vp of marketing

InGenius Prep

<div>Company Description: Founded at Yale and operating around the world, we are the world's leading admissions experts. Since 2013, our company has grown to a team of more than 150 full-time employees, 300 part-time employees, as well as offices in the U.S., Canada, China, Korea. Our primary focus is assisting students in applying to U.S. colleges and graduate schools. Our company is fast-paced and exciting. We operate as a team, and everyone is given opportunities to advance in the organization. If you are looking for an exciting, intense, and rewarding employment opportunity, this is the place for you!
Job Overview: The Vice President (VP) of Marketing is a key leadership role responsible for developing and executing a cohesive marketing strategy that drives revenue growth, expands market share, and enhances brand awareness. This executive will lead all facets of the marketing organization, including brand, digital marketing, product marketing, public relations, and content strategy, ensuring alignment with the company's overall business objectives.
Responsibilities:
Strategy &amp; Vision:
<ul><li>Develop and champion a holistic, long-term marketing strategy to achieve ambitious growth targets.</li><li>
Define the company's unique value proposition (UVP) and overall brand positioning.</li><li>
Analyze market trends, competitive landscape, and customer data to identify new opportunities and inform strategic decisions.</li></ul>
Team Leadership &amp; Management:
<ul><li>Recruit, mentor, and manage a high-performing marketing team across multiple functions.</li><li>
Foster a culture of data-driven decision-making, creativity, and accountability.</li><li>
Manage the annual marketing budget, allocating resources effectively across channels and initiatives to maximize return on investment (ROI).</li></ul>
Brand Management &amp; PR:
<ul><li>Oversee the development and maintenance of a strong, consistent, and recognizable brand identity and voice.</li><li>
Direct corporate communications, public relations efforts, and crisis management.</li></ul>
Digital Marketing &amp; Demand Generation:
<ul><li>Lead all digital marketing initiatives (GEO, SEO, SEM, PPC, social media, email marketing) to drive traffic and qualified leads.</li><li>
Optimize the marketing funnel from awareness to conversion, focusing on key performance indicators (KPIs) such as Customer Acquisition Cost (CAC) and Lifetime Value (LTV).</li></ul>
Product Marketing &amp; Sales Enablement:
<ul><li>Partner with product development and sales teams to define product launch strategies, messaging, and go-to-market plans.</li><li>
Ensure the sales team is equipped with compelling collateral, presentations, and training materials.</li></ul>
Content &amp; Creative:
<ul><li>Oversee the content strategy, including thought leadership, case studies, blog posts, and multimedia assets, ensuring content aligns with buyer personas and journey stages.</li></ul>
Minimum Qualifications
<ul><li>Deep understanding of performance results-driven marketing</li><li>
Ability to synthesize insights and recommendations for optimization of performance across a broad range of quantitative and qualitative sources</li><li>
Experience with CRM system, preferably HubSpot</li><li>
Strong project management skills</li><li>
Experience with collaborating closely with sales teams and executive teams</li><li>
Ability to educate, motivate and lead direct reports and team members</li><li>
Excellent organizational skills with the ability to work on multiple projects based on priorities and deadlines</li><li>
Effective written and verbal communication skills that enable translating complex data into productive discussions and effective presentations</li><li>
Strong interpersonal and problem-solving skills; attention to detail and curiosity to want to know how things work</li><li>
Eager to work in a collaborative and results-oriented team environment</li><li>
Ability to travel and work in the United States</li></ul>
Preferred Qualifications:
<ul><li>10 years of marketing experience</li><li>
5+ years of management experience</li><li>
Proven track record of developing and executing successful, measurable marketing strategies that drive significant revenue growth.</li><li>
Deep expertise in both traditional and new marketing strategies</li><li>
Experience in the education industry is highly desirable</li></ul>
Compensation: Will vary depending on qualifications, but applicants should assume compensation is in line with market rates for such roles.</div>

VP of Marketing

Honor

<div><div>Honor Technology&rsquo;s mission is to change the way society cares for older adults. As a leader in aging care innovation, Honor provides the technology, tools, and services that empower older adults to live life on their own terms. Honor&rsquo;s growing portfolio includes its consumer care brand, Home Instead, Inc., the world&rsquo;s leading provider of in-home care for older adults. With a global franchise network and more than 100,000 Care Pros, Home Instead delivers over 50 million hours of personalized care annually.

Together, Honor and Home Instead are setting a new standard for aging in place, backed by powerful technology, compassionate care, and a commitment to aging on your own terms.

Join us to create a new and better aging experience for our clients, their families, and our Care Professionals.
</div>About the Role:

As the VP of Performance Marketing, you will architect, own, and scale Honor&rsquo;s end-to-end growth engine&mdash;setting strategy and leading execution across acquisition, performance media, conversion optimization, experimentation, and analytics to deliver measurable, efficient, and durable growth. You will build a modern, data-driven growth system that integrates performance marketing and brand amplification in service of long-term revenue and enterprise value. As a key enterprise leader, you will bridge corporate growth strategy and franchise execution, proving the impact of centralized capabilities and driving adoption across a complex, distributed network through insight, influence, and results.

Strategic Growth Leadership
<ul>
<li>Own digital demand generation for Home Instead, balancing growth velocity with efficiency by reducing CAC, improving lead quality, and increasing conversion across the funnel</li>
<li>Set and execute the performance media strategy across paid search, paid social, and programmatic display, with clear accountability for ROI, scale, and learning velocity</li>
<li>Partner with Engineering and Product to accelerate SEO, site performance, and conversion, including landing pages, content strategy, and rigorous experimentation</li>
<li>Partner closely with Inside Sales to optimize the experience from marketing to conversation, driving experimentation across lifecycle marketing, contact strategy, and lead nurturing</li>
<li>Own attribution, measurement, and growth analytics, defining KPIs across the funnel, translating performance into actionable insight, and driving continuous optimization</li>
</ul>
Franchise Network Marketing Management &amp; Enablement
<ul>
<li>Define and scale local marketing strategy for the franchise network, including call tracking, number management, and localized content that strengthens local business profiles</li>
<li>Serve as the primary growth bridge between corporate and franchise partners, demonstrating the ROI of centralized programs and accelerating adoption across the network</li>
<li>Partner with franchise and regional leaders to optimize locally funded campaigns, executed in tight coordination with centralized investment to expand reach and brand impact</li>
<li>Enable and upskill franchise business consultants to help franchise offices optimize performance marketing and local growth outcomes</li>
</ul>
Performance Marketing &amp; Budget Management
<ul>
<li>Lead agency partners in defining media mix strategy, lead quality models, and optimization frameworks that improve performance at scale</li>
<li>Partner with Brand Marketing leadership to allocate capital across channels, maximizing overall business impact and long-term growth efficiency</li>
</ul>
Qualifications:
<ul>
<li>Experience: 10+ years of senior leadership experience in growth, performance marketing, or demand generation, ideally at the Director or VP level</li>
<li>Operational Sales Grip: experience closely partnering with or managing inside sales or contact center operations.</li>
<li>Technical Fluency: Deep understanding of modern MarTech stacks (e.g., Salesforce, HubSpot, Marketo, Google Marketing Platform) and attribution modeling.</li>
<li>Build and scale a modern growth analytics function that leverages experimentation, attribution modeling, forecasting, and advanced measurement to guide investment decisions.</li>
<li>Translate complex data into clear, actionable insights for hands-on-keyboard team and executive stakeholders, influencing business strategy and marketing investment priorities.</li>
<li>Proven track record building and scaling a high-performing growth engine, across both smaller, fast-moving teams and larger, more complex organizations</li>
<li>Financial Acumen: Experience managing significant marketing budgets ($MM+) with rigorous P&amp;L or fund accountability.</li>
<li>Education: Bachelor&rsquo;s degree required; MBA or equivalent advanced degree preferred.</li>
<li>Nice to have: Franchise/Third Party/Multi-Location Expertise: Proven track record driving growth in a complex franchise or distributed service model is highly preferred.</li>
</ul>
Honor is a fully remote company: employees can work anywhere in the U.S.

<div><div><div>Our range reflects the hiring range for this position. We use national average to determine pay as we are a remote first company. Individual pay is based on a number of factors including qualifications, skills, experience, education, and training.

Base pay is just a part of our total rewards program. Honor offers equity and 401K with up to a 4% match. We provide medical, dental and vision coverage including zero cost plans for employees. Short Term Disability, Long Term Disability and Life Insurance are fully employer paid with a voluntary additional Life Insurance option. We offer a generous time off program, mental health benefits, wellness program, and discount program.</div><div>
Hiring Salary Range</div><div>
$306,900&mdash;$341,000 USD</div></div></div><div>
At Honor, we put people first. Our leadership culture is guided by Leadership Principles that prioritize integrity, compassion, and excellence. We offer a unique opportunity to lead with purpose and make a meaningful impact no matter your role.

Honor is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, political affiliation or belief.</div></div>

VP of Performance Marketing

Nexa

<div>We&rsquo;re NEXA, one of the fastest growing technology companies in Florida. As a mobility solutions provider, we offer services critical to organizations that are looking to bring to market innovative, mobile products. In layman&rsquo;s terms, you ask? Well, we design, engineer, and manufacture unique mobile solutions that enable some of the most interesting companies in the world (some of which you likely use regularly) to bring smart solutions to market quickly and efficiently, and then we deploy and support these large-scale fleets of devices to make our client&rsquo;s business operations even easier. 
Our clients come from diverse industries, many of which form the cornerstones of our modern society, including healthcare, retail, defense, and food delivery. So, in a sense, working at NEXA means you&rsquo;ll be helping to enhance and streamline the functioning of our everyday lives. 

Still reading? Well, here&rsquo;s what WE&rsquo;RE looking for. The ideal NEXA employee is someone who is accountable, can work independently or as part of a team, and has an interest in propelling innovative technology into the broader ecosystem. We&rsquo;re looking for team members that will speak their mind, accept feedback, and continue to drive our growth. 

If you think you fit the bill, and you&rsquo;re curious to hear more, we&rsquo;d love to see your application! 
 
 
We are seeking an experienced and creative Vice President of Marketing to join our Revenue Team. Responsible for shaping and executing a comprehensive marketing strategy that drives revenue, brand awareness, and lead generation across multiple brands, including NEXA, Rhino Mobility, and Mambo, this role will focus on targeting enterprise clients as well as wireless carriers, channel partners, and strategic partners, positioning NEXA as a leader in the enterprise mobility space. Defining and implementing a clear Account-Based Marketing (ABM) strategy in partnership with the Revenue Team, ensuring marketing efforts are tightly aligned with sales objectives and pipeline acceleration, including developing integrated campaigns tailored to high-value accounts, leveraging data-driven insights to personalize outreach and maximize engagement. 
The VP will work closely with strategic partners&mdash;including carriers, technology providers, and channel partners&mdash;on joint marketing initiatives, a variety of events (tradeshows, virtual, and more), co-branded campaigns, events, and account mapping programs to expand market reach and strengthen partner relationships. As a spokesperson for NEXA, representing the company to media, analysts, and at industry tradeshows. The VP will articulate NEXA&rsquo;s vision, product strategy, and market leadership to external audiences, reinforcing brand credibility and executive presence. As a key member of the executive leadership team, the VP will provide strategic guidance on go-to-market planning, oversee lead generation programs, and ensure consistent brand messaging across all channels. 
The ideal candidate will bring a proven track record of success in growth marketing within telecom or wireless industries, exceptional leadership skills, and the ability to inspire and scale a high-performing marketing organization. 


Responsibilities: 
<ul>
<li>
Develop and execute a comprehensive marketing strategy focused on growth, brand visibility, and lead generation.</li>
<li>Oversee marketing for multiple brands: NEXA, Rhino Mobility, and Mambo.</li>
<li>Develop end-to-end lead generation and attribution analytics and reporting.</li>
<li>Build, mentor, and lead a high-performing marketing team across lead generation, brand, events, and partner marketing.</li>
<li>Define and implement an Account-Based Marketing (ABM) strategy aligned with Revenue Team objectives.</li>
<li>Drive outbound marketing initiatives and optimize inbound strategies for enterprise mobility solutions.</li>
<li>Collaborate with strategic partners on joint marketing programs, co-branded campaigns, and account mapping initiatives.</li>
<li>Serve as a company spokesperson for media, analysts, and at industry events and tradeshows.</li>
<li>Manage marketing budgets, forecasting, and ROI analysis for campaigns and programs.</li>
<li>Lead go-to-market strategies for new product launches and major updates.</li>
<li>Represent NEXA at industry events, conferences, and partner engagements.</li>
<li>Ensure brand consistency across all channels and campaigns.</li>
<li>Manage event strategy including key messaging, exhibiting, sponsorships, attendance, and logistics.</li>
<li>Manage external agencies and freelancers to deliver high-quality marketing outputs on time and within budget.</li>
<li>Create standard operating procedures to ensure ISO27001 and ISO9001 compliance and quality management.</li>
<li>Leverage data-driven insights to refine marketing tactics and improve performance.</li>
<li>Create standard operating procedures to ensure ISO27001 and ISO9001 compliance and quality management.</li>
<li>Employees will be required to adhere to NEXA's information security policies and procedures.</li></ul> 


Requirements: 
<ul>
<li>
MBA or advanced degree in Marketing or related or equivalent experience.</li>
</ul><ul><li>10+ years of progressive marketing leadership experience, with at least 5 years in a senior role.</li>
<li>Strong expertise in B2B lead generation, account-based marketing, and partner marketing.</li>
<li>Experience managing multiple brands and complex product portfolios.</li>
<li>Demonstrated success in building and leading high-performing teams.</li>
<li>Deep understanding of enterprise mobility, 5G devices, and Android ecosystem preferred.</li>
<li>Exceptional communication, presentation, and stakeholder management skills.</li>
<li>Proficiency in event management platforms (e.g., Cvent, Eventbrite) and webinar tools (e.g., Zoom, GoToWebinar).</li>
<li>Familiarity with CRM and marketing automation systems (HubSpot experience is a plus).</li>
<li>Strong graphic design skills (Adobe Creative Suite, Canva, etc.).</li>
<li>Proficient in Microsoft PowerPoint and other presentation tools.</li>
<li>Hands-on experience in SEO and digital marketing analytics.</li>
<li>Ability to travel up to 25%. Willingness to travel for tradeshows and partner events as needed.</li>
<li>Preference given to candidates who can work from the Hollywood, FL office</li></ul></div>

Vice President of Marketing

InteleANTS

<div><div><div><div><div>JOB DESCRIPTION</div><div></div><div> 
Role: VP- Marketing
 
Experience: 18+ Years
 
Job Location: Chennai</div><div>
</div><div>
About OJ Commerce</div><div></div> 
OJ Commerce (OJC) is a fast-growing, profitable online retailer based in Florida, USA with a full-fledged India office based in Chennai. Our vision is to be the best-in-class e-commerce company delivering exceptional value to all stakeholders. We deliver exceptional value to customers by leveraging technology, innovation, and brand-partnerships to provide a seamless &amp; enjoyable shopping of high-quality products at the best prices. We have established a sophisticated, data-driven system to run the operations with virtually no human intervention.<div></div><div> 
Our portfolio of products comprises over a million SKUs, 2,500+ brands across 8 major categories.</div><div></div> 
This position is to lead marketing for a separate line of business with a strong presence in Amazon, Walmart, Wayfair, Home Depot, and eBay with more partner relationships in the works. The line of business is growing fast (CAGR ~70%) and is on the trajectory to achieve significant revenue growth. All products are sold direct to consumers via online channels.<div></div><div> 
Responsibilities:</div><div></div> 
The incumbent will be accountable for revenue and contribution growth for the assigned vertical through the following: 
Revenue Growth: Consistently meet and exceed sales and margin goals through effective marketing strategies and execution 
Customer Value: Collaborate with internal and external stakeholders to continuously enhance value to customers in terms of product range, availability, price, and service 
Marketing Excellence: Drive integrated marketing campaigns across all channels to deliver sales growth and build brand equity 
Channel Expansion: Develop and execute strategies to expand into new channels and strengthen performance in existing sales channels<div></div><div> 
Requirements:</div><div></div> 
Proven experience in a senior Marketing leadership role with 8+ years' experience in online retail, preferably in the North American market 
Must have demonstrable experience building at least one brand with a strong digital presence and sustained growth trajectory 
Deep expertise in digital marketing - SEO/SEM, email, social media, affiliate and display advertising. Strong experience with online marketplaces such as Amazon, Walmart, eBay is essential 
High facility with numbers and exceptional analytical skills to handle complexity and ambiguity in a data-driven environment 
Demonstrated ability to sell ideas, build consensus across stakeholders, and establish lasting relationships 
Track record of building and scaling high-performing marketing teams<div> 
Reporting Relationships:</div><div></div> 
The incumbent will report to the COO located in Chennai with a dotted-line reporting to the Founder President located in the Head Office in Florida 
The incumbent will build and manage a marketing team of 5-15 members 
Peers: Heads of Technology, Process, Finance &amp; Accounting, and Customer Service 
What we Offer<div>
Fast paced start-up with unlimited opportunity to make an impact.</div><div>
Environment &amp; Culture to realize your Potential.</div><div>
Competitive salary.</div><div>
Medical Benefits/Accident Cover.</div></div></div></div></div>

VP - Marketing

MeUndies

<div>MeUndies is a Los Angeles, CA-based underwear and loungewear company best known for its softer-than-soft basics. Founded in 2011, MeUndies disrupted the $110B underwear industry with the first online underwear subscription. Since then, the brand has inspired a passionate community of undie-obsessed individuals with its bold, comfortable products. And that&rsquo;s only the beginning&hellip; 
We are looking for a strategic, innovative, and data-driven VP of Marketing to lead our brand&rsquo;s growth across all consumer touchpoints. The ideal candidate has deep experience in DTC, thinks holistically across the funnel, and knows how to build cultural relevance while driving measurable business impact. They will deliver marketing thought leadership and guidance while optimizing the brand&rsquo;s marketing levers to maximize return on marketing investment and deliver a competitive advantage. They will help build 360 integrated marketing programs to drive new customer acquisition while exciting and delighting existing customers. 
Please note that this is a hybrid position of 3 days/week in our Los Angeles office 
What You'll Do<ul><li>
Own and execute the holistic marketing and campaign strategy across eCommerce, site merchandising, social, creators, partnerships, collaborations, and events, driving both acquisition and retention.</li><li>
Lead site marketing efforts directly, optimizing the customer journey, conversion, AOV, storytelling, and personalized experiences.</li><li>
Oversee and actively manage site merchandising, ensuring strong product presentation, navigation, and alignment with brand and business goals.</li><li>
Partner with Finance, Product, Creative, Growth, and Retention teams to coordinate launches, promotions, and onsite experiences, rolling up sleeves to ensure flawless execution.</li><li>
Use analytics and insights to guide hands-on optimization, testing, personalization, and merchandising decisions.</li><li>
Build and scale a creator and influencer program, taking ownership of sourcing, negotiation, contracting, content approval, and performance tracking.</li><li>
Identify and manage brand collaborations end-to-end, from concepting and creative development through GTM planning to performance measurement.</li><li>
Own the social media strategy, guiding content planning, trends, channel-specific execution, and community engagement, while directly contributing to content creation when needed.</li><li>
Oversee brand events, pop-ups, and experiential activations, taking a hands-on role in planning and execution.</li><li>
Create and manage the marketing budget, making tactical decisions on promotions, partnerships, PR, cause marketing, events, and agency fees.</li><li>
Build and maintain a strategic marketing calendar, aligning initiatives across campaigns, social, product marketing, events, partnerships, and cause marketing, while actively driving execution.</li><li>
Implement operational frameworks to solve bottlenecks, increase efficiency, and ensure campaigns are executed flawlessly.</li><li>
Measure, report, and optimize marketing performance, using data to make hands-on improvements and achieve KPIs.</li><li>
Lead and mentor a high-performing marketing team, setting an example by being actively involved in projects, campaigns, and execution.</li><li>
Build strong relationships with leadership and cross-functional partners, while aligning strategy to drive results.</li></ul>
What You Have<ul><li>
Minimum of 12+ years of brand marketing experience required</li><li>
Apparel industry and/or DTC expertise and background preferred</li><li>
Minimum of 7 years of team management with experience managing a minimum of 5+ direct reports</li><li>
Proven ability to lead, build relationships, and work effectively in a cross-functional team environment</li><li>
A self-starter mentality; ability to work in a fast-paced, entrepreneurial environment</li><li>
Ability to think creatively and strategically while maintaining a rigorous business and financial discipline</li><li>
Exceptional project management experience and attention to detail</li><li>
Strong verbal and written communication skills</li><li>
Bachelor&rsquo;s degree required</li></ul> 
The base salary range for this full-time position is $190,000 -$225,000. Within this range, individual pay is determined by various factors, including job-related skills, experience, and relevant education or training. Please note that the base salary range provided in this posting does not include any bonus, equity, or benefits you may be eligible for. 
WHY WORK AT MEUNDIES? 
It's more than a job.
We have focused on building a team that embodies our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. There is no such thing as a small achievement here - we celebrate it all! 
We look at the necessities.
We offer competitive salary packages, including annual bonuses, generous parental leave, a 401(k), comprehensive health benefits, open time off, and more. 
We have an office you&rsquo;ll enjoy going to.
We work in our office Tuesday - Thursday. Monday and Friday are remote/work-from-home days. We&rsquo;re set up to support comfortable working - hot desks, lounge, and casual seating areas, a Mother&rsquo;s Room, an on-site gym &amp; shower, and a kitchen that makes you feel like you&rsquo;ve never left home. We&rsquo;re dog-friendly, so your furry coworker can join you anytime. 
We don&rsquo;t forget the most important things.
We want MeUndies to be a place where you feel safe and comfortable, and we encourage our employees to hold us accountable for keeping it that way. We encourage open communication and a People Ops team that is ready to help. When you work at MeUndies, we take your needs as an employee (and a person) seriously. Our doors are always open to feedback and suggestions! 
Plus those special extra things.
We also know how important it is to connect with your team members outside of everyday work. We offer catered lunches every in-office day, holiday parties, off-sites, happy hours, and an annual retreat. You&rsquo;ll also get a sweet employee discount to rebuild your underwear drawer with our top-notch prints. 
MeUndies is an equal opportunity employer and is committed to providing a workplace and hiring process free from discrimination. All employment decisions will be made, and all qualified applicants will be considered, without regard to age, race, creed, color, religion, sex (including gender, pregnancy, sexual orientation, and gender identity), ethnicity, national origin, ancestry, disability status, veteran status, genetic information, marital status, citizenship status or other legally protected characteristic protected by federal, state, or local law. In addition, MeUndies will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws, including the City of Los Angeles&rsquo; Fair Chance Initiative for Hiring Ordinance.</div>

VP, Marketing

FareHarbor

<div>About FareHarbor

At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.

With over 20,000 clients across 90+ countries&mdash;we're the largest in our industry and shaping the future of travel, together.

Our team is an 'Ohana of 700+ people around the world. We're passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

FareHarbor Core Values:
<ul>
<li>Think Client First</li>
<li>We Are One 'Ohana</li>
<li>Be Curious and Learn</li>
<li>Own It.</li>
<li>Act With Integrity</li>
<li>Embrace the Challenge</li>
</ul>
Why FareHarbor?

Founding FareHarbor required unwavering passion. Turning a start-up into the world's leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we've helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we've known that our real success lies in our people&mdash;the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to work&mdash;to believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can't wait to see all that's to come.

About the Role

As the VP of Marketing, reporting directly to the CEO, you will build and lead FareHarbor's first fully integrated global marketing organization. You'll be responsible for partnering closely with our commercial teams and executing a marketing strategy that layers a strong inbound and lifecycle engine on top of our proven outbound sales and local partnership motion.

You will unify and lead a global team across Lead Generation, Product Marketing, and Client Engagement to (1) accelerate the acquisition of high-quality new clients and (2) deepen client engagement by helping them better understand and leverage our products to drive revenue growth. Your work will directly impact pipeline, revenue, and the growth of FareHarbor across all regions.

What you'll do here:

Own the demand engine and pipeline impact
<ul>
<li>Deliver a step-change increase in high-intent demand globally: driving a 10x expansion in qualified pipeline across all segments and regions.</li>
<li>Create integrated, multi-channel growth programs (digital, content, SEO/SEM, events, partners) that consistently generate sales-ready opportunities and materially shorten the path to revenue.</li>
<li>Improve revenue conversion by ensuring prospects move smoothly from first touch to closed-won: driven by clear qualification standards, intelligent scoring, and seamless collaboration with Sales.</li>
</ul>
Strengthen positioning, product marketing, and client engagement
<ul>
<li>Lead Product Marketing to define clear, differentiated messaging and positioning for FareHarbor's platform, solutions, and key features.</li>
<li>Partner with Product and Commercial teams to plan and execute go-to-market for new products and enhancements, ensuring commercial impact from launches.</li>
<li>Develop and execute an industry engagement strategy (for prospects and clients) that strengthens FareHarbor's position in the tours &amp; activities ecosystem offline and online.</li>
<li>Champion the voice of the customer and ensure marketing reflects the realities and aspirations of operators and partners who rely on FareHarbor.</li>
<li>Oversee Product Marketing and internal enablement to ensure clear product positioning, effective go to market execution, and strong cross-team education that empowers Sales, CX, and Support to articulate and deliver FareHarbor's value.</li>
</ul>
Shape and lead the marketing organization
<ul>
<li>Consolidate the current Product Marketing, Lead Generation, and Client Engagement under one unified marketing function with clear roles, processes, and accountability.</li>
<li>Recruit, develop, and inspire a high-performing global marketing organization, fostering a culture of accountability, creativity, and continuous improvement.</li>
<li>Define the operating model, workflows, and cadences that enable marketing to work effectively with Sales, Product, and Commercial (sales + account management) departments.</li>
</ul>
Requirements:
<ul>
<li>10 to 15 years of progressive B2B SaaS marketing experience, including at least 5 years leading teams across areas like demand gen, product marketing, and client engagement.</li>
<li>A clear record of driving pipeline and revenue, improving conversion rates, lifting marketing sourced pipeline, and optimizing CAC and CLTV.</li>
<li>Experience marketing B2B products both within and outside the US and Canada, plus hands on experience with HubSpot and AI powered lead gen and marketing tools.</li>
<li>Strong demand gen skills for both inbound leads and client upsell and cross sell, including performance marketing, content, events, and automation.</li>
<li>A history of building and leading high performing teams in fast growing environments, raising the bar for the people around you, and creating and delivering strong departmental roadmaps.</li>
<li>Strong analytical and communication skills, and a proven ability to work with and influence senior leaders.</li>
</ul>
Why join FareHarbor
<ul>
<li>Impact at scale: Shape the next chapter of growth for a SaaS company already at meaningful scale, with a strong product and GTM foundation.</li>
<li>Build something lasting: Create a modern, integrated marketing engine in a space where there is still huge room for innovation and growth.</li>
<li>Global collaboration: Work with talented teams across Europe, North America, and Asia Pacific, serving customers in the most exciting segment of travel.</li>
</ul>
Benefits
<ul>
<li>Medical, dental + vision coverage</li>
<li>26 vacation days, 10 sick days &amp; 12 paid holidays per year</li>
<li>Global leave benefit
<ul><li>22 weeks paid parental leave</li>
<li>2 weeks paid grandparent leave</li>
<li>Extended care and bereavement leave</li>
<li>Life insurance policy
</li></ul></li><li>401k + employer matching</li>
<li>Social hours &amp; events and team-building</li>
<li>Educational Opportunities</li>
<li>Wellness benefits (Headspace subscription &amp; wellness webinars)
</li><li>Work-from-home assistance</li>
<li>Hybrid friendly</li>
<li>Paid volunteer hours</li>
</ul>
Salary Range: $207,000-$311,000, plus bonus potential

Please note you must be authorized to work in the United States for this position.

At FareHarbor, we believe making experiences better for everyone starts with fostering a workplace where every voice is heard and everyone is empowered to thrive. We're committed to inclusion, welcoming all qualified job seekers to apply and join our 'ohana.

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Pearl, Inc.

<div>About Pearl 
Pearl is shaping the future of dentistry with a suite of AI solutions developed to establish higher standards of quality and care for patients worldwide. Since 2019, our team has engineered FDA-cleared computer vision capabilities for interpretation of 2D and 3D dental imagery &mdash; industry-leading capabilities which clinicians, practice owners, labs and insurers use to elevate the efficiency, accuracy and consistency of dental care around the world. 
Who We&rsquo;re Looking For
The VP of Growth Marketing will architect and run Pearl&rsquo;s growth engine &mdash; unifying demand generation, performance marketing, Product Led Growth (PLG) experimentation, and pipeline acceleration into a scalable, measurable system that powers our revenue growth. You will lead a compact, high-caliber growth team today, with the mandate to scale the function as Pearl expands into new products, segments, and markets.
You&rsquo;ll partner closely with Product Marketing, Brand/Comms, and the SMB and Enterprise Sales teams &mdash; and you&rsquo;ll be accountable for turning that alignment into measurable performance. 
Demand Generation &amp; Pipeline Growth<ul><li>
Build and scale predictable demo and pipeline engines across SMB and DSO</li><li>
Own performance channels including paid media, ABM, SEO, email, and direct mail</li><li>
Execute multi-touch demand programs across paid, organic, PLG, and partner channels</li><li>
Drive pipeline acceleration programs with clear attribution in partnership with Sales</li></ul>
Performance Marketing &amp; Experimentation<ul><li>
Lead full-funnel paid strategies across Meta, Google, LinkedIn, and industry channels</li><li>
Run continuous experimentation focused on demo-to-close performance</li><li>
Partner with Studio, Brand/Comms, and Product on high-performing creative and PLG initiatives</li><li>
Optimize channel mix, targeting, and spend to meet CAC and ARR goals</li></ul>
SEO &amp; Web Growth<ul><li>
Own SEO strategy, rankings, content roadmap, and inbound demo generation</li><li>
Oversee site structure, landing pages, and conversion flows for SMB, DSO, and PLG motions</li><li>
Publish high-intent product pages and authority-building content to drive organic growth</li></ul>
ABM &amp; Outbound Growth<ul><li>
Build segmentation, targeting, and multi-touch ABM programs for high-value DSOs</li><li>
Develop integrated outbound and account-based campaigns aligned with Sales motions</li><li>
Lead retargeting, intent-based targeting, and account nurturing programs</li></ul>
Events<ul><li>
Own event ROI, lead flow, and follow-up performance</li><li>
Partner with Sales on event strategy and manage Growth event budgets</li><li>
Standardize playbooks and follow-up sequences to ensure pipeline impact</li></ul>
Analytics, Forecasting &amp; Insights<ul><li>
Own CAC, demo-set forecasting, pipeline attribution, and ROI reporting</li><li>
Partner with RevOps on dashboards and weekly prioritization</li><li>
Present insights to senior leadership to inform strategy, budgeting, and optimization</li></ul> 
What You&rsquo;ll Need to Succeed<ul><li>
Robust experience in SaaS growth marketing (ideally across both sales-led and product-led motions)</li><li>
A seasoned demand-generation leader comfortable owning pipeline and revenue outcomes</li><li>
Expert in performance channels: paid search, paid social, SEO, ABM, and lifecycle</li><li>
Highly analytical &mdash; fluent in dashboards, attribution models, and experimentation</li><li>
Strong cross-functional collaborator (PMM, Brand, Sales, Studio, Product)</li><li>
Excellent communicator with the ability to simplify complexity</li><li>
Fast, resourceful, and biased toward optimization and iteration</li><li>
Adept at building systems, not just campaigns</li></ul> 
What We Offer<ul><li>
Competitive Benefit and Compensation Offerings</li><li>
Professional development and training opportunities</li><li>
Unaccrued, Flexible PTO</li><li>
Remote-first environment, with preference for candidates in Los Angeles, Salt Lake City, or New York City &mdash; near Pearl&rsquo;s office hubs</li></ul></div>

VP, Growth Marketing

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