web marketing specialist

Incomlend

<div>
 
 
 PRIMARY PURPOSE OF JOB:
 
 
 
 We&rsquo;re hiring a Web3 Growth Marketing Specialist to drive user acquisition, boost on-chain participation, and expand the ecosystem for
 
 IncomRWA
 
 , a strategic business unit of
 
 Incomlend
 
 .
 
 
 This is a hands-on role focused on content, partnerships, KOL collaborations, and growth campaigns to scale adoption and engagement.
 
 
 
 Immediate joiners will be given preference.
 
 
 
 
 
 
 
 About IncomRWA:
 
 
 
 IncomRWA is the Real World Assets (RWA) arm of Incomlend, focused on bringing trade finance opportunities on-chain. By leveraging blockchain technology, IncomRWA enables broader access, transparency, and efficiency in financing real-world assets, bridging traditional finance with decentralized ecosystems.
 
 
 
 
 
 
 RESPONSIBILITIES:
 
 
 
 
 Growth &amp; User Acquisition
 
 
 
 
 
 <ul>
 <li>
 Drive user acquisition across Twitter, Telegram, Discord, and Web3 platforms
 </li>
 <li>
 Plan and execute growth campaigns
 </li>
 <li>
 Optimize funnel: Awareness &rarr; Engagement &rarr; On-chain Action &rarr; Retention
 </li>
 </ul>
 
 
 
 
 
 Content &amp; Social Media
 
 
 <ul>
 <li>
 Manage and grow social media channels
 </li>
 <li>
 Create educational, product, and narrative-driven content
 </li>
 <li>
 Collaborate with the design team on marketing creatives
 </li>
 </ul>
 
 
 
 
 
 On-Chain Campaigns &amp; KOLs
 
 
 <ul>
 <li>
 Launch campaigns on Zealy, Galxe, TaskOn, Layer3, Intract
 </li>
 <li>
 Coordinate KOL campaigns, Twitter Spaces, and AMAs
 </li>
 <li>
 Optimize reward mechanics and campaign performance
 </li>
 </ul>
 
 
 
 
 
 Partnerships &amp; Ecosystem Growth
 
 
 <ul>
 <li>
 Collaborate with Web3 projects for cross-marketing campaigns
 </li>
 <li>
 Execute joint announcements, quests, and co-marketing initiatives
 </li>
 </ul>
 
 
 
 
 
 Analytics &amp; Optimization
 
 
 <ul>
 <li>
 Track user growth, on-chain activity, and campaign performance
 </li>
 <li>
 Optimize campaigns based on data
 </li>
 </ul>
 
 
 
 
 
 QUALIFICATIONS:
 
 
 <ul>
 <li>
 3+ years in Web3 / Crypto marketing
 </li>
 <li>
 Experience managing crypto social media
 </li>
 <li>
 Experience with on-chain quest platforms
 </li>
 <li>
 Experience working with KOLs and partnerships
 </li>
 <li>
 Strong content and communication skills
 </li>
 <li>
 Understanding of DeFi and Web3 ecosystem
 </li>
 <li>
 Ability to create short-form video content
 </li>
 <li>
 Comfortable being the face of content
 </li>
 <li>
 Experience hosting Twitter Spaces / AMAs
 </li>
 <li>
 Experience with DeFi / RWA / Yield protocols
 </li>
 </ul>
</div>

Web3 Marketing Specialist

Goree Cosmetics (Pvt.) Ltd.

Company : Goree Cosmetics Private LimitedJob Title : WordPress and SEO SpecialistLocation : Quaid-e-Azam Industrial Estate, Lahore, PakistanJob Summary:We are seeking a talented and experienced Web Developer with a specialized focus on Search Engine Optimization (SEO). As a crucial member of our Marketing Team, you will be responsible for designing, developing, and maintaining high-quality websites while implementing SEO best practices to enhance online visibility and drive organic traffic. The ideal candidate will have a strong foundation in web development and a proven track record of optimizing websites for search engines.Key Responsibilities:Web Development:<ul><li>Design, develop, and maintain responsive and visually appealing websites using the latest web technologies.</li><li>Collaborate with cross-functional teams, including designers and content creators, to ensure seamless integration of design elements and optimal user experience.</li></ul>Search Engine Optimization (SEO):<ul><li>Conduct keyword research to identify opportunities for improving organic search rankings.</li><li>Implement on-page and off-page SEO strategies to enhance website visibility and performance.</li><li>Monitor and analyze website performance using SEO tools and analytics, making data-driven recommendations for improvements.</li></ul>Technical SEO:<ul><li>Optimize website structure, meta tags, and other on-page elements to improve search engine crawlability and indexation.</li><li>Implement technical SEO best practices, including schema markup, XML sitemaps, and canonical tags.</li></ul>Content Optimization:<ul><li>Collaborate with content creators to ensure that web content is optimized for search engines.</li><li>Provide guidance on creating SEO-friendly content, including the use of relevant keywords, headers, and meta descriptions.</li></ul>Performance Monitoring:<ul><li>Regularly monitor website performance, identify issues affecting SEO, and implement solutions for improvement.</li><li>Stay informed about industry trends and search engine algorithm updates to adjust strategies accordingly.</li></ul>Collaboration:<ul><li>Work closely with the marketing team to align web development and SEO efforts with overall digital marketing goals.</li><li>Provide training and guidance to team members on SEO best practices.</li></ul>Qualifications Requirements:<ul><li>Bachelor&rsquo;s Degree (Computer Science, Web Development, or a related field).</li><li>Proficiency in WordPress, HTML, CSS, JavaScript, and other relevant web development technologies.</li><li>Proven experience as a Web Developer with a focus on SEO.</li><li>In-depth knowledge of SEO principles and best practices.</li><li>Familiarity with SEO tools such as Google Analytics, Google Search Console, Moz, or SEMrush.</li><li>Strong analytical and problem-solving skills.</li><li>Excellent communication and collaboration skills.</li></ul>Compensation &amp; Benefits:<ul><li>Competitive salary commensurate with experience.</li><li>2 working weeks annual paid leave.</li><li>2 working weeks paid work holidays (Ramazan and Eid-ul-Fitr)</li><li>Ramazan and Eid gifts.</li><li>Medical Allowance.</li><li>Annual Bonus.</li></ul>Opportunities &amp; Working Conditions:<ul><li>Opportunities for professional development and growth within the company.</li><li>Collaborative and inclusive work culture.</li><li>Highly professional team.</li><li>48 hours/week.</li></ul>If you are a passionate Web Developer with a specialization in SEO, eager to contribute to the success of our online presence, we invite you to apply. Join our dynamic team and play a key role in optimizing our web assets for maximum visibility and user engagement.Goree Cosmetics Pvt Ltd. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Pay: Rs40,000.00 - Rs80,000.00 per monthAbility to commute/relocate:<ul><li>Lahore: Reliably commute or planning to relocate before starting work (Required)</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>WordPress: 2 years (Required)</li><li>SEO: 2 years (Required)</li><li>Google Analytics: 2 years (Preferred)</li></ul>License/Certification:<ul><li>SEO Training Certificate (Preferred)</li></ul>Location:<ul><li>Lahore (Required)</li></ul>Work Location: In person

WordPress and SEO Specialist

FORMULATRIX

<div>
 
 
 Headquartered in Dubai, UAE, Formulatrix is a fast-growing and enormously profitable company. We supply robotic automation and software solutions to the life sciences industry. Our business is international in scope, with offices in the United States, Europe, and Asia.
 
 
 Formulatrix is looking to hire a
 
 Digital Marketing Specialist &ndash; Website &amp; SEO
 
 to strengthen our digital marketing capabilities and support sales growth across our Protein Crystallization (PC) and Filtration (FLT) product lines. This is an excellent opportunity to participate in market development within the life science industry, manage a globally visible web presence, and build expertise across a broad range of scientific applications and SEO disciplines.
 
 
 The ideal candidate is motivated to become a subject-matter expert in proteomics, structural biology workflows, drug discovery, and tangential flow filtration (TFF) applications. This role requires a balance of technical website management, search engine optimization, data-driven reporting, and creative content production. The candidate will also embrace AI-powered tools and automation workflows to enhance efficiency and output across all digital marketing activities.
 
 
 
 
 
 
 RESPONSIBILITIES:
 
 
 <ul>
 <li>
 Design, maintain, and continuously improve product, application, and resource pages for the Formulatrix website, ensuring content is accurate, on-brand, and search-optimized.
 </li>
 <li>
 Create and manage landing pages, resource posts, event pages, and home page content for PC and FLT product lines in close collaboration with Product Managers and Application Scientists.
 </li>
 <li>
 Update, optimize, and archive older web pages and media assets to keep the digital presence current, organized, and aligned with the latest product developments.
 </li>
 <li>
 Plan and execute technical SEO improvements, including mobile optimization, site speed, schema markup, and crawl health across all product pages.
 </li>
 <li>
 Implement Generative Engine Optimization (GEO) strategies to improve brand and product visibility in AI-driven search environments (Google SGE, Perplexity, ChatGPT, etc.).
 </li>
 <li>
 Conduct ongoing keyword research, SERP analysis, and competitive benchmarking; perform quarterly SEO audits and report findings to the marketing team.
 </li>
 <li>
 Standardize and optimize the eStore for PC and FLT products, ensuring consistent product naming, imagery, descriptions, and SEO best practices are applied across all listings.
 </li>
 <li>
 Develop and maintain eStore reporting plans to track traffic, conversion, and revenue attribution.
 </li>
 <li>
 Build and maintain comprehensive website performance reports for PC and FLT using Google Analytics 4, Google Search Console, Looker Studio, and Ahrefs.
 </li>
 <li>
 Implement and govern UTM tracking frameworks to accurately attribute traffic and evaluate the impact of all marketing campaigns.
 </li>
 <li>
 Maintain the Chinese-language website, coordinate translation workflows, and apply localized SEO strategies to grow organic visibility in the Chinese market.
 </li>
 <li>
 Update and maintain third-party product directories and coordinate third-party marketing placements to maximize product discoverability beyond owned channels.
 </li>
 <li>
 Use Figma for website and eStore design mockups and collaborate with the graphic design team to improve the visual experience for PC and FLT digital properties.
 </li>
 <li>
 Research, evaluate, and integrate AI tools and automation workflows &mdash; including AI agents and Claude AI &mdash; to streamline content creation, SEO operations, reporting, and routine web tasks.
 </li>
 <li>
 Collaborate with Product Managers and the graphic design team to produce product videos, images, and diagrams that communicate the value and applications of our instruments.
 </li>
 <li>
 Maintain and expand the centralized Marketing Library for PC and FLT, ensuring all assets are properly organized, versioned, and accessible to the global marketing team.
 </li>
 <li>
 Develop, update, and enforce Standard Operating Procedures (SOPs) for all website and SEO workflows to ensure consistency and scalability.
 </li>
 <li>
 Maintain excellent verbal and written communication skills in English when liaising with global teams, presenting reports, and producing customer-facing web copy.
 </li>
 </ul>
 
 
 
 
 
 EXPERIENCE REQUIREMENTS:
 
 
 
 
 
 
 <ul>
 <li>
 1&ndash;2 years of digital marketing experience, preferably in the life sciences, biotech, or scientific instrumentation industry.
 </li>
 <li>
 Proven experience with CMS platforms such as WordPress, including page building, plugin management, and performance optimization.
 </li>
 <li>
 Hands-on experience with SEO tools including Google Search Console, SEMrush, and/or Ahrefs; familiarity with technical SEO audits and on-page optimization.
 </li>
 <li>
 Experience with web analytics platforms - Google Analytics 4, Looker Studio, and UTM campaign tracking - to generate actionable performance insights.
 </li>
 <li>
 Familiarity with eStore platforms and experience applying SEO and UX best practices to product listings.
 </li>
 <li>
 Experience using AI-powered tools for digital marketing workflows; exposure to AI automation, AI agents (e.g., Claude AI, ChatGPT), or building simple AI-assisted tools to streamline tasks such as content drafting, SEO analysis, or data reporting.
 </li>
 <li>
 Experience with Adobe Creative Suite - including Photoshop, Illustrator, InDesign, and Premiere Pro - for producing and editing marketing visuals and product videos is a plus.
 </li>
 <li>
 Excellent written and verbal communication skills in English; ability to translate complex scientific concepts into clear, engaging web content.
 </li>
 </ul>
 
 
 
 
 
 WHY JOIN US?
 
 
 
 
 
 
 <ul>
 <li>
 Work and learn directly with experienced engineers, product managers, and scientists across a global organization.
 </li>
 <li>
 Challenge yourself daily by exploring cutting-edge life science technologies and translating them into compelling digital experiences.
 </li>
 <li>
 Create content and tools that directly support medicine discovery and life science research worldwide.
 </li>
 <li>
 Build expertise at the intersection of SEO, web technology, AI automation, and scientific communication - a rare and fast-growing skill set.
 </li>
 <li>
 Join a very stable, profitable company founded in 2006 with no layoffs and a track record of consistent and rapid growth.
 </li>
 <li>
 Opportunities for continued professional development, certifications (Figma, Google Analytics, SEMrush, AI tools), and global networking.
 </li>
 <li>
 Real flexible hours - if you are needed to work late, you can make up that time during the day.
 </li>
 <li>
 Casual and relaxed office atmosphere with indoor games, team-building activities, professional development lunches, and more.
 </li>
 </ul>
 
 
 
</div>

Digital Marketing Specialist (Website & SEO)

92Techno

We are seeking a Digital Marketing &amp; Web Specialist with strong hands-on experience in WordPress, SEO, AIO (AI Optimization), LinkedIn marketing, and HubSpot to manage and grow our digital presence across international markets.Responsibilities<ul><li>Plan and execute marketing strategies to drive brand growth and support commercial objectives</li><li>Own and manage end-to-end marketing activities, ensuring alignment with business goals</li><li>Develop, maintain, and optimize websites using WordPress</li><li>Ensure website performance, speed, security, and overall user experience</li><li>Execute on-page, off-page, and technical SEO strategies to improve search visibility</li><li>Conduct keyword research and optimize website and content for organic growth</li><li>Manage and grow the company&rsquo;s LinkedIn presence through structured content and engagement strategies</li><li>Plan and execute LinkedIn outreach campaigns for B2B lead generation</li><li>Leverage AI tools (AIO) for content creation, SEO optimization, and marketing automation</li><li>Manage HubSpot CRM, including workflows, landing pages, and email marketing campaigns</li><li>Track, analyse, and report on website and campaign performance using analytics tools (Google Analytics, Search Console, HubSpot)</li><li>Conduct keyword research and optimize content</li></ul>Requirements<ul><li>5 years of hands-on experience in WordPress development and digital marketing</li><li>Strong understanding of SEO (on-page, technical, and content-driven strategies)</li><li>Experience with HubSpot or similar CRM platforms (workflows, campaigns, and lead tracking)</li><li>Proven experience in LinkedIn marketing, including content planning and B2B lead generation</li><li>Practical experience using AI tools for marketing (content creation, SEO optimization, and automation &ndash; AIO)</li><li>Working knowledge of HTML, CSS, and website performance optimization</li></ul>Preferred Skills<ul><li>Experience in B2B / IT services marketing</li><li>Knowledge of inbound marketing strategies</li><li>Experience working with international clients</li><li>Experience creating case studies, blogs, and sales-oriented content</li><li>Familiarity with basic UI/UX principles and tools (e.g., Figma)</li><li>Experience working with marketing analytics and reporting dashboards</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, IT, Computer Science, or a related field</li><li>Certifications in SEO, Digital Marketing, HubSpot, or AI-driven marketing tools are preferred</li></ul>Job Type: Full-timePay: Rs300,000.00 - Rs350,000.00 per monthWork Location: In person

Digital Marketing & Web Specialist

TrackPad

We are looking for a Mid-Level SEO Specialist who can take ownership of our organic growth and help us scale our website traffic, rankings, and conversions.The ideal candidate should have hands-on experience in On-Page SEO, Technical SEO, and Off-Page strategies, with a strong understanding of modern search engine algorithms.Responsibilities:<ul><li>Perform keyword research based on search intent and competition</li><li>Optimize website pages (titles, meta descriptions, headings, internal linking)</li><li>Conduct technical SEO audits and fix issues (indexing, crawl errors, speed optimization)</li><li>Build high-quality backlinks using white-hat strategies</li><li>Monitor rankings, traffic, and performance using SEO tools</li><li>Analyze competitors and implement growth strategies</li><li>Work on content strategy to improve organic visibility</li><li>Optimize Shopify / WordPress websites (if applicable)</li></ul>Requirements:<ul><li>2&ndash;4 years of SEO experience</li><li>Proven track record of ranking websites</li><li>Strong knowledge of tools like Ahrefs, SEMrush, Google Search Console, Google Analytics</li><li>Understanding of technical SEO (Core Web Vitals, indexing, schema, etc.)</li><li>Experience in link-building outreach</li><li>Basic understanding of content marketing</li><li>E-commerce SEO experience is a plus (especially Shopify)</li></ul>Job Type: Full-timePay: From Rs40,000.00 per monthWork Location: In person

Mid-Level SEO Specialist (On-Page + Technical + Off-Page)

Graphite Work

Web Performance Optimisation Specialist (On-site)We are looking to hire an experienced Web Performance Specialist to optimise our website speed and improve Core Web Vitals (LCP, CLS, TBT).The ideal candidate will be responsible for maintaining website performance, improving page speed, resolving technical issues, and ensuring optimal indexing and search performance.Key Responsibilities<ul><li>Optimise website speed and performance</li><li>Improve Core Web Vitals (LCP, CLS, TBT)</li><li>Identify and fix performance bottlenecks</li><li>Maintain and enhance website ranking</li><li>Ensure proper indexing and resolve technical errors</li><li>Improve frontend performance and user experience</li></ul>Requirements<ul><li>Minimum 5 years of experience in web performance optimisation</li><li>Strong understanding of Core Web Vitals and performance metrics</li><li>Experience with frontend performance and optimisation techniques</li></ul>Technical Skills<ul><li>PHP</li><li>HTML5</li><li>CSS</li><li>JavaScript</li><li>jQuery</li></ul>Job Duration<ul><li>Initial 3-month probation period</li><li>Contract may be extended based on performance and professionalism</li></ul>Application InstructionsPlease ensure you have reviewed the salary and job contract carefully. Both are fixed and non-negotiable. Do not apply if you are not comfortable with these terms.Work Location<ul><li>On-site (In person)</li><li>Location: Gulshan-e-Iqbal, Karachi (near maskan chorangi)</li></ul>Pay: Rs45,000.00 per monthWork Location: In person

Web Performance Engineer & Technical SEO Specialist

Mediafly Inc.

<div><div><div>At Mediafly, we help the world&rsquo;s top revenue teams work smarter and achieve measurable impact. Our platform brings together sales enablement, content, and performance insights so sellers have the coaching, tools, and intelligence they need to succeed. By weaving value selling into every workflow, we empower teams to accelerate deal cycles, boost win rates, and prove ROI. 
For you, that means joining a company where innovation meets purpose&mdash;where your work helps businesses deliver more meaningful buyer experiences and drives results that truly matter. You&rsquo;ll be part of a collaborative, growth-focused team that values expertise, creativity, and human connection. 
 
Mediafly is seeking a Web Marketing Manager to lead the strategy, development, and performance of our website. In this role, you will own the Mediafly web experience, ensuring it effectively drives engagement, conversion, and pipeline growth. You&rsquo;ll collaborate closely with Product Marketing and Marketing Operations to build and optimize digital experiences, improve conversion paths, and maintain consistency across the site.
 
 
This role will play a key part in enhancing website performance through SEO/AIO best practices, site optimization, and user experience improvements to increase organic traffic and maximize discoverability. The Web Marketing Manager will be responsible for ongoing site updates, performance tracking, and continuous optimization to ensure the website supports business goals. This role reports to the VP of Growth Marketing.
</div>
<div>Please note: This is a 6-month contract-to-hire position. The listed salary is expressed as an annual figure and will be prorated and paid on a monthly basis during the contract period.</div></div>
<div><div><h3 class="jobSectionHeader">Responsibilities of a Web Marketing Manager:</h3><div><div><div>
<ul>
<li>Own the strategy, development, and ongoing optimization of the Mediafly website to drive traffic, engagement, and conversions.
</li>
<li>Manage website content, landing pages, and user journeys within WordPress, ensuring a seamless and high-performing digital experience.
</li>
<li>Collaborate with Product Marketing and Marketing Operations to build and optimize landing pages, improve conversion paths, and drive inbound demand.
</li>
<li>Use Google Analytics 4 (GA4) and Google Tag Manager (GTM) to monitor website performance, track user behavior, and identify opportunities for optimization.
</li>
<li>Stay current on UX best practices and website optimization strategies.
</li>
</ul></div></div></div></div></div><div><div><h3 class="jobSectionHeader">We'd love to work with you if you have the following:</h3><div><div><div>
<ul>
<li>3+ years of experience in web marketing within B2B SaaS
</li>
<li>Experience working in a fast-paced startup or high-growth environment
</li>
<li>Proven experience managing and optimizing marketing websites, particularly WordPress
</li>
<li>Strong understanding of website UX, conversion optimization, and landing page strategy
</li>
<li>Strong understanding of technical SEO/AIO, including site structure, page speed optimization, crawlability, indexing, and schema markup
</li>
<li>Experience identifying and resolving technical SEO issues such as broken links, redirect chains, duplicate content, and Core Web Vitals performance
</li>
<li>Proficiency with tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), HubSpot, Google Search Console, Screaming Frog, or similar platforms to audit and analyze website tracking and performance
</li>
<li>A proactive, metrics-driven mindset with a willingness to test, learn, and iterate to optimize optimization
</li>
</ul></div></div></div></div></div><div><div>$53,000 - $78,000 a year</div></div>
<div><div>At Mediafly, we are committed to fostering pay equity and transparency, which are essential to creating a fair and inclusive workplace. We believe that clear and open compensation practices help build trust and ensure that all employees are compensated fairly for their contributions. The specific salary offered for a role will be determined by a variety of factors, including your individual skills, experience, geographic location, and other relevant considerations.</div></div>
<div><div>We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</div></div></div>

Web Marketing Manager

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