web analytics specialist

IPCS Global

Google Ads Specialist &ndash; Job DescriptionLocation: Kochi Experience: 1 to 3 Years Job Type: Full-time | Work from OfficeAbout the RoleWe are looking for a result-driven Google Ads Specialist to plan and execute high-performing paid campaigns across Search, Display, YouTube, Performance Max &amp; App campaigns. The ideal candidate should have hands-on experience in Google Ads optimization, analytics, and lead generation strategy.Key Responsibilities<ul><li>Plan, create and manage Google Ads campaigns (Search, Display, YouTube, and Performance Max).</li><li>Optimize campaigns to maximize ROI, reduce CPL and improve conversion rates.</li><li>Perform keyword research, A/B testing, competitor analysis &amp; audience segmentation.</li><li>Monitor daily performance metrics and create weekly/monthly performance reports.</li><li>Manage landing page performance in collaboration with the web team.</li><li>Track conversions using Google Analytics, Tag Manager &amp; other tracking tools.</li><li>Stay updated with the latest trends in Google Ads and performance marketing.</li><li>Manage campaign budgets and ensure best use of spending.</li></ul>Required Skills<ul><li>1&ndash;3 years hands-on experience in Google Ads management.</li><li>Strong knowledge of Google Ads Manager, Google Analytics, GTM, GSC, and related tools.</li><li>Experience in lead generation &amp; performance marketing.</li><li>Excellent analytical skills with data-driven decision-making ability.</li><li>Google Ads Certification is an added advantage.</li><li>Strong communication &amp; reporting skills.</li></ul>Qualification<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field.</li></ul>What We Offer<ul><li>Competitive salary &amp; performance incentives.</li><li>Professional growth and skill development.</li><li>Friendly work culture and learning environment.</li></ul>Job Type: Full-timePay: &#8377;18,000.00 - &#8377;30,000.00 per monthWork Location: In person

Google Ads Specialist

Motive

<div>
 
 Who We Are
 
 
 
 Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
 
 
 Motive serves nearly 100,000 customers &ndash; from Fortune 500 enterprises to small businesses &ndash; across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
 
 
 Visit gomotive.com to learn more.
 
 
 
 About The Role
 
 
 
 We&rsquo;re hiring an experienced
 
 Web Analyst
 
 to own end‑to‑end web analytics across gomotive.com and key web surfaces supporting Growth Marketing, Web Marketing, and Demand Gen. You will define our measurement strategy, collaborate with partner teams to ensure trustworthy pipelines and tagging in close alignment with marketing analytics and business intelligence, build reporting and dashboards, and support experiment analysis and reporting. This role is a hybrid role with 2-3 days a week based in our
 
 Islamabad
 
 office and collaboration with North America time zones.
 
 
 
 What You&rsquo;ll Do
 
 
 
 <ul>
 <li>
 Build and maintain the global web measurement framework: KPIs, funnel definitions, event taxonomies, data layer specs, and QA processes across Amplitude and Google Tag Manager
 </li>
 <li>
 Own web analytics implementation and governance: tagging plans, consent/compliance alignment, definition agreement with marketing analytics on full-funnel impact measuring
 </li>
 <li>
 Develop source‑of‑truth dashboards (Amplitude/Tableau/Retool/Redash/Google Search Console) for traffic, content/media, SEO, site performance, customer journey, experimentation, and conversion, with drill‑down to channel, audience, and segment
 </li>
 <li>
 Partner with Web, SEO, Paid Media, CRO and analytics to quantify impact, and roll learnings into both readouts and actionable insights
 </li>
 <li>
 Connect web analytics with downstream data (e.g., BigQuery/warehouse, Marketing automation platform, CRM) to improve attribution, pipeline visibility, and content ROI measurement
 </li>
 <li>
 Establish monitoring for data quality and incident workflows with Web and marketing analytics teams to resolve issues quickly
 </li>
 <li>
 Create clear, action‑oriented insights and communications for executives and cross‑functional partners; champion data literacy and best practices across Marketing in conjunction with rest of marketing analytics
 
 
 </li>
 </ul>
 What we&rsquo;re looking for
 
 
 <ul>
 <li>
 5+ years in web/digital analytics for high‑impact marketing sites (B2B SaaS preferred)
 </li>
 <li>
 Advanced Amplitude or similar Web analytics tool expertise and strong QA discipline
 </li>
 <li>
 Experience surfacing actionable insights in digestible reporting and dashboards for business audiences to leverage to find solutions and improve performance
 </li>
 <li>
 Proficiency with SQL/BigQuery (or equivalent) to audit tracking, stitch datasets, and validate insights; strong Looker Studio/Power BI/Tableau/Retool/Redash storytelling.
 </li>
 <li>
 Solid understanding of SEO analytics, Core Web Vitals, Google Search Console metrics, page performance, and their relationship to acquisition and conversion
 </li>
 <li>
 Excellent communication and stakeholder management; ability to translate complexity into crisp, prioritized actions
 </li>
 <li>
 Bonus: Amplitude/Mixpanel, Python/R for analysis, or Looker semantic modeling; experience connecting web to Marketing Automation Platform (Marketo) and CRM Salesforce), paid marketing campaign performance metrics and analysis experience
 </li>
 <li>
 Based in our Islamabad office (hybrid, 2-3 days a week); collaborate closely with colleagues in Pakistan and North America, aligned to US working hours
 
 
 </li>
 </ul>
 
 Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
 
 
 
 
 Please review our Candidate Privacy Notice here.
 
 
 
 
 UK Candidate Privacy Notice here.
 
 
 
 
 The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
 
</div>

Web Analyst

<div><div>Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers &ndash; from Fortune 500 enterprises to small businesses &ndash; across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.</div><div><h2 class="jobSectionHeader">
About the Role:</h2>

We&rsquo;re hiring an experienced Web Analyst to own end&#8209;to&#8209;end web analytics across gomotive.com and key web surfaces supporting Growth Marketing, Web Marketing, and Demand Gen. You will define our measurement strategy, collaborate with partner teams to ensure trustworthy pipelines and tagging in close alignment with marketing analytics and business intelligence, build reporting and dashboards, and support experiment analysis and reporting. This role is a hybrid role with 2-3 days a week based in our Islamabad office and collaboration with North America time zones.

What you&rsquo;ll do
<ul>
<li>Build and maintain the global web measurement framework: KPIs, funnel definitions, event taxonomies, data layer specs, and QA processes across Amplitude and Google Tag Manager</li>
<li>Own web analytics implementation and governance: tagging plans, consent/compliance alignment, definition agreement with marketing analytics on full-funnel impact measuring</li>
<li>Develop source&#8209;of&#8209;truth dashboards (Amplitude/Tableau/Retool/Redash/Google Search Console) for traffic, content/media, SEO, site performance, customer journey, experimentation, and conversion, with drill&#8209;down to channel, audience, and segment</li>
<li>Partner with Web, SEO, Paid Media, CRO and analytics to quantify impact, and roll learnings into both readouts and actionable insights</li>
<li>Connect web analytics with downstream data (e.g., BigQuery/warehouse, Marketing automation platform, CRM) to improve attribution, pipeline visibility, and content ROI measurement</li>
<li>Establish monitoring for data quality and incident workflows with Web and marketing analytics teams to resolve issues quickly</li>
<li>Create clear, action&#8209;oriented insights and communications for executives and cross&#8209;functional partners; champion data literacy and best practices across Marketing in conjunction with rest of marketing analytics</li>
</ul>
What we&rsquo;re looking for
<ul>
<li>5+ years in web/digital analytics for high&#8209;impact marketing sites (B2B SaaS preferred)</li>
<li>Advanced Amplitude or similar Web analytics tool expertise and strong QA discipline</li>
<li>Experience surfacing actionable insights in digestible reporting and dashboards for business audiences to leverage to find solutions and improve performance</li>
<li>Proficiency with SQL/BigQuery (or equivalent) to audit tracking, stitch datasets, and validate insights; strong Looker Studio/Power BI/Tableau/Retool/Redash storytelling.</li>
<li>Solid understanding of SEO analytics, Core Web Vitals, Google Search Console metrics, page performance, and their relationship to acquisition and conversion</li>
<li>Excellent communication and stakeholder management; ability to translate complexity into crisp, prioritized actions</li>
<li>Bonus: Amplitude/Mixpanel, Python/R for analysis, or Looker semantic modeling; experience connecting web to Marketing Automation Platform (Marketo) and CRM Salesforce), paid marketing campaign performance metrics and analysis experience</li>
<li>Based in our Islamabad office (hybrid, 2-3 days a week); collaborate closely with colleagues in Pakistan and North America, aligned to US working hours</li>
</ul></div><div>
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. 

The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.

#LI-Remote</div></div>

Sana Commerce

<div>
 
 It all started in 2007, with a pizza and a plan. Sana Commerce is an e-commerce platform designed to help manufacturers, distributors and wholesalers succeed by fostering lasting relationships with customers who depend on them. We&rsquo;re a fast-growing SaaS company that allows you to take ownership of your career.
 
 
 
 
 As a
 
 Web Analytics Engineer
 
 , you will be responsible for implementing and managing web analytics tools, gathering and analysing data, and providing insights to improve our data products &amp; overall product adoption. Joining our growing Data Insights &amp; Analytics team, you will work closely with our marketing, product, and development teams to ensure data accuracy, optimize data-driven business decisions for both Sana as well as our customers.
 
 
 
 
 
 
 What you'll get:
 
 
 
 
 
 <ul>
 <li>
 
 Personal development.
 
 We believe that as our company grows, our people should be able to grow with us. We value learning and development opportunities for all our employees. So, from learning on the job to training and coaching, it&rsquo;s all there. Together with your manager, you are in charge of your own personal growth.
 </li>
 <li>
 
 Onboarding and buddy program.
 
 It&rsquo;s always quite new and exciting to start your next adventure. We value a strong onboarding. You will be joining our general onboarding, will be introduced to a buddy, and will get a role-specific onboarding as well.
 </li>
 <li>
 
 Entrepreneurial environment.
 
 We are a fast-growing international scale-up organization in software. We encourage initiatives and ideas from our people. We like to accomplish things together as a team.
 </li>
 <li>
 
 Health and well-being.
 
 We believe that every employee should be at their best, that&rsquo;s why we want to offer you private healthcare and a contribution to fitness subscription.
 </li>
 <li>
 
 Extra benefits
 
 : We offer flexible working hours, a hybrid working schedule, Friday afternoon drinks, Weekly lunch with your team, and monthly social activities.
 
 
 
 
 </li>
 </ul>
 
 Job Description
 
 
 
 
 
 
 What you'll be doing:
 
 
 
 
 
 <ul>
 <li>
 Configure and maintain web analytics tools and develop &amp; maintain actionable dashboards and reports.
 </li>
 <li>
 Collect and validate web traffic and conversion data.
 </li>
 <li>
 Integrate analytics data with other data sources for comprehensive analysis.
 </li>
 <li>
 Analyze web traffic patterns, user behaviors, and product performance.
 </li>
 <li>
 Provide actionable insights and recommendations to improve user engagement and conversion rates.
 </li>
 <li>
 Collaborate with marketing, product, and development teams to define key metrics and KPIs.
 </li>
 <li>
 Assist analysts to pull the right data from the warehouse for visualization purposes.
 </li>
 <li>
 Identify and troubleshoot data collection and reporting issues.
 </li>
 <li>
 Support product teams in conducting A/B testing and other optimization experiments.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 
 
 What you'll bring:
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Computer Science, Data Science, Marketing, or a related field.
 </li>
 <li>
 2-4 years of experience in Web Analytics Engineering or a comparable role.
 </li>
 <li>
 Strong proficiency in web analytics tools (
 
 Google Analytics or Adobe Analytics, preferably PiwikPro
 
 ).
 </li>
 <li>
 Proficient with SQL and data visualization tools (e.g. Tableau, Looker Studio etc., preferably Power BI &amp; DAX).
 </li>
 <li>
 Familiar with HTML/JavaScript and related web technologies.
 </li>
 <li>
 Strong analytical and problem-solving skills, ability to interpret complex data and translate it into actionable insights.
 </li>
 <li>
 Experience with conversion rate optimization is a plus.
 </li>
 <li>
 Detail-oriented with a focus on accuracy.
 </li>
 </ul>
 
 
 
 Who we are:
 
 
 
 
 
 
 So, what does it mean to be a part of the Sana Commerce team?
 
 
 
 <ul>
 <li>
 
 Entrepreneurial.
 
 Sana Commerce exists today because a few people had a great idea and brought that idea to life.
 </li>
 <li>
 
 Result-driven.
 
 We also know that being result-driven is about more than just KPIs. It&rsquo;s about creating value, tackling challenges head-on, and supporting our colleagues in reaching their goals.
 </li>
 <li>
 
 Customer-Centric.
 
 We&rsquo;re in it for the long haul. Through good times and bad, we stick together because we believe in our product, our promise, and our people.
 </li>
 <li>
 
 Team spirit.
 
 At Sana Commerce, everyone is eager to help their colleagues and success is always a team effort.
 </li>
 <li>
 
 Learning mindset.
 
 Sana Commerce people are constantly looking to improve and challenge their existing knowledge base.
 </li>
 </ul>
 
 Job descriptions can be tough to interpret. Even if you may not tick all the boxes,
 
 please explain your motivation for the role of Web Analytics Engineer in a cover letter
 
 , we strongly encourage you to apply if you still feel like you are a great match for this role.
 
 Apply now!
 
 
 
 
 
 
 
 Additional Information
 
 
 
 
 Hybrid
 
 
 
 
 
 
 
</div>

Web Analytics Engineer

Spiralyze

<div>
 
 
 Department:
 
 Analytics
 
 
 
 Location:
 
 Remote Pakistan (Lahore)
 
 
 
 
 Description
 
 
 
 We&rsquo;re looking for someone great to join our Analytics Team!
 
 
 Your primary task is to help internal and external clients add (complex) tracking and fix issues that arise.
 
 You will take extreme amounts of initiative and enthusiasm to get stuff done. You may not know how, but you figure it out by asking the right people, googling, and experimenting.
 
 
 We&rsquo;re looking for someone who is driven to set things up perfectly, but also practical enough to bake in some redundancy and be able to provide &ldquo;good enough data&rdquo; when the perfect set-up is not available. Good problem-solving, can take a technical problem, break it down into manageable chunks, and execute.
 
 
 Will be responsible for communicating with internal and external teams to win buy-in, explain issues, and communicate progress.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Implementing conversion tracking (forms, buttons, e-commerce, and anything else)
 </li>
 <li>
 Verifying &amp; sanity-checking conversion tracking implementation
 </li>
 <li>
 Debugging tracking issues and fixing them
 </li>
 <li>
 Checking issues with test measurement on Google Optimize, VWO, Optimizely, Hotjar
 </li>
 <li>
 Creating any customized reports from Analytics and other sources
 
 
 
 </li>
 </ul>
 
 Skills, Knowledge and Expertise
 
 
 
 <ul>
 <li>
 At least 2 years of experience in managing Google Tags (GTM) for web properties by overseeing implementation, coding, testing, and conducting ongoing maintenance.
 </li>
 <li>
 At least 2 years of experience with website analytics tools i.e. Google Analytics, GA3/GA4.
 </li>
 <li>
 Basic knowledge of JavaScript.
 </li>
 <li>
 Proven experience in Google Analytics, Adobe Analytics, and Amplitude with a strong understanding of digital analytics and web traffic metrics.
 </li>
 <li>
 Good-level knowledge in Web Analytics (strategy, requirements, implementation, validation, reporting), specifically with Google Analytics.
 </li>
 <li>
 Working knowledge of third-party tagging, pixel creation, etc.
 </li>
 <li>
 Experience in transitioning GA accounts from UA to GA4.
 </li>
 <li>
 Fluent in spoken and written English communication.
 
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 Cutting-edge work: Learn from the leaders in the high-growth Conversion Rate Optimization sector.
 </li>
 <li>
 Work location: Permanently remote.
 </li>
 <li>
 Full-time position with semi-flexible working hours: Must overlap for at least 4 hours each day with EST (usually 8 AM to 12 NN ET). The other 4 hours are up to you.
 </li>
 <li>
 Technological reimbursement: Need a new computer? New software? We will help!
 </li>
 <li>
 Education: You&rsquo;ll have the opportunity to level up your skills with company-sponsored courses and training.
 </li>
 <li>
 Paid leave: 20 days of paid vacation plus holidays.
 </li>
 <li>
 Competitive salary. Note: The contract for this position is for an independent contractor.
 
 </li>
 </ul>
</div>

GTM and Analytics Expert

Mobile Programming India Pvt Ltd

Job Title: Analytics Specialist Location: Mumbai Experience: 4+ Years Employment Type: Full-Time Interview Process: 1 Technical Interview + Assignment Urgent Hiring &ndash; Closure within 1 weekAbout the RoleWe are seeking a highly skilled Analytics Specialist with strong experience in Google BigQuery, SQL, Looker Studio, and SAP data tables. The candidate will be responsible for end-to-end data analytics, dashboarding, and reporting automation while working closely with Production, Sales, Finance, PPC, and Supply Chain teams.Key Responsibilities<ul><li>Develop analytical data models in BigQuery using advanced SQL, ETL logic, partitioning, and clustering.</li><li>Build and automate dashboards using Looker Studio (or Power BI / Tableau).</li><li>Work with SAP data tables (PP, MM, SD, FI, QM) &mdash; MARA, MSEG, MKPF, VBAP, LIKP, BKPF, QALS, etc.</li><li>Manage large datasets (10M+ rows) and optimize query performance.</li><li>Implement validation and data quality checks.</li><li>Translate business requirements into KPIs and insights.</li><li>Support dashboards for sales, production, finance, and supply chain.</li><li>Use Python / App Script / API integrations for automation.</li><li>Coordinate with stakeholders for UAT and enhancements.</li></ul>Required Skills<ul><li>Strong hands-on experience in Google BigQuery.</li><li>Advanced SQL expertise (window functions, analytical queries, pivot/unpivot).</li><li>Dashboard tools: Looker Studio / Power BI / Tableau.</li><li>Deep knowledge of SAP data structures.</li><li>ETL &amp; Data Modeling (Star Schema, Dimensional Design).</li><li>Experience handling large datasets.</li><li>Strong analytical and communication skills.</li></ul>Benefits<ul><li>Work with a fast-moving data-driven team.</li><li>Opportunity to build high-impact dashboards.</li><li>Growth-oriented role with cross-functional exposure.</li></ul>How to ApplyPlease upload your resume on Indeed or send it directly to our hiring team at banika.wazir@programming.com .Job Type: Full-timePay: &#8377;700,000.00 - &#8377;2,000,000.00 per yearWork Location: In person

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