vice president of marketing

YMCA

<div><div><div>Help us expand our communications and reach into local communities. Did we mention we have a beach?
</div><div><div>Job Description
</div><div>The Vice President of Marketing &amp; Brand Strategy leads enterprise-wide marketing and brand strategy for the YMCA of Southwest Florida, ensuring the Y&rsquo;s mission, impact, and value are clearly represented across the community and marketplace. This role drives program and membership growth and strategic initiatives by developing and executing integrated, data-informed marketing strategies that generate qualified leads and achieve revenue, enrollment, and membership &amp; program objectives.
As the lead brand steward, the VP shapes and protects the YMCA brand experience at every touchpoint, ensuring full alignment with Y-USA brand standards across all locations, campaigns, and platforms. A critical priority is the close partnership with the Philanthropy Department&mdash;especially the VP of Philanthropy, the &ldquo;voice&rdquo; of the Y for mission and donor engagement&mdash;to ensure donor-facing storytelling and fundraising materials are compelling, authentic, and brand-aligned. The VP of Marketing &amp; Brand Strategy fosters innovation, builds strong teams, and collaborates across the association to deliver measurable results that advance youth development, healthy living, and social responsibility.
</div></div><div><div>Qualifications
</div><div><ul><li>7&ndash;10+ years of senior-level consumer marketing leadership, preferably in a top or #2 marketing role for a multi-site, service-intensive organization.
</li><li>Demonstrated success developing and executing enterprise marketing strategies that drive measurable growth in leads, enrollment, membership, and revenue.
</li><li>Well-rounded expertise across:
<ul><li>Advertising and campaign strategy
</li><li>Market research and competitive positioning
</li><li>Data analytics, KPI dashboards, and performance optimization
</li><li>Product/program marketing and lifecycle management
</li><li>Brand strategy, governance, and standards compliance
</li><li>Public relations and community storytelling
</li><li>Budget and vendor/agency management
</li></ul></li><li>Proven people leader with a strong track record hiring, coaching, and developing high-performing teams; able to operate as a &ldquo;player/coach.&rdquo;
</li><li>Outstanding communication skills (written, oral, and presentations) with the ability to convey vision, influence peers, and inspire action.
</li><li>Demonstrated ability to build authentic relationships with diverse audiences and community stakeholders, with credibility and visible community leadership.
</li><li>Bachelor&rsquo;s degree required in Marketing, Business, or related field; MBA/advanced degree preferred.
</li></ul></div></div><div><div>Essential Functions
</div><div>Strategy, Planning, and Growth
<ul><li>Develop and lead an association-wide marketing strategy aligned to organizational goals, brand priorities, and financial targets.
</li><li>Set annual marketing goals and objectives with the COO and senior leadership; create, present, and manage the annual marketing plan.
</li><li>Translate association strategy into branch-ready marketing priorities, tools, and calendars that drive consistent execution.
</li><li>Monitor internal performance tracking through regular review of financials, enrollment and membership reports, and marketing KPIs; maintain a full understanding of trends, identify risks/opportunities early, and proactively adjust strategies to stay ahead of association goals.
</li></ul>Lead Generation, Enrollment, and Performance Marketin g
<ul><li>Serve as the primary driver of qualified leads for membership and program enrollment across all lines of business.
</li><li>Oversee multi-channel marketing including digital campaigns, paid media, social media, SEO/SEM, email marketing, and targeted promotions.
</li><li>Establish and manage marketing funnels from awareness through conversion and retention; optimize for ROI and community reach.
</li><li>Determine, monitor, and report KPIs (leads, conversion rates, enrollment velocity, retention indicators, CAC, and brand health).
</li><li>Partner with senior leaders and branch teams to drive and ensure 3&ndash;5% association growth by core business area, using targeted lead-generation strategies and performance tracking.
</li></ul>Market Research and Positioning
<ul><li>Conduct market research to understand community needs, member behavior, and program demand.
</li><li>Track competitor activity and positioning; apply insights to refine messaging, value propositions, and growth opportunities.
</li></ul>Brand Stewardship and Experience
<ul><li>Lead the development and implementation of an association-wide brand experience strategy.
</li><li>Ensure consistent brand integration across programs, facilities, digital platforms, staff/volunteer practices, and member communications.
</li><li>Ensure compliance with all Y-USA brand standards and usage requirements, coach branches on consistent application.
</li></ul>Partnership with Philanthropy (Critical Priority)
<ul><li>Serve as a key strategic partner to the Philanthropy Department.
</li><li>Work in close collaboration with the VP of Philanthropy (the &ldquo;voice&rdquo; of the Y for mission and donors) to support annual giving, major gifts, capital campaigns, and stewardship strategies.
</li><li>Ensure donor-facing campaigns, collateral, impact reports, and storytelling reflect YMCA values, brand standards, and measurable community impact.
</li><li>Align marketing and fundraising calendars to maximize campaign effectiveness and donor engagement.
</li></ul>Team, Budget, and Resource Leadership
<ul><li>Lead, coach, and develop a high-performing in-house marketing team; build a culture of innovation and accountability.
</li><li>Build and manage a network of qualified external agencies and freelance resources to extend capacity.
</li><li>Manage the association marketing budget within parameters; allocate resources based on performance and strategic priorities.
</li></ul>Leadership and Community Representation
<ul><li>Serve on the executive leadership team, helping guide enterprise strategy, community positioning, and impact growth.
</li><li>Represent the YMCA of Southwest Florida in Y-USA marketing/brand forums and peer benchmarking networks to adopt best practices and elevate association performance.
</li><li>Support reputation management and crisis/issue response as needed to protect trust in the Y.
</li></ul></div></div><div><div>Cause-Driven Leadership Competencies
</div><div>LEADERSHIP QUALIFICATIONS
Mission Advancement
<ul><li>Integrates the Y&rsquo;s mission and core values into strategy and daily decision-making.
</li><li>Advances community engagement, volunteerism, and a culture of philanthropy in partnership with Philanthropy leadership.
</li></ul>Collaboration
<ul><li>Builds strong relationships with community and internal leaders; inspires across diverse audiences.
</li><li>Forms a trust-based, high-impact partnership with the VP of Philanthropy to elevate donor engagement and mission voice.
</li></ul>Operational Effectiveness
<ul><li>Strong strategic and analytical thinker; invests in innovation tied to measurable outcomes.
</li><li>Creates structure, benchmarks, and accountability; operates as a player/coach.
</li></ul>Personal Growth
<ul><li>Leads change with integrity, humility, courage, and continuous-learning mindset.
</li><li>Maintains current expertise in marketing best practices and technology.
</li></ul></div></div><div><div>Required Certifications
</div><div><ul><li>CPR and First Aid Certifications preferred.
 </li><li>Completion of YMCA of the USA Child Abuse and Neglect class
</li><li>Completion of the YMCA&rsquo;s Blood Borne Pathogens training
</li><li>Must be able to meet the association&rsquo;s background screening requirements.
</li><li>Adhere to drug/alcohol/smoke free workplace policy.
</li><li>Additional training classes as recommended by the Supervisor.</li></ul></div></div></div></div>

Vice President of Marketing

Splitero

<div>As a Vice President of Marketing, you will play a pivotal role in propelling our business to new heights and positioning Splitero as the premier partner in the home equity space. Your creative and analytical mindset will drive a continuously evolving marketing strategy, attracting homeowners to our innovative home equity investment product and future offerings. Reporting directly to the CEO, you will lead a team of marketing professionals and foster close collaboration with our product, sales, finance, and legal teams, shaping the future of our company.
<ul>
<li>Develop and execute innovative, data-driven marketing campaigns to drive homeowner acquisition, engagement, and retention.</li>
<li>Lead marketing strategy and growth plans that align with Splitero growth goals, prioritizing scalable initiatives that lead us to become the top HEI choice among homeowners</li>
<li>Partner with Finance to forecast, monitor, and optimize the marketing budget</li>
<li>Manage an omnichannel approach and experimentation to constantly iterate and improve marketing strategy</li>
<li>Build and maintain reporting to measure marketing performance, identifying insights and actionable improvements.</li>
<li>Analyze marketing campaign success and homeowner demographics and data, identifying opportunities to refine marketing and sales strategies based on data-driven insights.</li>
<li>Work closely with Sales Leadership to align marketing efforts with sales objectives, enabling lead generation and conversion.</li>
<li>Collaborate with product teams to ensure consistent messaging and positioning across all touchpoints.</li>
<li>Monitor industry trends and competitor activities to inform marketing strategy and identify opportunities.</li>
</ul>
The salary range for this position is $250,000 - $300,000, inclusive of a base salary and quarterly bonus based on company and team goal attainment. Within the range, individual pay is determined by job-related skills, experience, and relevant education or training.

About You
<ul>
<li>7+ years of experience leading marketing functions in the fintech, real estate, or mortgage sectors.</li>
<li>Proven experience scaling businesses through marketing strategy</li>
<li>Track record of managing $15M+ annual marketing budgets</li>
<li>Strong business acumen and strategic mindset, able to align departmental and organizational goals</li>
<li>Strong analytical skills: the ability to track and measure metrics, forecast performance and revenue, create reports, and present data to leadership</li>
<li>Deep understanding of homeowner acquisition, engagement, and retention strategies, including digital marketing, SEO, SEM, email marketing, and performance analytics</li>
<li>Experience managing and optimizing a marketing budget to ensure high ROAS while balancing short-term and long-term goals</li>
<li>Skilled in using marketing tools and platforms such as Salesforce Marketing Cloud, analytics dashboards, marketing automation tools, and ad platforms</li>
<li>Exceptional ability to articulate ideas, present data, and deliver compelling messaging internally and externally</li>
<li>Ability to pivot quickly due to changing priorities, goals, and circumstances</li>
<li>Comfortable communicating and building relationships in a remote-first environment</li>
<li>Desire to participate in a fast-paced growth-stage startup</li>
<li>Adaptability: Embraces changing circumstances with resiliency and positivity</li>
<li>Team-Oriented: Prioritizes collaboration, inclusivity, and teammate support</li></ul></div>

YMCA of Southwest Florida

<div>Description:

The Vice President of Marketing &amp; Brand Strategy leads enterprise-wide marketing and brand strategy for the YMCA of Southwest Florida, ensuring the Y&rsquo;s mission, impact, and value are clearly represented across the community and marketplace. This role drives program and membership growth and strategic initiatives by developing and executing integrated, data-informed marketing strategies that generate qualified leads and achieve revenue, enrollment, and membership &amp; program objectives.
As the lead brand steward, the VP shapes and protects the YMCA brand experience at every touchpoint, ensuring full alignment with Y-USA brand standards across all locations, campaigns, and platforms. A critical priority is the close partnership with the Philanthropy Department&mdash;especially the VP of Philanthropy, the &ldquo;voice&rdquo; of the Y for mission and donor engagement&mdash;to ensure donor-facing storytelling and fundraising materials are compelling, authentic, and brand-aligned. The VP of Marketing &amp; Brand Strategy fosters innovation, builds strong teams, and collaborates across the association to deliver measurable results that advance youth development, healthy living, and social responsibility.
Requirements:

ESSENTIAL FUNCTIONS
Strategy, Planning, and Growth<ul><li>
Develop and lead an association-wide marketing strategy aligned to organizational goals, brand priorities, and financial targets.</li><li>
Set annual marketing goals and objectives with the COO and senior leadership; create, present, and manage the annual marketing plan.</li><li>
Translate association strategy into branch-ready marketing priorities, tools, and calendars that drive consistent execution.</li><li>
Monitor internal performance tracking through regular review of financials, enrollment and membership reports, and marketing KPIs; maintain a full understanding of trends, identify risks/opportunities early, and proactively adjust strategies to stay ahead of association goals.</li></ul>
Lead Generation, Enrollment, and Performance Marketing<ul><li>
Serve as the primary driver of qualified leads for membership and program enrollment across all lines of business.</li><li>
Oversee multi-channel marketing including digital campaigns, paid media, social media, SEO/SEM, email marketing, and targeted promotions.</li><li>
Establish and manage marketing funnels from awareness through conversion and retention; optimize for ROI and community reach.</li><li>
Determine, monitor, and report KPIs (leads, conversion rates, enrollment velocity, retention indicators, CAC, and brand health).</li><li>
Partner with senior leaders and branch teams to drive and ensure 3&ndash;5% association growth by core business area, using targeted lead-generation strategies and performance tracking.</li></ul>
Market Research and Positioning<ul><li>
Conduct market research to understand community needs, member behavior, and program demand.</li><li>
Track competitor activity and positioning; apply insights to refine messaging, value propositions, and growth opportunities.</li></ul>
Brand Stewardship and Experience<ul><li>
Lead the development and implementation of an association-wide brand experience strategy.</li><li>
Ensure consistent brand integration across programs, facilities, digital platforms, staff/volunteer practices, and member communications.</li><li>
Ensure compliance with all Y-USA brand standards and usage requirements, coach branches on consistent application.</li></ul>
Partnership with Philanthropy (Critical Priority)<ul><li>
Serve as a key strategic partner to the Philanthropy Department.</li><li>
Work in close collaboration with the VP of Philanthropy (the &ldquo;voice&rdquo; of the Y for mission and donors) to support annual giving, major gifts, capital campaigns, and stewardship strategies.</li><li>
Ensure donor-facing campaigns, collateral, impact reports, and storytelling reflect YMCA values, brand standards, and measurable community impact.</li><li>
Align marketing and fundraising calendars to maximize campaign effectiveness and donor engagement.</li></ul>
Team, Budget, and Resource Leadership<ul><li>
Lead, coach, and develop a high-performing in-house marketing team; build a culture of innovation and accountability.</li><li>
Build and manage a network of qualified external agencies and freelance resources to extend capacity.</li><li>
Manage the association marketing budget within parameters; allocate resources based on performance and strategic priorities.</li></ul>
Leadership and Community Representation<ul><li>
Serve on the executive leadership team, helping guide enterprise strategy, community positioning, and impact growth.</li><li>
Represent the YMCA of Southwest Florida in Y-USA marketing/brand forums and peer benchmarking networks to adopt best practices and elevate association performance.</li><li>
Support reputation management and crisis/issue response as needed to protect trust in the Y.</li></ul> 
LEADERSHIP QUALIFICATIONS
Mission Advancement<ul><li>
Integrates the Y&rsquo;s mission and core values into strategy and daily decision-making.</li><li>
Advances community engagement, volunteerism, and a culture of philanthropy in partnership with Philanthropy leadership.</li></ul>
Collaboration<ul><li>
Builds strong relationships with community and internal leaders; inspires across diverse audiences.</li><li>
Forms a trust-based, high-impact partnership with the VP of Philanthropy to elevate donor engagement and mission voice.</li></ul>
Operational Effectiveness<ul><li>
Strong strategic and analytical thinker; invests in innovation tied to measurable outcomes.</li><li>
Creates structure, benchmarks, and accountability; operates as a player/coach.</li></ul>
Personal Growth<ul><li>
Leads change with integrity, humility, courage, and continuous-learning mindset.</li><li>
Maintains current expertise in marketing best practices and technology.</li></ul>
 REQUIRED QUALIFICATIONS &amp; EXPERIENCE<ul><li>
7&ndash;10+ years of senior-level consumer marketing leadership, preferably in a top or #2 marketing role for a multi-site, service-intensive organization.</li><li>
Demonstrated success developing and executing enterprise marketing strategies that drive measurable growth in leads, enrollment, membership, and revenue.</li><li>
Well-rounded expertise across:
<ul><li>Advertising and campaign strategy</li>
<li>Market research and competitive positioning</li>
<li>Data analytics, KPI dashboards, and performance optimization</li>
<li>Product/program marketing and lifecycle management</li>
<li>Brand strategy, governance, and standards compliance</li>
<li>Public relations and community storytelling</li>
<li>Budget and vendor/agency management</li>
</ul></li><li>Proven people leader with a strong track record hiring, coaching, and developing high-performing teams; able to operate as a &ldquo;player/coach.&rdquo;</li><li>
Outstanding communication skills (written, oral, and presentations) with the ability to convey vision, influence peers, and inspire action.</li><li>
Demonstrated ability to build authentic relationships with diverse audiences and community stakeholders, with credibility and visible community leadership.</li><li>
Bachelor&rsquo;s degree required in Marketing, Business, or related field; MBA/advanced degree preferred.</li></ul>
CERTIFICATIONS AND TRAINING REQUIREMENTS:<ul><li>
CPR and First Aid Certifications preferred.</li><li>
Completion of YMCA of the USA Child Abuse and Neglect class</li><li>
Completion of the YMCA&rsquo;s Blood Borne Pathogens training</li><li>
Must be able to meet the association&rsquo;s background screening requirements.</li><li>
Adhere to drug/alcohol/smoke free workplace policy.</li><li>
Additional training classes as recommended by the Supervisor.</li></ul>
WORK ENVIRONMENT &amp; PHYSICAL DEMANDS:<ul><li>The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</li><li>While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device. The employee frequently is required to sit and reach and must be able to move around the work environment.</li><li>The employee must occasionally lift and/or move up to 10 pounds.</li><li>Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.</li><li>The noise level in the work environment is usually moderate.</li><li>On-site attendance is required of this position.</li></ul>
YMCA of Southwest Florida has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and YMCA of Southwest Florida reserves the right to change this job description and/or assign tasks for the employee to perform, as the YMCA of Southwest Florida may deem appropriate.</div>

Mariner Finance

VP of Growth Marketing
 
FLSA Status
 Exempt
 
Schedule: 
Work hours will depend on the business hours of the time zone serviced. To the extent permitted by law, the Company may, in its sole discretion, change the work schedule to address business needs.
 
In This Role, You Will: 
Lead the strategy of marketing investments and optimization of new customer acquisition and customer expansion across all marketing channels. This role will lead performance management for direct mail, lead generators/affiliate partners, and SEO/SEM, while also driving cross-sell and upsell campaigns to increase customer lifetime value. You will work closely with creative, product, and operations teams to ensure aligned execution. The ideal candidate is data-driven and thrives at the intersection of analytics, technology, and strategy.
 
#LI-Onsite #LI-JA2 IND1
 
Responsibilities and Essential Duties: 
<ul>
<li>Develop, execute, and continuously optimize a multi-channel acquisition strategy across direct mail, lead generator platforms (Credit Karma, LendingTree, etc.), and SEO/SEM.</li>
<li>Implement and oversee campaign automation, audience segmentation, trigger-based journeys, and reporting in Salesforce Marketing Cloud (SFMC); leverage SFMC to deliver efficient, targeted growth across the customer lifecycle.</li>
<li>Collaborate with product and data science teams to identify key customer segments, lifecycle triggers, and product fit opportunities.</li>
<li>Implement a robust testing framework (A/B, incrementality, multivariate) to drive campaign conversion lift and efficiency.</li>
<li>Lead the design and optimization of cross-sell and upsell campaigns,</li>
<li>Partner with internal teams and external agencies to refine targeting, offers, and channel mix.</li>
<li>Evaluate effectiveness of spend and manage marketing budgets based on performance metrics such as CAC, ROI, conversion rate, and payback period.</li>
<li>Implement and ensure tracking of key metrics (full-funnel, repeat engagement. etc.), and develop dashboards and attribution models.</li>
<li>Conduct regular business reviews, and provide performance and forecast reporting on a regular basis, translating data into actionable insights for leadership and cross-functional teams.</li>
<li>Partner with various teams to build and execute clean and actionable data feeds between CRM and SFMC.</li>
<li>Collaborate with compliance and legal to maintain marketing integrity in a regulated environment.</li>
<li>Support continuous improvement of the customer journey experience within SFMC</li>
<li>Responsible for managerial matters such as performance appraisals and goal setting, promotions, salary recommendations, and terminations in accordance with the company hiring process, personnel policies, and budget requirements.</li>
<li>Promote the professional growth and development of team members by sharing knowledge, mentoring, and providing consistent, actionable feedback.</li>
<li>May perform additional functions depending on market demand and staffing in order to provide consistent quality customer service.</li>
</ul>
Required Qualifications: 
<ul>
<li>Bachelor’s degree in Marketing, Statistics, Business, or a related field.</li>
<li>Ten (10) years of experience in marketing performance, acquisition, or growth marketing, with ownership of marketing budget, customer LTV, and customer lifecycle.</li>
<li>Minimum of five (5) years of experience leading a team, working in capacities with decision-making authority, coordinating and delegating multiple responsibilities, and managing operations activities.</li>
<li>Proven success optimizing multi-channel marketing spend in direct mail, lead generation, SEO/SEM, and email.</li>
<li>Advanced analytical and quantitative background; proficiency with data visualization and attribution tools (e.g., Tableau, Looker, Power BI).</li>
<li>Highly proficient with Microsoft Office Suite and CRMs.</li>
<li>Hands-on familiarity with Salesforce Marketing Cloud and marketing automation workflows.</li>
<li>Experience managing or collaborating with agencies and vendor partners.</li>
<li>Strong decision-making, problem-solving, and negotiation skills with the ability to use expertise to influence on matters of strategic importance.</li>
<li>Ability to foster strong relationships, influence, coach, and partner with all levels across the organization.</li>
<li>Demonstrated high level of reliability, flexibility, and dedication with the ability to adapt quickly to changing priorities and timelines.</li>
<li>Strong sense of urgency, results-oriented with the ability to execute.</li>
<li>Solid, effective written and verbal communication.</li>
</ul>
Preferred Qualifications: 
<ul>
<li>MBA or advanced degree in related field.</li>
<li>Experience within financial services, fintech, or consumer lending.</li>
</ul>
Physical Demands: 
While performing the duties of this job, the employee is frequently required to sit for extended periods; reach with hands and arms; and talk or hear. The employee is occasionally required to move about. The employee must occasionally lift and/or move up to twenty (20) pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.
 
Disclaimer
 This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change or new ones may be assigned at any time or without notice.
 
Compensation: Salary (commensurate with experience) + Bonus
 
Benefits: Mariner Finance offers comprehensive benefits to eligible employees, including:
 
<ul>
<li>Health Insurance - Health Savings Account (HSA) with employer contributions if enrolled in a qualifying plan, Flexible Spending Account (FSA), and Dependent Care FSA</li>
<li>Vision Insurance</li>
<li>Dental Insurance</li>
<li>Company-paid Basic Life, Long-Term Disability, and AD&D Insurance</li>
<li>Voluntary worksite benefits including Accident, Critical Illness, Hospital Indemnity, Short-Term Disability, Supplemental Life, and Supplemental AD&D Insurance</li>
<li>401(k) and Company Matching Contributions</li>
<li>Paid Time Off - full-time employees may accrue a minimum of 120 hours per year</li>
<li>11 Paid Holidays</li>
<li>FMLA</li>
<li>Employee Assistance Program (EAP)</li>
<li>Paid Parental Leave</li>
<li>Referral Incentives</li>
<li>Education Assistance Program</li>
<li>Complimentary FIMC Membership Plan</li>
<li>Access to industry-specific training programs</li>
<li>Certain roles may qualify for additional benefits such as Relocation Assistance, Debt Assistance, Cell Phone Reimbursement, and Travel/Auto Reimbursement. Contact careers@marinerfinance.com for additional information.</li>
</ul>
Benefits provided are consistent with applicable state laws and Company policies. Eligibility may vary based on full-time or part-time status, location, or management level.
 
For additional information, please visit: https://www.marinerfinance.com/careers/benefits/
 
Mariner Finance is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, creed, sex, gender, gender identity or expression, marital status, age, religion, national origin, sexual orientation, familial or caregiver status, citizenship status, status as a victim of domestic violence, medical condition, genetic information, pregnancy, physical or mental disability, or status as a disabled or Vietnam era veteran. Employee must be able to perform the essential duties/functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential duties/functions of their job, absent undue hardship. Drug/Alcohol/Smoke-free workplace.
 
Mariner Finance, LLC | NMLS #166564

American Resort Management

Job Overview American Resort Management seeks an experienced and strategic Corporate Vice President of Marketing to lead our marketing initiatives and drive brand growth across multiple channels. This executive role requires a visionary leader with a deep understanding of digital marketing, content strategy, and market analytics. The ideal candidate will oversee the development and execution of comprehensive marketing plans, manage cross-functional teams, and ensure alignment with overall business objectives. A strong background in SEO, social media marketing, multichannel campaigns, and marketing automation is essential to succeed in this role.As part of our executive leadership team, American Resort Management requires 100% commitment to uphold our core values and mission as we continue to grow our presence in the hospitality and entertainment sectors.JOB SUMMARY: The Vice President, Corporate Marketing will be charged with driving awareness, demand, and loyalty across all channels while building a world-class marketing organization. This position will own and evolve the company&rsquo;s overall marketing vision and strategy while partnering with executive leadership to drive growth initiatives, product/experience launches, expansion, and brand positioning regularly. This position will be a visionary leader who is not only data-driven, but brand-obsessed while having strong communication and storytelling skills. This position requires self-actualized leadership and demonstrated collaboration, quality, and integrity.This position requires oversight of multiple projects and/or properties throughout the United States held in multiple jurisdictions.Responsibilities&middot; Leads and develops properties and corporate marketing leaders to drive measurable growth across guest acquisition, retention, and lifetime value.&middot; Sets the direction and vision for building integrated campaigns across digital, social, paid media, experiential, content, and partnerships.&middot; Sets strategies to elevate brand identity and voice for both corporate and assigned properties. Develops narratives that emotionally connect with guests/customers.&middot; Oversee creative direction, consistency, and content strategy while protecting &amp; scaling the brands across all touchpoints.&middot; Primary representative between all intellectual property (IP) partnerships related to the delivery of and ongoing relationship of all marketing efforts for all IP-properties/locations.&middot; Performs other duties as assigned.Experience: 10+ years of marketing leadership experience, with at least 4-5 years as an Assistant Director or Director level. Theme Park, Water park, or Hotel experience preferred, or an equivalent combination of education and experience.<ul><li>Proven track record in senior marketing leadership roles with extensive experience in digital marketing, content creation, and multichannel campaigns.</li><li>Strong expertise in SEO, social media marketing, performance marketing, email marketing, and analytics tools such as Google Analytics.</li><li>Hands-on experience with Adobe Creative Suite for content development and print advertising materials.</li><li>Demonstrated ability in managing large budgets, leading cross-functional teams, and executing successful B2B or B2C campaigns.</li><li>Familiarity with e-commerce platforms like Shopify or WooCommerce, along with WordPress website management skills including HTML proficiency.</li><li>Experience in product management within a marketing context is preferred.</li><li>Excellent research skills combined with copywriting expertise for compelling messaging that resonates with target audiences. This leadership position offers an opportunity to shape the future of our brand through innovative strategies and data-driven decision-making while working within a dynamic team committed to excellence in marketing excellence.</li></ul>Pay: From $125,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Flexible schedule</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

Corporate VP of Marketing

RxSight

<div>Description:

RxSight&reg; is an ophthalmic medical technology corporation headquartered in Aliso Viejo, California that has commercialized the world&rsquo;s first and only adjustable intraocular lens (IOL) that is customized after cataract surgery. The company&rsquo;s mission is to revolutionize the premium cataract surgery experience by allowing surgeons to partner with their patients to achieve optimized results for every unique eye.
OVERVIEW:
The Vice President of Marketing is the senior executive responsible for defining RxSight&rsquo;s enterprise marketing vision, commercial strategy, and brand direction. This role leads all aspects of marketing, including demand generation, market development, and marketing outcomes for the Light Adjustable Lens (LAL) platform, driving awareness, adoption, and same-store sales growth across the U.S. and international markets.
The Vice President of Marketing is responsible for ensuring that brand, demand generation, and go-to-market strategies directly drive revenue growth, adoption, and same-store sales performance across U.S. and international markets. The ideal candidate is someone who has demonstrated experience setting the marketing vision, strategic direction, establishing priorities and success metrics, allocating resources, and provides final decision authority while developing an empowered marketing team to execute the strategy.
Requirements:

ESSENTIAL DUTIES AND RESPONSIBILITIES:
Commercial Strategy and Brand Leadership<ul><li>
Develop and lead RxSight&rsquo;s overall marketing strategy across brand, product, and market development.</li><li>
Define and execute brand positioning, messaging, and creative platforms that differentiate the LAL in the marketplace.</li><li>
Drive unified alignment across marketing, sales, clinical, and operations to support surgeon and patient adoption.</li><li>
Serve as the commercial and marketing visionary, setting direction for go-to-market, demand generation, and brand growth.</li><li>
Ensure a consistent, unified brand message across all marketing, customer, and patient channels and touchpoints.</li><li>
Own enterprise-level marketing outcomes, including adoption, utilization, same-store sales growth, and revenue-linked performance.</li><li>
Set strategic priorities, success metrics, and investment frameworks across marketing initiatives, without direct ownership of execution.</li></ul>
Strategic, Professional (HCP), Consumer, and Digital Marketing<ul><li>
Lead professional (HCP), consumer, and digital marketing strategies, ensuring unified execution across all channels.</li><li>
Oversee professional (HCP) marketing including surgeon engagement, conference strategy, and co-marketing programs that enhance clinical confidence and utilization.</li><li>
Lead and direct strategic marketing initiatives that deepen partnerships with surgeons and practices, positioning RxSight as the category leader in premium IOL technology.</li><li>
Lead direct consumer marketing, including brand campaigns, direct-to-patient and direct-to-consumer outreach, influencer and celebrity partnerships, and high-ROI media programs that increase patient awareness and conversion.</li><li>
Lead digital marketing strategy, encompassing paid media, CRM tracking, SEO/SEM, marketing automation, and social engagement to build pipeline velocity and measurable lead generation.</li><li>
Integrate professional, consumer, and digital campaigns to ensure cohesive storytelling, consistent brand identity, and unified messaging throughout the customer journey.</li><li>
Set strategic direction, KPIs, and performance expectations for professional (HCP), consumer, and digital marketing.</li></ul>
Demand Generation and Market Development<ul><li>
Lead integrated marketing campaigns that combine HCP, consumer, and practice-level activation strategies.</li><li>
Architect the enterprise demand-generation framework, ensuring alignment across professional, consumer, and practice-level strategies.</li><li>
Oversee professional education, digital marketing, social media, and co-op programs that convert leads and strengthen brand equity.</li><li>
Responsible for funnel health, lead generation and conversion, and marketing-generated utilization growth.</li><li>
Direct the development of creative, content, and communication strategies to expand awareness and reinforce RxSight&rsquo;s premium positioning.</li></ul>
Budget and Campaign Management<ul><li>
Experienced operating within disciplined budgets and leading larger-scale campaigns, demonstrating the ability to think big while driving ROI and measurable results.</li><li>
Establish marketing KPIs tied to revenue growth, lead conversion, and brand performance.</li><li>
Oversee agency relationships and vendor partnerships to ensure cost-effective, high-impact execution.</li><li>
Establish budget guardrails, investment priorities, and ROI expectations.</li><li>
Provide governance and performance review of agencies and vendors, without day-to-day management.</li></ul>
Team Building and Leadership<ul><li>
Build and lead a high-performing marketing organization with clear structure, accountability, and creative energy.</li><li>
Recruit, mentor, and develop talent across brand, digital, and field marketing functions.</li><li>
Foster a collaborative, innovative, and data-driven culture that blends creativity with disciplined execution.</li><li>
Define organizational structure, leadership roles, and capability roadmap, empowering senior leaders to execute within clear accountability.</li></ul>
Cross-Functional Collaboration<ul><li>
Partner with the CEO, Commercial Leadership, Professional Education, and Commercial Operations to align growth priorities and ensure operational execution.</li><li>
Work in close partnership with Commercial Leadership to align demand generation, brand messaging, and commercial-ready marketing programs.</li><li>
Work closely with Clinical, Professional Education, and Field teams to ensure consistent messaging and a cohesive customer experience.</li><li>
Represent the voice of the customer internally to guide product innovation, education, and patient engagement strategies.</li></ul>
Data and Analytics<ul><li>
Partner with Commercial Operations to leverage insights from CRM, analytics, and market data to continuously improve targeting, segmentation, and conversion efficiency.</li><li>
Oversee dashboard development and performance reporting to guide strategic decisions, resource allocation, and prioritization.</li><li>
Use analytics to refine messaging, content performance, and customer journey optimization.</li></ul>
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:<ul><li>
Proven success scaling a product from approximately $100M to $300M+ in annual revenue.</li><li>
Strong experience in pharma or medtech, with ophthalmic, aesthetics, or premium brand exposure preferred.</li><li>
Deep understanding of HCP, consumer, and digital marketing strategies in cash-pay or specialty healthcare markets.</li><li>
Demonstrated ability to balance strategic creativity with fiscal discipline.</li><li>
Hands-on experience leading integrated campaigns, including professional education, digital activation, and influencer marketing.</li><li>
Data-driven mindset with ability to translate analytics into actionable commercial outcomes.</li><li>
Excellent leadership, communication, and cross-functional collaboration skills.</li><li>
Entrepreneurial and growth-oriented, with a bias toward execution and measurable results.</li></ul>
SUPERVISORY RESPONSIBILITIES:<ul><li>
Will directly lead the strategic buildout and redesign of RxSight&rsquo;s Marketing. Responsible for building the team structure, hiring roadmap, and performance management processes from the ground up.</li></ul>
EDUCATION, EXPERIENCE, and TRAINING:<ul><li>
Bachelor&rsquo;s degree required; MBA or advanced degree preferred.</li><li>
15+ years in marketing leadership, with at least 5 years in senior level marketing roles.</li><li>
Experience building marketing teams and functions from the ground up in high-growth companies.</li><li>
Strong understanding of procedure-based adoption models preferred.</li></ul>
CERTIFICATES, LICENSES, REGISTRATIONS:<ul><li>
None required</li></ul>
COMPUTER SKILLS:<ul><li>
Strong proficiency in CRM systems (e.g., Salesforce), digital marketing systems (e.g. Mailchimp), and commercial analytics tools (e.g., Power BI, Tableau)</li><li>
Proficient in Microsoft Office</li></ul>
PERFORMANCE METRICS<ul><li>
Year-over-year revenue growth and LAL adoption rates</li><li>
Marketing ROI and efficiency metrics (cost per lead, conversion rate, and pipeline velocity)</li><li>
Number of marketing qualified leads and leads converted for new and same store sales</li><li>
Same-store sales growth and patient activation performance</li><li>
Brand awareness, share of voice, and message consistency across channels</li><li>
HCP engagement, surgeon activation, and digital campaign performance</li><li>
Team engagement, retention, and organizational scalability</li></ul>
Notice to Staffing Agencies and Search Firms:
RxSight does not accept unsolicited resumes or candidate submissions from staffing agencies or search firms for any employment opportunities. All agency engagements must be authorized in writing for a specific position by RxSight&rsquo;s Talent Acquisition department. Any resumes or candidate information submitted without such specific engagement will be considered unsolicited and the property of RxSight. No fees will be paid in the event a candidate is hired under these circumstances.</div>

Vice President, Marketing

IKS Health

<div>About IKS Health www.ikshealth.com

We are seeking a highly experienced and results-oriented Associate Vice President (AVP), Growth Marketing to be our primary revenue driver and a hands-on leader. This role is defined by a dual mandate: establishing the holistic growth strategy and actively driving its execution across key digital channels.

The ideal candidate is a player-coach with 10-15 years of experience who maintains deep, current expertise in digital marketing tools and techniques. This AVP will be responsible for defining, developing, managing, and tracking campaigns from start to finish, driving significant, measurable growth in both lead generation and existing account expansion.

Key Responsibilities &amp; Execution Focus

Digital Campaign Ownership and Execution

Campaign Management and Tracking: Lead the end-to-end development, deployment, and meticulous tracking of all multi-channel marketing campaigns, ensuring alignment with pipeline targets and revenue goals.

SEO/SEM/AEO Optimization: Personally own the strategy and work with the team to drive execution for Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Answer Engine Optimization (AEO), constantly optimizing for high-intent traffic and conversion.

Paid and Organic Social Media: Direct the strategy and hands-on optimization for all paid and organic social media channels, focusing on maximizing engagement, lead capture, and brand visibility while managing the analytics and reporting.

Email Marketing and Nurturing: Design, manage, and execute advanced email marketing programs, including complex lead nurturing sequences, segmentation strategies, and lifecycle communications to guide prospects through the funnel.

Conversion and On-Page Optimization: Drive on-page optimization across key landing pages and high-traffic content, including CTA performance, page structure, and SEO fundamentals, in partnership with Content and Marketing Operations.

Strategic Programs and Account Growth

Full-Funnel Growth Strategy: Architect and lead the strategy focused on optimizing the customer journey across the entire lifecycle, ensuring purposeful growth and increased Customer Lifetime Value (CLV).

Account-Based Marketing (ABM): Define and personally champion the company's Account-Based Marketing strategy, partnering closely with Sales to execute highly personalized campaigns targeting high-value accounts for both acquisition and expansion.

Leadership, Operations, and Alignment

Team and Partner Direction: Provide strategic direction, mentorship, and project oversight to the small internal team responsible for website management and social media execution.

Marketing Operations Partnership: Act as the key partner to the Marketing Operations function, dictating campaign requirements, ensuring the seamless integration of MarTech with the CRM (e.g., Salesforce), and guaranteeing robust closed-loop reporting.

Content Collaboration: Work hand-in-glove with the Content Team to translate marketing strategies and SEO/SEM needs into a compelling content roadmap that fuels demand generation efforts.

Analytics and Reporting: Utilize Google Analytics (GA4) and other reporting tools to meticulously analyze campaign performance, website traffic, conversion funnels, and channel ROI, translating data into actionable insights for continuous improvement.

Required Skills &amp; Qualifications

Experience and Expertise

10-15+ years of progressive experience in Marketing, with a minimum of 5-7 years in a senior leadership role focused on Growth Marketing and Demand Generation.

Education

Bachelor&rsquo;s degree in Marketing, Communications, Journalism, English, or a related field. Masters degree preferred.

Proven &quot;Player-Coach&quot; capability: Must demonstrate deep, recent, hands-on experience in executing digital marketing tactics (SEO, SEM, Paid Social, Email).

Expert-level knowledge in the practical application and management of core digital channels, including:

Paid Media (Google Ads, LinkedIn, etc.)

SEO/SEM/AEO best practices

Marketing Automation/Email Nurturing

Demonstrated experience in developing and deploying successful ABM strategies.

Technical Proficiency

Mandatory hands-on expertise with major CRM platforms (e.g., Salesforce) and Marketing Automation Platforms (e.g., Marketo, HubSpot, Pardot) and the ability to dictate integration requirements.

Advanced proficiency in web analytics platforms, specifically Google Analytics (GA4), for granular tracking, reporting, and dashboard creation.

Strong understanding of attribution models and data governance necessary for clean reporting in partnership with Marketing Operations.

Compensation and Benefits: The base salary range for this position is $160,000-$190,000 a year. Pay is based on several factors, including but not limited to current market conditions, location, education, work experience, certifications, etc. IKS Health offers a competitive benefits package, including healthcare, 401k, and paid time off (all benefits are subject to eligibility requirements for full-time employees). IKS Health is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.</div>

Associate Vice President Growth Marketing (Player-Coach) - Remote

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Associate Vice President Growth Marketing (Player-Coach) - Remote