vp marketing

Kizen

<div><h1 class="jobSectionHeader">VP of Marketing</h1>

Job Title: VP of Marketing

Pay Range: $250,000 - $350,000 plus $500,000-$650,000 Bonus

Job Type: Hybrid, Kizen office &quot;NoMad&quot;, 4 days per week.
<h2 class="jobSectionHeader">
About Us</h2>

At Kizen, we build technology that makes AI actually work for people.

Our platform helps organizations automate the workflows that matter most &mdash; from enabling healthcare providers to deliver proactive patient care, to helping insurance organizations manage contracting and commissions, to empowering financial institutions to classify documents, extract data, and calculate risk automatically.

And that's just the beginning. With Kizen, developers can build new enterprise applications, while business users can customize dashboards and agents using AI, low-code, or code &mdash; all on the same platform. The possibilities are limited only by imagination.

What used to take months or years to build, configure, and connect now takes just days. Kizen combines powerful pre-built agents and use cases with an enterprise platform for automation and data connection &mdash; all built on an AI-first architecture that's easy to adopt, scale, and trust.

We're not chasing hype. We're solving real operational problems and helping the world's most complex organizations work faster, smarter, and more humanely.

Join us in transforming how industries work &mdash; one workflow, one agent, and one customer success story at a time.
<h2 class="jobSectionHeader">
About the Role</h2>

About the Role

This is an opportunity to own and define the marketing narrative for a rapidly growing, AI-first enterprise SaaS platform. We are looking for a hands-on VP of Marketing with a history of successfully building and scaling a B2B marketing function from the ground up in a growth stage company as we bring our next-gen platform to the world.

This is an opportunity of a lifetime for someone who wants to be at the heart of the AI movement to better humanity. As the VP of Marketing you'll be working directly with our CEO to define, build, and execute the company's global marketing strategy to drive brand awareness, pipeline generation, and market leadership.

In this dynamic role, you'll lead our teams responsible for:
<div>
<ul><li>Driving Growth: Ensuring the company takes all steps required to meet and exceed revenue targets</li></ul>
<ul><li>Defining and Evolving Brand Identity: Clarifying Kizen's market position, narrative, and voice to resonate with enterprise decision-makers in target industries.</li></ul>
<ul><li>Demand Generation: Creating and managing multi-channel campaigns to deliver high-quality, sales-ready leads and accelerate pipeline growth.</li></ul>
<ul><li>Building a World-Class Team: Recruiting, mentoring, and leading a high-performing marketing team across all functions (content, product, digital, operations).</li></ul>
<ul><li>Enabling Sales Success: Partnering closely with the Sales and Product teams to ensure alignment on messaging, collateral, and go-to-market strategies.</li></ul>
<ul><li>Developing Verticalized GTM Channels &amp; Funnels: Specializing in Healthcare, Insurance, and Financial services to start - though we'd expect you to work with the team to identify other verticals to target in the future as well.</li></ul>
</div>
Key Responsibilities

Brand Strategy &amp; Thought Leadership
<ul>
<li>Own and evangelize the company's core messaging, market positioning, and brand narrative globally.</li>
<li>Establish Kizen as a visionary thought leader in the AI and workflow automation space through compelling content, press, and analyst relations.</li>
</ul>
Demand Generation &amp; Growth
<ul>
<li>Develop and execute a comprehensive, data-driven strategy for all performance marketing channels, including SEO/SEM, paid social, email marketing, and events.</li>
<li>Manage the marketing budget with a clear focus on maximizing ROI and pipeline contribution.</li>
<li>Establish and report on key marketing KPIs (MQLs, SQLs, CPL, Pipeline Influence) to the executive team.</li>
</ul>
Product Marketing &amp; Sales Enablement
<ul>
<li>Lead the Product Marketing function, ensuring the company's product features, use cases, and value proposition are clearly articulated to the market and sales team.</li>
<li>Develop high-impact sales collateral, presentations, case studies, and competitive intelligence materials.</li>
</ul>
Team Leadership &amp; Operations
<ul>
<li>Hire, coach, and manage a team of marketing professionals, fostering a culture of high performance, experimentation, and accountability.</li>
<li>Select, implement, and manage the essential marketing technology stack (e.g., CRM, Marketing Automation, analytics tools).</li>
</ul>
Requirements
<ul>
<li>8+ years of progressive marketing experience, with at least 3+ years in a senior leadership role (Director/VP) at a B2B SaaS company.</li>
<li>Proven track record of building and scaling a marketing function from an early stage to significant ARR (e.g., $1M to $10M+, or $10M+ to $100M+).</li>
<li>Deep expertise across the full marketing mix: brand, content, demand generation, digital, social, and product marketing.</li>
<li>Strong understanding of the enterprise sales cycle and proven ability to build a high-volume, high-quality sales pipeline.</li>
<li>Data-driven decision maker, highly proficient in marketing analytics, reporting, and attribution models.</li>
<li>Exceptional written and verbal communication skills, with the ability to articulate complex technical concepts into clear, compelling value propositions.</li>
<li>Experience marketing AI, workflow automation, or other complex enterprise technology products.</li>
<li>Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience is a plus.</li>
<li>Ability to thrive in a fast-paced, ambiguous startup environment and manage multiple priorities simultaneously.</li>
<li>A &quot;roll-up-your-sleeves&quot; attitude, willing to execute campaigns directly while also thinking strategically.</li>
</ul><h2 class="jobSectionHeader">Why Kizen</h2>

We're a fast-growing company that values innovation, growth, and continuous improvement. By joining Kizen, you'll play a pivotal role in shaping the future of the company while enjoying a supportive, dynamic, and collaborative workplace. You'll have opportunities for professional development, impact, and career advancement.
<h2 class="jobSectionHeader">
What We Offer</h2>
<ul><li>Career Growth Opportunities</li>
<li>Engaging Work Culture</li>
<li>Top-Tier Compensation</li>
<li>Equity Package</li>
<li>Healthcare Coverage</li>
<li>Professional Development Stipends</li>
<li>Health and Fitness Stipend</li>
<li>PTO</li>
</ul>
Kizen is proud to be an equal-opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics. At Kizen, we fully comply with the Americans with Disabilities Act (ADA). We are dedicated to embracing challenges and creating an accessible, inclusive workplace for all individuals.

The base salary range for this position is $250,000.00 $350,000.00. However, base pay offered may vary depending on job-related knowledge, skills, and experience. In addition to base salary, we also offer generous equity and benefits packages. 
 
If you're excited about creating impactful experiences and contributing to a fast-paced, people-focused team, we'd love to meet you! 
 
OTE - 750,000-$1,000,000 OTE Base pay: $250,000 - $350,000 + $500,000-$650,000 Bonus 
 
Compensation Range 
 
$250,000&mdash;$350,000 USD</div>

VP of Marketing

American Resort Management

Job Overview American Resort Management seeks an experienced and strategic Corporate Vice President of Marketing to lead our marketing initiatives and drive brand growth across multiple channels. This executive role requires a visionary leader with a deep understanding of digital marketing, content strategy, and market analytics. The ideal candidate will oversee the development and execution of comprehensive marketing plans, manage cross-functional teams, and ensure alignment with overall business objectives. A strong background in SEO, social media marketing, multichannel campaigns, and marketing automation is essential to succeed in this role.As part of our executive leadership team, American Resort Management requires 100% commitment to uphold our core values and mission as we continue to grow our presence in the hospitality and entertainment sectors.JOB SUMMARY: The Vice President, Corporate Marketing will be charged with driving awareness, demand, and loyalty across all channels while building a world-class marketing organization. This position will own and evolve the company&rsquo;s overall marketing vision and strategy while partnering with executive leadership to drive growth initiatives, product/experience launches, expansion, and brand positioning regularly. This position will be a visionary leader who is not only data-driven, but brand-obsessed while having strong communication and storytelling skills. This position requires self-actualized leadership and demonstrated collaboration, quality, and integrity.This position requires oversight of multiple projects and/or properties throughout the United States held in multiple jurisdictions.Responsibilities&middot; Leads and develops properties and corporate marketing leaders to drive measurable growth across guest acquisition, retention, and lifetime value.&middot; Sets the direction and vision for building integrated campaigns across digital, social, paid media, experiential, content, and partnerships.&middot; Sets strategies to elevate brand identity and voice for both corporate and assigned properties. Develops narratives that emotionally connect with guests/customers.&middot; Oversee creative direction, consistency, and content strategy while protecting &amp; scaling the brands across all touchpoints.&middot; Primary representative between all intellectual property (IP) partnerships related to the delivery of and ongoing relationship of all marketing efforts for all IP-properties/locations.&middot; Performs other duties as assigned.Experience: 10+ years of marketing leadership experience, with at least 4-5 years as an Assistant Director or Director level. Theme Park, Water park, or Hotel experience preferred, or an equivalent combination of education and experience.<ul><li>Proven track record in senior marketing leadership roles with extensive experience in digital marketing, content creation, and multichannel campaigns.</li><li>Strong expertise in SEO, social media marketing, performance marketing, email marketing, and analytics tools such as Google Analytics.</li><li>Hands-on experience with Adobe Creative Suite for content development and print advertising materials.</li><li>Demonstrated ability in managing large budgets, leading cross-functional teams, and executing successful B2B or B2C campaigns.</li><li>Familiarity with e-commerce platforms like Shopify or WooCommerce, along with WordPress website management skills including HTML proficiency.</li><li>Experience in product management within a marketing context is preferred.</li><li>Excellent research skills combined with copywriting expertise for compelling messaging that resonates with target audiences. This leadership position offers an opportunity to shape the future of our brand through innovative strategies and data-driven decision-making while working within a dynamic team committed to excellence in marketing excellence.</li></ul>Pay: From $125,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Flexible schedule</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

Corporate VP of Marketing

YMCA

<div><div><div>Help us expand our communications and reach into local communities. Did we mention we have a beach?
</div><div><div>Job Description
</div><div>The Vice President of Marketing &amp; Brand Strategy leads enterprise-wide marketing and brand strategy for the YMCA of Southwest Florida, ensuring the Y&rsquo;s mission, impact, and value are clearly represented across the community and marketplace. This role drives program and membership growth and strategic initiatives by developing and executing integrated, data-informed marketing strategies that generate qualified leads and achieve revenue, enrollment, and membership &amp; program objectives.
As the lead brand steward, the VP shapes and protects the YMCA brand experience at every touchpoint, ensuring full alignment with Y-USA brand standards across all locations, campaigns, and platforms. A critical priority is the close partnership with the Philanthropy Department&mdash;especially the VP of Philanthropy, the &ldquo;voice&rdquo; of the Y for mission and donor engagement&mdash;to ensure donor-facing storytelling and fundraising materials are compelling, authentic, and brand-aligned. The VP of Marketing &amp; Brand Strategy fosters innovation, builds strong teams, and collaborates across the association to deliver measurable results that advance youth development, healthy living, and social responsibility.
</div></div><div><div>Qualifications
</div><div><ul><li>7&ndash;10+ years of senior-level consumer marketing leadership, preferably in a top or #2 marketing role for a multi-site, service-intensive organization.
</li><li>Demonstrated success developing and executing enterprise marketing strategies that drive measurable growth in leads, enrollment, membership, and revenue.
</li><li>Well-rounded expertise across:
<ul><li>Advertising and campaign strategy
</li><li>Market research and competitive positioning
</li><li>Data analytics, KPI dashboards, and performance optimization
</li><li>Product/program marketing and lifecycle management
</li><li>Brand strategy, governance, and standards compliance
</li><li>Public relations and community storytelling
</li><li>Budget and vendor/agency management
</li></ul></li><li>Proven people leader with a strong track record hiring, coaching, and developing high-performing teams; able to operate as a &ldquo;player/coach.&rdquo;
</li><li>Outstanding communication skills (written, oral, and presentations) with the ability to convey vision, influence peers, and inspire action.
</li><li>Demonstrated ability to build authentic relationships with diverse audiences and community stakeholders, with credibility and visible community leadership.
</li><li>Bachelor&rsquo;s degree required in Marketing, Business, or related field; MBA/advanced degree preferred.
</li></ul></div></div><div><div>Essential Functions
</div><div>Strategy, Planning, and Growth
<ul><li>Develop and lead an association-wide marketing strategy aligned to organizational goals, brand priorities, and financial targets.
</li><li>Set annual marketing goals and objectives with the COO and senior leadership; create, present, and manage the annual marketing plan.
</li><li>Translate association strategy into branch-ready marketing priorities, tools, and calendars that drive consistent execution.
</li><li>Monitor internal performance tracking through regular review of financials, enrollment and membership reports, and marketing KPIs; maintain a full understanding of trends, identify risks/opportunities early, and proactively adjust strategies to stay ahead of association goals.
</li></ul>Lead Generation, Enrollment, and Performance Marketin g
<ul><li>Serve as the primary driver of qualified leads for membership and program enrollment across all lines of business.
</li><li>Oversee multi-channel marketing including digital campaigns, paid media, social media, SEO/SEM, email marketing, and targeted promotions.
</li><li>Establish and manage marketing funnels from awareness through conversion and retention; optimize for ROI and community reach.
</li><li>Determine, monitor, and report KPIs (leads, conversion rates, enrollment velocity, retention indicators, CAC, and brand health).
</li><li>Partner with senior leaders and branch teams to drive and ensure 3&ndash;5% association growth by core business area, using targeted lead-generation strategies and performance tracking.
</li></ul>Market Research and Positioning
<ul><li>Conduct market research to understand community needs, member behavior, and program demand.
</li><li>Track competitor activity and positioning; apply insights to refine messaging, value propositions, and growth opportunities.
</li></ul>Brand Stewardship and Experience
<ul><li>Lead the development and implementation of an association-wide brand experience strategy.
</li><li>Ensure consistent brand integration across programs, facilities, digital platforms, staff/volunteer practices, and member communications.
</li><li>Ensure compliance with all Y-USA brand standards and usage requirements, coach branches on consistent application.
</li></ul>Partnership with Philanthropy (Critical Priority)
<ul><li>Serve as a key strategic partner to the Philanthropy Department.
</li><li>Work in close collaboration with the VP of Philanthropy (the &ldquo;voice&rdquo; of the Y for mission and donors) to support annual giving, major gifts, capital campaigns, and stewardship strategies.
</li><li>Ensure donor-facing campaigns, collateral, impact reports, and storytelling reflect YMCA values, brand standards, and measurable community impact.
</li><li>Align marketing and fundraising calendars to maximize campaign effectiveness and donor engagement.
</li></ul>Team, Budget, and Resource Leadership
<ul><li>Lead, coach, and develop a high-performing in-house marketing team; build a culture of innovation and accountability.
</li><li>Build and manage a network of qualified external agencies and freelance resources to extend capacity.
</li><li>Manage the association marketing budget within parameters; allocate resources based on performance and strategic priorities.
</li></ul>Leadership and Community Representation
<ul><li>Serve on the executive leadership team, helping guide enterprise strategy, community positioning, and impact growth.
</li><li>Represent the YMCA of Southwest Florida in Y-USA marketing/brand forums and peer benchmarking networks to adopt best practices and elevate association performance.
</li><li>Support reputation management and crisis/issue response as needed to protect trust in the Y.
</li></ul></div></div><div><div>Cause-Driven Leadership Competencies
</div><div>LEADERSHIP QUALIFICATIONS
Mission Advancement
<ul><li>Integrates the Y&rsquo;s mission and core values into strategy and daily decision-making.
</li><li>Advances community engagement, volunteerism, and a culture of philanthropy in partnership with Philanthropy leadership.
</li></ul>Collaboration
<ul><li>Builds strong relationships with community and internal leaders; inspires across diverse audiences.
</li><li>Forms a trust-based, high-impact partnership with the VP of Philanthropy to elevate donor engagement and mission voice.
</li></ul>Operational Effectiveness
<ul><li>Strong strategic and analytical thinker; invests in innovation tied to measurable outcomes.
</li><li>Creates structure, benchmarks, and accountability; operates as a player/coach.
</li></ul>Personal Growth
<ul><li>Leads change with integrity, humility, courage, and continuous-learning mindset.
</li><li>Maintains current expertise in marketing best practices and technology.
</li></ul></div></div><div><div>Required Certifications
</div><div><ul><li>CPR and First Aid Certifications preferred.
 </li><li>Completion of YMCA of the USA Child Abuse and Neglect class
</li><li>Completion of the YMCA&rsquo;s Blood Borne Pathogens training
</li><li>Must be able to meet the association&rsquo;s background screening requirements.
</li><li>Adhere to drug/alcohol/smoke free workplace policy.
</li><li>Additional training classes as recommended by the Supervisor.</li></ul></div></div></div></div>

Vice President of Marketing

Jamestown

<div>
 
 Jamestown
 
 
 
 
 Creative &amp; Marketing Department
 
 
 
 
 POSITION/LEVEL: Junior Graphic Designer FLSA STATUS: Exempt
 
 
 
 
 DEPT/OFFICE: Creative &amp; Marketing, Atlanta, Georgia DATE: Nov 2025
 
 
 
 
 REPORTS TO: VP Graphics
 
 
 
 The Junior Graphic Designer is responsible for the overall research and development of concepts and design for marketing and collateral under the direction of the VP - Graphics. This position displays a strong understanding of concept development, layout compositions, color theory and typography.
 
 
 
 Essential Job Functions
 
 
 
 <ul>
 <li>
 Develop and execute projects flowing through the Creative &amp; Marketing Department for all real estate properties as well as select corporate initiatives, including the conception and design of branding and collateral, advertisements, signage, and all marketing and event materials for digital and print application
 </li>
 <li>
 This position will have a special emphasis on the creation of pitch decks and presentations for the Services unit of the company
 </li>
 <li>
 Work with VP - Graphics and project stakeholders (Asset Managers, Creative Managers, Leasing Associates) to develop and execute special projects supporting property-level initiatives
 </li>
 <li>
 Interface with printing vendors regarding quotes, proofs, materials, printing process, and color to ensure alignment with project goals and oversee print job process to adhere to high quality, timeline, and budget
 </li>
 <li>
 Edit and retouch photos for marketing materials, websites, etc.
 </li>
 <li>
 Stock photography research
 </li>
 <li>
 Performs other related duties as needed
 
 
 </li>
 </ul>
 
 MATERIAL &amp; EQUIPMENT USED
 
 
 
 <ul>
 <li>
 Adobe Creative Suite
 </li>
 <li>
 Google Workspace
 
 
 </li>
 </ul>
 
 Experience
 
 
 
 
 QUALIFICATIONS
 
 
 
 <ul>
 <li>
 Two to four years of related experience; or
 </li>
 <li>
 Any combination of education, training, and experience which provides the required knowledge, skills, and abilities to perform the essential functions of the job
 
 
 </li>
 </ul>
 
 Knowledge Of
 
 
 
 <ul>
 <li>
 Fluency in Adobe Creative Suite, particularly in InDesign, Illustrator and Photoshop
 </li>
 <li>
 Google Workspace
 </li>
 <li>
 MS Office Suite
 </li>
 <li>
 Illustration
 </li>
 <li>
 Pre-press processes
 
 
 </li>
 </ul>
 
 Skills And Abilities
 
 
 
 <ul>
 <li>
 Communicating graphic ideas clearly and quickly
 </li>
 <li>
 Superior attention to detail with understanding and execution of typography and layout
 </li>
 <li>
 Organizational and interpersonal skills
 </li>
 <li>
 The ability to meet deadlines, accomplish work in order of priority; professionally maintain composure and effectiveness under pressure and changing conditions
 </li>
 <li>
 Detail-oriented, logical, and methodical approach to problem solving
 </li>
 <li>
 Written and verbal communication
 
 
 </li>
 </ul>
 
 Schedule
 
 
 
 <ul>
 <li>
 Responsibilities may require an adjusted work schedule, travel, overtime, and evening/weekend hours to meet deadlines or attend special events
 
 
 </li>
 </ul>
 This job description should not be interpreted as all inclusive. It is intended to identify the essential functions and requirements of this job. Incumbents may be requested to perform job-related responsibilities and tasks other than those stated in this specification. Any essential function or requirement of this job will be evaluated as necessary should an incumbent/applicant be unable to perform the function or requirement due to a disability as defined by the Americans with Disabilities Act (ADA). Reasonable accommodation for the specific disability will be made for the incumbent/applicant when possible.
</div>

Junior Graphic Designer

Nine Asset Developments LLC

We are looking for a results-driven Performance Marketing Specialist to manage and optimize paid digital campaigns for our real estate portfolio. The ideal candidate will have hands-on experience generating high-quality leads, reducing CPL, and driving conversions across multiple digital platforms.Key Responsibilities<ul><li>Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook &amp; Instagram), YouTube, TikTok, and LinkedIn</li><li>Manage lead generation campaigns for property sales, rentals, and off-plan projects</li><li>Track, analyze, and optimize performance based on CPA, CPL, ROAS, CTR, and conversion rates</li><li>Implement and manage conversion tracking, pixels, GA4, and CRM integrations</li><li>A/B test creatives, landing pages, audiences, and ad copies</li><li>Collaborate with creative and sales teams to improve lead quality and conversion rates</li><li>Prepare weekly and monthly performance reports with actionable insights</li><li>Manage marketing budgets efficiently to maximize ROI</li></ul>Requirements<ul><li>2&ndash;5 years of experience in Performance / Digital Marketing, preferably in Real Estate</li><li>Proven experience managing high-budget paid campaigns</li><li>Strong knowledge of Google Ads, Meta Ads Manager, GA4, and Tag Manager</li><li>Experience with real estate lead funnels and CRM tools</li><li>Data-driven mindset with strong analytical skills</li><li>Ability to work in a fast-paced, target-driven environment</li></ul>Preferred Qualifications<ul><li>UAE real estate market experience</li><li>Experience with off-plan property marketing</li><li>Knowledge of landing page tools (Unbounce, Webflow, WordPress, etc.)</li><li>Basic understanding of SEO and email automation</li></ul>Job Type: Full-timePay: AED3,000.00 - AED5,000.00 per month

Performance Marketing

Splitero

<div>As a Vice President of Marketing, you will play a pivotal role in propelling our business to new heights and positioning Splitero as the premier partner in the home equity space. Your creative and analytical mindset will drive a continuously evolving marketing strategy, attracting homeowners to our innovative home equity investment product and future offerings. Reporting directly to the CEO, you will lead a team of marketing professionals and foster close collaboration with our product, sales, finance, and legal teams, shaping the future of our company.
<ul>
<li>Develop and execute innovative, data-driven marketing campaigns to drive homeowner acquisition, engagement, and retention.</li>
<li>Lead marketing strategy and growth plans that align with Splitero growth goals, prioritizing scalable initiatives that lead us to become the top HEI choice among homeowners</li>
<li>Partner with Finance to forecast, monitor, and optimize the marketing budget</li>
<li>Manage an omnichannel approach and experimentation to constantly iterate and improve marketing strategy</li>
<li>Build and maintain reporting to measure marketing performance, identifying insights and actionable improvements.</li>
<li>Analyze marketing campaign success and homeowner demographics and data, identifying opportunities to refine marketing and sales strategies based on data-driven insights.</li>
<li>Work closely with Sales Leadership to align marketing efforts with sales objectives, enabling lead generation and conversion.</li>
<li>Collaborate with product teams to ensure consistent messaging and positioning across all touchpoints.</li>
<li>Monitor industry trends and competitor activities to inform marketing strategy and identify opportunities.</li>
</ul>
The salary range for this position is $250,000 - $300,000, inclusive of a base salary and quarterly bonus based on company and team goal attainment. Within the range, individual pay is determined by job-related skills, experience, and relevant education or training.

About You
<ul>
<li>7+ years of experience leading marketing functions in the fintech, real estate, or mortgage sectors.</li>
<li>Proven experience scaling businesses through marketing strategy</li>
<li>Track record of managing $15M+ annual marketing budgets</li>
<li>Strong business acumen and strategic mindset, able to align departmental and organizational goals</li>
<li>Strong analytical skills: the ability to track and measure metrics, forecast performance and revenue, create reports, and present data to leadership</li>
<li>Deep understanding of homeowner acquisition, engagement, and retention strategies, including digital marketing, SEO, SEM, email marketing, and performance analytics</li>
<li>Experience managing and optimizing a marketing budget to ensure high ROAS while balancing short-term and long-term goals</li>
<li>Skilled in using marketing tools and platforms such as Salesforce Marketing Cloud, analytics dashboards, marketing automation tools, and ad platforms</li>
<li>Exceptional ability to articulate ideas, present data, and deliver compelling messaging internally and externally</li>
<li>Ability to pivot quickly due to changing priorities, goals, and circumstances</li>
<li>Comfortable communicating and building relationships in a remote-first environment</li>
<li>Desire to participate in a fast-paced growth-stage startup</li>
<li>Adaptability: Embraces changing circumstances with resiliency and positivity</li>
<li>Team-Oriented: Prioritizes collaboration, inclusivity, and teammate support</li></ul></div>

YMCA of Southwest Florida

<div>Description:

The Vice President of Marketing &amp; Brand Strategy leads enterprise-wide marketing and brand strategy for the YMCA of Southwest Florida, ensuring the Y&rsquo;s mission, impact, and value are clearly represented across the community and marketplace. This role drives program and membership growth and strategic initiatives by developing and executing integrated, data-informed marketing strategies that generate qualified leads and achieve revenue, enrollment, and membership &amp; program objectives.
As the lead brand steward, the VP shapes and protects the YMCA brand experience at every touchpoint, ensuring full alignment with Y-USA brand standards across all locations, campaigns, and platforms. A critical priority is the close partnership with the Philanthropy Department&mdash;especially the VP of Philanthropy, the &ldquo;voice&rdquo; of the Y for mission and donor engagement&mdash;to ensure donor-facing storytelling and fundraising materials are compelling, authentic, and brand-aligned. The VP of Marketing &amp; Brand Strategy fosters innovation, builds strong teams, and collaborates across the association to deliver measurable results that advance youth development, healthy living, and social responsibility.
Requirements:

ESSENTIAL FUNCTIONS
Strategy, Planning, and Growth<ul><li>
Develop and lead an association-wide marketing strategy aligned to organizational goals, brand priorities, and financial targets.</li><li>
Set annual marketing goals and objectives with the COO and senior leadership; create, present, and manage the annual marketing plan.</li><li>
Translate association strategy into branch-ready marketing priorities, tools, and calendars that drive consistent execution.</li><li>
Monitor internal performance tracking through regular review of financials, enrollment and membership reports, and marketing KPIs; maintain a full understanding of trends, identify risks/opportunities early, and proactively adjust strategies to stay ahead of association goals.</li></ul>
Lead Generation, Enrollment, and Performance Marketing<ul><li>
Serve as the primary driver of qualified leads for membership and program enrollment across all lines of business.</li><li>
Oversee multi-channel marketing including digital campaigns, paid media, social media, SEO/SEM, email marketing, and targeted promotions.</li><li>
Establish and manage marketing funnels from awareness through conversion and retention; optimize for ROI and community reach.</li><li>
Determine, monitor, and report KPIs (leads, conversion rates, enrollment velocity, retention indicators, CAC, and brand health).</li><li>
Partner with senior leaders and branch teams to drive and ensure 3&ndash;5% association growth by core business area, using targeted lead-generation strategies and performance tracking.</li></ul>
Market Research and Positioning<ul><li>
Conduct market research to understand community needs, member behavior, and program demand.</li><li>
Track competitor activity and positioning; apply insights to refine messaging, value propositions, and growth opportunities.</li></ul>
Brand Stewardship and Experience<ul><li>
Lead the development and implementation of an association-wide brand experience strategy.</li><li>
Ensure consistent brand integration across programs, facilities, digital platforms, staff/volunteer practices, and member communications.</li><li>
Ensure compliance with all Y-USA brand standards and usage requirements, coach branches on consistent application.</li></ul>
Partnership with Philanthropy (Critical Priority)<ul><li>
Serve as a key strategic partner to the Philanthropy Department.</li><li>
Work in close collaboration with the VP of Philanthropy (the &ldquo;voice&rdquo; of the Y for mission and donors) to support annual giving, major gifts, capital campaigns, and stewardship strategies.</li><li>
Ensure donor-facing campaigns, collateral, impact reports, and storytelling reflect YMCA values, brand standards, and measurable community impact.</li><li>
Align marketing and fundraising calendars to maximize campaign effectiveness and donor engagement.</li></ul>
Team, Budget, and Resource Leadership<ul><li>
Lead, coach, and develop a high-performing in-house marketing team; build a culture of innovation and accountability.</li><li>
Build and manage a network of qualified external agencies and freelance resources to extend capacity.</li><li>
Manage the association marketing budget within parameters; allocate resources based on performance and strategic priorities.</li></ul>
Leadership and Community Representation<ul><li>
Serve on the executive leadership team, helping guide enterprise strategy, community positioning, and impact growth.</li><li>
Represent the YMCA of Southwest Florida in Y-USA marketing/brand forums and peer benchmarking networks to adopt best practices and elevate association performance.</li><li>
Support reputation management and crisis/issue response as needed to protect trust in the Y.</li></ul> 
LEADERSHIP QUALIFICATIONS
Mission Advancement<ul><li>
Integrates the Y&rsquo;s mission and core values into strategy and daily decision-making.</li><li>
Advances community engagement, volunteerism, and a culture of philanthropy in partnership with Philanthropy leadership.</li></ul>
Collaboration<ul><li>
Builds strong relationships with community and internal leaders; inspires across diverse audiences.</li><li>
Forms a trust-based, high-impact partnership with the VP of Philanthropy to elevate donor engagement and mission voice.</li></ul>
Operational Effectiveness<ul><li>
Strong strategic and analytical thinker; invests in innovation tied to measurable outcomes.</li><li>
Creates structure, benchmarks, and accountability; operates as a player/coach.</li></ul>
Personal Growth<ul><li>
Leads change with integrity, humility, courage, and continuous-learning mindset.</li><li>
Maintains current expertise in marketing best practices and technology.</li></ul>
 REQUIRED QUALIFICATIONS &amp; EXPERIENCE<ul><li>
7&ndash;10+ years of senior-level consumer marketing leadership, preferably in a top or #2 marketing role for a multi-site, service-intensive organization.</li><li>
Demonstrated success developing and executing enterprise marketing strategies that drive measurable growth in leads, enrollment, membership, and revenue.</li><li>
Well-rounded expertise across:
<ul><li>Advertising and campaign strategy</li>
<li>Market research and competitive positioning</li>
<li>Data analytics, KPI dashboards, and performance optimization</li>
<li>Product/program marketing and lifecycle management</li>
<li>Brand strategy, governance, and standards compliance</li>
<li>Public relations and community storytelling</li>
<li>Budget and vendor/agency management</li>
</ul></li><li>Proven people leader with a strong track record hiring, coaching, and developing high-performing teams; able to operate as a &ldquo;player/coach.&rdquo;</li><li>
Outstanding communication skills (written, oral, and presentations) with the ability to convey vision, influence peers, and inspire action.</li><li>
Demonstrated ability to build authentic relationships with diverse audiences and community stakeholders, with credibility and visible community leadership.</li><li>
Bachelor&rsquo;s degree required in Marketing, Business, or related field; MBA/advanced degree preferred.</li></ul>
CERTIFICATIONS AND TRAINING REQUIREMENTS:<ul><li>
CPR and First Aid Certifications preferred.</li><li>
Completion of YMCA of the USA Child Abuse and Neglect class</li><li>
Completion of the YMCA&rsquo;s Blood Borne Pathogens training</li><li>
Must be able to meet the association&rsquo;s background screening requirements.</li><li>
Adhere to drug/alcohol/smoke free workplace policy.</li><li>
Additional training classes as recommended by the Supervisor.</li></ul>
WORK ENVIRONMENT &amp; PHYSICAL DEMANDS:<ul><li>The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</li><li>While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device. The employee frequently is required to sit and reach and must be able to move around the work environment.</li><li>The employee must occasionally lift and/or move up to 10 pounds.</li><li>Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.</li><li>The noise level in the work environment is usually moderate.</li><li>On-site attendance is required of this position.</li></ul>
YMCA of Southwest Florida has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and YMCA of Southwest Florida reserves the right to change this job description and/or assign tasks for the employee to perform, as the YMCA of Southwest Florida may deem appropriate.</div>

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