vp of global marketing

The Pavilion

<div><p><b>VP, Marketing</b></p><p></p><p><b><br>
The Pavilion Story: From Spark to Global Movement</b></p>
<p>
Pavilion began as a bold experiment to solve a personal problem. In the early 2010s, founder Sam Jacobs realized that the higher he climbed in go-to-market leadership, the lonelier the journey became. Those peer conversations&mdash;equal parts therapy, strategy, and camaraderie&mdash;sparked a global community of GTM professionals united by shared learning and support.</p><p></p><p><br>
Today, Pavilion serves nearly 10,000 members worldwide with industry-leading retention and profitability. At over $10M ARR, the brand is synonymous with excellence in GTM leadership. Our next chapter: strengthen the Pavilion brand, deepen the member experience, and ensure every professional who joins not only finds value but thrives.</p><p></p><p><b><br>
About the Role</b></p>
<p>
We&rsquo;re seeking a Vice President of Marketing to lead Pavilion&rsquo;s next era of growth&mdash;defining how we attract, engage, and retain members across their full journey.</p>
<p>
Reporting to the President, you&rsquo;ll own brand and lifecycle marketing while overseeing acquisition through internal and external partners. This is a high-impact leadership role for a strategist who blends creativity with discipline and understands that long-term growth depends on both attraction and retention.</p><p></p><p><b><br>
Key Responsibilities:</b></p>
<p><b>
Strategy &amp; Leadership</b></p>
<ul>
<li>Build an integrated marketing plan that balances brand storytelling, lifecycle engagement, and scalable growth.</li>
<li>Translate Pavilion&rsquo;s mission into clear messaging across every touchpoint&mdash;from awareness through renewal.</li>
<li>Partner with leadership to evolve brand architecture and positioning.</li>
<li>Define and measure success across acquisition, retention, and member satisfaction.</li>
</ul>
<p><b>Brand &amp; Communications</b></p>
<ul>
<li>Lead Pavilion&rsquo;s brand presence across web, social, events, and content.</li>
<li>Oversee thought leadership, PR, and storytelling that elevate Pavilion&rsquo;s reputation and member value.</li>
<li>Collaborate with Education and Community teams to highlight member success and insights.</li>
</ul>
<p><b>Member Lifecycle Marketing</b></p>
<ul>
<li>Create programs that drive activation, engagement, and renewal.</li>
<li>Partner with Member Experience on onboarding, nurture, and milestone communications.</li>
<li>Develop referral and win-back campaigns that turn satisfied members into advocates.</li>
</ul>
<p><b>Growth Oversight (</b><b>30%)</b></p>
<ul>
<li>Manage external agencies running paid, SEO, and event campaigns.</li>
<li>Maintain ROI discipline and brand alignment across acquisition programs.</li>
<li>Test and evaluate new channels to reach GTM professionals globally.</li>
</ul>
<p><b>AI-Driven Enablement</b></p>
<ul>
<li>Implement AI tools that improve productivity, personalization, and insight generation.</li>
<li>Leverage AI for content creation, segmentation, and analytics.</li>
<li>Stay ahead of emerging technologies and embed them into team workflows.</li>
</ul>
<p><b>Team &amp; Measurement</b></p>
<ul>
<li>Lead a small, high-performing team (3&ndash;4 people).</li>
<li>Foster collaboration, accountability, and creative excellence.</li>
<li>Establish key marketing KPIs, dashboards, and optimization frameworks.</li></ul><br>
<p></p>
<p><b>
Qualifications:</b></p>
<ul>
<li>8+ years in marketing, including 3&ndash;5 in leadership within membership, community, or subscription models.</li>
<li>Proven success in integrated brand and lifecycle marketing.</li>
<li>Experience managing agencies or contractors for acquisition programs.</li>
<li>Strong content and communications background; comfort with analytics and budgets.</li>
<li>Familiarity with AI tools for marketing and personalization.</li>
<li>Excellent collaboration and communication skills.</li>
</ul>
<p><b>Preferred: </b>Experience in B2B SaaS or professional development; understanding of retention tactics, event marketing, and community storytelling.</p><p></p><p><b><br>
What Success Looks Like:</b></p>
<p><b>
First 90 Days:</b></p>
<ul>
<li>Audit brand, communications, and lifecycle performance.</li>
<li>Identify quick wins for engagement and retention.</li>
<li>Recommend AI tools and process improvements.</li>
<li>Build alignment with leadership and member teams.</li>
</ul>
<p><b>First Year: Unified brand and communication framework.</b></p>
<ul>
<li>Improved engagement, retention, and referral metrics.</li>
<li>Efficient, brand-aligned acquisition through partners.</li>
<li>Clear ROI from AI adoption and streamlined workflows.</li>
<li>Marketing is positioned as a driver of both growth and member satisfaction.</li></ul><br>
<p></p>
<p><b>
Compensation &amp; Benefits:</b></p>
<ul>
<li>Competitive salary + performance bonus tied to acquisition, retention, and engagement</li>
<li>Stock options in a profitable, mission-driven company</li>
<li>Comprehensive health benefits and professional development budget</li>
<li>Flexible, remote-friendly work environment</li>
<li>Access to Pavilion membership and education</li></ul><br>
<p></p>
<p><b>
Why Join Pavilion Now?</b></p>
<p>
Pavilion stands at a unique inflection point&mdash;trusted brand, thriving community, and room to grow. The next VP of Marketing will shape how thousands of professionals experience Pavilion, from first impression to lifelong connection.</p><p></p><p><br>
If you&rsquo;re passionate about building enduring brands, creating meaningful experiences, and blending creativity with data-driven growth, we&rsquo;d love to meet you.</p><p></p><p><b><br>
Interested? Email: vpmarketingrole@joinpavilion.com</b></p></div><p></p>

VP, Marketing

Frontline WIldfire Defense

<div><ul><li><i>Please note that we do not accept unsolicited candidate introductions, referrals, or resumes from external recruiters or staffing agencies.</i></li></ul><div></div><div><b><br>
IMPORTANT:</b> Although this role is remote, the candidate is required to permanently reside in the Greater Los Angeles area. No exceptions.</div><div></div><h3 class="jobSectionHeader"><b><br>
About Frontline Wildfire Defense</b></h3><div>
Founded in 2017 by landscape ecologist and fire mitigation expert Harry Statter, Frontline developed the first fully integrated wildfire defense system to stop the leading cause of home loss in wildfires: ember-driven ignition. The system combines exterior sprinklers, full-coverage design, and connected software for remote monitoring and response, allowing homes to protect themselves long after families evacuate or infrastructure fails.</div><div></div><div><br>
Proven effective during the 2025 Los Angeles wildfires, 96% of homes with Frontline systems survived. That success has earned top industry recognition, including Frontline being recognized as one of TIME&rsquo;s Best Inventions 2025 in the Green Tech category and receiving the PCBC Gold Nugget Award for &ldquo;Most Innovative Housing Concept&rdquo; and the Best of IBS Award for &ldquo;Best Home Technology.&rdquo;</div><div></div><div><br>
As wildfires grow hotter and more frequent, our vision is to give people the tools and strategies to live safely with fire. We&rsquo;re building a mission-driven team creating real-world solutions in wildfire safety and climate tech.</div><div></div><h3 class="jobSectionHeader"><b><br>
About This Opportunity</b></h3><div>
As <b>VP of Marketing</b>, you will report directly to the CEO and serve as a key member of the executive leadership team. This is a hands-on, strategic leadership role for a marketing executive who thrives in high-growth, mission-driven environments. You will lead all aspects of marketing to drive growth, brand awareness, and revenue performance, while scaling the function to meet the needs of a growing company.</div><div></div><div><br>
This is a rare opportunity to shape the marketing function at a mission-driven company tackling one of the most urgent environmental challenges of our time. You will own marketing strategy end-to-end, directly influence revenue and growth, and build a function that can scale as Frontline expands its impact.</div><div></div><h3 class="jobSectionHeader"><b><br>
Key Responsibilities</b></h3><div></div><div><br>
Full-Funnel Growth Leadership</div><ul><li>
Drive lead generation at an increasing pace while maintaining acceptable customer acquisition costs.</li><li>
Optimize marketing programs across the entire customer journey from awareness to conversion and handoff to Sales.</li></ul><div>
Content, Communications &amp; PR</div><ul><li>
Lead corporate communications strategy with a focus on earned media, including local, regional, broadcast, and national press.</li><li>
Shape the narrative to strengthen Frontline&rsquo;s brand and thought leadership position.</li></ul><div>
Digital &amp; Performance Marketing</div><ul><li>
Lead digital campaigns, web optimization, SEO, conversion rate optimization, email nurturing, paid media, and emerging channels such as connected TV and out-of-home.</li><li>
Rigorously measure performance and use data to iterate campaigns quickly.</li></ul><div>
Referral, Word-of-Mouth &amp; Influencer Marketing</div><ul><li>
Develop strategies to amplify organic growth through customer advocacy, referral programs, and influencer partnerships.</li></ul><div>
B2B &amp; Vertical Marketing</div><ul><li>
Design targeted programs for high-value commercial verticals, including production homebuilders, hospitality, wineries and vineyards, educational institutions, and other relevant sectors.</li></ul><div>
Customer Experience &amp; Sales Alignment</div><ul><li>
Partner closely with Sales to ensure seamless handoff and optimized customer experience.</li><li>
Align marketing strategy with revenue goals, long-sales-cycle considerations, and lifetime value optimization.</li></ul><div>
Event &amp; Partnership Marketing</div><ul><li>
Lead participation in industry events, partnerships, and community engagement initiatives to build brand visibility and generate qualified leads.</li></ul><div>
Planning, Metrics &amp; Reporting</div><ul><li>
Develop multi-year strategic marketing plans with clear KPIs for lead volume, CAC, pipeline contribution, brand engagement, and revenue growth.</li><li>
Track and report metrics to the executive team and Board.</li></ul><div>
Team Leadership</div><ul><li>
Lead, mentor, and grow a small internal team.</li><li>
Manage external agency partners to scale capability efficiently while fostering a high-performance culture.</li></ul><div></div><h3 class="jobSectionHeader"><b><br>
Qualifications</b></h3><div></div><div><br>
Must-Have:</div><ul><li>
15+ years of progressive marketing experience, including senior leadership roles, ideally at startups or high-growth companies within the construction, consumer electronics, security, home automation, or solar industries</li><li>
Proven ability to drive measurable growth across full-funnel marketing channels, including digital, referral, and earned media.</li><li>
Strong background in B2C and B2B marketing, particularly for high-consideration or long-sales-cycle products.</li><li>
Deep expertise in content, PR, media planning, digital, and performance marketing.</li><li>
Experience designing and scaling marketing functions from small teams into mature, revenue-focused organizations.</li><li>
Data-driven mindset with experience defining, tracking, and acting on key marketing metrics (lead volume, CAC, pipeline contribution, conversion, etc.).</li><li>
Strategic, innovative, and creative, with the ability to make tough trade-offs while driving execution in a fast-paced environment.</li><li>
Excellent collaboration and communication skills; able to influence peers, executives, and external partners.</li></ul><div></div><div><br>
Nice-to-Have:</div><ul><li>
Experience working in environmental technology, residential services, or other mission-driven industries.</li><li>
Track record of scaling brand presence nationally.</li></ul><div></div><h3 class="jobSectionHeader"><b><br>
Compensation &amp; Benefits</b></h3><br>
<div></div><ul><li>
Salary Range: $220,000k-$240,000 DOE + Equity Options.</li><li>
Medical, Dental, and Vision insurance.</li><li>
401(k) Plan.</li><li>
Flexible time-off policy + 10 paid holidays per year.</li><li>
Remote-first work environment, fostering work-life balance and autonomy.</li><li>
Company-provided equipment</li><li>
Professional development support</li><li>
Join a passionate, mission-driven team making a real difference!</li><li>
And much more!</li></ul><div></div><h3 class="jobSectionHeader"><b><br>
Join Our Mission!</b></h3><div>
If you're excited about building marketing that drives growth and strengthens a brand protecting homes and families from wildfire disasters, we want to hear from you! Apply today and become part of a fast-growing team with purpose and innovation at its core.</div><div></div><div><i><br>
Diversity and inclusion are essential values at Frontline. We know we'll do our best and most impactful work when we feel represented and we belong. We encourage talented people from a wide variety of backgrounds and experiences to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.</i></div><p>
E04JI8006lbu4082j6t</p></div>

VP of Marketing

Avalere Health

<div><div><b>About Avalere Health</b></div><div></div><div><br>
United by one profound purpose: to reach <b>EVERY PATIENT POSSIBLE</b>. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together &ndash; powerfully and intentionally &ndash; to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.</div><div></div><div><br>
Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.</div><div></div><div><br>
Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.</div><div></div><div><br>
Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups &ndash; Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family&rsquo;s needs.</div><div></div><div><br>
We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.</div><div></div><div><br>
We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.</div><div></div><div><br>
Our approach &mdash; &ldquo;Magnet, Not Mandate&rdquo; &mdash; means there&rsquo;s no formal office requirement, but we value proximity that allows for meaningful in-person engagement when it matters most. Our primary hiring regions include Philadelphia, New York City, Washington, D.C., Chicago, and Toronto. Exceptional candidates in other areas may also be considered.</div><div></div><div><b><br>
About the role:<br>
</b></div><div></div><br>
<div>As VP, Brand Strategy, you are a strong leader who is adept at developing targeted, transformative insights that fuel brand strategies, tactical initiatives, and behavior-changing creative campaigns and applying those skills to inspire the trust of our clients. As an engaging storyteller and critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and scientific teams to produce and deliver strategic recommendations that lead to significant brand results.</div>
<h3 class="jobSectionHeader"><b>What you'll do
</b></h3><ul><li>Act as a strategic partner to clients to solve their business challenges&mdash;offering proactive solutions, provoking out of the box thinking, and acting as a brand steward</li><li>
Ownership of the discovery and development of brand and product strategy including go-to-market strategy, business strategy, and creative strategy</li><li>
Lead client meetings and workshops to support strategic foundations, competitive strategy, brand innovation and experience
</li><li>Partner with engagement strategy to translate brand value proposition to a desired experience
</li><li>Partner with clients and creative teams to unearth target audience needs, unique value propositions, and supporting reasons to believe</li><li>
Lead qualitative and quantitative research &amp; insights projects to support deeper understanding of target audience needs
</li><li>Ensure all activations and executions reflect and pull-through brand strategy principles&mdash;ability to diagnose and offer solutions if not aligned
</li><li>Support SVP, Strategy in development and expansion of capability set</li></ul><h3 class="jobSectionHeader"><b>
About you
</b></h3><ul><li>Bachelor&rsquo;s degree in (Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, Statistics etc.)
</li><li>10+ years&rsquo; experience in a healthcare/pharmaceutical advertising agency environment
</li><li>Experience with professional DTC or patient marketing</li></ul><div>
We are committed to offering a competitive and fair salary that reflects your location, qualifications and the experience you will bring to our team. Salary ranges posted are commensurate with experience.</div><div><b>
What we can offer</b></div><div></div><div><br>
You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.</div><div></div><div><br>
Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.</div><div></div><div><b><br>
We encourage all applicants to read our </b>candidate privacy notice <b>before applying to Avalere Health.</b></div>
<p>
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</p></div>

VP, Brand Strategy

Amazon.com

<div><h2 class="jobSectionHeader"><b>DESCRIPTION</b></h2><div>
Come build the future of entertainment with us. Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching?<br>
<br>
Prime Video is a premium streaming service that offers customers a vast collection of TV shows and movies - all with the ease of finding what they love to watch in one place. We offer customers thousands of popular movies and TV shows including Amazon Originals and exclusive licensed content to exciting live sports events. We also offer our members the opportunity to subscribe to add-on channels which they can cancel at anytime and to rent or buy new release movies and TV box sets on the Prime Video Store. Prime Video is a fast-paced, growth business - available in over 200 countries and territories worldwide. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on.<br>
<br>
Are you interested in shaping the future of marketing? Prime Video and Studios Global Operations is looking for entrepreneurial, innovative individuals who thrive on solving complex problems and scaling programs that directly support production workflows and the marketing supply chain.<br>
<br>
We're seeking an exceptional Program Manager to lead our critical technology optimization initiatives. This role presents an exciting opportunity to drive significant operational efficiency while managing our suite of enterprise tools that support content creation and distribution across global markets.<br>
<br>
Key job responsibilities<br>
<ul><li>Drive enterprise-wide implementation and adoption of 3P Tools Work Order Governance framework to establish standardized processes and controls across global teams.</li><li>Lead critical cost optimization program for Smartsheet platform transition, including vendor negotiations, alternative solution evaluation, and migration strategy development.</li><li>Build and manage cross-functional tiger teams across WW Ops to execute tool optimization initiatives and ensure alignment with business objectives.</li><li>Develop comprehensive migration strategies for technology solutions, including timeline creation, risk assessment, and change management planning.</li><li>Conduct thorough analysis of current tool usage patterns and stakeholder requirements across global teams to identify optimization opportunities.</li><li>Spearhead vendor management and contract negotiations while evaluating alternative solutions like Airtable to optimize costs and capabilities.</li><li>Create and maintain program governance frameworks, including KPIs, success metrics, and reporting mechanisms for executive leadership.</li><li>Lead stakeholder engagement and change management efforts across multiple business units to ensure successful adoption of new solutions.</li><li>Establish and manage program timelines, resource allocation, and risk mitigation strategies for multiple concurrent workstreams.</li><li>Drive continuous process improvement initiatives through regular audits, feedback collection, and implementation of best practices.</li></ul></div><h2 class="jobSectionHeader"><b>
BASIC QUALIFICATIONS</b></h2><ul><li>3+ years of program or project management experience</li><li>3+ years of working cross functionally with tech and non-tech teams experience</li><li>3+ years of defining and implementing process improvement initiatives using data and metrics experience</li><li>Bachelor's degree</li><li>Knowledge of Excel (Pivot Tables, VLookUps) at an advanced level and SQL</li><li>Experience defining program requirements and using data and metrics to determine improvements</li></ul><h2 class="jobSectionHeader"><b>
PREFERRED QUALIFICATIONS</b></h2><ul><li>3+ years of driving end to end delivery, and communicating results to senior leadership experience</li><li>3+ years of driving process improvements experience</li><li>Experience in stakeholder management, dealing with multiple stakeholders at varied levels of the organization</li><li>Experience building processes, project management, and schedules</li></ul><br>
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.</div>

Program Manager, Global Mktg Ops, Prime Video

Property Finder Group

<p><strong>Role Summary:</strong> Within the Strategy &amp; Analytics team, Property Finder is looking for a strong Lead, Marketing Analytics who will be responsible for partnering with the Marketing team to develop best-in-class tools, measurement frameworks, and insights that enable campaign effectiveness, customer growth, and improved return on marketing investments</p>
<p><strong>Key Responsibilities:</strong></p>
<p>Lead the end-to-end delivery of high-impact strategic marketing initiatives, in close partnership with the relevant VP (e.g., VP of Marketing, VP of Growth), involving executive and senior stakeholders across the organization.</p>
<p>Oversee the full project management lifecycle of marketing analytics initiatives ensuring timelines, scope, and deliverables are met while maintaining analytical rigor and clarity of insights.</p>
<p>Partner cross-functionally with Product, Data Engineering, and Commercial teams to ensure marketing analytics initiatives are scalable, accurate, and aligned with organizational priorities.</p>
<p>Guide and mentor a team of analysts and managers, fostering a culture of excellence in analytical thinking, marketing measurement, and strategic storytelling.</p>
<p>Design and oversee complex analyses to evaluate campaign performance, customer journeys, and marketing ROI turning insights into actionable recommendations.</p>
<p>Support communication of key insights and strategic findings to the Executive Leadership Team, ensuring marketing performance, opportunities, and priorities are clearly articulated.</p>

Lead, Marketing Analytics

KERZNER INTERNATIONAL LIMITED

<p>The Director, Learning &amp; Development (Brand &amp; Culture) is responsible for embedding the company s brand DNA and cultural values into every aspect of learning and talent development worldwide. This role ensures that development programs not only build capability but also strengthen brand identity, guest experience, and a high-performance, emotionally engaged culture. Acting as a global custodian of brand-led learning, this role designs, deploys, and measures strategies that align people development with business priorities and brand promise.</p>
<p><strong>Key Responsibilities</strong></p>
<ul>
<li>Lead the global L&amp;D strategy for brand and culture, aligning with the VP of L&amp;D and broader HR strategy.</li>
<li>Partner with executive leadership, brand, and HR teams to translate company and brand vision, values, and service culture into learning frameworks and experiences.</li>
<li>Lead global brand immersion initiatives, onboarding experiences, and storytelling experiences for all levels of the business and cultural activation workshops.</li>
<li>Serve as the global subject matter expert on culture transformation, brand immersion, and employee experience learning.</li>
<li>Partner with Brand, Marketing and Operations teams to ensure learning reflects brand voice, aesthetics, and guest experience standards.</li>
<li>Design leadership and cultural capability programs and content that empower colleagues and managers to role-model brand behaviors.</li>
<li>Lead a global team of L&amp;D professionals, ensuring high performance and consistent delivery in line with brand values, policies, and processes across all regions. </li>
<li>Collaborate with Resort L&amp;D Leads to develop and manage a pool of Departmental and Master Trainers, ensuring consistent, high-quality training is delivered across all properties.</li>
<li>Build capability, provide governance and relevant toolkits for global L&amp;D teams to deliver brand and culture programs with consistency.</li>
<li>Provide L&amp;D support and guidance for all global resort pre-openings, including on-site presence as needed to ensure seamless launch and brand alignment.</li>
<li>Define success metrics and evaluate ROI of all learning initiatives.</li>
<li>Leverage data and insights to continuously evolve programs and strengthen employee engagement, talent development and retention, and brand aligned guest experience.</li>
<li>Drive innovation in learning through digital platforms (e.g., LMS, LXP, mobile, AI) and modern instructional design.</li>
<li>Implement data-driven evaluation of key learning programs and provide insights to the business to support continuous improvement and impact measurement.</li>
<li>Manage budgets, vendors, academic partnerships, and external consultants.</li>
<li>To execute any other duties as assigned by VP, L&amp;OD.</li>
</ul>

Director, Learning & Development (Brand & Culture)

Mars

<p></p><div><p><b>Job Description:</b></p><p>
Reports To: VP, North America Market Strategy and Deployment</p><p><br>
Champion Petfoods is on an exciting journey of growth, with digital transformation at the heart of our strategy. We&rsquo;re seeking a dynamic and strategic digital leader to shape and execute our digital marketing strategy across the North American market. This role will report to the VP of Market Strategy and Deployment and be responsible for deploying regional campaigns, local partnerships, and activations that align with local market conditions and business objectives.</p><p></p><p>
As a key member of the North America Marketing team, you&rsquo;ll collaborate with cross-functional and global partners to ensure brand consistency across all digital touchpoints&mdash;including websites, mobile platforms, social media, and CRM&mdash;while tailoring execution for local relevance and impact. You&rsquo;ll work closely with the Shopper and Sales teams to support seamless implementation, aligned digital activations and prompt consideration with premium dog and cat shoppers. This role requires a self-starter with a strong grasp of consumer behavior, digital platforms, and performance marketing&mdash;ideally with experience in consumer goods or pet care.</p><p></p><div><b>
Key Responsibilities</b><br>
<ul><li>Digital Ecosystem Ownership: Lead the strategic development and operational oversight of global brand websites, ensuring optimal UX, SEO performance, and content relevance and governance across markets.</li><li>Media: Collaborate with Global Marketing to develop and optimize paid media plans that support North American business goals. Oversee regional media asset development and performance tracking.</li><li>Social Media: Define and execute the regional organic social strategy. Manage agency partners to deliver compelling content, community engagement, and performance insights.</li><li>Partnerships: Own the regional partnerships and communities strategy. Identify and activate relevant partners and influencers to drive brand engagement and reach.</li><li>Content Governance &amp; Localization: Ensure local content is accurate, compliant, and aligned with brand standards. Provide input into global content development and manage regional customization requests.</li><li>Sales Enablement: Collaborate with the sales teams to provide the necessary tools, resources, and training to effectively leverage and align marketing activations to drive retail performance.</li><li>Budget &amp; Resource Management: Oversee local marketing budgets to ensure efficient allocation and optimization of resources. Track spend against budgets and provide regular reports on the return on investment (ROI) of marketing activities.</li><li>Performance Monitoring &amp; Reporting: Monitor and evaluate the effectiveness of marketing activations. Provide ongoing reports to the EMEA Regional Marketing Director, highlighting key performance indicators (KPIs), market feedback, and areas for improvement.</li><li>Digital Innovation: Monitor emerging digital trends, consumer insights, and market dynamics to identify opportunities that elevate the digital brand experience and drive competitive advantage</li><li>Team Culture &amp; Growth Mindset: Foster a collaborative, curious, and creative team culture by building strong internal partnerships and promoting a growth-oriented mindset within Champion and the broader Mars Pet Nutrition Digital community.</li></ul></div><p></p><div><b>
Requirements</b><br>
<ul><li>Bachelor&rsquo;s degree in Marketing, Digital Media, Communications, or related field</li><li>5&ndash;8 years of experience in digital marketing, preferably in consumer goods or pet care</li><li>Proven success in managing digital brand experiences across multiple channels</li><li>Strong knowledge of digital tools and platforms (e.g., CMS, CRM, analytics, social media, marketing automation)</li><li>Excellent project management and organizational skills</li><li>Strong communication and stakeholder management abilities</li><li>Strategic thinker with a creative mindset and attention to detail</li><li>Experience working with cross-functional and cross-cultural teams</li></ul></div><p></p><div><b>
Mars Leadership Competencies:</b><br>
<ul><li>Collaborates</li><li>Drives Results</li><li>Communicates Effectively</li><li>Plans and Aligns</li><li>Manages Ambiguity</li></ul></div><p></p><p>
Annual Salary Range: $165,000-$175,000</p><p></p><p>
The base pay range for this position at commencement of employment is expected to be between the range listed above, however, base pay offered may vary depending on multiple individualized factors, including but not limited to, market location, job-related knowledge, skills, and experience. The total compensation package for this position may<b> </b>also include other elements, if eligible, including variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Eligibility for these additional elements depend on the position offered and the employee&rsquo;s work schedule (i.e., part-time schedule, store associate). Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.</p></div>

North America Digital Brand Manager

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