web analytics specialist

Confidential Company

Website Channel Management<ul><li>Serve as the primary interface between Marketing and Business for all website-related initiatives.</li><li>Coordinate with internal stakeholders and external vendors/partners to ensure website content, design, and functionalities are aligned with business objectives.</li><li>Manage updates to promotions, offers, and vehicle listings on the website in coordination with the business team.</li><li>Ensure seamless customer journey on the website, focusing on user experience, navigation, and conversion optimization.</li></ul>Digital Marketing Initiatives<ul><li>Plan, implement, and monitor digital marketing campaigns (SEO, SEM, Google Ads, social media campaigns, display advertising, remarketing, etc.) along with the Marketing team.</li><li>Collaborate with the Marketing team to ensure campaigns are aligned with brand positioning and business requirements.</li><li>Track campaign performance, optimize strategies, and ensure maximum ROI, provide periodic reports to monitor performance of campaigns and suggest changes to grow the website business.</li></ul>Analytics & Insights<ul><li>Monitor website and digital campaign analytics using tools such as Google Analytics, and other relevant tools.</li><li>Provide regular reports to Management on website traffic, lead generation, and conversion rates.</li><li>Translate complex web traffic and behavior data into clear, actionable, and strategic business recommendations for non-marketing stakeholders.</li><li>Recommend actionable solutions to increase online visibility, enhance customer engagement, and drive more traffic.</li><li>Also provide analytics and insight to the business from other channel and sources of business, Cash, Local TA, international broker, Customer profiling etc.</li></ul>Cross-Functional Collaboration<ul><li>Work closely with Business teams to understand upcoming offers, demand patterns, and customer preferences, ensuring they are reflected in digital channels.</li><li>Liaise with IT/web developers for website enhancements, bug fixing, and new feature development.</li><li>Partner with Sales & Operations to align web campaigns with inventory availability and pricing strategies.</li></ul>

Website Channel Specialist & Business Analyst

Iyrix Technologies

Iyrix Tech is a rapidly growing digital marketing and technology company providing SEO, PPC, Performance Marketing, and Web Design solutions to clients across the U.S. We&rsquo;re seeking a skilled and data-driven Google Ads &amp; Performance Marketing Specialist to join our team and lead paid media campaigns that deliver measurable business results.Key Responsibilities<ul><li>Plan, launch, and manage Google Ads campaigns across Search, Display, YouTube, and Performance Max networks.</li><li>Develop and execute performance marketing strategies focused on driving leads, conversions, and ROI.</li><li>Conduct keyword research, competitor analysis, and audience segmentation for optimized targeting.</li><li>Write persuasive ad copy and collaborate on landing page optimization to improve conversion performance.</li><li>Continuously monitor, analyze, and optimize campaigns for maximum efficiency and ROI.</li><li>Track key metrics (CTR, CPC, CPA, ROAS) and prepare weekly/monthly performance reports with strategic recommendations.</li><li>Stay updated with Google Ads trends, performance marketing tools, and industry best practices.</li></ul>Requirements<ul><li>Minimum 2 years of proven experience managing Google Ads and Performance Marketing campaigns.</li><li>Strong understanding of PPC, SEM, conversion tracking, and campaign optimization.</li><li>Hands-on experience with Google Analytics, Google Tag Manager, and conversion tracking tools.</li><li>Analytical mindset with the ability to interpret data and make data-driven marketing decisions.</li><li>Google Ads Certification is a plus.</li><li>Excellent communication, reporting, and time management skills.</li><li>Self-motivated, detail-oriented, and performance-focused.</li></ul>Perks &amp; Benefits<ul><li>Competitive salary based on experience (Rs 60,000 &ndash; Rs 120,000 per month).</li><li>Performance-based bonuses and growth opportunities.</li><li>Supportive and collaborative team culture.</li><li>Excellent career progression within a fast-paced digital environment.</li></ul>Experience:<ul><li>Google Ads / Performance Marketing: 2 years (Required)</li></ul>Job Type: Full-Time (On-Site, Lahore)Job Type: Full-timePay: Rs60,000.00 - Rs120,000.00 per monthApplication Question(s):<ul><li>Please include your performance statistics in the attachment along with your resume, and specify the total Google Ads budget you have managed?</li><li>When can you join?</li><li>Can you work from 3pm to 12am, onsite Johar Town Lahore?</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Google Ads: 2 years (Required)</li></ul>Work Location: In person

Google Ads Specialist (60k to 120k)

Zurich Insurance

<div>Zurich is looking for a skilled Digital Marketing Analyst to join our team in Schaumburg. In this role, you&rsquo;ll help ensure our digital platforms are user-friendly and function seamlessly, supporting consistent and integrated communication that aligns with Zurich&rsquo;s overall strategy and digital marketing goals. 
If you are an experienced Digital Marketer with a passion for marketing and managing the end-to-end responsibilities for one or more channels (web, SEO/AEO/GEO, paid search, web analytics, accessibility) including business and stakeholders consultation on that channel/s in a holistic way to improve performance, we encourage you to apply for this position. 
Digital Marketing Analyst is responsible for a wide variety of tasks including: 
<ul><li>
Maintain and enhance websites and marketing campaigns using Sitecore CMS, Google Analytics, Conductor, and other platforms to support seamless omnichannel customer journeys.</li><li>
Partner with marketing and business unit teams to design and implement A/B testing strategies for web pages.</li><li>
Build and update website pages using current development practices, ensuring alignment with design documentation and brand standards.</li><li>
Oversee the website ecosystem to ensure it meets performance KPIs, remains error-free, stays current with technology trends, and complies with ADA and security regulations.</li><li>
Analyze website metrics to uncover trends, generate insights, and support data-driven decision-making.</li><li>
Manage the daily development project plan, prioritizing fixes, new features, and enhancements based on business needs.</li><li>
Ensure all new web pages and content updates are properly staged, tested, reviewed, and approved before going live.</li><li>
Collaborate with internal stakeholders to gather website requirements and coordinate with marketing managers, designers, and technical teams to deliver effective solutions.</li></ul> 
Basic Qualifications:<ul><li> 
Bachelors Degree and No prior experience required in the Marketing area</li></ul> 
Preferred Qualifications: 
<ul><li>
A bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field</li><li>
Experience in a corporate marketing internship role or post degree working experience in a marketing role.</li><li>
Proficient in Microsoft Excel</li><li>
Excellent organization and communication skills</li><li>
Strong sense of web design and user experience fundamentals</li><li>
Ability to work with multiple stakeholders in a large matrix organization</li><li>
Results Oriented</li></ul> 
At Zurich, compensation for roles is influenced by a variety of factors, including but not limited to the specific office location, role, skill set, and level of experience. In compliance with local laws, Zurich commits to providing a fair and reasonable compensation range for each role. For more information about our Total Rewards, please click here. Additional rewards may encompass short-term incentive bonuses and merit increases. We encourage candidates with salary expectations beyond the provided range to apply as they will be considered based on their experience, skills, and education.
The compensation indicated represents a nationwide market range and has not been adjusted for geographic differentials pertaining to the location where the position may be filled. The proposed salary range for this position is $58,800.00 - $96,300.00, with short-term incentive bonus eligibility set at 10%. 
As an insurance company, Zurich is subject to 18 U.S. Code &sect; 1033. 
A future with Zurich. What can go right when you apply at Zurich? 
Now is the time to move forward and make a difference. At Zurich, we want you to share your unique perspectives, experiences and ideas so we can grow and drive sustainable change together. As part of a leading global organization, Zurich North America has over 150 years of experience managing risk and supporting resilience. Today, Zurich North America is a leading provider of commercial property-casualty insurance solutions and a wide range of risk management products and services for businesses and individuals. We serve more than 25 industries, from agriculture to technology, and we insure 90% of the Fortune 500&reg;. Our growth strategy is not limited to our business. As an employer, we strive to provide ongoing career development opportunities, and we foster an environment where voices are diverse, behaviors are inclusive, actions drive equity, and our people feel a sense of belonging. Be a part of the next evolution of the insurance industry. Join us in building a brighter future for our colleagues, our customers and the communities we serve. Zurich maintains a comprehensive employee benefits package for employees as well as eligible dependents and competitive compensation. Please click here to learn more. 
Zurich in North America is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. 
Zurich does not accept unsolicited resumes from search firms or employment agencies. Any unsolicited resume will become the property of Zurich American Insurance. If you are a preferred vendor, please use our Recruiting Agency Portal for resume submission. 
Location(s): AM - Schaumburg 
Remote Working: Hybrid 
Schedule: Full Time 
Employment Sponsorship Offered: No 
 
Linkedin Recruiter Tag: #LI-AW1 #LI-ASSOCIATE #LI-HYBRID</div>

Digital Marketing Analyst

Bridgeway Solution

Google Ads Specialist &ndash; RemoteJob Type: Part-time (Approx. 80 hours per month, with potential to expand)OverviewOur client, a leading Danish digital marketing agency, is seeking a self-driven and technically strong Google Ads Specialist to manage multiple client accounts across e-commerce and lead generation industries. The ideal candidate will take full ownership of account performance, deliver clear weekly reports, and proactively suggest campaign improvements and new creative ideas.This role requires someone who can work independently, collaborate closely with a senior Google Ads strategist, and continuously optimize campaigns to drive measurable results.Key Responsibilities<ul><li>Manage and optimize 14+ Google Ads accounts across different industries and markets.</li><li>Plan, create, and monitor campaigns for both e-commerce and lead generation clients.</li><li>Provide weekly performance reports and actionable insights for each account.</li><li>Suggest new campaign strategies, creative ideas, and targeting opportunities.</li><li>Conduct keyword research, ad copy testing, and conversion tracking setup.</li><li>Monitor campaign budgets, bidding strategies, and ROI performance.</li><li>Collaborate with the Google Ads Specialist to align on client goals and growth plans.</li><li>Stay updated with Google Ads trends, features, and best practices.</li></ul>Requirements<ul><li>5+ years of professional experience managing Google Ads accounts.</li><li>Proven track record with e-commerce and lead generation campaigns.</li><li>Strong analytical skills with the ability to interpret data and make data-driven decisions.</li><li>Experience working with clients in foreign languages or international markets.</li><li>Proficiency in Google Ads, Google Analytics, and Google Tag Manager.</li><li>Excellent communication skills and the ability to report clearly and concisely.</li><li>Self-motivated, proactive, and capable of working independently.</li></ul>Benefits<ul><li>Competitive monthly compensation based on experience (starting from PKR 150,000+ for 80 hours/month).</li><li>Fully remote role.</li><li>Opportunity to work with a fast-growing international agency.</li><li>Long-term potential with increased hours and client portfolio expansion.</li></ul>Job Type: Part-timePay: From Rs150,000.00 per monthWork Location: In person

Google Ads Specialist – Remote

Alliant Credit Union

<div>Job Summary

Maintain and optimize the public website and ensure it supports our brand, drives member engagement, and contributes to conversion goals. Support strategic initiatives and optimize digital performance demonstrating knowledge on digital marketing, user experience (UX), search engine optimization (SEO), web accessibility standards and web analytics.

Essential Responsibilities
<ul>
<li>Manage daily updates and content publishing on the public website using Content Management System (CMS)</li>
<li>Collaborate with internal stakeholders such as product owner, compliance, creative to ensure accurate and timely content</li>
<li>Optimize website performance for SEO, accessibility, and user experience</li>
<li>Monitor and analyze website traffic, engagement, and conversion metrics using tools like Google Analytics, Medallia, or similar</li>
<li>Leverage Siteimprove to monitor and improve website accessibility, SEO, content quality, performance, and address website errors</li>
<li>Support the creation and ongoing optimization of campaign landing pages to enhance user engagement</li>
<li>Perform routine website audits to ensure content is fresh, informative, and free of broken links</li>
<li>Ensure brand consistency and compliance with regulatory requirements across web content</li>
<li>Partner with IT and external vendors on technical enhancements and issue resolution</li>
<li>Stay current on digital trends, SEO and recommend new tools or strategies to improve the website&rsquo;s effectiveness</li>
</ul>
Education

Minimum - 4 Years Bachelors Degree in Graphic Design or related

Years of Experience

Minimum - 3 Years of Website management, digital marketing or related

In Lieu of Education

7 years of Website management or digital marketing

Compensation &amp; Benefits:

Typical hiring range:&rlm;&rlm;&lrm; &lrm;$69,600&rlm;&rlm;&lrm; &lrm;-&rlm;&rlm;&lrm; &lrm;$108,300 Annually. Actual compensation will be determined using factors such as experience, skills &amp; knowledge.

Additional Compensation: Annual performance bonus

&lrm;Benefits: Alliant provides a benefits package including health care, vision, dental, and 401k with employer match.

Additional Benefits:
<ul>
<li>Work from home up to 3 days a week</li>
<li>Paid parental leave</li>
<li>Employee discount programs</li>
<li>Time off including paid personal and sick days</li>
<li>11 paid holidays</li>
<li>Education reimbursement</li>
</ul>
<ul><li>Note that eligibility and cost of benefits can vary depending on the number of regularly scheduled hours, and job status such as regular full-time, regular part-time, or temporary employment.</li></ul>

Adhere to and ensure compliance of all business transactions with policy and process of the Bank Secrecy Act. Ensures compliance with all applicable state and federal laws, company procedures and policies. Maintains integrity and ethics in all actions and conversations with or regarding credit union members and their accounts; complies with Privacy Act directives.

The responsibilities listed do not contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities and activities may change at any time with or without notice.
Equal Opportunity Employer 
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.</div>

Senior Website Marketing Specialist

LTIMindtree

<div>Role description 
About the Role

We are seeking a Data Analyst Consultant who thrives on solving complex problems through data This role requires a selfsufficient individual who can take ownership from problem definition to insight delivery formulating hypotheses pulling and analyzing data and creating clear actionable reports or dashboards to guide decisionmaking

The ideal candidate will be an expert in SQL comfortable working with large datasets and experienced with both product and clickstream data including Adobe Analytics

Key Responsibilities

Work independently to define problems develop hypotheses and test them using datadriven approaches

Extract clean and analyze largescale datasets from multiple sources to uncover meaningful insights

Perform product and clickstream data analysis to identify trends opportunities and optimization areas

Utilize Adobe Analytics to interpret web and digital engagement metrics

Design and maintain reports and dashboards using Power BI or Looker to communicate insights effectively

Process and reconcile SKUlevel data across multiple databases ensuring data accuracy and consistency

Optimize SQL queries and data workflows for scalability and efficiency

Present findings and recommendations to business stakeholders in a structured and impactful manner

Collaborate with crossfunctional teams providing analytical support for business initiatives

Requirements

Bachelors degree in data Analytics Computer Science Statistics Economics or a related discipline

Expertlevel SQL skills with experience handling complex largescale datasets

Experience with at least one visualization tool Power BI or Looker preferred

Basic proficiency in Python for data manipulation automation or exploratory analysis

Proven experience with Adobe Analytics and clickstream data analysis

Strong understanding of data modeling joins and reconciliation across multiple data sources

Excellent problemsolving skills with the ability to structure and test hypotheses using data

Demonstrated ability to be selfsufficient capable of independently identifying problems sourcing data and delivering insights

Strong communication skills with the ability to translate analytical findings into business recommendations

Preferred Qualifications

Experience with cloud data warehouses eg BigQuery Snowflake Redshift

Familiarity with ETL processes or data integration tools

Prior experience in ecommerce digital analytics or product performance analysis 
Skills 
Mandatory Skills : HTML/HTML5,JavaScript,Adobe Analytics - Campaign 
About LTIMindtree 
LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700 clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by 83,000+ talented and entrepreneurial professionals across more than 40 countries, LTIMindtree &mdash; a Larsen &amp; Toubro Group company &mdash; solves the most complex business challenges and delivers transformation at scale. For more information, please visit https://www.ltimindtree.com/. Please also note that neither LTIMindtree nor any of its authorized recruitment agencies/partners charge any candidate registration fee or any other fees from talent (candidates) towards appearing for an interview or securing employment/internship. Candidates shall be solely responsible for verifying the credentials of any agency/consultant that claims to be working with LTIMindtree for recruitment. Please note that anyone who relies on the representations made by fraudulent employment agencies does so at their own risk, and LTIMindtree disclaims any liability in case of loss or damage suffered as a consequence of the same. Recruitment Fraud Alert - https://www.ltimindtree.com/recruitment-fraud-alert/</div>

Adobe Analytics Data Analyst

Firegang Dental Marketing

<div>About Firegang Dental Marketing
Firegang Dental Marketing is a digital marketing company headquartered in Spokane, Washington that has been in business for over 10 years. Our clients are primarily dentists and our service packages include website design, paid ad management, SEO, analytics, copywriting, and more. 
A successful Meta Ads Specialist is hands-on, detail-oriented, and eager to learn. This full-time, entry-level position on Firegang&rsquo;s Performance Team focuses on optimizing Google Ads and Meta Ads campaigns to drive qualified leads for our clients. The ideal candidate brings intellectual curiosity, enthusiasm for research, and strong communication skills &mdash; along with the drive to grow into an in-house paid media expert and thought leader. 
This is a remote position available to candidates located anywhere in the U.S.<h3 class="jobSectionHeader">
Responsibilities of a Meta Ads Specialist:</h3><ul><li>
Execute optimizations across client Google Ads and Meta Ads accounts following industry and Firegang best practices.</li><li>
Monitor campaign performance and make data-driven adjustments to improve efficiency and ROI.</li><li>
Support the SEM Manager by managing day-to-day ad account maintenance and reporting.</li><li>
Conduct research, compile findings, and share insights to support strategic campaign planning.</li><li>
Communicate with Performance Team members and collaborate across departments to ensure alignment on client goals.</li><li>
Document updates and maintain accurate data within project management tools.</li><li>
Learn and implement emerging strategies in paid media to support Firegang&rsquo;s overall Performance program.</li></ul><h3 class="jobSectionHeader">
Outcomes:</h3><ul><li>
Client Google Ads and Meta Ads accounts are managed for maximum efficiency to drive qualified leads.</li><li>
Campaign performance aligns with Firegang best practices and consistently improves over time.</li><li>
SEM Manager oversight is minimized through reliable, accurate, and proactive account management.</li></ul><h3 class="jobSectionHeader">
Requirements</h3><ul><li>
Strong attention to detail and high level of organization.</li><li>
Excellent communication and collaboration skills.</li><li>
Intellectual curiosity and enthusiasm for learning digital marketing principles.</li><li>
Ability to stay productive and focused in a remote environment.</li><li>
Familiarity with Google Ads and/or Facebook (Meta) Ads is helpful, but a great attitude and willingness to learn are essential.</li></ul><h3 class="jobSectionHeader">
Bonus Points For:</h3><ul><li>
Experience with Google Ads, Meta Ads, Google Analytics, WordPress, or HTML.</li><li>
Familiarity with project management tools (Teamwork or similar) and Google Workspace tools (Docs, Sheets, Chat).</li><li>
Basic graphic design knowledge.</li></ul><h3 class="jobSectionHeader">
Benefits</h3><ul><li>
Salary Base: $45k/yr</li><li>
PPO Health Benefits (medical/dental)</li><li>
401K Option with matching</li><li>
Flexible PTO and Holiday Schedule</li><li>
100% Telecommute</li></ul>
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.</div>

Meta Ads Specialist

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