leadership in creating the organization's overall vision, mission, values, beliefs, and strategic goals.</li><li>Works with leadership team and staff to recognize internal and external communications opportunities and solutions and define and execute appropriate strategies to support them.</li><li>Defines and own KPIs for targets and growth tracking performance metrics on a daily or weekly basis and iterate quickly to optimize, proactively detect and course correct immediately.</li><li>Monitors and analyzes the performance of all marketing initiatives, providing regular reports and adjusting strategies as needed to optimize impact.</li><li>Stays informed of marketing trends, emerging marketing technologies, utilizes research&not; based approach to identify key messages, and audiences, driving innovation in marketing approaches.</li></ul><p><b>Ideal Candidate Profile:</b></p><ul><li>Dynamic individual with strategic, visionary approach to work and problem solving.</li><li>Strategic and visionary approach to work.</li><li>Analytical, organized, driven by attaining results.</li><li>Comfortable with public speaking.</li><li>Emotionally mature, able to initiate, conduct and navigate difficult conversations with individuals at all levels.</li><li>Innate ability to develop and motivate staff by setting examples, coaching, and mentoring them.</li></ul><p><b>Please note that only those candidates who possess the following qualifications, skills and abilities will be considered. </b></p><p><b>Qualifications, Skills, and Abilities required:</b></p><ul><li>Bachelor&rsquo;s or master&rsquo;s degree in marketing, Advertising, Business Administration, or a related field.</li><li>20+ years of experience as a Senior Marketing leadership, or similar executive role managing all aspects of on and offline Marketing and Creative Services for Major National brand, experience in a service industry a plus.</li><li>Minimum of fifteen years of supervisory experience. Demonstrated ability to lead teams with varying levels of skills and influence across all levels of a matrix organization.</li><li>Minimum of fifteen years&rsquo; experience managing, maximizing, and holding accountable external agencies including Advertising and PR agencies, analytics firms, printers, and other suppliers of Marketing,</li><li>Strong understanding of market research, pricing, product marketing, and public relations.</li><li>Expertise in digital marketing, including SEO, SEM, social media, and content marketing.</li><li>Able to present portfolio reflecting proven history of driving revenue growth and managing successful marketing campaigns.</li><li>Experience with creative and communication services.</li><li>Ability to develop, organize and direct/teach Marketing, Creative and Communication material to support the Association, Family Centers, and Product Lines initiatives.</li><li>Thrives in a fast-paced environment where multiple priorities must be managed at the same time.</li><li>Ability to multitask along with excellent organizational skills with a focus on meeting deadlines on time.</li><li>Effective communication skills both written and orally, including being comfortable presenting in small and large groups from Staff to Board Members from Volunteer Committees to Partners and Communities.</li><li>Excellent people skills; ability to interact with individuals at all levels.</li><li>Bilingual, English and Spanish, a plus.</li></ul><p>Job Type: Full-time</p><p>Pay: $155,000.00 - $180,000.00 per year</p><p>Benefits:</p><ul><li>Dental insurance</li><li>Employee assistance program</li><li>Employee discount</li><li>Flexible spending account</li><li>Health insurance</li><li>Health savings account</li><li>Life insurance</li><li>Paid time off</li><li>Retirement plan</li><li>Vision insurance</li></ul><p>Application Question(s):</p><ul><li>What is the highest level of education you have achieved? </li><li>How many years of Senior Marketing leadership experience do you have?</li><li>How many years of supervisory experience do you have?</li><li>How many years of experience do you have in digital marketing, including SEO, SEM, social media, and content marketing?</li><li>What languages do you speak and/or write fluently?</li></ul><p>Work Location: In person</p>

Senior Vice President of Marketing

Outlast

<div><div><b>Company Overview</b></div><div></div><div><br>
Outlast is disrupting the largest market you&rsquo;ve never heard of. The bulk recyclables industry is a ~$1 trillion industry &ndash; yet is largely a technological desert. Outlast is transforming recyclables trade through technology. Our platform enables suppliers and buyers to safely and effortlessly transact their materials at the push of a button. Beyond connecting suppliers and buyers, we also provide global logistics, financing, and quality control. As a company, we are keenly focused on optimizing the customer experience and doing good for the environment by promoting recycling. On the latter, the proof is in the facts: recycling 1 ton of material is the equivalent to reducing the greenhouse gas emissions of more than 7,000 miles in a passenger car. Outlast is poised for explosive growth, completing several rounds of funding and landing contracts that can scale to $100s of millions in revenue.</div><div></div><div><b><br>
Role Overview</b></div><div></div><div><br>
We are seeking a revenue-focused Director of Marketing to build our pipeline engine from the ground up. As our first marketing hire, you'll be directly responsible for generating qualified opportunities that help us achieve our aggressive growth goals.This role is ideal for a scrappy, data-driven marketer who thrives in fast-paced environments and knows how to use today&rsquo;s tools &mdash; especially generative AI &mdash; to punch above their weight. Your mission: create repeatable systems that drive awareness, educate buyers, and fill the top and middle of the funnel with sales-ready leads.</div>
<h3 class="jobSectionHeader"><b>Responsibilities</b></h3><ul><li><b>
Pipeline Ownership</b></li><li>
Build and execute a marketing strategy aligned tightly with sales and revenue targets.</li><li>
Identify key buyer segments and manage targeted, measurable campaigns to engage and convert them.</li><li>
Develop full-funnel programs &mdash; from cold outbound support to lead nurturing &mdash; that drive real revenue contribution.</li><li><b>
LLM-Powered Content &amp; Outreach</b></li><li>
Leverage large language models to scale outreach, content creation, and campaign execution.</li><li>
Automate highly personalized outbound campaigns, tailored to industry, use case, and buyer profile.</li><li>
Generate relevant and timely content that supports education and lead conversion at every stage of the funnel.</li><li><b>
Sales Alignment &amp; Enablement</b></li><li>
Collaborate closely with the sales team to understand deal flow, objections, and content needs.</li><li>
Develop sales collateral, outbound templates, and talking points that improve close rates.</li><li>
Optimize messaging to shorten cycles and improve conversion from first contact to closed deal.</li><li><b>
Measurement &amp; Iteration</b></li><li>
Define clear KPIs (e.g. MQLs, SQLs, pipeline sourced) and build dashboards to track performance.</li><li>
Test campaign formats, offers, and channels; continuously optimize based on results.</li><li>
Use feedback loops from both sales and prospects to refine strategies in real time.</li><li><b>
Foundation for Scale</b></li><li>
Stand up the core systems (e.g. CRM workflows, LLM content pipelines, campaign calendar) needed to run and scale revenue marketing.</li><li>
Identify highest-ROI opportunities for team expansion and budget allocation.</li></ul><h3 class="jobSectionHeader"><b>
Requirements
</b></h3><ul><li>7&ndash;10+ years of B2B marketing experience with a demonstrated track record of owning pipeline targets.</li><li>
Experience in climate tech, supply chain/logistics, industrials, or marketplaces strongly preferred.</li><li>
Highly skilled in building and executing demand generation programs from scratch.</li><li>
Strong grasp of generative AI tools and how to apply them for scalable outreach, content, and campaign operations.</li><li>
Proven success aligning marketing with sales to drive revenue; familiar with CRM processes and lead scoring models.</li><li>
Ability to operate independently, prioritize ruthlessly, and move quickly in a resource-constrained environment.</li><li>
Clear communicator with strong writing, positioning, and storytelling skills.</li><li>
Bachelor&rsquo;s degree required.</li></ul><h3 class="jobSectionHeader"><b>
What Success Looks Like
</b></h3><ul><li>You&rsquo;ve built a measurable, repeatable pipeline engine that fuels Outlast&rsquo;s sales growth.</li><li>
Campaigns consistently generate high-quality leads that convert to revenue.</li><li>
Sales cycles are faster and more efficient because marketing warms and qualifies prospects.</li><li>
You&rsquo;ve demonstrated the impact of marketing on revenue and made the case to scale the function.</li></ul>
<p>
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</p></div>

Best Choice Products

<div><div><b>Position: </b>Vice President of Marketing &amp; Brand</div><div><b>
FSLA Status: </b>Full-time/Exempt</div><div><b>
Location: </b>Newport Beach, CA</div><div><b>
Travel: </b>Up to 10% domestic travel</div><div><b>
Salary Range: </b>$190,000 - $300,000 USD annually</div><div></div><div><b><br>
About Us</b></div><div>
At Best Choice Products, our mission is to develop the world's best-selling products inspired by real people. For over 20 years, our e-commerce retail brand has been committed to developing products for families everywhere. Our diverse catalog includes outdoor living, lawn &amp; garden essentials, toys &amp; games, home furniture, and even seasonal decor. As we like to say, there's something for everyone in the family! Our success is best defined by a collaborative culture full of inspired minds and a willingness to contribute new ideas. Some of our most rewarding moments include being part of the Inc. 5000 list of fastest-growing private companies in America and a Top Workplace (2022) by the Orange County Register! Please visit our website for more information.</div><div></div><div><b><br>
Scope of the Role</b></div><div>
The Vice President of Marketing &amp; Brand will lead and scale the company&rsquo;s marketing, brand, and digital commerce functions to drive revenue growth, customer engagement, and brand equity across all channels. This executive will own DTC operations as well as all marketing across DTC and marketplace channels, taking responsibility for the full customer journey, from acquisition to retention, while shaping the company&rsquo;s brand identity, storytelling, and creative vision. They will leverage performance marketing, social commerce, e-commerce innovation, and brand strategy to deliver measurable growth and long-term value.</div><div></div><div><b><br>
Reporting Structure</b></div><div>
The Vice President of Marketing &amp; Brand is a member of the leadership team and reports to the CEO. This position also partners with cross-functional stakeholders and leaders within the organization.</div><div></div><div><b><br>
Essential Functions &amp; Key Responsibilities</b></div><div><ul><li>
Serve as the company&rsquo;s head of marketing, responsible for shaping and executing a holistic strategy across DTC, marketplaces, performance, content, and lifecycle marketing.</li><li>
Own and manage all DTC operations, including site performance, merchandising, fulfillment coordination, and the customer experience.</li><li>
Lead strategy and execution across paid media and marketplace channels, including search, social, display, retargeting, and retail media platforms (e.g., Amazon Ads, Walmart Connect, Target Roundel), optimizing for CAC, ROAS, and LTV.</li><li>
Lead lifecycle marketing across email, SMS, loyalty, CRM, and SEO to increase engagement, retention, and repeat purchases.</li><li>
Own TikTok Shop operations, including strategy, merchandising, content, and performance.</li><li>
Build and scale influencer and affiliate programs across platforms such as TikTok, YouTube, Pinterest, podcasts, blogs, and affiliate networks.</li><li>
Develop and execute social commerce initiatives that drive engagement and sales across emerging platforms and creator-led channels.</li><li>
Leverage AI-powered and data-driven tools to enhance content creation, campaign performance, and personalization.</li><li>
Optimize the digital customer journey through A/B testing, personalization, UX enhancements, and CRO initiatives.</li><li>
Utilize deep Shopify expertise to improve platform capabilities, manage site operations, and ensure a seamless e-commerce experience.</li><li>
Create and manage a performance marketing framework using analytics platforms (e.g., Google Analytics, BigQuery) to inform strategy and measure impact.</li><li>
Partner closely with the VP of Channel to align go-to-market product launches, minimize channel conflict, and protect brand integrity.</li><li>
Own and manage the full marketing budget to ensure efficient allocation and measurable ROI.</li><li>
Build and direct comprehensive brand strategies that align with company goals and ensure consistent storytelling across all touchpoints.</li><li>
Define and communicate the company&rsquo;s unique value proposition to strengthen brand identity and differentiation.</li><li>
Oversee strategy, planning, and execution of brand campaigns across channels&mdash;including social media and PR&mdash;to build awareness and deepen emotional connection with audiences.</li><li>
Provide strategic direction to the Creative organization to deliver market-leading content that reflects brand values and drives engagement.</li><li>
Partner with the CEO to develop and execute PR initiatives that communicate the company mission and strategic priorities.</li><li>
Ensure brand integrity is maintained across the entire customer journey, from product packaging to digital experiences.</li><li>
Monitor brand health through metrics on awareness, perception, and equity, while identifying emerging cultural and market trends to inform strategy.</li><li>
Partner with People/CEO to develop internal branding campaigns that promote the company&rsquo;s mission and values throughout the organization.</li><li>
Develop and manage budgets for brand and creative initiatives, using data and insights to guide investment and measure impact.</li><li>
Build, mentor, and scale a high-performing team across marketing, e-commerce, brand, and creative disciplines, setting clear KPIs and fostering a collaborative culture.</li><li>
Collaborate cross-functionally with internal stakeholders to ensure alignment between performance marketing, brand strategy, and creative execution.</li><li>
Act as a strategic advisor to the leadership team on market trends, emerging technologies, and cultural opportunities to keep the brand ahead of the curve.</li></ul></div><div></div><div><b><br>
Qualifications &amp; Required Experience</b></div><div><ul><li>
Bachelor&rsquo;s degree in Marketing, Business, E-Commerce, Communications, or related field; MBA preferred.</li><li>
10+ years of marketing leadership experience in e-commerce and omnichannel consumer brands, including 5+ years in senior roles.</li><li>
Proven ability to scale DTC and marketplace businesses, optimize for conversion, and drive profitable growth.</li><li>
Deep expertise in performance marketing, digital merchandising, UI/UX, CRO, CRM, SEO, and retention marketing.</li><li>
Demonstrated success in brand strategy, storytelling, creative leadership, and PR, including oversight of in-house creative teams.</li><li>
Experience with influencer marketing, affiliate programs, and social media platforms.</li><li>
Strong data orientation with fluency in analytics tools and reporting platforms.</li><li>
Track record of building and leading high-performing teams and managing complex cross-functional initiatives.</li><li>
Strategic thinker with a builder mentality&mdash;comfortable developing high-level vision and executing with precision.</li><li>
Experience in consumer goods, lifestyle brands, or retail categories, ideally with strong seasonal or family-focused portfolios.</li></ul><div></div><div><b><br>
Benefits &amp; Perks</b></div><div>
Join us and experience a workplace where benefits and perks are designed with you in mind.</div><div><ul><li><b>
Flex Fridays</b>: Enjoy the flexibility of working from home and kick off your weekends early with half-day Fridays, all year long.</li><li><b>
Comprehensive Health Coverage</b>: Inclusive medical, dental, vision, life, and supplemental insurance plans to keep you and your family healthy.</li><li><b>
Support When You Need It</b>: Our Employee Assistance Program is here to provide confidential support for personal and work-related issues.</li><li><b>
Future-Forward Financials</b>: Secure your future with our 401k plan, complete with up to a 3% company match.</li><li><b>
Time to Recharge</b>: Enjoy vacation time, paid holidays, and sick days to rest and recharge.</li><li><b>
Fuel Your Day</b>: Delight in a variety of snacks and drinks to keep you energized, including the occasional catered lunch.</li><li><b>
Exclusive Discounts</b>: Take advantage of our generous employee discount on our products, plus occasional product giveaways and raffles.</li><li><b>
Play Hard</b>: Unwind with our on-site arcade games and ping pong to connect with colleagues.</li><li><b>
Stay Fit</b>: Access our onsite gym or bicycles-for-borrow to keep your fitness goals on track.</li><li><b>
Celebrate Together</b>: Join us for milestone and birthday celebrations, as well as happy hours, quarterly team bonding events, and our annual holiday party.</li></ul></div><div>
The base salary range for this full-time position is $X190,000-$300,000 USD annually. You will also be eligible to participate in BCP&rsquo;s benefits and bonus programs. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by additional factors, including job-related skills and experience.</div><div></div><div><b><br>
Whe</b><b>re to Find Us</b></div><div>
www.bestchoiceproducts.com</div><div>
Facebook, Instagram, X, TikTok, Pinterest, and YouTube</div><div></div><div><br>
At BCP, we are committed to building a diverse and inclusive workplace where everyone can thrive. Best Choice Products proudly provides equal employment opportunities to all employees and applicants, embracing differences in race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, and gender identity. Discrimination and harassment of any kind have no place here.</div></div></div>

Vice President of Marketing & Brand (DTC + E-Commerce)

Showpad

<div><p><b>Vice President of Product Marketing</b></p>
<p><b>
Location: The role is based in our Chicago office or in our Boston or NYC hubs, where we work in a hybrid model.</b></p>
<p>
Showpad is seeking a strategic and results-driven Vice President of Product Marketing to lead the global product marketing function. This role combines vision and execution&mdash;translating our product roadmap into compelling, customer-centered value propositions that drive adoption, retention, and revenue impact. The ideal candidate is a strong storyteller and market strategist, with a proven track record of influencing product direction, validating product-market fit, and aligning messaging to customer needs and willingness to pay. They will lead go-to-market strategy, analyst relations, and team development, playing a critical role in positioning Showpad's eOS as the essential solution for transforming revenue team performance.</p>
<p><b>
Key Responsibilities</b></p>
<p><b>
Strategic Leadership</b>:</p>
<ul>
<li>Lead marketing strategy for Showpad's eOS, positioning it as the essential solution for transforming revenue team performance.</li>
<li>Craft value propositions that highlight real-world impact, differentiation, and customer willingness to pay.</li>
<li>Partner with product leadership to shape the long-term eOS vision, driving innovation aligned with market shifts and customer needs.</li>
<li>Translate the roadmap into clear, benefit-driven messaging that reinforces product-market fit and resonates with our ideal customer profile.</li>
</ul>
<p><b>Product Vision and Strategy:</b></p>
<ul>
<li>Identify emerging market opportunities and guide product evolution to deepen product-market fit.</li>
<li>Deliver market insights and feedback&mdash;especially around pricing sensitivity&mdash;to influence roadmap decisions.</li>
<li>Co-develop product vision that meets demand and drives advantage, grounded in willingness to pay.</li>
<li>Ensure customer needs, trends, and competition are integral to product planning.</li>
</ul>
<p><b>Go-to-Market Execution</b>:</p>
<ul>
<li>Lead GTM strategy for launches, ensuring clear, consistent messaging that reflects value and price alignment.</li>
<li>Collaborate with Sales, Demand Generation, Enablement and Customer Success to drive adoption, retention, and continuously improve product-market fit.</li>
</ul>
<p><b>Analyst Engagement</b>:</p>
<ul>
<li>Own analyst relations to boost visibility and shape market perception.</li>
<li>Maintain strong relationships and incorporate insights into messaging and GTM plans.</li>
</ul>
<p><b>Team Management</b>:</p>
<ul>
<li>Build and lead a high-performing team, focused on positioning and communicating product value.</li>
<li>Provide direction and coaching that fosters excellence and market-driven thinking.</li>
</ul>
<p><b>Qualifications:</b></p>
<ul>
<li>10+ years of experience in product marketing, with a strong track record in the tech industry.</li>
<li>Demonstrated expertise in creating and executing successful product marketing strategies.</li>
<li>Proven leadership skills with experience in team development and mentorship.</li>
<li>Champions AI literacy across the team, applying creative AI solutions to improve productivity, content creation, storytelling, and GTM impact.</li>
<li>Strong collaboration skills with the ability to influence cross-functional teams.</li>
<li>Experience in analyst relations and positioning companies as industry leaders.</li>
<li>Deep understanding of storytelling and narrative development to simplify complex ideas.</li>
</ul>
<p><b>What you can expect from Showpad</b></p>
<p>
We welcome every voice and are committed to building a truly inclusive environment where your differences are not just welcomed, they are celebrated. We're building a best-in-class experience for our employees and are always identifying opportunities to encourage our team to be their authentic selves. Whether that's paid parental leave, paid holidays (including Juneteenth and paid time off to vote), paid time off to volunteer at non-profit organizations, personal development opportunities or professional stretch assignments, you can expect Showpad to support you.</p>
<p>
We are committed to creating a diverse and inclusive organization and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity.</p>
<p>
This organization participates in e-verify</p>
<p>
For more information on e-verify, click here</p><p><br>
#LI-SH1</p></div>

Vice President of Product Marketing

NetCom Learning

<div><h2 class="jobSectionHeader"><b>Scale Website Traffic to 1M+ Visitors &amp; Build a Powerhouse Brand!</b></h2><div></div><div><br>
Are you a visionary marketing leader passionate about driving demand, scaling digital presence, and building a world-class brand? NetCom Learning is seeking a <b>Vice President of Marketing into Digital Marketing, Website, Branding &amp; Social</b> to lead end-to-end digital strategy, expand our reach, and strengthen our brand positioning.</div><div>
This is your opportunity to shape the future of our digital ecosystem, orchestrate high-impact campaigns, and take our website traffic from 100K to <b>1M+ visitors per month</b>&mdash;all while accelerating revenue growth and elevating our global brand.</div><div></div><div><b><br>
What's in it for you?</b></div><ul><li><b>
Lead Digital Growth:</b> Own and execute strategy across SEO, paid media, ABM, social, and other digital channels to generate high-quality demand.</li><li><b>
Scale Website Impact:</b> Drive website strategy, UX/UI enhancements, CRO, and A/B testing to grow traffic, engagement, and conversions.</li><li><b>
Strengthen Brand &amp; Communications:</b> Define brand storytelling, oversee content strategy, and amplify presence across social media, PR, and influencer marketing.</li><li><b>
Leverage Data &amp; AI:</b> Use AI-powered insights, marketing automation, and analytics to optimize campaigns and accelerate pipeline performance.</li><li><b>
Build &amp; Mentor a World-Class Team:</b> Lead, inspire, and grow a high-performing digital marketing, website, and social media team.</li></ul><div></div><div><b><br>
What You'll Do</b></div><div><b>
1. Demand Generation &amp; Growth Strategy</b></div><ul><li>
Design and execute multi-channel demand generation campaigns (SEO, paid media, ABM, email, retargeting).</li><li>
Drive measurable pipeline acceleration and optimize ROI.</li></ul><div><b>
2. Website Growth &amp; Conversion Optimization</b></div><ul><li>
Own website strategy, UX/UI improvements, and A/B testing.</li><li>
Scale traffic to 1M+ monthly visitors and maximize lead conversion rates.</li></ul><div><b>
3. Brand, Communications &amp; Social Media</b></div><ul><li>
Oversee brand positioning, messaging, and storytelling across all touchpoints.</li><li>
Build and execute high-impact social media strategies to engage audiences and grow community presence.</li><li>
Manage PR, thought leadership, and influencer partnerships to enhance credibility.</li></ul><div><b>
4. Leadership &amp; Innovation</b></div><ul><li>
Mentor and develop a high-performing team, fostering creativity and innovation.</li><li>
Stay ahead of digital, AI, and social trends to maintain competitive edge.</li></ul><div></div><h2 class="jobSectionHeader"><b><br>
Why Join NetCom Learning:</b></h2><ul><li>
Opportunity to work with industry-leading experts and cutting-edge technologies.</li><li>
Collaborative and inclusive work culture.</li><li>
Ongoing professional development and growth opportunities.</li></ul><div>
</div><div>
If you are passionate about designing innovative learning experiences and making a positive impact in the lives of learners, we want to hear from you! Apply now to join our team at NetCom Learning.</div></div><div></div>

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