vp of marketing

Gymreapers

<div><h2 class="jobSectionHeader"><b>Vice President of Marketing</b></h2><p><b>
Location:</b> Nampa, Idaho (Onsite)<br>
<b>Relocation:</b> Available<br>
<b>Employment Type:</b> Full-Time<br>
<b>Reports To:</b> Chief Executive Officer</p><h3 class="jobSectionHeader"><b>
About Gymreapers</b></h3><p>
Gymreapers is a leading strength and performance brand built by lifters, for lifters. We design premium lifting gear, apparel, and accessories used by athletes worldwide. Operating across DTC (Shopify), Amazon, and wholesale, we are a profitable, fast-growing business with a passionate community at our core.</p><h3 class="jobSectionHeader"><b>
The Role</b></h3><p>
The VP of Marketing is the senior-most marketing leader at Gymreapers, responsible for owning and scaling the entire marketing function across:</p><ul><li>
Brand &amp; Creative</li><li>
Performance &amp; Growth Marketing</li><li>
Lifecycle (Email/SMS/Retention)</li><li>
Social, Content &amp; Community</li><li>
Creator &amp; Partnerships</li><li>
PR &amp; Communications</li></ul><p>
This is a player-coach role requiring both strategic leadership and hands-on execution. You will partner directly with the CEO and executive team to drive brand equity and profitable growth across all channels.</p><h3 class="jobSectionHeader"><b>
Key Responsibilities</b></h3><h4 class="jobSectionHeader"><b>
Brand &amp; Creative</b></h4><ul><li>
Own and evolve the Gymreapers brand across all touchpoints</li><li>
Lead creative strategy across paid, organic, and lifecycle channels</li><li>
Build and manage an integrated campaign calendar</li><li>
Maintain a high bar for creative quality and brand consistency</li></ul><h4 class="jobSectionHeader"><b>
Performance &amp; Growth Marketing</b></h4><ul><li>
Own DTC growth across Meta, Google, TikTok, YouTube, and Amazon Ads</li><li>
Manage full-funnel performance (MER, CAC, LTV, ROAS)</li><li>
Drive testing culture across channels and creatives</li><li>
Own marketing budget and P&amp;L in partnership with Finance</li></ul><h4 class="jobSectionHeader"><b>
Lifecycle &amp; Retention</b></h4><ul><li>
Build and scale email, SMS, and loyalty programs</li><li>
Improve retention, repeat purchase rate, and LTV</li><li>
Develop segmentation and personalization strategies</li></ul><h4 class="jobSectionHeader"><b>
Social, Content &amp; Community</b></h4><ul><li>
Lead organic social strategy across key platforms</li><li>
Scale creator, athlete, and ambassador programs into revenue channels</li><li>
Strengthen community engagement and brand affinity</li><li>
Own PR, brand storytelling, and cultural moments</li></ul><h4 class="jobSectionHeader"><b>
Ecommerce &amp; Growth</b></h4><ul><li>
Partner with Ecommerce on conversion rate optimization (CRO) and PDP strategy</li><li>
Lead go-to-market strategy for product launches</li><li>
Support international expansion efforts</li></ul><h4 class="jobSectionHeader"><b>
Leadership</b></h4><ul><li>
Build, lead, and develop a high-performing marketing team</li><li>
Manage agencies and external partners</li><li>
Collaborate cross-functionally with Product, Finance, Operations, and Ecommerce</li></ul><h3 class="jobSectionHeader"><b>
What You Bring</b></h3><ul><li>
12+ years of marketing experience, including 3+ years in a senior leadership role (VP/CMO level)</li><li>
Experience scaling a DTC or omnichannel consumer brand ($150M+ preferred)</li><li>
Deep expertise in performance marketing and ecommerce growth</li><li>
Strong understanding of key metrics: MER, CAC, LTV, ROAS, attribution</li><li>
Proven ability to lead both brand and performance marketing</li><li>
Experience building and managing high-performing teams</li></ul><ul><li>
Background in fitness, strength, or athletic apparel industries</li><li>
Experience scaling creator/ambassador programs into meaningful revenue channels</li><li>
International expansion experience (UK, EU, Canada, Australia)</li></ul><ul><li>
Experience with tools like Shopify, Klaviyo, GA4, Triple Whale/Northbeam</li><li>
Experience in founder-led or high-growth private companies</li></ul><p><b>
Benefits/Perks:</b></p><ul><li>
Competitive Pay</li><li>
Company paid holidays</li><li>
Paid Time Off (PTO)</li><li>
Gymreapers on-site gym!</li><li>
Newly renovated HQ!</li><li>
401(k) with up to a 4% employer match</li><li>
Life Flight Program, Voluntary</li><li>
Employee Assistance Program</li><li>
50% Employee Discount</li><li>
100% Employer Paid: Medical, Dental and Vision</li><li>
100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents</li><li>
Health Savings Account (HSA) employee option</li></ul><p><i>
Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.</i></p><p></p><p>
</p><p>dtRbW0D6ld</p></div>

VP of Marketing

Trellance

<p></p><div><div><div><p><b>AI STUDIO, LLC</b></p><p><b>
VP of Marketing &amp; Communications</b></p></div></div><p></p><p><b><br>
About AI Studio</b></p><p>
Artificial intelligence has moved from a software trend to essential industry infrastructure - and AI Studio is the credit union movement&rsquo;s answer to that shift. We are the first-of-its-kind AI Center of Excellence founded by and built specifically for credit unions: a trusted guide helping 4,600+ institutions not just survive the AI transformation but <b><i>thrive</i></b> through it.</p><p>
We offer a comprehensive suite of services to meet credit unions where they are - and move them forward. From understanding AI, to evaluating it safely, to realizing its value with confidence. The result: credit unions that can move faster, at a lower cost, and with reduced risk - while protecting and deepening the member relationships that make this industry unlike any other.</p><p>
We aren&rsquo;t starting from zero; we are already embedded with credit union clients, learning and building in real time. You won't just be building something new - you'll be closing the AI Gap and defining what responsible, human-centered AI looks like for one of the most purpose-driven industries in the world.</p><p><b>
Position Summary</b></p><p>
The Vice President of Marketing &amp; Communications is the architect of how the world sees, understands, and chooses AI Studio. This is not a traditional marketing role - it is a market-defining role. The ideal candidate is a seasoned executive who brings a unique blend of strategic brand leadership, growth marketing expertise, and polished communications skills to an organization on a mission to become the definitive AI partner for credit unions nationally.</p><p>
This individual will own AI Studio's brand narrative, digital presence, thought leadership platform, and marketing performance - and will serve as a visible, credible ambassador for the organization at conferences, industry events, and executive engagements. Proficiency in AI-powered marketing tools, comfort navigating ambiguity, and a genuine passion for the credit union movement are essential.</p><p><i>
This is a remote position with periodic travel required for team meetings, conferences, and partner engagements. Travel up to 25%.</i></p><p><b>
Key Responsibilities</b></p><p><b>
Brand &amp; Communications Strategy</b></p><ul><li>
Own and drive AI Studio's comprehensive brand and communications strategy - positioning AI Studio not as an option, but as the definitive choice for credit unions navigating their AI journey.</li><li>
Develop and maintain a clear, compelling, and consistent messaging framework that resonates with credit union executives, fintech leaders, solution providers, and board-level stakeholders.</li><li>
Create and execute a multi-channel communications strategy including digital, social, event, and other media to drive awareness, credibility, and preference.</li><li>
Serve as the guardian of AI Studio's brand voice across all internal and external touchpoints.</li></ul><p><b>
Website &amp; Digital Presence</b></p><ul><li>
Design, build, and maintain AI Studio's website and LinkedIn presence - ensuring it reflects brand standards, is AI-optimized for search and discoverability, and serves as a dynamic, high-converting hub for prospects and members.</li><li>
Develop, launch, and maintain the AI Studio member portal, including ongoing content management and user experience improvements.</li><li>
Oversee SEO/SEM strategy and ensure all digital properties perform against measurable traffic and engagement targets.</li><li>
Leverage AI-powered tools across functions to drive efficiency, personalization, and performance.</li></ul><p><b>
Thought Leadership &amp; Industry Presence</b></p><ul><li>
Lead the development and execution of AI Studio's thought leadership platform.</li><li>
Build and manage the LinkedIn presence and broader social media footprint for AI Studio leadership, including content strategy, ghostwriting, and engagement.</li><li>
Represent AI Studio with executive presence at industry conferences, webinars, panels, and partner engagements - serving as a compelling spokesperson for the organization.</li><li>
Cultivate and maintain AI Studio's visibility in trade publications, industry associations, and credit union media channels.</li></ul><p><b>
Marketing Strategy &amp; Execution</b></p><ul><li>
Develop, implement, and continuously refine AI Studio's marketing strategic plan - aligning strategy with tactical initiatives to meet growth and brand objectives.</li><li>
Oversee all marketing channels including digital, email, social media, event marketing, content marketing, and partner co-marketing.</li><li>
Manage all marketing materials, ensuring quality, consistency, and brand alignment across every deliverable.</li><li>
Collaborate with external agencies and vendors to extend marketing capabilities while maintaining brand control and budget discipline.</li><li>
Maintain a working knowledge of regulatory and compliance considerations relevant to marketing in the financial services space.</li><li>
Engage in voice of customer (VOC) strategy and leverage creative ways (beyond surveys) to gather insights</li><li>
Conduct market research to stay abreast of competitor activities, AI, and credit union trends</li></ul><p><b>
Performance Management &amp; Reporting</b></p><ul><li>
Define, track, and report on marketing KPIs and company performance metrics - presenting results to the Board, investors, and other key stakeholders as applicable.</li><li>
Regularly deliver analytics and insights on campaign performance, website traffic, audience engagement, and brand health.</li><li>
Financial responsibility, ensure responsible budget allocation and return on investment.</li><li>
Implement continuous improvement processes to optimize effectiveness.</li></ul><p><b>
Leadership &amp; Organizational Contribution</b></p><ul><li>
Serve as an integral, active member of the AI Studio team, contributing not only to day-to-day work but also strategic planning and company culture.</li><li>
Represent AI Studio with the highest degree of professionalism, integrity, and brand alignment in all settings - internal and external.</li><li>
Build and nurture relationships with credit union executives, fintech partners, solution providers, and industry associations on behalf of AI Studio.</li><li>
Foster a culture of innovation, accountability, and execution excellence.</li><li>
Perform other duties as required in support of AI Studio's mission and growth objectives.</li></ul><p><b>
Qualifications</b></p><p><b>
Education &amp; Experience</b></p><ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, Business Administration, or a related field plus a minimum of 7 years of progressive marketing and communications leadership experience, with at least 3-5 years in a leadership role in a credit union or start up environment. OR High School Diploma or equivalent plus a minimum of 12 years of progressive marketing and communications leadership experience, with at least 3-5 years in a leadership role in a credit union or start up environment. <i>Master's degree preferred.</i></li><li>
Demonstrated experience marketing within the financial services, fintech, or credit union industry strongly preferred.</li><li>
Proven track record of building and scaling brand presence for a growing organization.</li></ul><p><b>
Skills &amp; Competencies</b></p><ul><li>
Brand Strategy: Deep expertise in brand development, positioning, and management &mdash; with a demonstrated ability to differentiate a challenger brand in a competitive market.</li><li>
Digital Marketing: Strong command of SEO/SEM, content marketing, email marketing, social media, and digital analytics platforms.</li><li>
Communications: Exceptional written and verbal communication skills; able to distill complex AI and technology concepts into compelling, accessible narratives for diverse audiences.</li><li>
AI Fluency: Working knowledge of AI-powered tools and a genuine enthusiasm for integrating emerging technology into marketing operations.</li><li>
Thought Leadership: Experience developing executive content programs, including LinkedIn strategy, conference presentations, and industry publications.</li><li>
Analytics &amp; Reporting: Strong analytical capability with experience presenting marketing performance and company KPIs to board-level audiences.</li><li>
Executive Presence: Polished, credible, and confident in high-stakes settings - including conferences, partner meetings, and media engagements.</li><li>
Project Management: Exceptional organizational skills with the ability to manage multiple priorities simultaneously in a dynamic, startup-paced environment.</li><li>
Relationship Building: Ability to cultivate trusted relationships with executives, partners, and industry stakeholders at all levels.</li></ul><p><b>
What We're Looking For</b></p><p>
The ideal candidate for this role is more than a skilled marketer - they are a passionate advocate for the credit union movement who understands what it means to be mission-driven. We are looking for someone who:</p><ul><li>
Is a motivated self-starter who takes initiative, works independently, and demonstrates strong judgment in ambiguous situations.</li><li>
Brings a dynamic, engaging style - able to inspire confidence in a room full of credit union executives as comfortably as in a one-on-one partner conversation.</li><li>
Approaches every partnership and relationship with respect, empathy, curiosity, and genuine professionalism.</li><li>
Thrives in a collaborative team environment and is willing to roll up their sleeves when the mission demands it. This is a hands-on working leadership job, e.g. design, build, adjust, etc.</li><li>
Is deeply curious about AI, fintech trends, and the evolving credit union landscape.</li><li>
Is detail-oriented; deeply understands the importance of &ldquo;polish&rdquo; and tailoring for the audience.</li><li>
Is coachable, resilient, and invested in their own professional development and that of the organization.</li></ul><p><i>
AI Studio, LLC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.</i></p></div><p></p>

AI Studio-VP of Marketing & Communications

Elevated Remodeling LLC

<p><b>Overview</b></p><p>We are seeking a results-driven <b>Vice President of Digital Marketing</b> to lead and scale our digital lead generation engine. This role is responsible for driving revenue growth through strategic planning, execution, and optimization of all digital marketing channels. The ideal candidate is both a strategic thinker and a hands-on operator who thrives in performance marketing environments.</p><p><b>Key Responsibilities</b></p><ul><li>Own and drive <b>revenue growth through digital lead generation channels</b></li><li>Develop and execute a comprehensive <b>multi-channel digital marketing strategy</b> (paid search, paid social, display, SEO, email, affiliate, etc.)</li><li>Manage and optimize <b>cost per lead (CPL), cost per acquisition (CPA), and ROI</b></li><li>Build, lead, and mentor a <b>high-performing digital marketing team</b></li><li>Oversee relationships with <b>lead vendors, agencies, and media partners</b></li><li>Partner with sales and operations teams to ensure <b>lead quality and pipeline efficiency</b></li><li>Implement and manage tracking systems, attribution models, and reporting dashboards</li><li>Identify new growth opportunities across emerging channels and technologies</li><li>Own and manage the <b>digital marketing budget</b>, ensuring efficient allocation of spend</li></ul><p><b>Qualifications</b></p><ul><li>5+ years of experience in <b>digital marketing</b>, with a strong focus on performance marketing and lead generation</li><li>Proven track record of <b>scaling revenue through digital channels</b></li><li>Deep understanding of platforms such as <b>Google Ads, Meta (Facebook/Instagram), YouTube, programmatic display, and SEO</b></li><li>Experience managing <b>large marketing budgets</b> ($1M+ annually preferred)</li><li>Strong analytical mindset with experience using tools like <b>Google Analytics, CRM platforms, and attribution tools</b></li><li>Experience working with or managing <b>lead generation vendors and aggregators</b></li><li>Exceptional leadership, communication, and team-building skills</li><li>Ability to operate both strategically and tactically in a fast-paced environment</li></ul><p><b>Preferred Experience</b></p><ul><li>Experience in <b>home services, home improvement, or high-volume lead generation industries</b></li><li>Familiarity with platforms like <b>Salesforce, or similar CRMs</b></li></ul><p><b>What Success Looks Like</b></p><ul><li>Consistent growth in <b>qualified lead volume</b></li><li>Improved <b>lead-to-sale conversion rates</b></li><li>Reduction in <b>cost per lead while maintaining or improving quality</b></li><li>Strong alignment between marketing, sales, and operations teams</li></ul><p><b>Compensation &amp; Benefits</b></p><ul><li>Competitive base salary + performance-based bonus</li><li>Health, dental, and vision insurance</li><li>Paid time off (PTO)</li><li>Opportunity to build and scale a high-impact marketing function</li></ul><p>Pay: From $150,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Work Location: In person</p>

Vp of Digital Marketing

bankfab

<div><div>Job Description</div>
<div>
<p><b>Job Purpose:
</b></p><ul><li>Lead the execution of marketing and communication initiatives to support FAB Asset Management&rsquo;s retail and institutional sales objectives
</li><li>Enhance brand visibility and awareness through consistent messaging, campaign management, and digital presence in alignment with Group brand standards
</li><li>Coordinate product marketing, collateral development, and client communication, ensuring alignment with investment and distribution teams
</li><li>Support events, campaigns, and promotional initiatives that position FAB AM as a leading regional asset manager and trusted investment partner
</li>Live and demonstrate the FAB AM values<br>
<li>
</li></ul><p></p><p><b>Key Accountabilities:
</b></p><ul><li>Strong understanding of marketing principles, digital channels, and financial communication
</li><li>Ability to translate complex investment concepts into clear and engaging marketing content
</li><li>Strong stakeholder management and coordination skills across internal teams and external vendors
</li><li>Excellent communication, writing, and presentation skills with attention to brand and compliance standards
</li><li>Ensure marketing materials and client communications comply with CMA and ADGM regulatory requirements
</li><li>Liaise with Group Corporate Communications and Legal for brand alignment and content approvals
</li><li>Maintain marketing budget tracking and ensure efficient use of resources
</li><li>Support internal communication initiatives to strengthen FAB AM&rsquo;s identity and culture
</li>Contribute to periodic management reports and dashboards summarizing marketing activity<br>
<li>
</li></ul><p></p><p><b>Qualifications &amp; Experience:
</b></p><ul><li>Marketing campaign execution
</li><li>Product and brand communication
</li><li>Marketing materials and collateral
</li><li>Digital and social media activities
</li><li>Events and sponsorships
</li><li>5-10 Years of Experience</li></ul></div></div>
<br><div><div>Responsibilities</div></div><div></div>
<br><div><div>Qualifications</div></div><div></div>
<br><div><div>About Us</div>
<div><div><b>About Us:<br>
</b></div><div></div><br>
<div>First Abu Dhabi Bank (FAB) is the largest bank in the UAE and one of the world's largest and safest financial institutions. We offer a comprehensive range of personal and private banking services, including credit cards, Islamic banking, investments, loans, and mortgages. Our commitment to excellence and innovation drives us to provide top-tier financial solutions to our clients.<br>
</div><div></div><br>
<div><b>Life at FAB:<br>
</b></div><div></div><br>
<div>Working at FAB means being part of a team of talented and passionate individuals with a shared vision to support the ambitions of our stakeholders to &quot;Grow Stronger.&quot; We embrace the needs of our customers across the globe with a sense of responsibility and confidence driven by extensive expertise that can only be delivered by an ambitious world-class organization<br>
</div><div></div><br>
<div><b>Career Development:<br>
</b></div><div></div><br>
<div>FAB offers unique career choices, a chance to innovate, craft solutions for the future, and express yourself in a performance-based culture that will unleash the best in you. Whether you are an experienced professional or just starting your career, FAB provides a range of learning and development initiatives to support all employees through training and skill development.<br>
</div><div></div><br>
<div><b>Our Values:<br>
</b></div><div></div><br>
<div>At FAB, we place our customers at the core of our activities, live our values each day in every way, celebrate achievements, and empower each other to deliver leading solutions. We have structured plans for the recruitment and career progression of Emirati talent to enable them to make a mark in the financial and banking sector both regionally and globaly that rewards your hard work and dedication.<br>
</div><div></div><br>
<div>Join our team and be part of a journey to shape the future of banking.</div></div></div><div></div>

VP, Head of Marketing & Communication

Desert Financial Credit Union

<div><p>The Vice President of Strategy, Marketing &amp; Communications serves as the executive leader responsible for shaping and driving SwitchThink's market position, brand authority, and growth trajectory. Reporting directly to the CEO, this role is a key member of the senior leadership team and holds enterprise-wide accountability for integrated strategy development, marketing execution, and corporate communications.</p>
<p>
This executive will architect and scale the marketing and communications function from the ground up, bringing deep expertise in B2B marketing to Credit Unions and IT Services. They will personally drive initiatives while directing a lean team and external contractors, owning the work alongside the people being led rather than delegating from a distance The VP will translate SwitchThink's mission into compelling brand narratives, demand generation engines, and strategic initiatives that accelerate revenue growth and deepen credit union partnerships. As both a visionary leader and a hands-on executive, they will champion brand integrity, drive measurable business outcomes, and build a high-performing team culture rooted in data, creativity, and client-first thinking.
</p><p><b>What you will do here:</b></p>
<p>
Enterprise Strategy &amp; Vision Leadership</p>
<p>
Partner with the CEO and executive team to define and execute SwitchThink's corporate strategy.</p>
<p>
Lead annual strategic planning cycles, drive cross-functional alignment, and translate organizational goals into actionable marketing and communications priorities.</p>
<p>
Brand Management &amp; Market Positioning</p>
<p>
Own and evolve SwitchThink's brand identity, voice, and market position in the credit union IT services space.</p>
<p>
Develop and enforce brand standards across all channels, ensuring consistency and resonance with target audiences.</p>
<p>
Integrated Marketing &amp; Demand Generation</p>
<p>
Architect and lead full-funnel B2B marketing campaigns targeting credit union decision-makers.</p>
<p>
Drive pipeline growth through digital marketing, content, events, sponsorships, partnerships, and ABM strategies with clear ROI accountability.</p>
<p>
Corporate Communications &amp; PR</p>
<p>
Lead internal and external communications strategy, including executive communications, media relations, crisis communications, and thought leadership.</p>
<p>
Serve as a communications advisor to the CEO and board.</p>
<p>
Digital Strategy &amp; Content Marketing</p>
<p>
Own digital presence including website, SEO/SEM, email, and social platforms.</p>
<p>
Oversee the development of high-value content including thought leadership, whitepapers, case studies, and webinars that drive credibility and engagement.</p>
<p>
Market Intelligence &amp; Competitive Insights</p>
<p>
Lead ongoing market research, competitive analysis, win/loss reviews, and member sentiment studies.</p>
<p>
Surface actionable insights that inform product, sales, and strategic decision-making at the executive level.</p>
<p>
Executive Leadership &amp; Team Development</p>
<p>
Build, lead, and develop a high-performing marketing and communications function..</p>
<p>
Foster a culture of innovation, accountability, and continuous growth. Define team makeup and effectively use contractors.</p>
<p>
Analytics, KPIs &amp; Performance Reporting</p>
<p>
Establish and own marketing performance frameworks, KPI dashboards, and executive reporting.</p>
<p>
Champion data-driven decision-making across all marketing investments and optimize spend for maximum business impact.</p>
<p>
Budget &amp; Vendor/Agency Management</p>
<p>
Own the enterprise marketing and communications budget.</p>
<p>
Manage agency, freelance, and vendor relationships strategically.</p>
<p>
Evaluate and implement marketing technology to support scale, automation, and efficiency.</p>
<p>
Cross-Functional Executive Collaboration</p>
<p>
Serve as a strategic partner to Sales, Account Management, Product, Operations, and Finance leadership.</p>
<p>
Align marketing priorities with revenue goals and ensure a unified go-to-market strategy across all functions.</p>
<p><b>
What you will need:</b></p>
<p>
Bachelor&rsquo;s degree in Marketing, Communications, Business Administration, or related field <b>required.</b></p>
<p>
Master&rsquo;s degree/MBA Business Administration, Marketing, Strategy, or related field<b> preferred.</b></p>
<p>
10+ years Progressive experience in marketing, communications, and/or corporate strategy, with demonstrated success in B2B environments<b> required.</b></p>
<p>
5+ years Senior/executive leadership experience (VP, SVP, CMO, or equivalent) with direct team management and P&amp;L or budget accountability<b> required.</b></p>
<p>
5+ years B2B marketing experience targeting Credit Unions, community banks, or financial services organizations; credit union IT services experience highly preferred<b> required.</b></p>
<p>
5+ years Proven track record in demand generation, integrated campaign management, and revenue-connected marketing in a fintech environment &ndash; Preferred<b> required.</b></p>
<p>
Executive Strategy &amp; Vision</p>
<p>
Executive-level strategic thinking, Strategic Influence, and enterprise vision setting</p>
<p>
Ability to shape organizational direction, set long-range priorities, and inspire confidence at the board and C-suite level<b> required.</b></p>
<p>
Leadership &amp; Team Development</p>
<p>
Proven ability to build and lead teams and drive change leadership</p>
<p>
Proven track record of building high-performing teams, navigating ambiguity, leading transformation, and standing up new functions from the ground up<b> required.</b></p>
<p>
B2B Marketing Expertise &amp; Demand Generation</p>
<p>
Deep B2B marketing expertise,</p>
<p>
Demonstrate Innovative Thinking</p>
<p>
Deep command of integrated marketing strategy, brand management, and demand generation &mdash; with a track record of bringing creative, differentiated campaigns to life in competitive markets<b> required.</b></p>
<p>
Digital Marketing &amp; Technology Proficiency</p>
<p>
Deep expertise in SEO/SEM, marketing automation, CRM, analytics, advertising platforms, and media buying</p>
<p>
Proficiency across digital channels including paid and organic search, marketing automation platforms, CRM systems, and campaign analytics tools<b> required.</b></p>
<p>
Executive Communications &amp; Storytelling</p>
<p>
Expert executive communications, media relations, crisis communications, writing and presentation skills</p>
<p>
Outstanding ability to craft and deliver compelling narratives across executive, media, and public-facing audiences &mdash; including crisis situations<b> required.</b></p>
<p>
Data-Driven Decision Making &amp; ROI Focus</p>
<p>
Excellent Analytical skills,</p>
<p>
Results Orientation</p>
<p>
Expertise with ROI measurement</p>
<p>
Relentless focus on measurable outcomes, pipeline growth, and revenue impact, backed by strong analytical capabilities and performance reporting<b> required.</b></p>
<p>
Cross-Functional Collaboration &amp; Influence</p>
<p>
Collaborative Partnership skills and strong cross-functional influence
</p><p>Expertise with budget management and vendor oversight</p>
<p>
Demonstrated ability to build trust and alignment across diverse stakeholders, manage agency and vendor relationships, and influence outcomes without direct authority<b> required.</b></p>
<p>
Credit Union &amp; Financial Services Industry Knowledge</p>
<p>
Client-First Mindset
</p><p>Expertise in CU/financial services knowledge</p>
<p>
Deep empathy for credit unions and their technology needs, grounded in hands-on experience in the credit union or community banking space<b> required.</b></p>
<p>
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.</p>
<p>
For additional information about our organization, careers, and benefits visit: http://www.desertfinancial.com/careers.</p></div>

VP Strategy & Marketing Communication-ST

<div><div>Job Description</div>
<div>
<p>The VP, Business Banking Marketing is accountable for leading the end‑to‑end marketing strategy and execution for FAB&rsquo;s Business Banking segment, covering micro, SME, commercial, and ecosystem propositions.
</p><p>The role drives strategic growth across acquisition, engagement, retention, and cross‑sell, positioning FAB as the primary banking partner of choice for businesses in the UAE.
</p><p>Operating as the senior marketing lead for the Business Bank, this role partners closely with Business Banking Leadership, Product, Digital, Analytics, CRM, Corporate Communications, and Distribution to design and deploy integrated marketing programmes that accelerate revenue growth and reinforce FAB&rsquo;s competitive differentiation.</p></div></div>
<br><div><div>Responsibilities</div>
<div><ul><li>Lead the marketing strategy for SME lending, deposits, merchant payments, trade finance, and working capital solutions.
</li><li>Build targeted sector‑based marketing frameworks (e.g., F&amp;B, healthcare, professional services, ecommerce).
</li><li>Develop acquisition engines for startups, micro businesses, and priority growth clusters.
</li><li>Design B2B content ecosystems: playbooks, thought leadership, founder stories, case studies, market outlooks.
</li><li>Partner with CRM to develop multi‑journey lifecycle programmes (welcome, activation, growth, risk mitigation).
</li><li>Oversee GTM for digital business banking platforms, online onboarding, and ecosystem partnerships.
</li><li>Strengthen FAB&rsquo;s Business Bank brand positioning through storytelling, creative excellence, and proposition clarity.
</li><li>Ensure consistent narrative across campaigns, segment communications, sponsorships, and content programmes.
</li><li>Act as the senior marketing business partner to Business Banking leadership teams (SME, Business Finance, Trade, Merchant Solutions, Working Capital, Ecosystems).
</li><li>Collaborate deeply with Product, Data, Analytics, CRM, Digital Channels, Corporate Comms, and Distribution.
</li><li>Guide early GTM engagement for new propositions, ensuring readiness, sequencing, and launch excellence.</li></ul></div></div>
<br><div><div>Qualifications</div>
<div><ul><li>Bachelor&rsquo;s degree in Marketing, Business, Economics, or related field
</li><li>Master&rsquo;s degree or MBA preferred
</li><li>Professional certifications in B2B marketing, digital strategy, or CRM advantageous
</li><li>12&ndash;15 years&rsquo; experience in B2B or Business Banking marketing</li></ul></div></div>
<br><div><div>About Us</div>
<div><div><b>About Us:<br>
</b></div><div></div><br>
<div>First Abu Dhabi Bank (FAB) is the largest bank in the UAE and one of the world's largest and safest financial institutions. We offer a comprehensive range of personal and private banking services, including credit cards, Islamic banking, investments, loans, and mortgages. Our commitment to excellence and innovation drives us to provide top-tier financial solutions to our clients.<br>
</div><div></div><br>
<div><b>Life at FAB:<br>
</b></div><div></div><br>
<div>Working at FAB means being part of a team of talented and passionate individuals with a shared vision to support the ambitions of our stakeholders to &quot;Grow Stronger.&quot; We embrace the needs of our customers across the globe with a sense of responsibility and confidence driven by extensive expertise that can only be delivered by an ambitious world-class organization<br>
</div><div></div><br>
<div><b>Career Development:<br>
</b></div><div></div><br>
<div>FAB offers unique career choices, a chance to innovate, craft solutions for the future, and express yourself in a performance-based culture that will unleash the best in you. Whether you are an experienced professional or just starting your career, FAB provides a range of learning and development initiatives to support all employees through training and skill development.<br>
</div><div></div><br>
<div><b>Our Values:<br>
</b></div><div></div><br>
<div>At FAB, we place our customers at the core of our activities, live our values each day in every way, celebrate achievements, and empower each other to deliver leading solutions. We have structured plans for the recruitment and career progression of Emirati talent to enable them to make a mark in the financial and banking sector both regionally and globaly that rewards your hard work and dedication.<br>
</div><div></div><br>
<div>Join our team and be part of a journey to shape the future of banking.</div></div></div><div></div>

VP, Marketing Business Partnerships - Business Banking

T-Mobile

<div><p>T-Mobile is in pursuit of exceptional talent to join our executive team. We&rsquo;re committed to excellence and innovation, and we are on the lookout for a leader who can steer our company towards new heights of success. In this pivotal role, you will be responsible for driving strategic initiatives and leading a talented team of professionals. The ideal candidate will possess a proven track record of success, demonstrating a keen ability to navigate complex challenges and capitalize on emerging opportunities. As a key member of our executive team, you will play a crucial role in shaping and executing our organizational strategy and contributing to our continued growth and market leadership. Join us in our commitment to driving innovation, inspiring collaboration, fostering a positive company culture, and achieving unparalleled success.
</p><p></p><p>Reporting to the Chief Marketing Officer, the <b>Vice President, Digital Performance Marketing </b>is the enterprise leader responsible for the pre-transaction digital growth layer of the business. This role owns the &ldquo;what&rdquo; and &ldquo;where&rdquo; of digital activation before the transaction begins: who we target, what we say, where traffic lands, and how we optimize non-transactional digital experiences to improve performance at scale.</p><p></p><p>
Operating at the center of Marketing, Media, Digital Commerce &amp; Experience, Product, Strategy, and Analytics, this leader sets the enterprise strategy, operating model, and governance for digital performance marketing. The VP translates business and marketing priorities into coordinated, data-driven activation across paid, owned, CRM, push, and merchandising surfaces&mdash;building a modern performance engine grounded in segmentation, experimentation, personalization, and AI-enabled optimization.</p><p></p><p><b>
Un-carrier&reg; Responsibilities</b></p><ul><li>
Serve as the enterprise owner for digital performance marketing across the pre-transaction customer journey</li><li>
Translate enterprise and marketing priorities into scalable digital activation that drives growth and improves traffic quality</li><li>
Establish governance, decision frameworks, and performance forums across Marketing, Media, Digital Commerce, Product, and Analytics</li><li>
Build capabilities in audience strategy, experimentation, personalization, and AI-enabled optimization</li><li>
Set enterprise strategy and operating model for digital performance marketing</li><li>
Own audience segmentation, targeting frameworks, and personalization logic</li><li>
Lead cross-channel campaign activation across digital and merchandising surfaces</li><li>
Optimize non-transactional digital experiences including landing pages and messaging</li><li>
Partner with Media on channel strategy, traffic quality, and campaign performance</li><li>
Act as strategic advisor during campaign planning to ensure digital readiness</li><li>
Partner with Digital Commerce &amp; Experience to improve funnel performance and conversion</li></ul><p></p><p><b>
The Experience You&rsquo;ll Bring</b></p><ul><li>
Bachelor&rsquo;s degree in Marketing, Business, or related field (MBA preferred)</li><li>
15+ years of experience in digital marketing, performance marketing, or growth leadership</li><li>
Proven success leading enterprise-scale customer acquisition and digital activation strategies</li><li>
Deep expertise in audience strategy, CRM, experimentation, and marketing analytics</li><li>
Experience partnering with media, product, analytics, and technology teams</li><li>
Strong executive presence and ability to lead in matrixed environments</li><li>
Track record of modernizing marketing through data, AI, and automation</li><li>
Experience in telecom, subscription, or e-commerce businesses preferred</li></ul><p></p><p><b>
Enough about what you&rsquo;ve done. Let&rsquo;s talk about who you are.</b></p><ul><li>
A strategic operator who designs and evolves enterprise-wide models for scale</li><li>
A data-native thinker who uses analytics to drive decisions and outcomes</li><li>
An innovator focused on AI-enabled marketing and personalized experiences</li><li>
A cross-functional leader who aligns teams and influences without authority</li><li>
An experimenter who continuously tests, learns, and optimizes</li><li>
A clear, confident communicator with strong executive presence</li></ul><p></p>
Base Pay Range: $257,800 - $348,800<p></p>
Corporate Bonus Target: 50%<p></p><p>
The pay range above is the general base pay range for a successful candidate in the role. The successful candidate&rsquo;s actual pay will be based on various factors, such as qualifications and experience, so the actual starting pay will vary within this range. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee&rsquo;s eligible earnings in the prior year.</p><p></p><p>
At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&amp;D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service &amp; home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile&rsquo;s amazing benefits, check out <i>www.t-mobilebenefits.com</i><i>.</i></p><p></p><p>
Never stop growing!<br>
As part of the T-Mobile team, you know the Un-carrier doesn&rsquo;t have a corporate ladder&ndash;it&rsquo;s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it&rsquo;s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you&rsquo;re living our values while investing in your career growth&ndash;and we applaud it. You&rsquo;re unstoppable!<br>
<br>
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.<br>
<br>
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.</p></div>

VP, Digital Performance Marketing

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