web analytics specialist

Foley & Lardner LLP

<div>Overview:
<div>
Foley &amp; Lardner LLP is a great place to work because of what we do and how we do it. Here, your unique perspectives, experiences, and abilities will be embraced and developed, so you can excel. Being a part of Foley means having the opportunities and resources necessary to gain experience, advance professional goals, and forge meaningful connections. It&rsquo;s a place where you can build your career and enjoy professionally satisfying work. We have over 2,300 people who are #HappyatFoley, and we think you will be too.</div><div></div><div> 
The Specialist, Digital Communications is a central member of the marketing communications and marketing technology teams. This role brings a unique blend of user experience and analytical thinking to shape content strategy, drive demand, and engage key audiences across Foley&rsquo;s external websites and related properties. The Specialist will ensure a holistic SEO strategy that integrates with the firm&rsquo;s overall content strategy and contributes to improve content creation and facilitate content quality analysis while working collaboratively with attorneys and content teams to regularly keep public online content relevant, timely, and easy to find. This person will also automate online traffic measurement and regularly update team members with reports and insights for defined market segments (targeted audiences). The Specialist will also help manage day-to-day website updates, implement UX best practices, support content strategy and SEO goals, and partner with internal stakeholders and external vendors to drive web performance and evolution. The position reports to the Content Strategy Manager, with secondary reporting to the Marketing Technology Manager. The ideal candidate will be proficient with website content management systems like WordPress, search engine and AI answer engine optimization, and Google Analytics. They possess a strong drive for continuous improvement and practice user-centric thinking while crafting engaging web experiences.</div>
Responsibilities:
<ul><li>Refine and continuously improve our content update approaches (in collaboration with content teams) to leverage digital analytics data for targeted audiences and improve market penetration.</li><li>
Perform SEO analysis, proactively identify opportunities for improvement, and implement strategies to enhance search engine visibility.</li><li>
Collaborate with BD&amp;M team members and website partners to design and build new web page templates, ensuring they are visually appealing, engaging, and optimized for performance.
</li><li>Inform and support the implementation of the web strategy and roadmap, contributing to long-term planning and execution.</li><li>
Leverage reports and analysis to constantly improve content, campaigns, and website performance, using tools like Google Analytics and Semrush.
</li><li>Build, manage, and report on the firm wide SEO strategy and digital activities on a regular basis (weekly automated and quarterly business reviews at a minimum). Share web and SEO best practices and industry developments with team members.</li><li>
Partner with supporting web consultants for web development, SEO/SEM, and other related projects. Collaborate with marketing automation, CRM, IT, business development, other marketers, and occasionally partners to implement web strategy.</li></ul>
Qualifications:
<ul><li>Bachelor's Degree required. #LI-Hybrid</li><li>
Minimum of three (3) years of experience in web analytics and SEO research, insights, and content development required.</li><li>
Minimum of one (1) year of experience with user experience (UX) principles and designing pages required.</li><li>
Must have experience creating, building, and managing digital marketing strategy, including writing content briefs.</li><li>
Experience monitoring, measuring, and reporting on SEO performance metrics using tools such as Google Analytics, Semrush, Looker Studios, or similar required.</li></ul>
Required Posting Language:
<div>
In support of transparency and equity in the workplace, Foley provides salary ranges for all positions. The figures below represent the full compensation range of this position. The actual offered amount will be between the range minimum and midpoint based on the following factors: education, experience, geographic market, and internal pay equity at Foley.
</div><div>Milwaukee - $68,300 to $95,600</div><div>
Chicago - $75,100 to $105,200</div><div>
Boston, Washington D.C. - $82,000 to $114,700</div></div>

Specialist, Digital Communications

Facilities Management

About the RoleWe are looking for a detail-oriented Tracking &amp; Data Specialist (Performance Analyst) to own the setup, monitoring, and reporting of our marketing campaigns. This role is critical in ensuring accurate data tracking, actionable insights, and proper attribution for all campaigns.Key Responsibilities&middot; Set up and manage tracking systems such as Google Analytics, Meta Pixel, Tag Manager, and other relevant tools.&middot; Monitor daily and weekly campaign performance metrics (traffic, leads, conversions) to ensure accuracy and spot trends early.&middot; Maintain dashboards and databases with key KPIs, ensuring real-time performance visibility for the team.&middot; Provide data-driven insights and recommendations to optimize campaign performance and ROI.&middot; Ensure proper tagging, UTM parameters, and attribution models are in place for all campaigns.&middot; Work closely with marketing, design, and strategy teams to align reporting with business goals.Qualifications &amp; Skills&middot; Bachelor&rsquo;s degree in Marketing, Data Analytics, or a related field.&middot; 2+ years of experience in marketing analytics, tracking, or performance reporting.&middot; Proficiency with tools such as Google Analytics, Google Tag Manager, Meta Ads Manager, and Excel/Google Sheets.&middot; Strong analytical and problem-solving skills with attention to detail.&middot; Experience with data visualization tools (Looker Studio, Tableau, or Power BI) is a plus.&middot; Ability to explain complex data insights in a clear and actionable way.What We OfferAbout the RoleWe are looking for a detail-oriented Tracking &amp; Data Specialist (Performance Analyst) to own the setup, monitoring, and reporting of our marketing campaigns. This role is critical in ensuring accurate data tracking, actionable insights, and proper attribution for all campaigns.Key Responsibilities&middot; Set up and manage tracking systems such as Google Analytics, Meta Pixel, Tag Manager, and other relevant tools.&middot; Monitor daily and weekly campaign performance metrics (traffic, leads, conversions) to ensure accuracy and spot trends early.&middot; Maintain dashboards and databases with key KPIs, ensuring real-time performance visibility for the team.&middot; Provide data-driven insights and recommendations to optimize campaign performance and ROI.&middot; Ensure proper tagging, UTM parameters, and attribution models are in place for all campaigns.&middot; Work closely with marketing, design, and strategy teams to align reporting with business goals.Qualifications &amp; Skills&middot; Bachelor&rsquo;s degree in Marketing, Data Analytics, or a related field.&middot; 2+ years of experience in marketing analytics, tracking, or performance reporting.&middot; Proficiency with tools such as Google Analytics, Google Tag Manager, Meta Ads Manager, and Excel/Google Sheets.&middot; Strong analytical and problem-solving skills with attention to detail.&middot; Experience with data visualization tools (Looker Studio, Tableau, or Power BI) is a plus.&middot; Ability to explain complex data insights in a clear and actionable way.What We Offer&middot; Competitive salary and performance-based bonuses.&middot; Creative and collaborative work environment.&middot; Exposure to diverse projects and platforms.&middot; Performance-based incentives for high-performing campaignsHow to Apply:Please send your CV to hr@evivaed.com with the subject line: Application &ndash; Tracking &amp; Data Specialist &middot; Competitive salary and performance-based bonuses.&middot; Creative and collaborative work environment.&middot; Exposure to diverse projects and platforms.&middot; Performance-based incentives for high-performing campaignsHow to Apply:Please send your CV to hr@evivaed.com with the subject line: Application &ndash; Tracking &amp; Data Specialist Job Types: Full-time, Part-timePay: AED1.00 - AED2.00 per month

Tracking & Data Specialist (Performance Analyst), Spanish Speaker

Tech Prescient

<div>
 
 Digital and Web Analytics Engineer
 
 
 Location: Remote
 
 
 Experience Range- 5-8 years
 
 
 Job Type- Contractual role for 1 year
 
 
 Desired Skills: Adobe Customer Journey Analytics, Adobe Analytics, Adobe Launch,
 
 
 Adobe Target, Google Analytics, Google Tag Manager, Tealium, Snowplow. Strong programming skills in JavaScript, HTML/CSS, Python, SQLJob Description:Required Skills &amp; Experience -
 
 
 ● Proven expertise (5+ years) implementing and managing large-scale web analytics using
 
 
 tools such as:&nbsp;
 
 Adobe Customer Journey Analytics, Adobe Analytics, Adobe Launch,
 
 
 
 
 Adobe Target, Google Analytics, Google Tag Manager, Tealium, Snowplow
 
 , etc.
 
 
 ● Expertise in Adobe Analytics -&gt; Adobe Customer Journey Analytics Migrations, and
 
 
 migration from app measurement framework to Web SDK
 
 
 ● Working knowledge of:
 
 
 ● Adobe Launch (Tag Management)
 
 
 ● Adobe Analytics &amp; Customer Journey Analytics
 
 
 ● Major advertising platforms: Google, Facebook, LinkedIn, Epsilon
 
 
 ● Experience integrating and supporting MarTech/ad-tech platforms (6sense, Adobe
 
 
 Target, etc.), and rapidly onboarding new vendor solutions.
 
 
 ● Demonstrable ability to build and maintain dashboards/reports in Adobe Analytics,
 
 
 Adobe CJA and Tableau.
 
 
 ● Strong experience with hit-level querying in Adobe Customer Journey Analytics and
 
 
 customer-level data analysis.
 
 
 ● Hands-on experience with Event Driven DataLayer development (with and without tag
 
 
 management).
 
 
 ● Experience with tag deployment based on consent frameworks, specifically OneTrust.
 
 
 ● Strong analytical, project management, and written/verbal communication skills
 
 
 ●&nbsp;
 
 Strong programming skills in JavaScript, HTML/CSS, Python, SQL
 
 
 
 ● Familiarity with HTML, variable mapping, cookies, server call types, link tracking, identity
 
 
 management, packet sniffing.
 
 
 ● Ability and willingness to work independently across all phases of the analytics
 
 
 implementation lifecycle.
 
 
 ● Ability to work within an Agile development framework and communicate across
 
 
 non-technical and technical stakeholder groupsRoles and Responsibility -● Support demand generation teams with new reporting and third-party tracking requests
 
 
 (across media vendors such as Google, Facebook, LinkedIn, Epsilon, etc.).
 
 
 ● Implement and update Adobe CJA and Analytics/tracking scripts, variables, and
 
 
 integrations using Adobe Launch, ensuring accurate mapping, server call types, cookies,
 
 
 dataLayers, and identity management across web properties.
 
 
 ● Quickly onboard and integrate new ad-tech and third-party vendors (e.g., 6sense, Adobe
 
 
 Target, LinkedIn, Facebook, Google, etc.).
 
 
 ● Develop and maintain dashboards and reports in Adobe Analytics and Tableau to
 
 
 provide actionable insights for marketing stakeholders.
 
 
 ● Monitor and ensure data accuracy and integrity across our analytics platforms via
 
 
 ongoing QA, automation scripts, and outage detection.
 
 
 ● Support end-to-end QA cycles: completing user acceptance testing (UAT), validating
 
 
 data integrity, and confirming reporting accuracy on new and updated implementations.
 
 
 ● Conduct ad-hoc analyses (in Adobe CJA, Adobe Target, Adobe Analytics, Snowflake,
 
 
 and Tableau) to support marketing and product teams.
 
 
 ● Maintain integration with OneTrust to ensure analytics tags are deployed only after
 
 
 proper visitor consent is granted.
 
 
 ● Advise on data privacy best practices: Stay up-to-date with GDPR/privacy regulation
 
 
 changes and ensure ongoing compliance.
 
 
 ● Collaborate within an Agile framework and communicate cross-functionally with teams
 
 
 across the enterprise.
 
</div>

Digital and Web Analytics

MasterBrand, Inc.

<div>
 
 Company Description
 
 
 
 For nearly 70 years, MasterBrand has been shaping the places where people come together, enriching lives and creating meaningful memories for our customers. That, combined with our stylish products, expansive dealer and retail network, and dedicated associates, has helped make us the number one North American residential cabinet business. Our unique culture of continuous improvement is based on trusting the tools, empowering the team and moving forward, and is kept alive by our more than 14,000 associates across 20 plus manufacturing facility and offices. Visit www.masterbrand.com to learn more and join us in building great experiences together!
 
 
 
 Job Description
 
 
 
 MasterBrand is seeking a data-driven and detail-oriented Sr. Digital Analytics and Reporting Specialist to join our Digital Marketing team. This role is responsible for measuring, analyzing, and reporting on the performance of digital marketing initiatives across multiple channels.
 
 
 This role is responsible for measuring, analyzing, and reporting on the performance of digital marketing initiatives across multiple channels. The ideal candidate will translate complex data into actionable insights that drive strategic decisions and optimize marketing effectiveness across multiple brands.
 
 
 
 Responsibilities:
 
 
 
 <ul>
 <li>
 Demonstrate extensive knowledge in how to optimally configure GA4 properties for in-depth reporting and insights
 </li>
 <li>
 Analyze digital marketing performance across web, social, email, and paid media channels to assess effectiveness and ROI.
 </li>
 <li>
 Develop and maintain dashboards and reports using tools like Google Analytics 4 (GA4) and Looker Studio.
 </li>
 <li>
 Create and implement tagging within Google Tag Manager
 </li>
 <li>
 Track KPIs such as traffic, engagement, conversion rates, ROAS, and customer acquisition cost.
 </li>
 <li>
 Collaborate with cross-functional teams to align analytics with business goals and marketing strategies.
 </li>
 <li>
 Collaborate with MasterBrand&rsquo;s Market Research team to develop insights on consumer behavior, dealer/designer outlook, and website user behavior.
 </li>
 <li>
 Provide insights on customer behavior, journey mapping, and segmentation to inform targeting and personalization.
 </li>
 <li>
 Benchmark performance against competitors and industry standards.
 </li>
 <li>
 Support SEO and inbound marketing efforts with performance data and keyword analysis.
 </li>
 <li>
 Present findings and recommendations to stakeholders in a clear, compelling manner.
 </li>
 <li>
 Ability and eagerness to understand MasterBrand go-to-market strategy and brands
 </li>
 <li>
 Ability and eagerness to understand brand objectives and translate them into strategic, creative digital approaches
 </li>
 <li>
 Manage the execution of campaigns and tactics through cross-functional business and technical teams
 
 
 
 </li>
 </ul>
 
 Characteristics &amp; Attributes
 
 
 
 <ul>
 <li>
 Analytics driven &ndash; Understand what story our web analytics are telling about content performance and site user needs. And always want to know more.
 </li>
 <li>
 Creative - A passion for communicating our story performance out to the business to help shape strategy and highlight opportunities for growth and improvement.
 </li>
 <li>
 Proactive &ndash; A self-starter who is comfortable developing strategy in partnership with Brand teams, setting goals, and delivering results
 </li>
 <li>
 Solutions oriented - Be able to adequately assess and prioritize business needs and translate those into thoughtful and creative execution
 </li>
 <li>
 Communication focused &ndash; Have a passion for communicating clearly and directly with strong written, verbal and presentation skills
 </li>
 <li>
 Collaborative &ndash; Value the insights and knowledge of those around you, as well has have the ability to influence and lead cross functional teams
 </li>
 <li>
 Growth focused &ndash; Be eager to learn the industry and grow
 
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Analytics, Statistics, or a related field.
 </li>
 <li>
 5+ years of experience in digital marketing analytics or a similar role.
 </li>
 <li>
 Proficiency in GA4, Google Tag Manager, Google Search Console, Looker Studio, and Excel.
 </li>
 <li>
 Familiarity with SEO tools (e.g., SEMrush, Ahrefs) and social media analytics.
 </li>
 <li>
 Strong understanding of digital marketing channels and metrics.
 </li>
 <li>
 Experience with data visualization and storytelling.
 </li>
 <li>
 Excellent analytical, organizational, and communication skills.
 </li>
 <li>
 Knowledge of SQL or other data querying languages is a plus.
 </li>
 <li>
 Certification in Google Analytics or similar platforms.
 
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 
 Equal Employment Opportunity
 
 
 
 MasterBrand Cabinets LLC is an equal opportunity employer. MasterBrand Cabinets LLC&rsquo;s policy is not to discriminate against any applicant or employee based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, military status, sexual orientation, genetic history or information, or any other basis protected by federal, state or local laws. MasterBrand Cabinets LLC also prohibits harassment of applicants or employees based on any of these protected categories. It is also MasterBrand Cabinets LLC&rsquo;s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.
 
 
 
 Reasonable Accommodations
 
 
 
 MasterBrand Cabinets LLC is committed to working with and providing reasonable accommodations to individuals with disabilities. If you have a disability and wish to discuss potential accommodations related to applying for employment, please contact us at staffing@masterbrand.com.
</div>

Sr. Digital Analytics Reporting Specialist

Spiralyze

<div>
 
 
 Department:
 
 Analytics
 
 
 
 Location:
 
 Remote Pakistan (Lahore)
 
 
 
 
 Description
 
 
 
 We&rsquo;re looking for someone great to join our Analytics Team!
 
 
 Your primary task is to help internal and external clients add (complex) tracking and fix issues that arise.
 
 
 You will take extreme amounts of initiative and enthusiasm to get stuff done. You may not know how, but you figure it out by asking the right people, googling, and experimenting.
 
 
 We&rsquo;re looking for someone who is driven to set things up perfectly, but also practical enough to bake in some redundancy and be able to provide &ldquo;good enough data&rdquo; when the perfect set-up is not available. Good problem-solving, can take a technical problem, break it down into manageable chunks, and execute.
 
 
 Will be responsible for communicating with internal and external teams to win buy-in, explain issues, and communicate progress.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Implementing conversion tracking (forms, buttons, e-commerce, and anything else)
 </li>
 <li>
 Verifying &amp; sanity-checking conversion tracking implementation
 </li>
 <li>
 Debugging tracking issues and fixing them
 </li>
 <li>
 Checking issues with test measurement on Google Optimize, VWO, Optimizely, Hotjar
 </li>
 <li>
 Creating any customized reports from Analytics and other sources
 
 
 
 </li>
 </ul>
 
 Skills, Knowledge and Expertise
 
 
 
 <ul>
 <li>
 At least 4-5 years of experience in managing Google Tags (GTM) for web properties by overseeing implementation, coding, testing, and conducting ongoing maintenance.
 </li>
 <li>
 At least 3-4 years of experience with website analytics tools i.e. Google Analytics, GA3/GA4.
 </li>
 <li>
 Basic knowledge of JavaScript.
 </li>
 <li>
 Proven experience in Google Analytics, Adobe Analytics, and Amplitude with a strong understanding of digital analytics and web traffic metrics.
 </li>
 <li>
 Expert-level knowledge in Web Analytics (strategy, requirements, implementation, validation, reporting), specifically with Google Analytics.
 </li>
 <li>
 Working knowledge of third-party tagging, pixel creation, etc.
 </li>
 <li>
 Experience in transitioning GA accounts from UA to GA4.
 </li>
 <li>
 Has native-level spoken and written English communication.
 
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 Cutting-edge work: Learn from the leaders in the high-growth Conversion Rate Optimization sector.
 </li>
 <li>
 Work location: Permanently remote.
 </li>
 <li>
 Full-time position with semi-flexible working hours: Must overlap for at least 4 hours each day with EST (usually 8 AM to 12 NN ET). The other 4 hours are up to you.
 </li>
 <li>
 Technological reimbursement: Need a new computer? New software? We will help!
 </li>
 <li>
 Education: You&rsquo;ll have the opportunity to level up your skills with company-sponsored courses and training.
 </li>
 <li>
 Paid leave: 20 days of paid vacation plus holidays.
 </li>
 <li>
 Competitive salary. Note: The contract for this position is for an independent contractor.
 
 </li>
 </ul>
</div>

Google Web Analytics and Tagging Specialist

Dyverse

<div><h3 class="jobSectionHeader">SEO Specialist (with a knack for data)</h3> 

We're looking for an SEO Specialist who loves digging into data and is ready to help us climb to the top of search results. If you have an analytical mind and enjoy finding creative ways to improve a website's visibility, this role is for you.
<h3 class="jobSectionHeader">
What You'll Do</h3>
<ul>
<li>Dive into data: Use tools like Google Analytics and Google Search Console to monitor performance, find opportunities, and report on our progress.
</li>
<li>Optimize everything: Tweak and improve website content, headings, and meta tags to boost our rankings and traffic.
</li>
<li>Build our presence: Assist with outreach and link-building strategies that expand our online footprint.
</li>
<li>Stay ahead of the curve: Keep a close eye on the latest SEO trends and algorithm updates to make sure we're always one step ahead.
</li>
</ul><h3 class="jobSectionHeader">What We're Looking For</h3>
<ul>
<li>Analytical skills: You're a problem-solver who enjoys working with data to find solutions.
</li>
<li>Familiarity with the fundamentals: You have a solid grasp of basic SEO principles and how search engines operate.
</li>
<li>Hands-on experience: You've used SEO tools like Google Analytics, Google Search Console, Ahrefs, or SEMrush before.
</li>
<li>Strong communication: You can clearly explain complex ideas, both in writing and in conversation.
</li>
</ul><h3 class="jobSectionHeader">Why You'll Love It Here</h3>
<ul>
<li>Growth opportunities: We'll help you sharpen your skills and become a true SEO expert.
</li>
<li>Fun culture: We're a remote-first team of creative, talented people.
</li>
<li>Work from anywhere: We're based in sunny Orlando, Florida &#65039; but you can work from anywhere.
</li>
</ul>If you're excited to turn data into a winning strategy, we want to hear from you!</div>

SEO Specialist (with a knack for data)

ShyftLabs

<div><div>Position Overview:</div><div>
The ideal candidate will have expertise in Collaborating with frontend developers, backend developers, and analytic teams to build solutions for the measurement of client platforms. This person will manage a variety of analytics (Adobe Analytics, Google Analytics) and tag management (Adobe Launch, Google Tag Manager) accounts across multiple geographies.</div><div></div><div> 
ShyftLabs is a growing data product company that was founded in early 2020 and works primarily with Fortune 500 companies. We deliver digital solutions built to help accelerate the growth of businesses in various industries, by focusing on creating value through innovation.</div> 
<div></div>
<h3 class="jobSectionHeader">
Job Responsibilities:</h3><ul><li>
Analyze highly complex business requirements, generate technical specifications to design or redesign complex software components and applications.</li><li>
Act as an expert technical resource for modeling, simulation and analysis efforts.</li><li>
Leverage industry best practices to design, test, implement and support a solution.</li><li>
Assure quality security and compliance requirements are met for supported area.</li><li>
Be flexible and thrive in an evolving environment.</li><li>
Adapt to change quickly and adjust work accordingly in a positive manner.</li></ul><h3 class="jobSectionHeader">
Basic Qualification:</h3><ul><li>
Understanding of digital analytics, web analytics tagging and measurement techniques.</li><li>
Experience with Server Side Implementation of analytics tags &amp; Media pixel.</li><li>
Experience with Adobe DTM/Launch/GTM Tag Management tools.</li><li>
Adobe Launch Code tag deployment for new tags or updates.</li><li>
Proficient in debugging network traffic using Fiddler, Charles or Chrome developer tools.</li><li>
Test and validate deployment is performing as expected prior to and after a release.</li><li>
Create tagging specifications and tagging validation documents.</li><li>
Be able to analyze web traffic, click-tracking data and assist with reporting requests.</li><li>
Understand the Adobe stack and well versed with Launch capabilities, when to use out of the box feature vs writing custom code.</li><li>
Support Adobe Analytics dashboard development, reports, and analyses that provide insights as to customer digital channel experiences and support data-based storytelling.</li></ul><h3 class="jobSectionHeader">
Preferred Qualification:</h3><ul><li>
Adobe Analytics Certification</li><li>
Technical resource with HTML, CSS, JavaScript, JQuery and Javascript code-debugging skills</li><li>
Good communication and analytical skills</li></ul><div></div><div> 
We are proud to offer a competitive salary alongside a strong healthcare insurance and benefits package. We pride ourselves on the growth of our employees, offering extensive learning and development resources.</div></div><div></div>

Adobe/Google Analytics Tagging Developer

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