web marketing manager

Republic Bank & Trust Company

<div>&ldquo;Republic Bank believes in the development and advancement of our associates. We offer the opportunity to learn all aspects of the company to prepare for future advancement. Come join our team for a career, not just a job!&ldquo;

Grade 12

About Republic Bank

Republic Bank&rsquo;s values are built upon making an IMPACT for our clients, our associates and the communities we serve. (IMPACT stands for Innovate for the Future, Make it Easy, Provide Exceptional Service, Acknowledge &amp; Celebrate Success, Commit to Caring and Thrive Together) The associates of Republic Bank are the key to our success as an organization and we value our associates. It&rsquo;s one of the reasons we&rsquo;ve been named as one of the Best Places to Work in Kentucky for ten years! For more information about the company, please visit www.republicbank.com.

POSITION PURPOSE AND OBJECTIVES 
This role is responsible for managing the Bank's website and email marketing. By optimizing these channels, this position leverages these digital touchpoints to engage and convert prospects and current clients in an easy-to-use and frictionless way. This position oversees: website and email design, website maintenance, website and email content updates, in-bank screen displays, and other related digital marketing projects.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
<div>
MINIMUM QUALIFICATIONS 
<ul><li>Minimum 5 years previous website marketing experience in a corporate environment, required.</li><li>Demonstrates in-depth knowledge and expertise across UX design, web creation, and email marketing, required.</li><li>Demonstrates strong working knowledge of WordPress (and other website builders) and technical expertise in building websites, required.</li><li>Experience and / or training in UX design, including a strong understanding of UX design principles and familiarity with design tools such as Figma, Adobe XD, Sketch, etc., required.</li><li>Strong content creation and copywriting skills, required.</li><li>Excellent project management, communication and multi-tasking skills required.</li><li>Previous supervisory experience preferred.</li></ul></div>

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES 
Description - % of Time Spent
<div>
Website Management &amp; Design - 50% 
<ul><li>Responsible for overseeing and managing the bank&rsquo;s website including updates and ongoing improvements, maintenance, redesign, navigation structure etc.</li><li>Lead and manage the homepage content calendar, including development of a robust homepage content strategy with input from leadership, as well as drafting copy, selecting imagery, and overall storytelling for the homepage.</li><li>Using UX design principles and the appropriate design tools, create / design / improve site navigation and digital experience.</li><li>Play a leading role in as-needed website redesign / refresh projects.</li><li>Work with leadership to add relevant and engaging content to the website.</li><li>Partner with relevant departments to ensure the website is up to date and provide clients with a seamless digital experience.</li><li>Monitor SEO ranking and performance to increase and maintain the website's domain authority.</li><li>Regularly audit and optimize site for AIO, AEO and GEO.</li><li>Actively partner with Digital Experience team to optimize E2E client experience.</li></ul></div>
<div>
Email Marketing &amp; Digital Analytics - 40% 
<ul><li>Work with leadership to help execute effective email marketing strategies.</li><li>Design, develop, and execute compelling, mobile-responsive, compliant, and accessible emails (applying fundamental UX design principles to email templates).</li><li>Analyze and regularly socialize website activity using web tracking tools such as Google Analytics to determine improvements that may be needed to increase site visitation and engagement.</li><li>Track SEO performance using tools (i.e., Site Improve or SEMRush) and make necessary changes to site content, copy, meta data, HTML, and more to increase SEO and AIEO ranking.</li></ul></div>
<div>
Other Responsibilities - 10% 
<ul><li>Manage the display for all in-bank display screens and bank marquee message boards.</li><li>Develop promotional landing page content to support ongoing marketing campaigns.</li><li>Complete quarterly audits of website content to ensure accurate and compliant client-facing service and products offerings.</li><li>Continually seek &amp; apply knowledge of email and website best practices and innovations for continuous improvement to digital experience.</li><li>Maintain a working knowledge of compliance requirements affecting your position and area of responsibilities and actively learn new regulations and assist in the implementation, if required.</li><li>Model and foster behaviors that support the Bank&rsquo;s values and corporate culture creating an atmosphere of trust, cooperation, accountability, and dedication to the organization.
</li><li>Willingly perform all other duties and projects as assigned.</li></ul></div>
<div>
INTERPERSONAL SKILLS AND COMPETENCIES REQUIRED 
<ul><li>Excellent verbal and written communications skills for effective interactions with clients, associates, and executive leadership.</li><li>Ability to communicate complex financial concepts in a clear, simple, and compelling way.</li><li>Must be proactive &amp; self-motivated and have a strong sense of ownership.</li><li>Must be collaborative and work well in a team environment.</li><li>Excellent project and time management skills.</li><li>Requires a high energy level and strong sense of urgency.</li></ul></div>

PHYSICAL REQUIREMENTS 
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this position, the associate is regularly required to sit, use hands to finger, handle, or feel; and talk or hear. The associate frequently is required to stand or walk. The associate is occasionally required to reach with hands and arms. The associate must occasionally lift and/or move 10 pounds. Specific vision abilities required by this position include close vision, and distance vision. The noise level in the work environment is usually moderate.
<div>
OTHER REQUIREMENTS 
<ul><li>Travel between Republic Banking facilities may be required including occasional out of town travel.</li><li>Flexible work schedule may include some evenings, weekends and/or overtime.</li><li>Stay abreast of new developments, best practices, and statutory and regulatory changes.</li></ul></div>
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities 
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.</div>

Web Marketing Manager

Intuit

<div><h2 class="jobSectionHeader">Overview</h2><div>
Mailchimp&rsquo;s website is our most critical growth channel, serving as the front door for millions of small businesses worldwide. We&rsquo;re seeking a data-driven, strategic marketing leader to transform our global web presence into a powerful conversion engine. This isn&rsquo;t about maintaining the status quo &mdash; it&rsquo;s about architecting the future of how we acquire and convert new customers online.</div><div></div><div> 
You will own the strategy, roadmap, and execution of web experiences that turn prospects into loyal, paying customers, while shaping Mailchimp&rsquo;s long-term vision for digital growth.</div> 
Responsibilities<ul><li>
Conversion Strategy: Define and lead a comprehensive roadmap for website optimization, experimentation (A/B, multivariate, personalization), and funnel design aimed at increasing trial sign-ups, qualified sales leads, and average order values of newly acquired customers.</li><li>
Cross-Functional Leadership: Lead a dedicated squad of Product, Design, Engineering, and Analytics partners, rallying them around high-impact experiments that improve performance. Influence senior stakeholders across Marketing and Product to align on growth priorities.</li><li>
Data-Driven Insights: Go beyond surface-level metrics. Uncover actionable insights about user behavior, traffic patterns, and conversion funnels, translating them into business opportunities.</li><li>
Strategic Collaboration: Serve as the central hub for web acquisition. Partner closely with Paid Media, SEO, Product Marketing, and Content to deliver seamless, high-performing customer journeys from first click to conversion.</li><li>
Business Impact: Champion a test-and-learn culture. Tie all initiatives directly to growth outcomes by owning customer acquisition and revenue targets.</li><li>
Coaching &amp; Mentorship (optional): Elevate the craft of experimentation by mentoring cross-functional partners and evangelizing CRO best practices.</li></ul> 
Qualifications<ul><li>
5+ years in web marketing, digital growth, or CRO roles, with a clear track record of improving conversion rates and driving revenue through a B2B or B2C website (SaaS experience is a major plus).</li><li>
Deep expertise with web analytics, experimentation platforms, and content management systems (CMS).</li><li>
Strategic thinker with business-owner mindset: skilled at shaping roadmaps, influencing stakeholders, and translating complex data into a clear vision.</li><li>
Exceptional communicator and collaborator who thrives in fast-paced, cross-functional environments.</li><li>
A builder who thrives in ambiguity, proactively mapping out solutions and testing bold ideas.</li></ul> 
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit&reg;: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:
 
Bay Area California: $158,000 - 213,500
Southern California: $150,500 - 203,500
New York: $158,000 - 214,000</div>

Staff Web Marketing Manager

Upperline Health

<div>About Us

A Specialty Path to Good Health

Upperline Health is the nation&rsquo;s largest provider dedicated to lower extremity, wound and vascular care. Founded in 2017 with the ambitious goal of changing specialty care, Upperline Health delivers a more efficient path for patients to receive consistent and effective treatment for chronic illnesses.

Triage is temporary.

Treatment is transformative.

Upperline Health providers coordinate patients&rsquo; care among a team of specialists &ndash; physicians, advanced practice providers, care navigators, pharmacists, dieticians, and social workers for integrated treatment that addresses patients&rsquo; immediate and long-term health needs.
We put patients at the center of value-based care.
About the Senior Digital Marketing Manager 
We&rsquo;re seeking a Senior Digital Marketing Manager to lead high-impact initiatives that drive brand awareness, patient acquisition, and revenue growth across our digital channels. This role is responsible for the accuracy and performance of clinic and provider listings, website optimization and performance, measurement and optimization of paid digital campaigns, and ownership of our SEO strategy. You&rsquo;ll manage critical partnerships with listing and reputation vendors and web development teams, while working cross-functionally with internal stakeholders to bring digital strategies to life.

The ideal candidate thrives in a fast-paced environment, brings hands-on experience in digital advertising, web management, and marketing analytics, and understands the dynamics of a multi-site organization. 
 
What You'll Do
<ul>
<li>Own vendor relationships for listings and survey platforms, ensuring clinic information is accurate and positioned for maximum visibility.</li>
<li>Proactively identify opportunities to improve internal workflows and lead implementation of scalable solutions that enhance operational efficiency</li>
<li>Own SEO end to end&mdash;from strategy and execution through optimization and performance measurement.</li>
<li>In partnership with the SEO agency, develop and maintain a sustainable SEO program that improves organic search performance and Google Business Profile rankings, driving increased traffic, patient leads, and local engagement.</li>
<li>Own the paid digital marketing program, developing annual budgets in partnership with operational leadership and reviewing performance on a monthly and quarterly basis.</li>
<li>Optimize PPC campaign performance in collaboration with internal teams and external agencies by refining keyword strategies, audience targeting, and budget allocation to maximize ROI.</li>
<li>Lead and evolve the company&rsquo;s website strategy in partnership with web and SEO agencies, driving SEO enhancements, local page optimization, user experience improvements, and the development of high-converting landing pages.</li>
<li>Implement and analyze website analytics to surface actionable insights, optimize user journeys, and inform data-driven decisions that support growth objectives.</li>
<li>Execute foundational website updates directly within CMS platforms to support ongoing SEO and optimization initiatives.</li>
<li>Leverage analytics platforms to track, measure, and report on the performance of all digital channels, including paid media, organic search, listings, and website activity.</li>
<li>Own the Google Looker Studio marketing dashboard, consolidating data from paid and organic channels and multiple attribution platforms to report performance at the enterprise, regional, and clinic levels.</li>
<li>Deliver monthly and quarterly performance reports to leadership.</li>
</ul>
Qualifications of the Senior Digital Marketing Manager
<ul>
<li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li>
<li>Proven experience in Digital Marketing and Data Analytics (GA4).</li>
<li>Listings management experience using tools such as Yext, Soci, Reputation, etc.
</li><li>Experience with SEO performance and keyword tracking tools (SEMrush, Brightedge, etc.)</li>
<li>Highly adaptable and stays current with the rapidly evolving digital landscape.</li>
<li>In-depth knowledge of various digital marketing channels and best practices.</li>
<li>Strong strategic, analytical and project management skills.</li>
<li>Local SEO experience with a multi-location organization.</li>
<li>Basic web development and CMS experience preferred (e.g., WordPress, Webflow, or custom CMS), with an ability to implement SEO optimizations, manage page updates, and collaborate effectively with developers.</li>
<li>Agency experience or agency management experience preferred.</li>
<li>Healthcare experience is a plus.</li>
</ul>
Equal Opportunity Employer 
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.</div>

Senior Digital Marketing Manager

<div>
 At EY, you&rsquo;ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we&rsquo;re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
 
 
 
 The opportunity
 
 
 
 The position is to lead a team in the Brand &amp; Marketing pillar within EY shared services. The candidate will be primarily aligned to the Global Marketing Performance and Impact team and will be working with stakeholders to ensure execution and optimization of the digital experience. With a primary focus on ey.com and the intranet, the scope of the role includes management and activation of internal and external content and includes working with the Martech, Technology, Product, UX and Analytics teams. The role will oversee management of content marketing, SEO, and web page design and publishing teams supporting global and local teams.
 
 
 
 Your Key Responsibilities
 
 
 
 <ul>
 <li>
 Strategic Planning: Participate in developing and implementing digital marketing content strategies to enhance brand visibility and drive online engagement.
 </li>
 <li>
 Digital Marketing Management: Guide team in optimizing content, SEO, and page publishing. Manage and enhance the company&rsquo;s website, intranet and landing pages to improve user experience and conversion rates.
 </li>
 <li>
 Content Optimization: Lead the team in enabling stakeholders to meet marketing and internal communications objectives by guiding the creation of engaging and relevant content. Ensure all content is optimized for search engines and adheres to brand guidelines and industry best practices.
 </li>
 <li>
 Analytics and Reporting: Utilize analytics tools to gain insights into external and internal web performance, user behavior, and campaign effectiveness, informing content optimization and decision-making.
 </li>
 <li>
 Team Leadership: Lead and mentor a team of content marketing, SEO, and web design professionals, fostering a collaborative and innovative work environment. Drive opportunities for skill enhancement and performance improvement, including talent performance reviews.
 </li>
 <li>
 Web Marketing Pillar Leadership: Provide leadership to the GDS web team, overseeing talent management, marketing KPIs, operational KPIs, and other key organizational metrics.
 </li>
 <li>
 Resource Management: Ensure compliance with billing practices, optimize resource allocation, and promote operational efficiency.
 </li>
 <li>
 Collaboration: Work closely with cross-functional teams, including product development, product success, UX, content leaders, and technology teams, to align marketing efforts with business objectives.
 </li>
 <li>
 Stakeholder Engagement: Facilitate consistent stakeholder engagement across global and regional teams to leverage best practices across teams wherever possible.
 </li>
 <li>
 Innovation and Trends: Drive initiatives focused on automation, AI-based optimization, and process improvements for cost savings and operational efficiency.
 </li>
 <li>
 Compliance and Best Practices: Ensure all marketing activities comply with legal and ethical standards, including data protection regulations.
 
 
 </li>
 </ul>
 
 Skills And Attributes For Success
 
 
 
 <ul>
 <li>
 Strong understanding of how digital marketing helps deliver marketing/business objectives
 </li>
 <li>
 Experience with, and a strong understanding of digital channels
 </li>
 <li>
 Experience with, and a strong understanding of digital content and web publishing
 </li>
 <li>
 Experience working in Content Management Systems (CMS), Adobe Experience Manager is an advantage
 </li>
 <li>
 Experience with and a strong understanding of Search Engine Optimization
 </li>
 <li>
 Experience analyzing web analytics using tools like Adobe Analytics
 </li>
 <li>
 Strong project management skills
 </li>
 <li>
 Strong communication and influencing skills
 </li>
 <li>
 Experience in change management
 </li>
 <li>
 Demonstrate excellent US English written and verbal communication skills
 </li>
 <li>
 Customer-centric, agile mindset and way-of-working
 </li>
 <li>
 Ability to influence without authority, leveraging data and analytics
 </li>
 <li>
 Strong focus on detail
 </li>
 <li>
 Takes initiative, acting proactively in a fast-paced and highly challenging environment
 </li>
 <li>
 Ability to quickly define challenges, collect input, conduct assessments, draw conclusions, and provide recommendations
 </li>
 <li>
 Demonstrate skill at managing conflict toward resolution
 </li>
 <li>
 Be willing to challenge the status quo using diplomacy as required
 
 
 </li>
 </ul>
 
 To qualify for the role, you must have
 
 
 
 <ul>
 <li>
 Demonstrated experience in leveraging digital marketing dashboards and guiding the team in best practices for using data to optimize web and content performance.
 </li>
 <li>
 Ability to engage in technical conversations; experience with AI technology is preferred, or a strong willingness to learn.
 </li>
 <li>
 A strong balance of strategic and tactical skills and experience.
 </li>
 <li>
 Proven ability to manage multiple projects with a keen ability to prioritize effectively.
 </li>
 <li>
 Comfortable presenting to senior leadership and stakeholders.
 </li>
 <li>
 Highly organized and forward-thinking, with a proactive approach to problem-solving.
 
 
 </li>
 </ul>
 
 Ideally, you&rsquo;ll also have
 
 
 
 <ul>
 <li>
 Understanding of HTML
 </li>
 <li>
 Experience with visual asset management
 </li>
 <li>
 Flourish or equivalent data visualization tools
 </li>
 <li>
 Hands-on experience with Adobe Experience Manager Cloud and other Adobe tools
 
 
 </li>
 </ul>
 
 Technologies and Tools
 
 
 
 <ul>
 <li>
 AEM Cloud
 </li>
 <li>
 Video Publishing like Brightcove
 </li>
 <li>
 Crownpeak
 </li>
 <li>
 Adobe Analytics
 </li>
 <li>
 Marketo
 </li>
 <li>
 Workfront (nice to have)
 </li>
 <li>
 Basic understanding of Flourish
 
 
 </li>
 </ul>
 
 What We Look For
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s or master&rsquo;s degree
 </li>
 <li>
 Minimum 4 years of work experience in using AEM
 </li>
 <li>
 Minimum 4 years of experience with SEO
 </li>
 <li>
 Minimum 4 years of experience in team handling
 
 
 </li>
 </ul>
 
 What We Offer
 
 
 
 EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations &ndash; Argentina, China, India, the Philippines, Poland, and the UK &ndash; and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We&rsquo;ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.
 
 
 <ul>
 <li>
 Continuous learning: You&rsquo;ll develop the mindset and skills to navigate whatever comes next.
 </li>
 <li>
 Success, as defined by you: We&rsquo;ll provide the tools and flexibility, so you can make a meaningful impact, your way.
 </li>
 <li>
 Transformative leadership: We&rsquo;ll give you the insights, coaching and confidence to be the leader the world needs
 </li>
 <li>
 Diverse and inclusive culture: You&rsquo;ll be embraced for who you are and empowered to use your voice to help others find theirs
 
 
 </li>
 </ul>
 
 EY | Building a better working world
 
 
 
 EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
 
 
 Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
 
 
 Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.
</div>

CBS - BMC - Brand and Marketing - Web Marketing - Web Marketing Leader - Assistant Director

The Agency

For Company in AjmanThe AGENCYwww.theagencymena.comFEMALE WEB DEVELOPER- DIGITAL MARKETING AND SOCIAL MEDIA MANAGERMust be based in AjmanRequirements:1- Bachelor&rsquo;s degree in marketing or relevant field.2- A minimum of 2 years experience in a digital marketing or advertising position.3- In-depth knowledge of various social media platforms, best practices, and website analytics.4- Solid understanding of HTML, CSS, and JavaScript is required.5- Highly creative with excellent analytical abilities.Outstanding communication and interpersonal skills.Up-to-date on the latest trends and technologies in digital marketing.SALARY AED 3000 - 4000Interested Applicants send cv to rizk@theagencymena.comJob Type: Full-timePay: AED3,000.00 - AED4,000.00 per month

(AJMAN) FEMALES WEB DEVELOPBER-DIGITAL MARKETING / SOCIAL MEDIA

IBMC

Overview At IBMC, we help international companies grow by handling their HR and hiring needs so they can focus on what they do best. Right now, we're assisting one of our clients in the financial services industry to find a Fullstack Digital Marketing Manager. In this role, you'll lead a Growth Marketing team across Performance Ads, CRM, and SEO, driving measurable results and ensuring strategies make maximum impact. Responsibilities <ul><li>Lead, mentor, and manage a team of specialists in Performance Ads, CRM, and SEO, fostering a high-performing, collaborative environment.</li><li>Provide strategic direction, guidance, and constructive feedback to help the team achieve individual and collective goals.</li><li>Develop and execute full-funnel digital marketing strategies across Meta, Google Ads, email marketing, and SEO in alignment with business objectives.</li><li>Oversee media planning, CRM journeys, and SEO content strategy, ensuring strategic integration across channels.</li><li>Direct the Performance Ads team in campaign setup, optimization, and performance tracking, with a focus on ROI, conversions, and CAC.</li><li>Guide the CRM specialist in crafting and optimizing customer journeys, automations, and campaign performance.</li><li>Ensure effective budget management and maximize paid media performance across all platforms.</li><li>Own the digital marketing reporting process, ensuring timely delivery of actionable insights and performance updates.</li><li>Analyze campaign and market data to identify trends, gaps, and growth opportunities.</li><li>Lead the development of creative briefs and collaborate with design and video teams to ensure impactful, on-brand campaign assets.</li><li>Manage project timelines, workflows, and output quality for all digital campaigns.</li><li>Collaborate closely with Web Development, Sales, Media, and PR teams to ensure integrated, cross-functional marketing efforts.</li></ul> Qualifications <ul><li>Minimum 5 years of experience in digital marketing, with at least 2 years in a leadership or managerial role.</li><li>Proven track record in Performance Advertising (Meta, Google Ads), CRM/Email Marketing, and SEO, with hands-on campaign execution and team management.</li><li>Experience working in a fast-paced, high-pressure agency environment, ideally with exposure to clients in financial services, proprietary trading, hedge funds, or fintech.</li><li>Strong analytical mindset with proficiency in tools like Google Analytics, Meta Ads Manager, Klaviyo/Mailchimp, SEMrush, or Ahrefs.</li><li>Solid understanding of customer lifecycle marketing, segmentation, and performance-driven growth strategies.</li><li>Demonstrated ability to lead high-performing teams and manage complex, multi-channel digital campaigns under tight deadlines.</li><li>Excellent communication and cross-functional collaboration skills, able to align with design, development, sales, and media teams.</li><li>Comfortable managing digital marketing budgets and delivering measurable ROI.</li><li>Creative eye and experience working with designers and videographers to deliver compelling digital assets.</li><li>Fluent in English, both written and spoken.</li><li>Willing to work Hybrid in Jakarta / Bali</li></ul> Benefits <ul><li>A competitive salary and benefits package.</li><li>A pivotal role in the growth and success of a dynamic agency.</li><li>A collaborative and supportive work environment where your ideas are valued.</li><li>The chance to work with a diverse range of exciting clients in the financial services industry.</li><li>Opportunities for professional development and career advancement.</li><li>Business travel and opportunity to connect with international market.</li></ul>

Fullstack Digital Marketing Manager

NRG Energy

<div>As an NRG employee, we encourage you to take charge of your career and development journey. We invite you to explore exciting opportunities across our businesses. You&rsquo;ll find that our dynamic work environment provides variety and challenge. Your growth is key to our ongoing success&mdash;take the lead in shaping your career development, goals and future! 


JOB SUMMARY:
The Sr. Digital Marketing Manager will be responsible for managing the multi-brand strategy for .com management, prioritization, maintenance, and optimization. Within this role, the Sr. Digital Marketing Manager prioritizes the backlog of enhancements and remediations, ensuring that customer experience is paramount and business value is optimized. This role will work closely with brand strategy, regional go-to-market, marketing communications, Digital, and IT teams to ensure alignment. The position requires strong influencing skills, collaboration, process, an understanding of industry best practices, and a passion for creating communications that support the customer journey. This role will manage a team of digital marketing specialists and will be charged with developing the team structure to support the needs of the business across brands and regions. The Sr. Digital Marketing Manager will discover, prioritize, champion, and support execution of personalized customer journeys through automation and other platforms. This role will assess status of websites and develop roadmaps to enhance performance and success. A successful candidate will demonstrate a(n):<ul><li>
Passion for leadership and growing high-performing teams</li><li>
Expertise in process improvement and project management methodologies</li><li>
Ability to develop, implement and execute strategic marketing plans</li><li>
Ability to effectively communicate to Sr. Management and cross-functionally</li><li>
Ability to manage through ambiguity.</li></ul><div></div> 
Essential Duties/Responsibilities:<ul><li>
Lead digital marketing team toward effective, efficient, and optimal management of .com for several brands across multiple geographies.</li><li>
Leads SEO and GEO search strategy for .com</li><li>
Develop team processes to effectively manage .com, including testing strategies, page optimization strategies, maintenance strategies, and reporting strategies.</li><li>
Develop roadmap plan for various omnichannel digital projects to enhance .com or execute data-led consumer journeys (i.e. evaluate stakeholder requests, develop creative briefs in conjunction with strategy team to develop channel plan).</li><li>
Investigate opportunities for dynamic content and develop roadmap to organize and execute.</li><li>
Uncover opportunities for efficiencies to enable speed to market for digital content creation to support the creative services team.</li><li>
Identifies business requirements and needs through evaluation of goals and partnership with go-to-market teams.</li><li>
Manages, maintains, and optimizes several websites within the brand portfolio.</li><li>
Support the implementation of the ideal customer experience for C&amp;I Business and SMB segments, including prospects, customers and brokers across regions, and supporting the multi-platform web strategy.</li><li>
Drive initiatives by conducting research, identifying opportunities, developing short term and long-term action plans, executing initiatives, and communicating with stakeholders.</li><li>
Facilitate weekly check-ins with clients and cross-functional partners to set expectations, manage scope changes and discuss prioritization of requests.</li><li>
Develop and empower team members and support their career paths as they learn and grow.</li><li>
Prioritize development backlog, considering multiple factors including business value, cost, brand strategy, and time savings.</li><li>
Use tools such as customer journey maps to identify strengths and opportunities and communicate these to the broader organization from the perspective of the prospect or customer.</li><li>
Work with digital, analytics and market research teams to track and drive initiatives for key metrics.</li><li>
The ideal candidate is highly analytical, curious, able to identify and tell a story with data, and a self-starter who is a fast learner - creating and delivering projects that truly impact customer loyalty.</li><li>
Communicate and document short-term and long-term goals, requirements, deliverables, and release dates, as well as program results and impact.</li><li>
Collaborate with other region / brand customer experience leads to identify and share best practices and ideas.</li><li>
Monitor and evaluate competitors and identify ways to adopt their best practices.
</li><li>Perform other duties as assigned.</li></ul><div></div> 
MINIMUM QUALIFICATIONS:<ul><li>
Bachelor&rsquo;s degree in Marketing, Advertising, Business or equivalent discipline.</li><li>
10+ years in digital and marketing experience with 5+ leading direct reports.</li><li>
Project management experience required.</li><li>
Ability to manage a team with competing priorities and initiatives.</li><li>
Online, web, and/or mobile experience required.</li></ul><div></div> 
PREFERRED QUALIFICATIONS:<ul><li>
Working knowledge of digital marketing best practices.</li><li>
Coordinates with external marketing agencies.</li><li>
Proven ability to adapt in a flexible and fast-paced environment.</li><li>
Demonstrated ability to translate customer and prospect needs into requirements.
</li><li>Ability to use hard data and metrics to back up assumptions.</li><li>
Excellent written and verbal communication skills; i.e. effectively communicates with internal groups on ideas and resolves issues; presents complex information in a clear, concise manner.</li><li>
Ability to work in a team environment or independently.</li><li>
Ability to accept feedback.</li><li>
Ability to take initiative and be proactive.</li><li>
Expert user of Microsoft Office, especially Excel and PowerPoint.</li><li>
Experience working within content management systems and digital platforms</li><li>
MBA Preferred</li></ul><div></div> 
PHYSICAL REQUIREMENT:<ul><li>
Occasionally requires lifting as appropriate to perform duties and responsibilities.</li></ul>
WORKING ENVIRONMENT:<ul><li>
Hybrid 4x per week and open office environment</li><li>
Some overtime required as special projects arise.</li><li>
Day travel and some overnight stays.</li></ul>

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.
Official description on file with Talent.</div>

Senior Manager, Digital Marketing

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