vp of global marketing

Kizen

<div><h1 class="jobSectionHeader"><b>VP of Marketing</b></h1>
<p>
Job Title: VP of Marketing</p>
<p>
Pay Range: $250,000 - $350,000 plus $500,000-$650,000 Bonus</p>
<p>
Job Type: Hybrid, Kizen office &quot;NoMad&quot;, 4 days per week.</p>
<h2 class="jobSectionHeader"><b>
About Us</b></h2>
<p>
At Kizen, we build technology that makes AI actually work for people.</p>
<p>
Our platform helps organizations automate the workflows that matter most &mdash; from enabling healthcare providers to deliver proactive patient care, to helping insurance organizations manage contracting and commissions, to empowering financial institutions to classify documents, extract data, and calculate risk automatically.</p>
<p>
And that's just the beginning. With Kizen, <b>developers can build</b> new enterprise applications, while <b>business users can customize</b> dashboards and agents using AI, low-code, or code &mdash; all on the same platform. The possibilities are limited only by imagination.</p>
<p>
What used to take months or years to build, configure, and connect now takes just days. Kizen combines powerful pre-built agents and use cases with an enterprise platform for automation and data connection &mdash; all built on an AI-first architecture that's easy to adopt, scale, and trust.</p>
<p>
We're not chasing hype. We're solving real operational problems and helping the world's most complex organizations work faster, smarter, and more humanely.</p>
<p>
Join us in transforming how industries work &mdash; one workflow, one agent, and one customer success story at a time.</p>
<h2 class="jobSectionHeader"><b>
About the Role</b></h2>
<p><b>
About the Role</b></p>
<p>
This is an opportunity to own and define the marketing narrative for a rapidly growing, AI-first enterprise SaaS platform. We are looking for a hands-on VP of Marketing with a history of successfully building and scaling a B2B marketing function from the ground up in a growth stage company as we bring our next-gen platform to the world.</p>
<p>
This is an opportunity of a lifetime for someone who wants to be at the heart of the AI movement to better humanity. As the VP of Marketing you'll be working directly with our CEO to define, build, and execute the company's global marketing strategy to drive brand awareness, pipeline generation, and market leadership.</p>
<p>
In this dynamic role, you'll lead our teams responsible for:</p>
<div>
<ul><li><b>Driving Growth: </b>Ensuring the company takes all steps required to meet and exceed revenue targets</li></ul>
<ul><li><b>Defining and Evolving Brand Identity:</b> Clarifying Kizen's market position, narrative, and voice to resonate with enterprise decision-makers in target industries.</li></ul>
<ul><li><b>Demand Generation:</b> Creating and managing multi-channel campaigns to deliver high-quality, sales-ready leads and accelerate pipeline growth.</li></ul>
<ul><li><b>Building a World-Class Team:</b> Recruiting, mentoring, and leading a high-performing marketing team across all functions (content, product, digital, operations).</li></ul>
<ul><li><b>Enabling Sales Success:</b> Partnering closely with the Sales and Product teams to ensure alignment on messaging, collateral, and go-to-market strategies.</li></ul>
<ul><li><b>Developing Verticalized GTM Channels &amp; Funnels</b>: Specializing in Healthcare, Insurance, and Financial services to start - though we'd expect you to work with the team to identify other verticals to target in the future as well.</li></ul>
</div>
<p><b>Key Responsibilities</b></p>
<p><b>
Brand Strategy &amp; Thought Leadership</b></p>
<ul>
<li>Own and evangelize the company's core messaging, market positioning, and brand narrative globally.</li>
<li>Establish Kizen as a visionary thought leader in the AI and workflow automation space through compelling content, press, and analyst relations.</li>
</ul>
<p><b>Demand Generation &amp; Growth</b></p>
<ul>
<li>Develop and execute a comprehensive, data-driven strategy for all performance marketing channels, including SEO/SEM, paid social, email marketing, and events.</li>
<li>Manage the marketing budget with a clear focus on maximizing ROI and pipeline contribution.</li>
<li>Establish and report on key marketing KPIs (MQLs, SQLs, CPL, Pipeline Influence) to the executive team.</li>
</ul>
<p><b>Product Marketing &amp; Sales Enablement</b></p>
<ul>
<li>Lead the Product Marketing function, ensuring the company's product features, use cases, and value proposition are clearly articulated to the market and sales team.</li>
<li>Develop high-impact sales collateral, presentations, case studies, and competitive intelligence materials.</li>
</ul>
<p><b>Team Leadership &amp; Operations</b></p>
<ul>
<li>Hire, coach, and manage a team of marketing professionals, fostering a culture of high performance, experimentation, and accountability.</li>
<li>Select, implement, and manage the essential marketing technology stack (e.g., CRM, Marketing Automation, analytics tools).</li>
</ul>
<p><b>Requirements</b></p>
<ul>
<li><b>8+ years of progressive marketing experience</b>, with at least 3+ years in a senior leadership role (Director/VP) at a B2B SaaS company.</li>
<li><b>Proven track record of building and scaling a marketing function</b> from an early stage to significant ARR (e.g., $1M to $10M+, or $10M+ to $100M+).</li>
<li>Deep expertise across the full marketing mix: brand, content, demand generation, digital, social, and product marketing.</li>
<li>Strong understanding of the enterprise sales cycle and proven ability to build a high-volume, high-quality sales pipeline.</li>
<li>Data-driven decision maker, highly proficient in marketing analytics, reporting, and attribution models.</li>
<li>Exceptional written and verbal communication skills, with the ability to articulate complex technical concepts into clear, compelling value propositions.</li>
<li>Experience marketing AI, workflow automation, or other complex enterprise technology products.</li>
<li>Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience is a plus.</li>
<li>Ability to thrive in a fast-paced, ambiguous startup environment and manage multiple priorities simultaneously.</li>
<li>A &quot;roll-up-your-sleeves&quot; attitude, willing to execute campaigns directly while also thinking strategically.</li>
</ul><h2 class="jobSectionHeader"><b>Why Kizen</b></h2>
<p>
We're a fast-growing company that values innovation, growth, and continuous improvement. By joining Kizen, you'll play a pivotal role in shaping the future of the company while enjoying a supportive, dynamic, and collaborative workplace. You'll have opportunities for professional development, impact, and career advancement.</p>
<h2 class="jobSectionHeader"><b>
What We Offer</b></h2>
<ul><li>Career Growth Opportunities</li>
<li>Engaging Work Culture</li>
<li>Top-Tier Compensation</li>
<li>Equity Package</li>
<li>Healthcare Coverage</li>
<li>Professional Development Stipends</li>
<li>Health and Fitness Stipend</li>
<li>PTO</li>
</ul>
<p>Kizen is proud to be an equal-opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics. At Kizen, we fully comply with the Americans with Disabilities Act (ADA). We are dedicated to embracing challenges and creating an accessible, inclusive workplace for all individuals.</p>
<p>
The base salary range for this position is $250,000.00 $350,000.00. However, base pay offered may vary depending on job-related knowledge, skills, and experience. In addition to base salary, we also offer generous equity and benefits packages.<br>
<br>
If you're excited about creating impactful experiences and contributing to a fast-paced, people-focused team, we'd love to meet you!<br>
<br>
OTE - 750,000-$1,000,000 OTE Base pay: $250,000 - $350,000 + $500,000-$650,000 Bonus<br>
<br>
Compensation Range<br>
<br>
$250,000&mdash;$350,000 USD</p></div>

VP of Marketing

<div>
 Working Conditions:
 <br/>
 Direct Reports: None
 <br/>
 Hours of Work: 9am-5pm, Monday - Friday
 <br/>
 Contract Type / Length: Permanent
 <br/>
 Location: Dubai, United Arab Emirates
 <br/>
 <br/>
 What You'll Do:
 <br/>
 The purpose of this role is to assist and support the VP Corporate Global H&amp;S on driving high standards of occupational H&amp;S in the Middle &amp; Far East region across the TKO portfolio, thereby ensuring protection of people and the business. This includes ensuring compliance with appropriate legislation and TKO H&amp;S policy and regular engagement with business units across the region, including visits to business units in person. The incumbent will provide bespoke advice, support and assistance to business units and Corporate H&amp;S as required, including the sharing of H&amp;S learning and good practice, accident and incident investigation, trend analysis and other functions.
 <br/>
 &bull;  Assist and support the VP Corporate Global H&amp;S in understanding the H&amp;S opportunities and challenges across the TKO portfolio in the Middle &amp; Far East region and assist in the formulating and execution of prioritised plans to deliver continual H&amp;S improvement    &bull;  Assist the VP Corporate Global H&amp;S to promote TKO&rsquo;s H&amp;S strategy and policy by encouraging a strong H&amp;S culture and being a proponent of good practice    &bull;  Collaborate with Risk Management, Security, Facilities, HR, Legal and other Shared Services on H&amp;S matters as required    &bull;  Assist the VP Corporate Global H&amp;S to formulate and set short and long-term H&amp;S goals, objectives, plans and initiatives to ensure legal and TKO policy compliance    &bull;  Assist the VP Corporate Global H&amp;S to continually identify and evaluate H&amp;S risks and work collaboratively with business units to address them    &bull;  Assist the VP Corporate Global H&amp;S to set and monitor key H&amp;S performance indicators (KPIs) and evaluate the effectiveness of measures and initiatives to achieve them    &bull;  As directed by the VP Corporate Global H&amp;S, provide intimate H&amp;S support to business units on bespoke projects or events as required    &bull;  Assist the VP Corporate Global H&amp;S to conduct H&amp;S training needs analysis to develop and deliver targeted H&amp;S training to business units and individuals in the Middle &amp; Far East region    &bull;  Assist the VP Corporate Global H&amp;S to ensure that TKO businesses have access to appropriate sources of competent advice    &bull;  Assist with the vetting and assessment of subcontractors used by TKO in the Middle &amp; Far East region    &bull;  Assist the VP Corporate Global H&amp;S to gather and analyse data from business units on H&amp;S performance, identifying positive and negative trends so that lessons can be learned and good practice shared    &bull;  As directed by the VP Corporate Global H&amp;S, visit TKO businesses and events to review management of safety and the effectiveness of arrangements    &bull;  Support the VP Corporate Global H&amp;S with oversight of H&amp;S and compliance in buildings and offices in the EMEA region, i.e. First Aid, Fire Warden arrangements, etc    &bull;  Participate in consultation with employees on H&amp;S matters    &bull;  Participate and provide guidance to managers on accident investigations to ensure lessons are learned and shared    &bull;  As directed by the VP Corporate Global H&amp;S, engage with local and government authorities and regulatory bodies as required    &bull;  Advise on requirements and specifications of safety equipment and Personal Protective Equipment
 <br/>
 <br/>
 Unusual Challenges or Circumstances e.g. shift(s)/ unsocial hours/ travel etc    &bull;  Unsocial hours occasionally required due to event timings, time zones, etc    &bull;  Possible travel to countries in the Middle &amp; Far East region
 <br/>
 <br/>
 Key Results Areas    &bull;  Minimising work-related H&amp;S accidents and incidents    &bull;  Full legal and regulatory H&amp;S compliance by TKO entities operating in the Middle &amp; Far East region    &bull;  Providing H&amp;S training to business units and individuals    &bull;  Partnering closely with other Shared Services (e.g. Compliance, Corporate Security, Legal, Risk Management, Human Resources, Facilities, etc) and external regulatory agencies to ensure TKO complies with legal mandates to provide a safe work environment
 <br/>
 <br/>
 You Have These:     &bull;  H&amp;S/OSHA qualification, such as NEBOSH IGC (International General Cert)    &bull;  Experience of delivering effective safety advice to a diverse and geographically dispersed organisation    &bull;  Experience of delivering H&amp;S at major sporting events and/or in hospitality and/or in TV production    &bull;  Experience of delivering training content to all levels of seniority    &bull;  Experience in accident/incident investigation and analysis of results to prevent recurrence    &bull;  A confident communicator, both written and oral    &bull;  Competent using Microsoft Office applications    &bull;  Problem solving - ability to think critically and identify solutions    &bull;  Ability to balance the creative/editorial vision with operational safety compliance    &bull;  A flexible and pragmatic approach to fast moving and evolving operational requirements    &bull;  Ability to work within a small team at times under pressure to tight deadlines
 <br/>
 <br/>
 We'd Also Love If You Have These:    &bull;  Previous operational production, media, events experience    &bull;  Experience in engaging with third party contractors and freelancers    &bull;  Open minded and willing to consider new ways to approach H&amp;S in the workplace    &bull;  Risk Management/H&amp;S experience gained in-house in a related field    &bull;  Experience of delivering presentations at all levels of seniority within a large complex organisation
</div>


Health & Safety (H&S) Advisor (Middle & Far East)

<div><p><b>Who we are:</b></p><p>
GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors. Its vision is to inspire people to win in ways that make the world better. Today, GMG&rsquo;s investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world&rsquo;s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.</p><p><b>
About the role:</b></p><p>
Responsible for managing the Visual Merchandising of the store to deliver effective and commercial visual standards, including store layouts and window displays, thereby contributing to the achievement of the brand sales targets.<br>
<br>
<b>Core Responsibilities:</b></p><ul><li>Implementation and Execution of mannequin styling according to VP directives and current trends to show innovation, detailing, and style</li><li>Execution of new seasonal VP directives and guidelines &ndash; ability to effectively interpret guidelines to store requirements and implement seasonal updates effectively, efficiently, and in line with the vision</li><li>Wall and table Visual displays to show innovation and creativity in line with visual concepts</li><li>Product knowledge on key investments, best sellers, and seasonal keys looks</li><li>POP and Mannequin management, including base identification understanding, storage, returns, requests and care pre-and post-campaigns</li><li>Implement all Visual processes and procedures to deliver best practices across all stores in the area of responsibility</li><li>Support with BOH management to help service sales floor &ndash; POP management/ wardrobe imagery/ benefit sign management</li><li>Making VM decisions on business acumen/ performance of bestsellers/ departments
</li><li>Contribute to photo reports and work with AVMs to create presentation reports and keep visual records of all VM updates and campaigns</li></ul><br>
<b>
Support Marketing initiatives:</b><br>
<b>
</b><br>
<ul><li>Review delivery of visual activities against schedules</li><li>Management and implementation of seasonal marketing updates including wardrobe images and benefit signs</li><li>Provide line manager and local suppliers (where relevant) with feedback on the quality/content of the visual material Manage marketing cart, VM costs, and props
</li><li>Execute campaigns/events etc. with and work alongside agencies to ensure best practice and correct implementation of campaigns using experience and knowledge</li></ul><br>
<b>
Self-Management:</b><br>
<br>
<ul><li>Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are achieved</li></ul><p><b>
Qualifications / Skills:</b></p><ul><li>High School/ Diploma</li><li>A minimum of 1 to 3 years of relevant experience</li><li>Product/brand knowledge</li><li>Interpersonal skills</li><li>Customer service orientation</li><li>Creativity</li></ul></div><p></p>

Instore Visual Merchandiser - Sports Retail

Caradonna Adventures

<p><b>Digital Marketing Manager &amp; Graphic Designer</b></p><p><b>Full-Time | On-Site | Longwood, FL</b></p><p>Caradonna Dive Adventures, a global leader in scuba dive travel, is seeking a <b>Digital Marketing Manager &amp; Graphic Designer</b> to join our growing marketing team. This full-time, in-office role works closely with the VP of Marketing to execute digital marketing campaigns while leading all graphic design initiatives.</p><p><b>Key Responsibilities</b></p><ul><li>Manage website content, promotions, and SEO optimization</li><li>Execute digital marketing campaigns, email marketing, and social media promotions</li><li>Design annual brochures, flyers, trade show materials, and digital ads</li><li>Create and manage Facebook Ads, Google Ads, and programmatic campaigns</li><li>Monitor and report web traffic, ad performance, and Google Analytics</li><li>Maintain image/video libraries and edit video content for marketing use</li><li>Coordinate with content writers, vendors, and third-party media</li></ul><p><b>Required Skills &amp; Experience</b></p><ul><li><b>Strong graphic design skills required</b></li><li>Proficiency in <b>Adobe Photoshop &amp; InDesign</b></li><li>Experience with <b>Google Analytics, web traffic, and digital advertising</b></li><li>Working knowledge of <b>SEO, social media platforms, and analytics tools</b></li><li>Highly organized, creative, and able to manage multiple projects</li><li>Marketing and travel industry experience preferred</li><li>Scuba diving and photography experience a plus</li></ul><p><b>How to Apply</b></p><p>Email your resume to <b>jobs@caradonna.com</b></p><p>Pay: $50,000.00 - $60,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Employee discount</li><li>Health insurance</li><li>Health savings account</li><li>Life insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Work Location: In person</p>

Graphic Designer & Digital Marketing Manager

Kore.ai

<div><p>Kore.ai is a pioneering force in enterprise AI transformation, empowering organizations through our comprehensive agentic AI platform. With innovative offerings across &quot;AI for Service,&quot; &quot;AI for Work,&quot; and &quot;AI for Process,&quot; we're enabling over 400+ Global 2000 companies to fundamentally reimagine their operations, customer experiences and employee productivity.</p><p></p><p><br>
Our end-to-end platform enables enterprises to build, deploy, manage, monitor, and continuously improve agentic applications at scale. We've automated over 1 billion interactions every year with voice and digital AI in customer service, and transformed employee experiences for tens of thousands of employees through productivity and AI-driven workflow automation.</p><p></p><p><br>
Recognized as a leader by Gartner, Forrester, IDC, ISG, and Everest, Kore.ai has secured Series D funding of $150M, including strategic investment from NVIDIA to drive Enterprise AI innovation. Founded in 2014 and headquartered in Florida, we maintain a global presence with offices in India, UK, Germany, Korea, and Japan.</p><p></p><p><b><br>
POSITION / TITLE:</b></p><p><b>
Business Development Representative / Senior Business Development Representative</b></p><p></p><p><b><br>
POSITION SUMMARY:</b></p><p>
We are looking for a Business Development professional with experience of engaging with equivalent VP and C Level Executives. Your role is to relentlessly identify new Sales opportunities via Outbound Telephone calls, LinkedIn and Email campaigns. As the first line of communication with prospects, ideal candidates should possess a strong understanding of the sales process, excelling at researching leads, nurturing &amp; navigating through existing customer relationships.</p><p></p><p><b><br>
LOCATION:</b></p><p></p><p><br>
Onsite in our Dubai office (non-remote role)</p><p></p><p><b><br>
RESPONSIBILITIES:</b></p><br>
<p></p><ul><li>
Utilize Telephone, LinkedIn and Email to generate new sales opportunities by engaging CXO/VP level contacts in the Middle East Enterprise Segment</li><li>
Identify prospect's needs and suggest appropriate products/services through consultative conversations. Doing deep account research to identify the right set of Economic and Functional buyers to approach</li><li>
Build long-term trusting relationships with prospects to qualify leads as sales opportunities through repeatable nurture motion</li><li>
Update and maintain Hubspot CRM and various other marketing systems accurately</li><li>
Set up discovery meetings between customer contacts and sales executives.</li></ul><p></p><p><b><br>
QUALIFICATIONS / SKILLS REQUIRED:</b></p><ul><li>
Outbound business development experience, with a consistent track record of setting up discovery calls and creating qualified opportunities</li><li>
Strong communication skills via phone and email</li><li>
Proven creative problem-solving approach and strong analytical skills</li><li>
Experience working in the Middle East Market (Experience in SAAS/CX/EX Space)</li><li>
A strong understanding of the Sales &amp; Marketing Funnel</li><li>
Proficiency with CRM&rsquo;s like Hubspot (preferred) or Salesforce and other tools such as 6Sense, Outreach.io, Loom, Orum etc</li></ul><p></p><p><b><br>
EDUCATION QUALIFICATION:</b></p><ul><li>
Degree preferred but not essential.</li></ul><p></p><p><b><br>
LANGUAGES REQUIRED:</b></p><br>
<p></p><ul><li>
Arabic (native speaker essential)</li><li>
English (fluent)</li></ul><p></p><p><b><br>
Why Join Us?</b></p><p>
At Kore.ai, you won&rsquo;t be maintaining quality for conventional software&mdash;you&rsquo;ll be defining what quality means for an entirely new category of platform technology that enables enterprise-scale agentic applications. Your work will directly influence how the world&rsquo;s leading organizations build, deploy, and trust AI systems, establishing standards that could transform the industry.</p><p></p><p><br>
Join us in building not just a better platform, but the frameworks that ensure enterprise agentic applications deliver on their transformative promise safely, effectively, and responsibly at scale.</p></div><p></p>

Business Development Representative - MEA

Roambee

<div><div><b>Sales Operations Manager - India</b></div>
<div><br>
<b>Company Background :</b></div>
<div></div><div>Roambee is a Santa Clara based tech start-up revolutionizing real time shipment and asset monitoring around the world, enabling our clients to implement a digital supply chain. With 300+ customers in over 25 countries, and offices in Silicon Valley, India, Mexico, Dubai, Brazil, Malaysia, South Africa, Germany and London. Our objective is to work with customers to ensure they have a new degree of control over their shipments and assets beyond what was thought possible. We have the heart, soul, and work-ethic of a start-up, along with significant business momentum and measurable success. You will get the opportunity to work side-by-side as well as virtually with talented, smart people with experience earned at large companies and as well as several other successful start-ups. For more information please visit : www.roambee.com</div>
<div></div><div><b>About The Role :</b></div>
<div><br>
You will manage data and processes for our customer-facing lead-to-cash lifecycle. You will work closely with Sales, Customer Experience and Marketing teams to optimize the revenue cycle, discovering opportunities, removing inefficiencies, and streamlining all revenue-generating operations. This position will report to the Global VP of Sales.</div>
<div><br>
<b>Responsibilities</b></div>
<ul><li>Driving strategic tooling, process &amp; revenue infrastructure improvements to enable the next phase of Roambee&rsquo;s growth</li>
<li>Improve ARR/MRR reporting by spearheading improvements to revenue reporting in Salesforce and ChurnZero.</li>
<li>Create a repeatable process for maintaining data quality of accounts in Salesforce and connected business systems</li>
<li>Build and operate a measurable customer view for customer lifecycle</li>
<li>Support the VP of Global Sales and other leaders with Weekly Forecasting, Monthly Reporting, Dashboards creation, and QBR process improvements</li>
<li>Spearhead Big deal program</li>
<li>Mature the quarterly sales commissions process</li>
<li>Working with finance to streamlining A/R collections and tightening revenue recovery processes</li>
</ul>
<div></div><div><b>Key Requirements:</b></div>
<ul><li>4+ years&rsquo; experience working in Sales / Revenue Operations with 2+ years as a Manager</li>
<li>2+ years&rsquo; experience at a product-led growth SaaS company</li>
<li>Advanced Salesforce Sales Cloud experience</li>
<li>Experience driving revenue operations initiatives spanning sales and customer success teams</li>
<li>Minimum of bachelor&rsquo;s degree, analytics-based field preferred</li>
<li>Huge attention to detail and ability to deliver clear and concise insights and recommendations</li>
</ul>
<div></div><div><b>Job Location :</b> Mumbai, India<br>
</div><div>To apply, please submit your resume and cover letter to careers@roambee.com</div>
<div></div><div>Recruitment agencies: We do not accept unsolicited agency resumes. Please do not forward resumes to this email, our company website email, or any other company location. We are not responsible for any fees related to unsolicited resumes.</div></div>

Sales Operations Manager - India

YMCA

<div><div><div>Help us expand our communications and reach into local communities. Did we mention we have a beach?
</div><div><div>Job Description
</div><div><p>The Vice President of Marketing &amp; Brand Strategy leads enterprise-wide marketing and brand strategy for the YMCA of Southwest Florida, ensuring the Y&rsquo;s mission, impact, and value are clearly represented across the community and marketplace. This role drives program and membership growth and strategic initiatives by developing and executing integrated, data-informed marketing strategies that generate qualified leads and achieve revenue, enrollment, and membership &amp; program objectives.
</p><p>As the lead brand steward, the VP shapes and protects the YMCA brand experience at every touchpoint, ensuring full alignment with Y-USA brand standards across all locations, campaigns, and platforms. A critical priority is the close partnership with the Philanthropy Department&mdash;especially the VP of Philanthropy, the &ldquo;voice&rdquo; of the Y for mission and donor engagement&mdash;to ensure donor-facing storytelling and fundraising materials are compelling, authentic, and brand-aligned. The VP of Marketing &amp; Brand Strategy fosters innovation, builds strong teams, and collaborates across the association to deliver measurable results that advance youth development, healthy living, and social responsibility.
</p></div></div><div><div>Qualifications
</div><div><ul><li>7&ndash;10+ years of senior-level consumer marketing leadership, preferably in a top or #2 marketing role for a multi-site, service-intensive organization.
</li><li>Demonstrated success developing and executing enterprise marketing strategies that drive measurable growth in leads, enrollment, membership, and revenue.
</li><li>Well-rounded expertise across:
<ul><li>Advertising and campaign strategy
</li><li>Market research and competitive positioning
</li><li>Data analytics, KPI dashboards, and performance optimization
</li><li>Product/program marketing and lifecycle management
</li><li>Brand strategy, governance, and standards compliance
</li><li>Public relations and community storytelling
</li><li>Budget and vendor/agency management
</li></ul></li><li>Proven people leader with a strong track record hiring, coaching, and developing high-performing teams; able to operate as a &ldquo;player/coach.&rdquo;
</li><li>Outstanding communication skills (written, oral, and presentations) with the ability to convey vision, influence peers, and inspire action.
</li><li>Demonstrated ability to build authentic relationships with diverse audiences and community stakeholders, with credibility and visible community leadership.
</li><li>Bachelor&rsquo;s degree required in Marketing, Business, or related field; MBA/advanced degree preferred.
</li></ul></div></div><div><div>Essential Functions
</div><div><p><b>Strategy, Planning, and Growth
</b></p><ul><li>Develop and lead an association-wide marketing strategy aligned to organizational goals, brand priorities, and financial targets.
</li><li>Set annual marketing goals and objectives with the COO and senior leadership; create, present, and manage the annual marketing plan.
</li><li>Translate association strategy into branch-ready marketing priorities, tools, and calendars that drive consistent execution.
</li><li>Monitor internal performance tracking through regular review of financials, enrollment and membership reports, and marketing KPIs; maintain a full understanding of trends, identify risks/opportunities early, and proactively adjust strategies to stay ahead of association goals.
</li></ul><p><b>Lead Generation, Enrollment, and Performance Marketin </b>g
</p><ul><li>Serve as the primary driver of qualified leads for membership and program enrollment across all lines of business.
</li><li>Oversee multi-channel marketing including digital campaigns, paid media, social media, SEO/SEM, email marketing, and targeted promotions.
</li><li>Establish and manage marketing funnels from awareness through conversion and retention; optimize for ROI and community reach.
</li><li>Determine, monitor, and report KPIs (leads, conversion rates, enrollment velocity, retention indicators, CAC, and brand health).
</li><li>Partner with senior leaders and branch teams to drive and ensure 3&ndash;5% association growth by core business area, using targeted lead-generation strategies and performance tracking.
</li></ul><p><b>Market Research and Positioning
</b></p><ul><li>Conduct market research to understand community needs, member behavior, and program demand.
</li><li>Track competitor activity and positioning; apply insights to refine messaging, value propositions, and growth opportunities.
</li></ul><p><b>Brand Stewardship and Experience
</b></p><ul><li>Lead the development and implementation of an association-wide brand experience strategy.
</li><li>Ensure consistent brand integration across programs, facilities, digital platforms, staff/volunteer practices, and member communications.
</li><li>Ensure compliance with all Y-USA brand standards and usage requirements, coach branches on consistent application.
</li></ul><p><b>Partnership with Philanthropy (Critical Priority)
</b></p><ul><li>Serve as a key strategic partner to the Philanthropy Department.
</li><li>Work in close collaboration with the VP of Philanthropy (the &ldquo;voice&rdquo; of the Y for mission and donors) to support annual giving, major gifts, capital campaigns, and stewardship strategies.
</li><li>Ensure donor-facing campaigns, collateral, impact reports, and storytelling reflect YMCA values, brand standards, and measurable community impact.
</li><li>Align marketing and fundraising calendars to maximize campaign effectiveness and donor engagement.
</li></ul><p><b>Team, Budget, and Resource Leadership
</b></p><ul><li>Lead, coach, and develop a high-performing in-house marketing team; build a culture of innovation and accountability.
</li><li>Build and manage a network of qualified external agencies and freelance resources to extend capacity.
</li><li>Manage the association marketing budget within parameters; allocate resources based on performance and strategic priorities.
</li></ul><p><b>Leadership and Community Representation
</b></p><ul><li>Serve on the executive leadership team, helping guide enterprise strategy, community positioning, and impact growth.
</li><li>Represent the YMCA of Southwest Florida in Y-USA marketing/brand forums and peer benchmarking networks to adopt best practices and elevate association performance.
</li><li>Support reputation management and crisis/issue response as needed to protect trust in the Y.
</li></ul></div></div><div><div>Cause-Driven Leadership Competencies
</div><div><p><b>LEADERSHIP QUALIFICATIONS
</b></p><p><b>Mission Advancement
</b></p><ul><li>Integrates the Y&rsquo;s mission and core values into strategy and daily decision-making.
</li><li>Advances community engagement, volunteerism, and a culture of philanthropy in partnership with Philanthropy leadership.
</li></ul><p><b>Collaboration
</b></p><ul><li>Builds strong relationships with community and internal leaders; inspires across diverse audiences.
</li><li>Forms a trust-based, high-impact partnership with the VP of Philanthropy to elevate donor engagement and mission voice.
</li></ul><p><b>Operational Effectiveness
</b></p><ul><li>Strong strategic and analytical thinker; invests in innovation tied to measurable outcomes.
</li><li>Creates structure, benchmarks, and accountability; operates as a player/coach.
</li></ul><p><b>Personal Growth
</b></p><ul><li>Leads change with integrity, humility, courage, and continuous-learning mindset.
</li><li>Maintains current expertise in marketing best practices and technology.
</li></ul></div></div><div><div>Required Certifications
</div><div><ul><li>CPR and First Aid Certifications preferred.
 </li><li>Completion of YMCA of the USA Child Abuse and Neglect class
</li><li>Completion of the YMCA&rsquo;s Blood Borne Pathogens training
</li><li>Must be able to meet the association&rsquo;s background screening requirements.
</li><li>Adhere to drug/alcohol/smoke free workplace policy.
</li><li>Additional training classes as recommended by the Supervisor.</li></ul></div></div></div></div>

Vice President of Marketing

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