vp of customer experience strategy

bankfab

<div><div>Job Description</div>
<div>
<p>Lead Continuous Relationship Marketing (CRM) strategy and execution, transforming customer engagement into deep, trust-based relationships. Own strategic vision and operational delivery of CRM programmes that drive measurable business growth through sophisticated customer lifecycle marketing. This strategic role requires balancing visionary thinking with pragmatic execution, orchestrating cross-functional collaboration across Product, Marketing, Customer Intelligence &amp; Insight, Digital, and Customer Experience teams.
</p><p>North Star: CRM will be how we become our customers' first call for every financial decision in their lives.
</p><p>Growth Mandate: Deliver against four levers: more customers (retention, loyalty), banking more (balances, frequency, borrowing), more products (cross-sell, wallet share), for longer (tenure extension).</p></div></div>
<br><div><div>Responsibilities</div>
<div><ul><li>Own CRM vision and strategic roadmap, translating North Star into actionable strategies with measurable outcomes tied to growth levers and P&amp;L impact.
</li><li>Lead end-to-end campaign delivery across all channels (email, SMS, push, in-app, direct mail) using prioritisation frameworks balancing business value, customer impact, and implementation speed.
</li><li>Design sophisticated campaigns including lifecycle automation, triggered journeys, behavioural targeting, predictive next-best-action, and personalised content strategies.
</li><li>Implement air traffic control mechanisms (frequency caps, preferences) and drive test-and-learn culture through rigorous A/B and multivariate testing.
</li><li>Define clear RACI frameworks ensuring appropriate consultation and alignment with supporting teams whilst maintaining accountability for CRM outcomes.
</li><li>Leverage Microsoft Dynamics 365 capabilities for sophisticated campaign automations and customer journeys, championing innovation in AI/ML applications and advanced personalisation.
</li><li>Establish comprehensive measurement frameworks and quantify CRM contribution to P&amp;L through attribution modelling, incrementality testing, and CLTV impact measurement.
</li><li>Drive continuous optimisation through systematic analysis of campaign results and rapid iteration, monitoring NPS/CSAT to ensure programmes enhance trust.
</li></ul><p><b>First 90 Days
</b></p><ul><li>First campaigns live by year end demonstrating operational capability
</li><li>10+ initiatives in pipeline with clear prioritisation and delivery plans
</li><li>Governance framework established with Strategy Working Group operating rhythm and Project Team delivery cadence
</li><li>Cross-functional alignment secured with clear RACI and stakeholder engagement</li></ul></div></div>
<br><div><div>Qualifications</div>
<div><ul><li>12+ years in customer marketing/CRM/lifecycle marketing with 5+ years senior leadership in financial services or banking, building CRM capabilities from early stage to maturity with measurable P&amp;L impact. Bachelor's degree required; MBA or Master's strongly preferred.
</li><li>Deep expertise in lifecycle marketing, segmentation, data-driven campaign design; strong understanding of CRM platforms (MS Dynamics 365, Salesforce, Adobe) with ability to leverage capabilities for sophisticated automation and personalisation. Proven ability establishing governance frameworks and operating rhythms enabling cross-functional collaboration.</li></ul></div></div>
<br><div><div>About Us</div>
<div><div><b>About Us:<br>
</b></div><div></div><br>
<div>First Abu Dhabi Bank (FAB) is the largest bank in the UAE and one of the world's largest and safest financial institutions. We offer a comprehensive range of personal and private banking services, including credit cards, Islamic banking, investments, loans, and mortgages. Our commitment to excellence and innovation drives us to provide top-tier financial solutions to our clients.<br>
</div><div></div><br>
<div><b>Life at FAB:<br>
</b></div><div></div><br>
<div>Working at FAB means being part of a team of talented and passionate individuals with a shared vision to support the ambitions of our stakeholders to &quot;Grow Stronger.&quot; We embrace the needs of our customers across the globe with a sense of responsibility and confidence driven by extensive expertise that can only be delivered by an ambitious world-class organization<br>
</div><div></div><br>
<div><b>Career Development:<br>
</b></div><div></div><br>
<div>FAB offers unique career choices, a chance to innovate, craft solutions for the future, and express yourself in a performance-based culture that will unleash the best in you. Whether you are an experienced professional or just starting your career, FAB provides a range of learning and development initiatives to support all employees through training and skill development.<br>
</div><div></div><br>
<div><b>Our Values:<br>
</b></div><div></div><br>
<div>At FAB, we place our customers at the core of our activities, live our values each day in every way, celebrate achievements, and empower each other to deliver leading solutions. We have structured plans for the recruitment and career progression of Emirati talent to enable them to make a mark in the financial and banking sector both regionally and globaly that rewards your hard work and dedication.<br>
</div><div></div><br>
<div>Join our team and be part of a journey to shape the future of banking.</div></div></div><div></div>

VP, Customer Marketing

WEbook.com

<div><p>Do you want to love what you do at work? Do you want to make a difference, an impact, and transform peoples lives? Do you want to work with a team that believes in disrupting the normal, boring, and average?</p><p>
If yes, then this is the job you are looking for , <b>webook.com</b> is Saudi&rsquo;s #1 event ticketing and experience booking platform in terms of technology, features, agility, revenue serving some of the largest mega events in the Kingdom surpassing over 2 billion in sales.
</p><p></p><p><b>Role Overview:</b><br>
The VP of Commercial will be a strategic executive leader responsible for defining and executing the company&rsquo;s overall commercial &amp; Sales strategy. This role focuses on market expansion, partnerships, business development, and cross-functional alignment to drive sustainable long-term growth.</p><p></p><p><b>
Key Responsibilities:</b></p><p></p><p><b>
Strategic Leadership</b></p><ul><li>
Define and implement commercial strategy aligned with the company&rsquo;s vision and Develop sales strategies to meet and exceed revenue targets..</li><li>
Drive global market expansion, including market entry strategies and ecosystem development.</li><li>
Partner with executive leadership to set revenue goals, assess risks, and shape growth initiatives.</li><li>
Build scalable sales processes with strong pipeline management and high conversion rates.</li><li>
Oversee pricing strategies, customer segmentation, and channel distribution.</li><li>
Drive enterprise, B2B, and solutions-based sales approaches.</li></ul><p><b>
Partnerships &amp; Ecosystem Development</b></p><ul><li>
Build and manage relationships with key partners, customers, and stakeholders.</li><li>
Negotiate and oversee strategic partnerships, alliances, and contracts.</li><li>
Act as a spokesperson for the company to enhance brand positioning and credibility.</li><li>
Partner with product and technology teams to align customer needs with tailored business solutions.</li><li>
Provide consultative, value-driven solutions to key clients.</li><li>
Influence product roadmap with market and customer insights.</li></ul><p><b>
Cross-functional Collaboration</b></p><ul><li>
Collaborate with marketing to align campaigns with commercial strategy.</li><li>
Partner with product/tech to translate market insights into product direction.</li><li>
Work with operations to ensure seamless service delivery and customer experience.</li></ul><p><b>
Team Leadership</b></p><ul><li>
Lead the business development and partnerships teams.</li><li>
Develop and adapt KPIs in line with company&rsquo;s vision and goals</li><li>
Foster a results-oriented, entrepreneurial culture with strong accountability.</li><li>
Build and nurture high-potential talent for future leadership roles.</li></ul><br>
<b>
Requirements</b><br>
<ul><li>
Experience in a senior commercial or business leadership role (e.g., VP Commercial, VP Business Development,VP of Sales, Head of Sales, or similar role in high-growth companies).</li><li>
Strong expertise in B2B/enterprise/solutions sales environments/sales forecasting, pipeline management, and account growth.</li><li>
Excellent communication, negotiation, and leadership skills.</li><li>
Strong background in go-to-market strategies, partnerships, and international market expansion.</li><li>
Expertise in building ecosystems and cross-functional collaboration.</li><li>
Excellent stakeholder management, communication, and negotiation skills.</li><li>
MBA or advanced degree preferred.</li></ul></div>

Vice President of Commercial

Zaylina Digital

<p><b>Job Title:</b> VP of Product Development</p><p><b>Company:</b> Zaylina Digital<br/><b>Location:</b> Lusail City, Doha, Qatar<br/><b>Salary:</b> QAR 49,000 per month</p><p>Job Overview</p><p>Zaylina Digital is seeking a strategic and forward-thinking <b>VP of Product Development</b> to lead the design, development, and delivery of innovative digital products. This executive role is ideal for a seasoned leader with a strong background in product strategy, user experience, and cross-functional team leadership.</p><p>The VP of Product Development will drive product vision, oversee development lifecycles, and ensure the successful launch of high-impact digital solutions aligned with business goals.</p><p>Key Responsibilities</p><ul><li>Define and execute the company&rsquo;s product strategy and roadmap.</li><li>Lead product development teams, including product managers, designers, and engineers.</li><li>Oversee the full product lifecycle from concept to launch and optimization.</li><li>Collaborate with stakeholders to align product initiatives with business objectives.</li><li>Drive innovation, user-centric design, and market competitiveness.</li><li>Monitor product performance, user feedback, and market trends.</li><li>Manage budgets, resources, and timelines for product development initiatives.</li><li>Ensure quality, scalability, and efficiency in product delivery.</li><li>Foster a culture of collaboration, innovation, and continuous improvement.</li></ul><p>Qualifications</p><ul><li>Bachelor&rsquo;s degree in Business, Technology, Engineering, or related field (MBA preferred).</li><li>Proven experience in senior product leadership roles.</li><li>Strong understanding of product management, UX/UI, and software development processes.</li><li>Excellent leadership, strategic thinking, and decision-making skills.</li><li>Experience managing cross-functional teams and large-scale projects.</li><li>Strong communication and stakeholder management abilities.</li></ul><p>What We Offer</p><ul><li>Competitive salary of <b>QAR 49,000 per month</b></li><li>Executive leadership role with strategic impact</li><li>Innovative and collaborative work environment</li><li>Opportunities for growth and advancement</li></ul><p><b>Zaylina Digital is an equal opportunity employer.</b></p><p>الراتب المدفوع: QAR٤٩٬٠٠٠٫٠٠&nbsp;لكل شهر</p><p>موقع العمل: بشكل شخصي</p>

VP of Product Development

Qatar National Bank

<div></div><div><div><ul><li><div><b>Business Unit</b>
</div><div>QNB - Qatar
</div></li><li><div><b>Division</b>
</div><div>Strategy
</div></li><li><div><b>Department</b>
</div><div>Strategy
</div></li><li><div><b>Location</b>
</div><div>Doha, Qatar
</div></li><li><div><b>Closing Date</b>
</div><div>31-Dec-2026
</div></li></ul></div><div><div><h5 class="jobSectionHeader"><b>About QNB</b></h5>
<p>Established in 1964 as the country&rsquo;s first Qatari-owned commercial bank, QNB Group has steadily grown to become the largest bank in the Middle East and Africa (MEA) region.</p>
<p>QNB Group&rsquo;s presence through its subsidiaries and associate companies extends to more than 31 countries across three continents providing a comprehensive range of advanced products and services. The total number of employees is more than 28,000 serving up to 20 million customers operating through 1,000 locations, with an ATM network of 4,300 machines.</p>
<p>QNB has maintained its position as one of the highest rated regional banks from leading credit rating agencies including Standard &amp; Poor&rsquo;s (A), Moody&rsquo;s (Aa3) and Fitch (A+). The Bank has also been the recipient of many awards from leading international specialised financial publications.</p>
<p>Based on the Group&rsquo;s consistent strong financial performance and its expanding international presence, QNB currently ranks as the most valuable bank brand in the Middle East and Africa, according to Brand Finance Magazine.</p>
<p>QNB Group has an active community support program and sponsors various social, educational and sporting events.</p>
</div></div><div><div><div><h5 class="jobSectionHeader"><b>Job Purpose Summary</b></h5>
</div><div><p>Support the Strategy PMO (Senior) Managers in managing, monitoring, steering, and tracking projects in order to ensure implementation and successful completion within the defined time, budget, and scope. Support in the preparation of management information reports on all planned and ongoing projects on a continuous and ad hoc basis as directed. Assist in the day-to-day operations of the Group Project Management Office (PMO) for all planned, ongoing, and ad hoc projects in QNB. Assist in rolling out and championing the overall project management methodology, processes, procedures, tools and templates to manage the overall project portfolio within QNB Group Learn and acquire knowledge of comprehensive project management methodology and the associated standards, tools, templates and processes</p>
</div></div><div><div><h5 class="jobSectionHeader"><b>Essential Duties &amp; Responsibilities by Dimensions</b></h5>
</div><div><p>A. Shareholder &amp; Financial:
</p><ul><li>Assist in reporting against Key Performance Indicators (KPIs) to successfully monitor and track the Group&rsquo;s portfolio of on-going projects.
</li><li>Implements KPI&rsquo;s and best practices for Associate Strategy PMO.
</li><li>Promote cost consciousness and efficiency and enhance productivity, to minimise cost, avoid waste, and optimise benefits for the bank.</li></ul><p></p><p>
B. Customer (Internal &amp; External):
</p><ul><li>Assist within the Group PMO in all project related matters (e.g., collection of data, liaison with project managers) and reporting of projects with regards Group PMO standards, processes, tools and templates
</li><li>Maintain issue/ risk logs, project plans, preparation of reporting, communication within the project team, and project meetings
</li><li>Support and manage the smooth planning, running and follow up of Group PMO meetings where necessary and act as an ambassador for the Group PMO in customer facing meetings and communication, promoting the professionalism and best practices of the Group PMO
</li><li>Support in the preparation of management information reports on all planned and ongoing projects on a continuous and ad hoc basis as directed
</li></ul><p>- Support in rolling-out the new project management methodology within QNB Group where necessary - Build and maintain strong and effective relationships with other related departments
</p><p></p><p>C. Internal (Processes, Products, Regulatory):
</p><ul><li>Assist and support in the maintenance and development of Group PMO documentation, including processes and policies
</li><li>Support the day-to-day internal operational Group PMO processes as directed by the Strategy PMO (Senior) manager(s) and VP, Strategy PMO
</li><li>Assist in the maintenance of the inventory of projects including all related and necessary documentation and information within the appropriate Group PMO tools
</li><li>Regularly update project information through the preparation of project status reports, using a fact driven approach aligned against the original project scope, plan and objectives
</li><li>Support in the preparation of management information reports on all planned and ongoing projects on a continuous and ad hoc basis as directed
</li><li>Support the (Senior) Strategy PMO manager(s) and VP, Strategy, PMO as requested with additional mandates, and other ad hoc requests as necessary
</li><li>Participate and support in the set up and running of relevant project/ team meetings as and when required
</li><li>Support the development of training material and the rollout of training sessions to project managers
</li></ul><p></p><p>D. Learning &amp; Knowledge:
</p><ul><li>Possess a basic understanding of Project Management theory and practice
</li></ul><p>- Identify areas for professional and self-development - Strive to learn project management methodology</p>
</div></div><div><div><h5 class="jobSectionHeader"><b>Education/Experience Requirements</b></h5>
</div><div><ul><li>Bachelor degree from leading academic institution with focus on business administration, finance or science
</li><li>Fresh Qatari graduates, no previous experience required.
</li><li>Basic understanding of project methodology and approach, e.g., Prince II and/ or PMP is an advantage, as is any certification
</li><li>Proven academic track record or some work experience in a strategy consulting environment, or a similar environment of a well renowned international financial services related institution
</li></ul><p>- High degree of methodological-conceptual skills - Well-developed numerical, analytical and evaluation skills</p>
</div></div><div><div><h5 class="jobSectionHeader"><b>Note: you will be required to attach the following:</b></h5>
</div><div><div><ul><li>Resume/CV</li></ul>
<ul><li>Copy of Passport or QID
</li></ul><ul><li>Copy of Education Certificate</li></ul></div></div></div></div></div><div></div>

Associate Strategy PMO

Independence Pet Holdings

<div><p>Established in 2021, <b>Independence Pet Holdings</b> is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.</p><p></p><p><br>
We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.</p><p></p><p><b>
Job Summary:</b></p><p><b><br>
IPH</b> is seeking a <b>VP Product Manager &ndash; Quote &amp; Buy</b>. The <b>Vice President, Product Manager &ndash; Quote &amp; Buy</b> serves as the executive business sponsor and accountable owner of a large‑scale, enterprise transformation program focused on modernizing the quote‑to‑purchase and customer service experience to drive profitable customer acquisition and materially improve enterprise performance.</p><p></p><p>
Representing the business at the executive level, this role translates strategic objectives into a clear acquisition and service transformation vision, measurable outcomes, and sustainable value creation. The VP provides decision leadership across the transformation portfolio to ensure alignment with enterprise strategy, growth priorities, and risk posture across customer acquisition, service delivery, and supporting platforms.</p><p></p><p>
As the primary owner of the approved business case, the Vice President is fully accountable for benefit realization, including cost reduction, expense savings, productivity improvements, conversion uplift, and customer‑experience outcomes. The role ensures value commitments are translated into executable plans, governed through disciplined performance management, and embedded into the operating model beyond program completion in close partnership with Finance, Technology, Marketing, and Transformation leadership.</p><p></p><p>
Acting as the voice of the business, this leader drives adoption and change at scale, ensures organizational readiness, and establishes clear accountability for acquisition and service outcomes across the enterprise.</p><p></p><p><b>
Job Location</b>: Primarily Remote &ndash; USA. Candidates local to Chicago, IL are preferred.</p><p></p><p><b>
Travel</b>: Expected travel up to 2-3x a month to Chicago, IL. This is subject to change based on business needs.</p><p></p><p><b>
Main Responsibilities:
</b><br>
<b>Enterprise Transformation &amp; Value Realization</b></p><ul><li>
Serve as executive business sponsor and value owner for acquisition and customer service transformation initiatives, with end-to-end accountability for outcomes defined in the approved business case.</li><li>
Own the delivery, tracking, and sustainment of financial and operational benefits, including cost reduction, expense savings, productivity improvement, conversion uplift, and customer experience gains.</li><li>
Establish value governance, performance management cadence, and post implementation validation in partnership with Finance, Technology, and Transformation leadership.</li><li>
Lead executive decision making across scope, sequencing, and investment tradeoffs to maximize enterprise value and manage risk.</li></ul><p><br>
<br>
<b>Customer Acquisition &amp; Quote to Purchase (Quote &amp; Buy) Optimization</b></p><ul><li>
Serve as executive sponsor for improving the end-to-end quote to purchase experience to maximize conversion, reduce friction, and drive profitable customer acquisition.</li><li>
Lead channel optimization across web, mobile app, aggregators, partner channels, and telephony, ensuring consistent, high performing acquisition journeys.</li><li>
Sponsor quote flow redesign initiatives, aligning service, technology, and content decisions to simplify journeys and improve completion rates.</li><li>
Establish governance for conversion analysis and friction removal, leveraging data, analytics, experimentation, and customer insights.</li><li>
Drive content and customer communications improvements throughout the acquisition journey to increase clarity, confidence, and ease of purchase.</li><li>
Ensure cross market alignment of acquisition journeys, balancing local needs with enterprise-wide standards, scalability, and performance benchmarks.</li><li>
Partner closely with Marketing, Digital, Technology, and Customer Experience leadership to embed acquisition optimization into the broader transformation roadmap.</li></ul><p></p><p><b>
 Customer Service Strategy &amp; Operating Model Evolution</b></p><ul><li>
Define and sponsor the future state customer service operating strategy aligned to enterprise customer experience objectives and long-term cost to serve targets.</li><li>
Provide strategic oversight of service performance outcomes, ensuring operating models, escalation structures, and service design support acquisition, retention, and growth goals.</li><li>
Drive continuous modernization of service delivery approaches to enable scalability, resilience, and measurable experience improvements.</li></ul><p></p><p><b><br>
Platform, Data, &amp; Automation Enablement</b></p><ul><li>
Sponsor the strategic evolution of the customer service and acquisition technology ecosystem, ensuring platforms support transformational outcomes rather than incremental optimization.</li><li>
Partner with Technology and Data leadership to leverage automation, analytics, AI, and digital capabilities to unlock productivity, conversion gains, and service efficiency.</li><li>
Own prioritization of the transformation roadmap for acquisition and service platforms, balancing value delivery, risk, and enterprise dependencies.</li></ul><p></p><p><b><br>
Workforce, Capability, &amp; Sourcing Strategy</b></p><ul><li>
Establish strategic governance over workforce models, aligning demand planning, capacity strategy, capability development, and service outcomes.</li><li>
Sponsor enterprise training and quality frameworks that support adoption, conversion performance, and sustainable capability building.</li><li>
Provide executive oversight of offshore operations and third-party service partners, ensuring sourcing strategies support acquisition, financial, and service integrity objectives.</li></ul><p></p><p><b>
Executive Leadership &amp; Stakeholder Engagement</b></p><ul><li>
Act as a senior executive leader and trusted partner to Operations, Technology, Finance, HR, Marketing, Digital, and Customer Experience leadership.</li><li>
Represent acquisition and service transformation progress, risks, and value realization to executive leadership, steering committees, and board level forums.</li><li>
Drive organizational alignment, adoption, and accountability to ensure outcomes are embedded and sustained beyond program completion.</li></ul><p><b><br>
Basic Qualifications:</b></p><ul><li>
Bachelor&rsquo;s degree in Business, Strategy, Design, Operations, or a related field (or equivalent experience).</li><li>
12+ years of senior leadership experience across customer experience, journey design, distribution, or large‑scale service environments.</li><li>
Proven experience establishing enterprise governance models and influencing across complex, matrixed organizations.</li><li>
Strong strategic, analytical, and executive communication capabilities.</li></ul><p><b><br>
Preferred Qualifications:</b></p><ul><li>
MBA or advanced degree.</li><li>
Experience in insurance or highly regulated financial services environments.</li><li>
Demonstrated leadership of digital and non‑digital channel integration.</li><li>
Experience embedding experience measurement and journey analytics into executive decision‑making</li></ul><p></p><p>
#LI-Remote<br>
#LI-Hybrid<br>
#IPH</p><p></p><p><br>
All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:</p><ul><li><p>
Comprehensive full medical, dental and vision Insurance</p></li><li><p>
Basic Life Insurance at no cost to the employee</p></li><li><p>
Company paid short-term and long-term disability</p></li><li><p>
12 weeks of 100% paid Parental Leave</p></li><li><p>
Health Savings Account (HSA)</p></li><li><p>
Flexible Spending Accounts (FSA)</p></li><li><p>
Retirement savings plan</p></li><li><p>
Personal Paid Time Off</p></li><li><p>
Paid holidays and company-wide Wellness Day off</p></li><li><p>
Paid time off to volunteer at nonprofit organizations</p></li><li><p>
Pet friendly office environment</p></li><li><p>
Commuter Benefits</p></li><li><p>
Group Pet Insurance</p></li><li><p>
On the job training and skills development</p></li><li><p>
Employee Assistance Program (EAP)</p></li></ul><p></p><p>
Interview Technology Notice:</p><p>
Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process.
</p><p>By continuing with the interview, you consent to this use.</p><p></p><p>
Text Messaging Notice:</p><p>
If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply.
</p><p>You may opt out of text communications at any time by replying &ldquo;STOP.&rdquo;</p></div>

VP, Product Manager - Quote & Buy

VaynerMedia

<div><p><b>ABOUT VAYNERX</b></p>
<p>
VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.</p>
<p><b>
ABOUT VAYNERMEDIA</b></p>
<p>
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.</p>
<p><b>
Job Title: VP of Communications Planning (Social-First, CPG)</b></p>
<h3 class="jobSectionHeader"><b>
Overview</b></h3>
<p>
We're looking for a VP of Communications Planning to lead integrated communications strategy for a major CPG client within a social-first agency model.</p>
<p>
Our approach is grounded in a clear operating model: <b>strong insights create relevance, relevance earns attention, and attention drives behavior.</b> This role is responsible for ensuring that every communications plan is built from real human insight&mdash;translated into culturally resonant ideas that capture attention and drive measurable business outcomes.</p>
<p>
Equally critical to success in this role is a deep, instinctive understanding of culture. The right candidate doesn't rely solely on research to &quot;find&quot; relevance&mdash;they are actively embedded in culture and able to recognize it in real time. They bring a point of view shaped by participation, not observation, and can translate fast-moving cultural signals into immediate strategic and creative opportunities.</p>
<p>
This is not a &quot;plan and hand off&quot; role. You will work closely with creative, media, and analytics teams to ensure ideas are not only strategically sound, but built to earn attention in-market&mdash;and continuously improved based on performance.</p>
<p>
Reporting into the Strategy Lead, you'll own communications planning across the CPG account, partner closely with senior leaders in media planning and buying, and lead a team of strategists to elevate how we think and work, in addition to supporting other accounts within the group.</p>
<h3 class="jobSectionHeader"><b>
Champion Insight-Led, Culturally Fluent Planning</b></h3>
<ul><li>Lead the development of sharp, actionable insights grounded in human behavior, cultural context, and platform dynamics</li>
<li>Bring a real-time understanding of culture&mdash;identifying emerging signals, shifts, and conversations without over-reliance on traditional research cycles</li>
<li>Ensure every communications strategy is rooted in a clear, defensible insight that translates into culturally relevant creative expression</li>
</ul><h3 class="jobSectionHeader"><b>Operationalize Insight </b><b> Relevance </b><b> Attention </b><b> Behavior</b></h3>
<ul><li>Translate insights into communications strategies that create cultural and contextual relevance</li>
<li>Design plans that earn attention through meaningful engagement&mdash;not just paid exposure</li>
<li>Define how attention will drive specific brand and business behaviors</li>
</ul><h3 class="jobSectionHeader"><b>Shape Creative Through a Communications Lens</b></h3>
<ul><li>Partner closely with creative teams to ensure ideas are designed to earn attention within platform and cultural realities</li>
<li>Contribute to the development of creative territories, content systems, and channel-native executions</li>
<li>Bring a strong point of view on what will work in-feed, in culture, and in context&mdash;not just in theory</li>
</ul><h3 class="jobSectionHeader"><b>Support Test, Learn, and Iterate in Market</b></h3>
<ul><li>Stay close to live work, partnering with analytics and creative teams to understand what is driving attention and why</li>
<li>Identify patterns in performance and translate them into creative and communications optimization</li>
<li>Champion a test-and-learn approach where strategy evolves based on real-world feedback and cultural response</li>
</ul><h3 class="jobSectionHeader"><b>Own Communications Planning for the Account</b></h3>
<ul><li>Lead full-funnel, cross-channel strategy across campaigns, launches, and always-on activity</li>
<li>Define the role of channels across paid, owned, earned, and creator ecosystems</li>
<li>Build communications architectures that reflect how people actually discover, engage, and act</li>
</ul><h3 class="jobSectionHeader"><b>Bridge Strategy and Media Execution</b></h3>
<ul><li>Partner with VP-level leaders in media planning and buying to translate strategy into actionable, optimized media plans</li>
<li>Align communications strategy with investment decisions, platform mix, and in-market performance</li>
</ul><h3 class="jobSectionHeader"><b>Lead and Grow a Team</b></h3>
<ul><li>Manage and mentor a team of communications planners/strategists</li>
<li>Coach junior team members on how to identify insights and connect them to cultural relevance, creative ideas, and communications strategy</li>
<li>Instill a consistent approach grounded in insight, relevance, attention, and behavior</li>
</ul><h3 class="jobSectionHeader"><b>Drive Integration Across Functions</b></h3>
<ul><li>Ensure tight collaboration across strategy, creative, media, influencer, and analytics</li>
<li>Champion a connected ecosystem across content, media, creator partnerships, and cultural touchpoints</li>
</ul><h3 class="jobSectionHeader"><b>Champion Measurement &amp; Learning</b></h3>
<ul><li>Define success across the full chain: insight strength, cultural relevance, attention quality, and business outcomes</li>
<li>Build clear test-and-learn agendas and learning frameworks</li>
<li>Translate results into forward-looking strategic and creative recommendations</li>
</ul><h3 class="jobSectionHeader"><b>Who You Are</b></h3>
<ul><li>10&ndash;15+ years of experience in communications planning, media strategy, or integrated brand planning</li>
<li>Strong experience leading communications strategy for large, complex CPG businesses</li>
<li>Proven ability to uncover compelling human insights and translate them into effective communications and creative direction</li>
<li>Deeply attuned to culture, with the ability to recognize and apply emerging cultural signals in real time</li>
<li>Experience working closely with creative teams and contributing to idea development and iteration</li>
<li>Deep understanding of how platform dynamics and creative execution influence attention</li>
<li>Proven ability to partner closely with media planning and buying teams</li>
<li>Experienced leader with a track record of developing strong strategic thinkers</li>
<li>Clear, compelling storyteller with strong client presence</li>
</ul><h3 class="jobSectionHeader"><b>What Sets You Apart</b></h3>
<ul><li>You don't stop at the plan&mdash;you care how the work shows up in the world</li>
<li>You have a genuine, lived-in understanding of culture&mdash;not just awareness, but participation</li>
<li>You know what makes ideas resonate in culture and earn attention in-feed</li>
<li>You use performance and cultural signals as inputs&mdash;not just reports</li>
<li>You connect insight, idea, execution, and outcome seamlessly</li>
<li>You build teams that think, test, and evolve</li>
</ul><h3 class="jobSectionHeader"><b>Why Join Us</b></h3>
<ul><li>Lead communications strategy on a high-profile CPG account</li>
<li>Help define and scale an insight-led, culturally fluent, attention-first planning model</li>
<li>Work at the intersection of strategy, media, and creative execution</li></ul></div><p></p>

VP, Comms Planning

Apparel Group

<div>
 POSITION OBJECTIVE
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 <ul>
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   The position is responsible to develop, deliver and communicate visual concepts and promote the brand, products and services in-store
  </li>
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   Train and coach the store team to perform merchant based VP and manage the daily, weekly and seasonal VP tasks
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   <br/>
  </li>
 </ul>
 Key Responsibilities
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 Brand Image - Ensure that the brand identity and presentation standards in both windows and in-store are achieved consistently by creating eye catching displays whilst incorporating commercial sales opportunities
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 <ul>
  <li>
   Implements the brand specific visual merchandising standards
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   Coordinating store display in line with brand guidelines and strategy
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   Developing floor plans and maximize visual impact
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   Arranges merchandise, signage, fixtures and in-store layout guide
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   Taking Photograph in every changes done in the merchandise display
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   Make use of creative lighting for windows
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   Maximizing placement of new lines, re-merchandising the store when new trends build
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   Creates layout of the store according to its categories
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   Ensures proper merchandising of the items
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   Collect review and feedback of the merchandise Other Responsibilities
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   Working closely with the operations and brand management team to increase sales
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   Working with VM Manager and sales team to achieve commercial goals
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  <li>
   Involve in Pre-Opening of the stores and timely visit to ensure that brand&rsquo;s standard are properly implemented and followed
  </li>
  <li>
   Conduct research of the current market trends and lifestyle
  </li>
 </ul>
</div>


Visual Merchandiser

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