web analytics specialist

Spiralyze

<div>
 
 
 Department:
 
 Analytics
 
 
 
 Location:
 
 Remote (Cairo)
 
 
 
 
 Description
 
 
 
 We&rsquo;re looking for someone great to join our Analytics Team!
 
 
 Your primary task is to help internal and external clients add (complex) tracking and fix issues that arise.
 
 You will take extreme amounts of initiative and enthusiasm to get stuff done. You may not know how, but you figure it out by asking the right people, googling, and experimenting.
 
 
 We&rsquo;re looking for someone who is driven to set things up perfectly, but also practical enough to bake in some redundancy and be able to provide &ldquo;good enough data&rdquo; when the perfect set-up is not available. Good problem-solving, can take a technical problem, break it down into manageable chunks, and execute.
 
 
 Will be responsible for communicating with internal and external teams to win buy-in, explain issues, and communicate progress.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
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 Implementing conversion tracking (forms, buttons, e-commerce, and anything else)
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 Verifying &amp; sanity-checking conversion tracking implementation
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 Debugging tracking issues and fixing them
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 Checking issues with test measurement on Google Optimize, VWO, Optimizely, Hotjar
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 Creating any customized reports from Analytics and other sources
 
 
 
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 </ul>
 
 Skills, Knowledge and Expertise
 
 
 
 <ul>
 <li>
 At least 2 years of experience in managing Google Tags (GTM) for web properties by overseeing implementation, coding, testing, and conducting ongoing maintenance.
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 At least 2 years of experience with website analytics tools i.e. Google Analytics, GA3/GA4.
 </li>
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 Basic knowledge of JavaScript.
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 Proven experience in Google Analytics, Adobe Analytics, and Amplitude with a strong understanding of digital analytics and web traffic metrics.
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 Good-level knowledge in Web Analytics (strategy, requirements, implementation, validation, reporting), specifically with Google Analytics.
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 Working knowledge of third-party tagging, pixel creation, etc.
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 Experience in transitioning GA accounts from UA to GA4.
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 Fluent in spoken and written English communication.
 
 
 
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 </ul>
 
 Benefits
 
 
 
 <ul>
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 Cutting-edge work: Learn from the leaders in the high-growth Conversion Rate Optimization sector.
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 Work location: Permanently remote.
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 Full-time position with semi-flexible working hours: Must overlap for at least 4 hours each day with EST (usually 8 AM to 12 NN ET). The other 4 hours are up to you.
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 Technological reimbursement: Need a new computer? New software? We will help!
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 Education: You&rsquo;ll have the opportunity to level up your skills with company-sponsored courses and training.
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 Paid leave: 20 days of paid vacation plus holidays.
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 Competitive salary. Note: The contract for this position is for an independent contractor.
 
 </li>
 </ul>
</div>

Google Web Analytics and Tagging Specialist

Feur Media House

<div>
 
 
 Job Description:
 
 
 
 
 
 We are seeking a detail-oriented and analytical
 
 Analytics / Reporting Specialist
 
 to join our team. In this role, you will be responsible for collecting, analyzing, and interpreting data to support business decisions and improve overall performance. You will create reports and dashboards, monitor key metrics, and provide actionable insights to different departments.
 
 
 
 
 Key Responsibilities:
 
 
 
 
 <ul>
 <li>
 Collect, clean, and analyze data from multiple sources
 
 </li>
 <li>
 Develop and maintain reports, dashboards, and KPIs
 
 </li>
 <li>
 Monitor business performance and identify trends
 
 </li>
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 Provide insights and recommendations to support decision-making
 
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 Automate reporting processes to improve efficiency
 
 </li>
 <li>
 Ensure data accuracy and consistency
 
 </li>
 <li>
 Collaborate with cross-functional teams (marketing, sales, operations)
 
 
 
 
 </li>
 </ul>
 Requirements
 
 
 <li>
 Bachelor&rsquo;s degree in Business, Data Analytics, Statistics, or related field
 
 </li>
 <li>
 Proven experience in data analysis or reporting
 
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 Strong knowledge of Excel / Google Sheets (advanced level)
 
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 Proficiency in SQL
 
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 Experience with BI tools
 
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 Strong analytical and problem-solving skills
 
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 Attention to detail and high level of accuracy
 
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 Good communication and presentation skills
 
 </li>
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 Experience with Python or R
 
 </li>
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 Background in marketing or business analytics
 
 </li>
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 Familiarity with CRM systems and data tools
 
 
 
 
 </li>
 Benefits
 
 
 
 
 What We Offer:
 
 
 
 
 <ul>
 <li>
 Work in a fast-paced, data-driven environment where your analytical skills create real business impact.
 
 </li>
 <li>
 Collaborate closely with marketing, sales, and operations teams to deliver actionable insights.
 
 </li>
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 Play a key role in building reports and dashboards that support decision-making and performance improvement
 
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 Gain hands-on experience analyzing data across different departments and business functions
 
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 Strong opportunities for career growth into senior analytics, BI, or data roles
 
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 Competitive salary with performance-based incentives
 
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 Be part of a dynamic, collaborative, and supportive environment that encourages continuous learning
 
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 Opportunity to work with advanced tools, technologies, and data visualization techniques
 
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 </ul>
 
 
 If this sounds like you, we&rsquo;d love to hear from you!
 
 
 
 
 
 
</div>

Analytics / Reporting Specialist

Scaleup Connect

Job Title: PPC Specialist &ndash; Google AdsEmployment Type: Full-Time Work Mode: Onsite Working Days &amp; Hours: Monday &ndash; Friday | 03:00 PM &ndash; 12:00 AM Location: Karachi Gender Preference: Equal Opportunity EmployerAbout the OpportunityScaleup Connect is hiring on behalf of its client for a PPC Specialist &ndash; Google Ads to manage and optimize paid search campaigns across Google platforms.This role is focused specifically on paid search and performance-driven campaign management. The ideal candidate must have hands-on expertise in Search, Display, YouTube, and Performance Max (PMAX) campaigns with a strong analytical mindset and ability to drive measurable ROI.This is not a general digital marketing role &mdash; it requires platform-level depth in Google Ads.Role OverviewThe PPC Specialist will be responsible for planning, executing, optimizing, and scaling Google Ads campaigns to maximize ROAS and achieve defined KPIs. The role requires strong expertise in keyword strategy, bid management, conversion tracking, and data analysis.Key Responsibilities<ul><li>Plan, create, and manage Google Ads campaigns across Search, Display, YouTube, and Performance Max.</li><li>Conduct in-depth keyword research, competitor analysis, and audience targeting.</li><li>Optimize campaigns to achieve CPC, CPA, ROAS, and conversion targets.</li><li>Implement and manage conversion tracking using Google Analytics, Google Tag Manager, and tracking pixels.</li><li>Scale high-performing campaigns and improve underperforming ones through structured testing.</li><li>Manage campaigns for both B2B and B2C markets with region-specific strategies.</li><li>Prepare weekly and monthly performance reports with actionable insights.</li><li>Communicate campaign performance updates to internal stakeholders.</li><li>Stay updated with Google Ads policies, new features, and industry best practices.</li></ul>Required Experience &amp; Skills<ul><li>Minimum 1 year of hands-on experience managing Google Ads campaigns.</li><li>Strong proficiency in Google Analytics.</li><li>Solid understanding of performance metrics and attribution.</li><li>Ability to analyze campaign data and make data-driven decisions.</li><li>Understanding of landing page optimization for higher conversion rates.</li></ul>Nice to Have<ul><li>Experience managing eCommerce or lead-generation campaigns.</li><li>Knowledge of remarketing strategies and audience segmentation.</li></ul>Tools &amp; Software Expertise<ul><li>Google Ads</li><li>Google Analytics</li><li>Google Tag Manager</li><li>Conversion Tracking Pixels</li><li>Campaign Performance Reporting Tools</li><li>Keyword Research Tools</li></ul>Education<ul><li>Bachelor&rsquo;s degree in Marketing, Business, IT, or a relevant field (Preferred)</li></ul>Pay: Rs80,000.00 - Rs90,000.00 per monthWork Location: In person

Google Ads Specialist

ibex

<div>
 
 
 Job Purpose:
 
 
 
 ibex on behalf of its Global client seeking a versatile Analytics &amp; BI Specialist to join European Compliance Analytics team. This role provides crucial analytical support for EU Compliance team, working on key projects to support recurring &amp; ad hoc regulatory reporting, annual product oversight and governance, and conduct analysis to assess product performance, identify areas for improvement, and enhance customer outcomes, including more advanced and AI-enabled analytical work.
 
 
 
 
 
 You will be an analytics &lsquo;all-rounder&rsquo;, supporting both back-end data transformation and front-end analysis and visualization. A key part of your role will be assisting our team with delivering AI-driven analytics solutions into production. The ideal candidate is technically skilled, collaborative, and passionate about using data to solve complex business problems.
 
 
 
 
 
 
 Job Responsibilities:
 
 
 <ul>
 <li>
 
 Stakeholder Collaboration:
 
 work closely with business stakeholders and lead analysts to understand project requirements and help translate business needs into technical solutions
 </li>
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 Project Support:
 
 assist in the end-to-end delivery of analytics projects, from requirements gathering and data exploration to building, testing, and deploying solutions
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 Data Modelling:
 
 contribute to the design, build, and maintenance of scalable and efficient data models using dbt and Microsoft Fabric semantic models and be confident working with large, complex and imperfect datasets
 </li>
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 BI &amp; Visualization:
 
 develop, maintain, and enhance dashboards and reports in Tableau and Power BI to provide actionable insights for the Compliance team
 </li>
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 Data Analytics:
 
 write complex and efficient SQL queries and Python scripts to extract, manipulate, and analyze large datasets to answer specific business questions
 </li>
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 Insight Generation:
 
 perform deep-dive analyses to identify trends, inefficiencies, and opportunities for improvement, presenting findings clearly to the team
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 Data Governance:
 
 help champion data quality and consistency, ensuring that data is accurate, well-documented, and trusted by the business and support in the triaging of data governance tickets for the Data Governance Forum
 </li>
 </ul>
 
 
 
 
 
 Job Requirements:
 
 
 
 
 Essential:
 
 
 <ul>
 <li>
 Proven experience in data analytics, business intelligence or related role
 </li>
 <li>
 Bachelor&rsquo;s degree
 
 required
 
 in Mathematics, Economics, Statistics, Finance, Engineering, or any quantitative background
 </li>
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 4-5 years&rsquo; experience in data analytics, business intelligence, or related role
 </li>
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 Advanced SQL skills and proven working experience in data extraction, transformation and complex querying
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 Strong experience with a modern BI visualization tool (e.g. Power BI, Tableau)
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 Strong Python skills with proven experience in automation, scripting and advanced data analysis, including supporting machine learning and AI-based applications
 </li>
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 Demonstrable experience in data modelling
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 Excellent communication and interpersonal skills; you must be comfortable handling &lsquo;client-facing&rsquo; or stakeholder conversations to understand requirements and present findings
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 A strong analytical mindset with a high degree of business acumen and a proactive, problem-solving attitude
 </li>
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 Ability to manage multiple tasks and contribute to several projects simultaneously in a dynamic environment
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 </ul>
 
 
 
 
 
 Desirable:
 
 
 <ul>
 <li>
 Specific experience with Power BI and writing DAX measures
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 <li>
 Experience with dbt for data transformation
 </li>
 <li>
 Familiarity with the Microsoft Fabric ecosystem
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 <li>
 Experience with building AI agents
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 Knowledge of data warehousing concepts and cloud data platforms
 </li>
 </ul>
</div>

BI & Data Analytics Specialist

HUM NEWS

Job Title: YouTube SEO &amp; Analytics Specialist Location: Islamabad Experience: 2-3 YearsAbout the Role: We are looking for a results-driven YouTube SEO &amp; Analytics Specialist to optimize our video content for maximum reach, engagement and revenue. The ideal candidate will combine strong analytical skills with a deep understanding of YouTube algorithms, SEO strategies and audience behavior.Key Responsibilities:<ul><li>Conduct keyword research, analyze trends and benchmark competitors to optimize YouTube content.</li><li>Implement SEO strategies for video titles, descriptions, tags and metadata.</li><li>Monitor performance metrics such as CTR, watch time, audience retention and subscriber growth.</li><li>Analyze audience behavior and content performance to recommend growth strategies.</li><li>Collaborate with the team to ensure SEO best practices are applied before publishing.</li><li>Stay updated on YouTube algorithm changes, SEO trends and industry best practices.</li></ul>Skills &amp; Qualifications:<ul><li>Bachelor&rsquo;s degree in Marketing, Media Studies, or a related field from a reputable university.</li><li>Proven experience in YouTube SEO, content optimization, or digital analytics.</li><li>Strong analytical skills with hands-on experience using YouTube Analytics, Google Analytics, and relevant SEO tools.</li><li>Solid understanding of YouTube algorithms, metadata optimization and video performance strategies.</li><li>Ability to interpret data and translate it into clear, actionable recommendations.</li><li>Strong communication and collaboration skills to present insights and work effectively with cross-functional teams.</li></ul>Application Question(s):<ul><li>What is your current salary?</li><li>What is your expected salary?</li><li>What is your notice period?</li></ul>Location:<ul><li>Islamabad (Required)</li></ul>Work Location: In person

YouTube SEO & Analytics Specialist

Tech Hub Systems Faisalabad

Job Title:Google AdSense SpecialistJob Description:We are seeking a skilled and detail-oriented Google AdSense Specialist to join our IT Training Institute. The ideal candidate will be responsible for managing, optimizing, and monetizing the institute&rsquo;s digital platforms, including websites, blogs, and YouTube channels, through Google AdSense. The role focuses on maximizing advertising revenue, ensuring policy compliance, and enhancing user experience while supporting the institute&rsquo;s digital growth and online training initiatives.Key Responsibilities<ul><li>Manage and optimize Google AdSense accounts to maximize revenue and performance.</li><li>Implement effective ad placement strategies across websites, blogs, and learning portals.</li><li>Monitor ad performance, impressions, CTR, and RPM using analytics tools.</li><li>Ensure compliance with Google AdSense policies to prevent account suspension or penalties.</li><li>Conduct keyword research and collaborate with SEO teams to increase organic traffic.</li><li>Analyze website performance and recommend improvements for better monetization.</li><li>Optimize content layout to enhance user experience and ad visibility.</li><li>Support monetization of YouTube channels integrated with AdSense.</li><li>Stay updated with the latest trends, updates, and best practices in Google AdSense and digital advertising.</li><li>Implement strategies to boost traffic and improve revenue generation.</li></ul>Required Qualifications<ul><li>Bachelor&rsquo;s degree in Computer Science, IT, Marketing, or a related field.</li><li>Proven experience in managing Google AdSense accounts and website monetization.</li><li>Strong understanding of SEO, Google Analytics, and digital marketing principles.</li><li>Familiarity with CMS platforms such as WordPress.</li><li>Knowledge of Google Search Console and online advertising strategies.</li><li>Excellent analytical, organizational, and problem-solving skills.</li></ul>Job Type: Full-timeWork Location: On the road

Google AdSense Specialist

Paramount+

<div>
 
 #WeAreParamount on a mission to unleash the power of content&hellip; you in?
 
 
 
 We&rsquo;ve got the brands, we&rsquo;ve got the stars, we&rsquo;ve got the power to achieve our mission to entertain the planet &ndash; now all we&rsquo;re missing is&hellip; YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter &ndash; both for our audiences and our employees &ndash; and aim to leave a positive mark on culture.
 
 
 
 In This Role You&rsquo;ll:
 
 
 
 Data is at the heart of everything we do at Paramount. Within the Data &amp; Insights Group (DIG), the Global Content &amp; Lifecycle Analytics team plays a critical role in guiding the company&rsquo;s success. We inform business, content, product, marketing, and operational decisions through rich data, strategic insights, and advanced analytical models, tools, and products.
 
 
 We are seeking an Analyst who is excited about data and entertainment and thrives in a dynamic environment! This role is centered on Paramount+, our flagship SVOD service, featuring an extensive library of content from CBS, MTV Entertainment Group, Nickelodeon, and Showtime, along with hit originals such as Landman, Tulsa King, The Chi, Mobland, and Yellowjackets. Paramount+ is also home to iconic entertainment and sports franchises including South Park, SpongeBob SquarePants, the NFL, UFC, UEFA, and more.
 
 
 As an Analyst on the Global Content &amp; Lifecycle Analytics team, you will deliver clear, actionable insights that inform strategy across Paramount+. This role brings together data from multiple systems to uncover opportunities, assess risks, and identify emerging trends, translating complex analyses into concise, compelling narratives for partners across the DTC organization, including senior management. Through rigorous evaluation and close cross-functional collaboration, you will help drive decisions that optimize the subscriber lifecycle and maximize the global impact of Paramount+ content.
 
 
 
 Responsibilities Include:
 
 
 
 <ul>
 <li>
 Define, develop, and maintain key performance indicators and reporting frameworks that inform content, marketing, and broader business strategy for Paramount+.
 </li>
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 Write efficient SQL (BigQuery) queries to extract, transform, and analyze data in response to business questions from stakeholders at all levels.
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 Conduct advanced analysis of content performance, subscriber lifecycle dynamics, and audience behavior to identify opportunities that drive interaction, retention, and growth.
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 Use statistical analysis to develop and enhance models centered around content. This includes valuation, attribution, optimization.
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 Build and maintain intuitive dashboards using tools such as Tableau, Looker/Data Studio, and Adobe Analytics, enabling self-service insights for non-technical users.
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 Stay current on industry and competitive trends, evaluating potential implications for content strategy and the subscriber experience.
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 Partner with measurement operations and data engineering teams to ensure proper tracking, data quality, and data structures that enable both robust analysis and scalable reporting.
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 Improve data pipelines and develop analytical data sets that support modeling, real-time reporting, and deeper content and subscription insights.
 </li>
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 Present analytical findings and strategic recommendations in a clear, concise, and compelling manner to both technical and non-technical audiences.
 
 
 </li>
 </ul>
 
 Basic Qualifications You&rsquo;ll Bring:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in a relevant field or equivalent professional experience.
 </li>
 <li>
 Experience in web analytics, digital media, streaming, or related analytical roles; internship or early-career experience acceptable.
 </li>
 <li>
 Advanced proficiency in SQL with a solid ability to extract, manipulate, and analyze data from large datasets
 </li>
 <li>
 Skilled in analytical and visualization tools, including Excel, Microsoft Office, Google Workspace (Docs, Sheets, Slides), Tableau, Looker Studio, and programming languages such as R or Python.
 </li>
 <li>
 Knowledge of statistical modeling techniques (e.g., regression, clustering, forecasting) and experience applying them to consumer behavior or content performance.
 </li>
 <li>
 Deep attention to detail, with a commitment to data accuracy.
 </li>
 <li>
 Extraordinary communication skills, with the ability to translate complex analyses into clear, compelling insights for non-technical audiences across all levels of the organization.
 
 
 </li>
 </ul>
 
 Bonus Skills:
 
 
 
 <ul>
 <li>
 Proficient mathematics, statistics background.
 </li>
 <li>
 Experience using project management tools like those from Atlassian (JIRA, Confluence)
 </li>
 <li>
 Experience using Google Cloud Platform (BigQuery).
 </li>
 <li>
 Experience working in subscription-based, streaming, or entertainment business, ideally within a content or lifecycle analytics function.
 
 
 </li>
 </ul>
 Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.
 
 
 
 Additional Information
 
 
 
 Hiring Salary Range: $86,000.00 - 115,000.00.
 
 
 The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.
 
 
 
 What We Offer:
 
 
 
 <ul>
 <li>
 Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
 </li>
 <li>
 Generous paid time off.
 </li>
 <li>
 An exciting and fulfilling opportunity to be part of one of Paramount&rsquo;s most dynamic teams.
 </li>
 <li>
 Opportunities for both on-site and virtual engagement events.
 </li>
 <li>
 Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
 </li>
 <li>
 Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount
 
 
 </li>
 </ul>
 Paramount is an equal opportunity employer (EOE) including disability/vet.
 
 
 At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
 
 
 If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.
</div>

Analyst, Global Content & Lifecycle Analytics

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