vp of global marketing

Coupa

Los Angeles, California, United States
<br>Marketing - Marketing
<br>/
<br>Executive
<br>/
<br>Remote
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Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
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Why join Coupa?
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<b>Pioneering Technology:</b> At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
<br><b>Collaborative Culture:</b> We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
<br><b>Global Impact:</b> Join a company where your work has a global, measurable impact on our clients, the business, and each other.
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Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
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<b>The Impact of a VP, Product Marketing at Coupa:</b><br>
We are looking for a talented Product Marketing Leader with strong storytelling, go-to-market, and leadership skills. You will have the ability to work closely with Product, Demand Gen, and Sales team to build an integrated marketing strategy that will build personalized, guided customer experiences. In this role, you will be responsible for driving customer and revenue growth by strengthening our leadership position in the market with a differentiated go-to-market strategy, driving better engagement with prospects, users, and buyers, and garnering market insights to inform product strategy and sales execution.
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Key performance indicators will include improving growth metrics (product line ARR), product activation and adoption (NRR), competitive win rates, leadership positions in Analyst Reports and positive Analyst Relationships and sales expansion plays. This role requires building strong cross-functional partnerships with teams including product, sales, solutions engineering, community, and the rest of marketing to create long-term value for our customers and business.
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This role also requires a proven ability to execute strategically with a focus on measurable outcomes, building and developing a high-performing team in a fast-growing SaaS company, and experience in driving business transformation. You’ll spend time with customers learning about their needs and challenges. As a critical thinker and catalyst for change, this person will lead a team that develops and drives key initiatives and cross-functional programs required to increase revenue. The role is remote based.
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The estimated pay range for this role is $208,000 - $270,000
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The starting salary for the successful candidate will be based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
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Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
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Please be advised that inquiries or resumes from recruiters will not be accepted.
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By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.

VP, Product Marketing

Lionsgate

<p></p><div><div><div><div><div><div><div><b>Department: </b>Marketing &amp; Publicity
</div></div></div></div><div><div><div><div><b>Location:
</b>Santa Monica, CA, US, 90404
</div></div></div></div><div><div><div><div><div><div><div><div><b>Summary of Position</b></div>
</div><div><div>
The Vice President, Trade &amp; Partner Marketing leads the strategy, development, and execution of innovative marketing initiatives that drive business growth and strengthen Lionsgate Television&rsquo;s global presence. Working in close collaboration with our domestic and international sales and distribution teams, this role serves as the vital bridge between commercial strategy and creative execution, translating business objectives into compelling campaigns, materials, and experiences. The VP will play a key role in positioning and amplifying Lionsgate&rsquo;s extensive content library and new series across an increasingly competitive global marketplace</div>
</div></div><div><div><div><b>
Who We're Looking For</b></div>
</div><div><div>
We&rsquo;re looking for a dynamic leader who combines strategic vision, creative acumen, and deep partner management expertise to empower our sales and distribution teams and maximize commercial opportunities. You bring a background in partner or affiliate marketing within the network or streaming landscape, a passion for building meaningful client relationships, and a proven ability to design and deliver marketing frameworks that drive measurable business results.</div><br>
<div></div>
<div>
Operating at the intersection of sales, marketing, and creative, you will guide the development of distinctive B2B campaigns and tools that elevate the Lionsgate Television brand, strengthen marketplace client relationships, and enable our partners to sell with confidence. From MIPCOM and London Screenings to bespoke client presentations, sizzle reels, and sales materials, you&rsquo;ll lead both the strategic direction and the cross-functional team responsible for bringing that vision to life ensuring every initiative delivers, alignment, excellence and measurable impact to the business.</div></div></div><div><div><div><b>
Who You're Joining</b></div>
</div><div><div>
At Lionsgate Television, our Worldwide Marketing organization is built on three core pillars: Curiosity, Creativity, and Collaboration. We&rsquo;re seeking a leader who not only embodies these values but also inspires them in others. Someone who approaches challenges with curiosity, drives innovation through creativity, and thrives in partnership across teams and disciplines.</div><br>
<div></div>
<div>
If you&rsquo;re energized by the idea of leading a passionate, driven team that&rsquo;s redefining what trade and partner marketing can be &mdash; a team eager to move culture, break convention, and build what&rsquo;s next &mdash; this is the place for you.</div></div></div><div><div><div><b>
Responsibilities</b></div>
</div><div><ul><li>A deep understanding of the sales and distribution business across both global and domestic such that you can partner with those teams to develop and execute unique marketing strategies and activations that drive content sales and revenue performance with our key clients.</li>
<li>Lead the creation of integrated marketing plans, promotional campaigns, and creative that showcase and position Lionsgate&rsquo;s content in the most compelling and meaningful way by market and client partner.</li>
<li>Translate audience insights into effective trade and sales strategies that drive best-in-class output and collateral (e.g. platform-specific creative, metadata optimizations, promotional trailers, etc.)</li>
<li>Establish trade marketing methods, SLAs, dashboards, and reporting systems for trade program performance and attribution.</li>
<li>Work with development/programming/content operations to ensure a deep understanding of our content and IP such that you can anticipate, recommend and drive impactful sales team readiness in alignment with release schedules and global initiatives.</li>
</ul></div></div><div><div><div><b>Qualifications and Skills</b></div>
</div><div><ul><li>12+ years experience in marketing, communications or strategy, with some experience in B2B, trade, partner, or platform marketing &mdash; ideally within the entertainment, streaming, and/or gaming industries.</li>
<li>A collaborative, inspiring leader who fosters cross-functional partnership and alignment across marketing, sales, and creative teams.</li>
<li>Global marketing expertise with a nuanced understanding of regional markets, client needs, and cultural dynamics that drive content engagement worldwide.</li>
<li>Proven ability to manage complex partner relationships and lead channel-level marketing activations that enhance content discoverability, sales impact, and monetization.</li>
<li>Experience working in or alongside agencies, distributors, or international sales organizations, with an appreciation for both creative excellence and commercial performance.</li>
<li>Data-driven and results-oriented, with the analytical ability to translate insights into actionable strategies that maximize ROI across trade and partner programs.</li>
<li>A compelling communicator and storyteller &mdash; skilled in writing, presenting, and influencing across executive, creative, and client audiences.</li>
</ul></div></div><div><div><div><b>Nice to Haves</b></div>
</div><div><ul><li>Front-line sales experience - negotiating with platforms/distributors for marketing support and executing trade-wide marketing packages.</li>
<li>Experience working globally across territories against local geo client needs and with understanding of consumer behaviors.</li>
<li>Strong technical fluency: dashboarding tools, analytics platforms (Tableau, Looker, etc.).</li>
<li>Legal / rights awareness around promotional usage, content windows, and affiliate marketing.</li>
<li>Awards or industry recognition in platform/marketing or trade execution.</li>
<li>MBA or advanced degree in marketing, business, or related field.</li>
</ul></div></div><div><div><div><b>About Lionsgate</b></div>
</div><div><div>
Lionsgate (NYSE: LION) is one of the world&rsquo;s leading standalone, pure play, publicly traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse and a more than 20,000-title film and television library, all driven by the studio&rsquo;s bold and entrepreneurial culture.</div>
</div></div><div><div><div><b>
Business Unit Overview</b></div>
</div><div><div><b>
Lionsgate Television</b><br>
Lionsgate's Television Group is a leading supplier of premium programming to buyers around the world. With a rich history of acclaimed television series such as Mad Men, Weeds, Nurse Jackie, Orange is the New Black, Nashville and The Studio, Lionsgate Television series have earned 396 Emmy Award nominations and 47 Emmys. Lionsgate's Television Group includes nearly 100 series spanning 40+ networks from Lionsgate Television, Lionsgate Alternative Television, Lionsgate Worldwide Television Distribution, 3 Arts Entertainment and Debmar-Mercury.</div>
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Our Benefits</b></div>
</div><div><ul><li>Full Coverage &ndash; Medical, Vision, and Dental</li>
<li>Work/Life Balance &ndash; generous sick days, vacation days, holidays, and Impact Day</li>
<li>401(k) company matching</li>
</ul></div></div><div><div><div><b>Compensation</b></div>
</div><div><div>
$190,000 - $210,000</div></div></div><div><div><div>
EEO Statement</div>
</div><div><div><i>
Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.</i></div></div></div></div></div></div></div></div></div></div></div><p></p>

VP, Trade & Partner Marketing

Bravo

<div><h4 class="jobSectionHeader"><b>Position Overview</b></h4><p>
The VP of Marketing &amp; Growth will lead Bravo&rsquo;s marketing and growth strategy, driving customer acquisition, retention, and brand leadership across all digital and offline touchpoints. This role blends strategic vision with hands-on execution across ATL, BTL, and digital channels &mdash; ensuring that every customer interaction strengthens Bravo&rsquo;s position as a leading consumer finance brand. The ideal candidate combines creativity, commercial acumen, and analytical expertise to build scalable growth engines and deliver measurable business results.</p><h4 class="jobSectionHeader"><b>
Key Responsibilities</b><br>
</h4><h4 class="jobSectionHeader"><b>
Strategic Leadership</b></h4><ul><li>Develop and execute a comprehensive growth and marketing strategy aligned with Bravo&rsquo;s long-term objectives.</li><li>Translate business goals into integrated marketing roadmaps and measurable campaigns.</li><li>Drive collaboration across Product, Technology, Customer Success, and Sales for unified go-to-market execution.</li><li>Serve as a strategic advisor to the leadership team on market trends, consumer behavior, and growth opportunities.</li></ul><h4 class="jobSectionHeader"><b>
Growth &amp; Performance Marketing</b></h4><ul><li>Own the end-to-end growth funnel &mdash; from awareness to acquisition, conversion, and retention.</li><li>Lead and optimize digital performance marketing across paid, owned, and earned media (search, social, affiliates, influencers).</li><li>Oversee SEO, SEM, ASO, and content marketing to drive organic visibility and engagement.</li><li>Manage marketing automation and CRM systems to deliver personalized, data-driven customer journeys.</li><li>Continuously optimize CAC, LTV, and ROI through experimentation, A/B testing, and performance analytics.</li></ul><h4 class="jobSectionHeader"><b>
Brand, ATL &amp; BTL Marketing</b></h4><ul><li>Develop and strengthen Bravo&rsquo;s brand positioning and identity within the consumer finance market.</li><li>Lead ATL (Above The Line) campaigns &mdash; TV, radio, OOH, and print &mdash; to build awareness and reach new audiences.</li><li>Oversee BTL (Below The Line) initiatives &mdash; activations, events, partnerships, and on-ground experiences &mdash; to drive direct engagement and conversions.</li><li>Ensure brand consistency across all customer and media touchpoints.</li><li>Supervise creative direction, storytelling, and communication strategy for all campaigns.</li><li>Build strong relationships with media agencies, production houses, and creative partners.</li></ul><h4 class="jobSectionHeader"><b>
Customer Engagement &amp; Retention</b></h4><ul><li>Design lifecycle marketing strategies (email, push, SMS, in-app messaging) to improve engagement and retention.</li><li>Collaborate with the Customer Success team to reduce churn and enhance user satisfaction.</li><li>Introduce referral, loyalty, and community programs to strengthen customer advocacy.</li></ul><h4 class="jobSectionHeader"><b>
Leadership &amp; Team Development</b></h4><ul><li>Build, mentor, and inspire a high-performing marketing and growth team covering performance, brand, creative, CRM, and data.</li><li>Set clear KPIs and OKRs for the team, fostering accountability and innovation.</li><li>Manage external partners, agencies, and vendors to ensure quality and alignment with Bravo&rsquo;s brand standards.</li></ul><h4 class="jobSectionHeader"><b>
Data, Insights &amp; Reporting</b></h4><ul><li>Establish a data-driven framework for measuring campaign success and growth metrics.</li><li>Generate actionable insights from customer data, market trends, and performance reports.</li><li>Present monthly and quarterly marketing performance reports to executive management.</li></ul><p></p><div><b><br>
Requirements:</b><br>
<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field (MBA preferred).</li></ul></div><ul><li>10+ years of marketing and growth experience, including 5+ years in a senior leadership role.</li><li>Proven experience leading ATL, BTL, and digital marketing campaigns in fintech, consumer finance, or digital-first organizations.</li><li>Strong background in performance marketing, growth analytics, and brand development.</li><li>Demonstrated success in scaling customer acquisition and retention with measurable ROI.</li><li>Excellent leadership, communication, and stakeholder management skills.</li><li>Fluent in English and Arabic (preferred).</li></ul><h4 class="jobSectionHeader"><b>
Key Competencies</b></h4><ul><li>Strategic and analytical mindset</li><li>Strong leadership and cross-functional collaboration</li><li>Deep understanding of ATL &amp; BTL marketing</li><li>Data-driven decision making</li><li>Creativity and brand innovation</li><li><b>Commercial awareness and ROI focus</b></li></ul></div>

VP Of Marketing & Growth

National Corporate Housing

<div><div><div><div><b>VP, Marketing Strategy, Brand &amp; Sales Enablement</b></div>
<div><b>National Corporate Housing | Home, Wherever You Are</b></div>
</div>
<div></div><div>National Corporate Housing is seeking an experienced and strategic <b>Vice President of Marketing Strategy, Brand &amp; Sales Enablement</b> to lead the development and execution of marketing strategies that strengthen our brand, fuel revenue growth, and support our sales teams. This role oversees a multi-functional marketing team and ensures full alignment between marketing initiatives and sales outcomes. The ideal candidate is data-driven, customer-focused, and passionate about enabling B2B marketing impact through technology, insight, and innovation.</div>
<div></div><div>At National, we don&rsquo;t just provide housing&mdash;we create home-like experiences for global business travelers and relocating professionals. With 28+ offices worldwide, we&rsquo;re a trusted leader in <b>customized corporate housing</b> and <b>360-degree services</b> that make transitions seamless.</div>
<div></div><div><b>Expectations for Success:</b></div>
<div></div><div><b>Brand Strategy &amp; Positioning</b></div>
<ul><li>Define and implement a compelling brand strategy that differentiates National in the B2B space</li>
<li>Socialize and gain approval and engagement of the strategy with the Executive Committee</li>
<li>Ensure brand consistency across all customer touchpoints and marketing initiatives</li>
<li>Align marketing efforts with business objectives, revenue goals, and customer needs</li>
</ul><div><b>Sales Enablement &amp; Engagement</b></div>
<ul><li>Equip sales teams with the right content, tools, training, and insights to accelerate deal cycles and improve win rates</li>
<li>Develop sales playbooks, case studies, competitive intelligence, and product positioning materials</li>
<li>Implement sales engagement strategies that improve outreach, customer conversations, and pipeline velocity</li>
<li>Work closely with sales leadership to align marketing and sales efforts for maximum impact</li>
</ul><div><b>Demand Generation &amp; Growth Marketing</b></div>
<ul><li>Drive lead generation strategies using digital marketing, inbound, and paid media</li>
<li>Oversee marketing automation to nurture leads effectively and optimize the sales funnel</li>
<li>Implement data-driven approaches to track, measure, and improve lead quality and conversion rates</li>
</ul><div><b>Content Marketing &amp; Thought Leadership</b></div>
<ul><li>Guide the development of a content strategy that positions the company as an industry leader</li>
<li>Ensure high-quality content that drives engagement, supports SEO, and fuels demand generation</li>
<li>Leverage AI for content development</li>
<li>Use insights from customers, sales, and market trends to develop impactful messaging</li>
</ul><div><b>Supportive-Service Optimization</b></div>
<ul><li>Oversee development and enhancement of online self-service tools, portals, and knowledge bases</li>
<li>Ensure service solutions reduce friction, improve efficiency, and enhance user satisfaction</li>
<li>Collaborate with product, UX, and customer support teams to ensure a seamless digital experience</li>
<li>Leverage AI and automation to enhance self-service capabilities</li>
</ul><div><b>Marketing Operations &amp; Technology</b></div>
<ul><li>Implement and optimize marketing technologies to improve efficiency and decision-making</li>
<li>Manage internal and external event strategies, branded in-person and virtual event experiences, merchandise, and target audience engagement</li>
<li>Ensure data-driven marketing practices, using analytics for performance optimization</li>
<li>Establish clear KPIs and reporting frameworks to measure marketing and sales enablement ROI</li>
</ul>
<div></div><div><b>What Makes This Role Unique?</b></div>
<div></div><ul><li>Executive-level visibility with direct impact on company growth and positioning</li>
<li>Lead a multi-disciplinary team in a fast-paced, highly collaborative environment</li>
<li>Shape brand voice and market presence across multiple customer touchpoint</li>
<li>Drive the integration of marketing automation, AI, and digital platforms to scale performance</li>
<li>Be at the forefront of aligning marketing efforts with sales success and customer satisfaction</li>
</ul>
<div></div><div><b>Who You Are:</b></div>
<ul><li>10+ years of experience in B2B strategic marketing</li>
<li>Experience in leading an integrated marketing function</li>
<li>BS/BA degree in business, marketing, or related field</li>
<li>Strategic Thinking &ndash; Ability to align marketing and sales initiatives with business goals and long-term brand vision</li>
<li>Leadership &amp; Team Development &ndash; Skilled in leading and mentoring teams, fostering collaboration and innovation</li>
<li>Marketing Strategy &amp; Execution &ndash; Experience leading a B2B strategic marketing function and executing efficiently</li>
<li>Sales Enablement &amp; Engagement &ndash; Expertise in equipping sales teams with content, training, and strategies</li>
<li>Supportive-Service &amp; Digital Optimization &ndash; Ability to enhance customer autonomy through digitally enabled solutions</li>
<li>Data-Driven Decision Making &ndash; Strong analytical mindset with expertise in performance measurement, A/B testing, and marketing automation</li>
<li>Brand &amp; Storytelling Expertise &ndash; Ability to craft compelling narratives that elevate brand positioning</li>
<li>Technology &amp; Automation &ndash; Proficiency in marketing automation, Salesforce CRM and marketing systems, and sales enablement tools</li>
<li>Project Management &ndash; Strong organizational skills to oversee multiple initiatives across teams</li>
<li>Fiscal Acumen &ndash; Ability to create and manage budgets and ensure maximum ROI on marketing spend</li>
</ul>
<div></div><div><b>Benefits:</b></div>
<ul><li>Competitive Base Salary
<ul><li>$185,000- $210,000</li>
</ul></li><li>Medical, dental, and vision insurance options</li>
<li>401k plan with discretionary match</li>
<li>Company paid life insurance, short term disability, and long term disability</li>
<li>Supplemental life insurance, critical illness, accident, and identity theft protection</li>
<li>One-of-a-kind culture dedicated to Diversity, Equity, and Inclusion</li>
<li>Inclusive Awards and Recognition Program</li>
<li>Vacation, sick, and floating holidays</li>
<li>Paid time off</li>
<li>Paid volunteer time</li>
<li>Wellness program</li>
<li>Complimentary use of corporate apartments for vacation or travel (when available)</li>
<li><b>National is a drug &amp; alcohol-free workplace. Please note that we conduct a background check and 5 panel drug screen after a contingent offer has been made.</b></li>
</ul>
<div></div><div><b>Additional Information:</b></div>
<div></div><div>Fair Labor Standards Act (FLSA): Exempt</div>
<div></div><div>Will not provide assistance with relocation costs</div>
<div></div><div>National Corporate Housing is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.</div></div></div>

VP, Marketing Strategy, Brand & Sales Enablement

WestRock

<div><p><b>The opportunity:</b></p><p>
We are seeking a dynamic and strategic executive as Vice President, Human Resources to lead critical talent and human resources initiatives across a multi-unit, owner-operator business model. This executive will serve as a critical architect of organizational effectiveness, critical succession planning priorities, strategic labor relations, and close partnership with regional leadership and implementation of a fully effective owner-operator business model. The VP HR Consumer is responsible for delivering effective workforce transformation, operational excellence, and cultural alignment in a capital-intensive and labor-driven industry.</p><p>
Operating within the Consumer division demands a nuanced understanding of industrial labor dynamics, environmental compliance, union relations, and continuous process improvement. The successful candidate will bring a sophisticated grasp of these realities, coupled with the agility to navigate decentralized ownership structures and evolving market pressures.</p><p></p><p><b><br>
How you will impact Smurfit Westrock:</b></p><div><ul><li>
Serve as a strategic business partner and key member of the Consumer leadership team, driving HR strategies that enable business performance across all sites.</li><li>
Lead HR operations across 35 converting and 2 machinery plants in the US and Canada, ensuring alignment with enterprise HR frameworks, policies, and practices.</li><li>
Partner with senior leadership to enhance leadership capability, workforce planning, and organizational effectiveness across the Consumer organization.</li><li>
Partner with key stakeholders on the company&rsquo;s labor and positive employee relations strategy, including collective bargaining, union engagement, and grievance resolution across represented groups.</li><li>
Develop and execute talent strategies focused on attracting, developing, engaging, and retaining a high-performing workforce within a small to medium-scale manufacturing operation.</li><li>
Build and mentor a high-performing HR team to provide strategic and operational support across the Consumer organization.</li><li>
Serve as a catalyst for change, leading initiatives that advance safety, culture, engagement, and continuous improvement.</li><li>
Collaborate with Centers of Excellence in areas including Total Rewards and Talent and Inclusion, HR Technology and Employee Contact Center (ECC) to ensure cohesive and effective HR delivery and in support of the Owner Operator Model.</li><li>
Advise leadership on organizational design, organizational effectiveness, succession planning, employee relations, and workforce strategy to support business and talent priorities.</li><li>
Possesses expert knowledge and understanding of US and Canadian Employment law and regulations to ensure compliance across operations.</li><li>
Foster a culture of safety, operational excellence, and employee engagement that reflects Smurfit WestRock&rsquo;s values and business priorities.</li><li>
Exemplify the Smurfit WestRock values as a key leader within the Consumer leadership team as well as the NA HR Leadership Team.</li></ul></div><p></p><p><b><br>
What you need to succeed:</b></p><ul><li>
15+ years of progressive HR leadership experience, preferably in manufacturing, industrial operations, or paper/converting sectors.</li><li>
Demonstrated success in strategic HR business partnering, organizational design, and navigating owner-operator or franchise models.</li><li>
Effectively led significant cultural transformation in large global manufacturing organizations.</li><li>
Deep understanding of labor relations, union environments, and regulatory compliance in heavy industry.</li><li>
Exceptional executive presence, influence, and stakeholder management capabilities.</li><li>
Bachelor&rsquo;s degree required; Master&rsquo;s degree in HR, Organizational Development, or Industrial Relations strongly preferred.</li><li>
Certifications such as SHRM-SCP, SPHR, or Six Sigma are advantageous.</li></ul><p></p><p><b><br>
What we offer:</b></p><ul><li>
A values-driven culture focused on integrity, innovation, and excellence</li><li>
Opportunities to lead high-impact projects and shape the future of HR</li><li>
Competitive compensation and comprehensive benefits</li><li>
A collaborative environment where HR is a strategic driver of business success</li></ul></div>

VP, Human Resources- Consumer US & Canada

Client of Michael Page

<div> <div> <p>Reporting to the CEO, this person will</p> <ul> <li><strong>Lead and execute</strong> the group's marketing and customer experience strategy, defining how customers discover, engage, and remain loyal to its brands across all channels.</li> <li><strong>Drive brand growth</strong> and positioning, ensuring marketing strategies translate into measurable commercial outcomes and strengthen each brand's identity within the wider portfolio.</li> <li><strong>Oversee integrated campaigns</strong> across ATL, social, CRM and in-store, aligning media and messaging to deliver a unified omnichannel experience.</li> <li><strong>Manage CRM and loyalty programs</strong> to build customer relationships, increase retention and drive lifetime value through data-led personalization.</li> <li><strong>Partner with</strong> retail operations, merchandising and e-commerce teams to design seamless customer journeys and deliver consistent storytelling across touchpoints.</li> <li><strong>Leverage customer insights</strong> and analytics to inform decisions, measure effectiveness, and continuously optimize marketing and experience performance.</li> <li><strong>Collaborate with</strong> technology, logistics and product teams to enhance service, fulfillment and post-purchase satisfaction.</li> <li><strong>Champion a customer-first mindset</strong> across the organization by embedding experience-driven KPIs and aligning all functions around shared brand and customer goals.</li> <li><strong>Provide strategic leadership</strong> to brand, marketing and CX teams, fostering creativity, accountability and high performance.</li> <li><strong>Engage directly</strong> with the CEO and board, presenting key performance updates, customer insights, and growth opportunities.</li> </ul> </div> </div>

VP - Brand, Marketing & CX

Property Finder Group

<p><strong>Role Summary:</strong> Within the Strategy &amp; Analytics team, Property Finder is looking for a strong Lead, Marketing Analytics who will be responsible for partnering with the Marketing team to develop best-in-class tools, measurement frameworks, and insights that enable campaign effectiveness, customer growth, and improved return on marketing investments</p>
<p><strong>Key Responsibilities:</strong></p>
<p>Lead the end-to-end delivery of high-impact strategic marketing initiatives, in close partnership with the relevant VP (e.g., VP of Marketing, VP of Growth), involving executive and senior stakeholders across the organization.</p>
<p>Oversee the full project management lifecycle of marketing analytics initiatives ensuring timelines, scope, and deliverables are met while maintaining analytical rigor and clarity of insights.</p>
<p>Partner cross-functionally with Product, Data Engineering, and Commercial teams to ensure marketing analytics initiatives are scalable, accurate, and aligned with organizational priorities.</p>
<p>Guide and mentor a team of analysts and managers, fostering a culture of excellence in analytical thinking, marketing measurement, and strategic storytelling.</p>
<p>Design and oversee complex analyses to evaluate campaign performance, customer journeys, and marketing ROI turning insights into actionable recommendations.</p>
<p>Support communication of key insights and strategic findings to the Executive Leadership Team, ensuring marketing performance, opportunities, and priorities are clearly articulated.</p>

Lead, Marketing Analytics

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