website manager

PC Server and Parts

The Website Manager at PCSP is a strategic and hands-on role responsible for leading the digital platform strategy and execution for our website. This position plays a critical role in aligning website, SEO, Google Business Profile, email marketing, and analytics efforts with client business goals to drive measurable growth.As the primary owner of the website, you will develop and document digital strategies, translate business objectives into actionable initiatives, oversee website development and optimization, and deliver data-driven recommendations that improve performance and ROI. You will work closely with cross-functional teams including Sales, Creative, and Technical while serving as the key strategic point of contact for all web-related matters.This consultative role requires a blend of strategic thinking, technical expertise, and strong client communication skills. Final authority on major strategic decisions rests with senior leadership, allowing you to focus on building high-impact strategies and ensuring flawless execution.Key ResponsibilitiesStrategic Development &amp; Client Support<ul><li>Build, present, and document tailored digital strategies aligned with client business goals.</li><li>Lead website and digital platform strategy sessions to translate objectives into actionable, measurable initiatives.</li><li>Serve as the primary strategic point of contact for web-related initiatives.</li></ul>Website Strategy &amp; Projects<ul><li>Define and lead the strategic vision for website growth, including sitemap architecture, content flow, UX/UI priorities, and conversion optimization.</li><li>Review and approve site designs, wireframes, and functionality prior to final Director/Lead approval and development.</li><li>Oversee SEO implementation, including keyword optimization, metadata, technical enhancements, and performance monitoring.</li></ul>Website Retainer &amp; SEO Oversight<ul><li>Perform comprehensive audits, keyword research, and competitor analysis to develop and refine SEO strategies.</li><li>Ensure on-page SEO best practices, accessibility standards (WCAG), and technical optimizations are implemented and maintained.</li><li>Manage requests for new pages, site updates, and ongoing improvements while monitoring rankings and search visibility.</li></ul>Google Ads &amp; Paid Media Support<ul><li>Contribute to Google Ads campaign development, including audience targeting, landing page strategy, keyword planning, and alignment with overall goals.</li><li>Analyze campaign performance and provide data-driven recommendations to optimize ROI.</li><li>Collaborate with creative and media teams to ensure consistency across paid channels.</li></ul>Google Business Profile Management<ul><li>Lead strategy for Google Business Profiles, including setup, optimization, content updates, and review management.</li><li>Monitor local SEO performance and recommend enhancements to boost visibility, engagement, and local search rankings.</li><li>Maintain consistency of NAP (Name, Address, Phone) data and manage services, posts, and Q&amp;A.</li></ul>Email Marketing Strategy<ul><li>Support the strategy, setup, and optimization of email campaigns, including automation, segmentation, list management, and performance tracking.</li><li>Advise on messaging, timing, and metrics to maximize engagement and alignment with broader marketing efforts.</li><li>Partner with Sales and media teams for integrated campaign execution.</li></ul>Analytics &amp; Reporting<ul><li>Set up and maintain dashboards in Traction, Google Analytics, and keyword tracking tools.</li><li>Analyze site traffic, user behavior, conversion data, and campaign performance to evaluate ROI and identify improvement opportunities.</li><li>Deliver insightful reports and strategic recommendations based on data trends and client objectives.</li></ul>Cross-Functional Collaboration &amp; Operations<ul><li>Work closely with internal teams (Ecommerce Sales, B2B Sales, Customer Service, and Technical) to ensure web initiatives support overall account goals.</li><li>Identify and resolve technical issues, bugs, and broken links.</li><li>Conduct thorough QA testing across devices and browsers; schedule launches and manage project roadmaps to meet deadlines.</li></ul>Other Duties<ul><li>Perform additional responsibilities as assigned by your manager.</li></ul>Required Skills &amp; Experience<ul><li>CMS Expertise: Hands-on experience building and managing websites in BigCommerce, Squarespace, WordPress, or Shopify.</li><li>SEO Proficiency: Strong knowledge of on-page SEO best practices, including keyword research/placement, metadata, technical optimization, and accessibility.</li><li>CRM Experience: Proven experience with HubSpot (or similar CRM platforms) for email marketing, automation, segmentation, and list management.</li><li>Troubleshooting &amp; QA: Excellent debugging skills and meticulous attention to quality assurance across browsers, devices, and screen sizes.</li><li>Digital Tools: Proficiency with Google Analytics, Google Business Profile, email platforms, and basic Google Ads support.</li><li>Communication &amp; Strategy: Ability to explain technical concepts clearly to both technical and non-technical stakeholders; strong strategic thinking that links web efforts to business growth.</li><li>Client Focus: Experience working directly with clients or internal customers on feedback, revisions, and launches.</li></ul>Preferred Qualifications<ul><li>2+ years in a fast-paced agency or media environment.</li><li>Basic understanding of Google Ads campaign structures and optimization.</li><li>Experience with SEO tools such as SEMrush, Moz, or Yoast.</li><li>Familiarity with the Entrepreneurial Operating System (EOS) framework.</li><li>Advanced analytical skills using Google Analytics, Google Ads, Google Sheets, or similar.</li></ul>Personal Attributes<ul><li>Highly organized and reliable, with proven ability to manage multiple projects and meet deadlines.</li><li>Detail-oriented with a passion for UX/UI best practices and quality outcomes.</li><li>Collaborative team player who thrives in cross-functional environments.</li><li>Proactive problem-solver who takes initiative to improve processes.</li><li>Growth-minded and eager to learn emerging technologies and tools.</li><li>Client-focused with excellent communication skills and a user-first mindset.</li><li>Strong ownership mentality &mdash; you treat every project as your own.</li></ul>Job Type: Full-timePay: $40,000.00 - $80,000.00 per yearBenefits:<ul><li>Dental insurance</li><li>Employee discount</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: Hybrid remote in New Hudson, MI 48165

Website Manager

University of Lynchburg

<div>Website Manager &amp; Content Strategist
The University of Lynchburg, a private, regional university in the beautiful foothills of the Blue Ridge Mountains in Central Virginia, is seeking applicants for a full-time Website Manager position in the Department of Marketing and Communications.
This position reports to, is supervised by, and evaluated by the Executive Director of Marketing. The evaluation of work performance will be ongoing and will be carried out by the Vice President for University of Outreach. It will include the specific duties and responsibilities of this position description plus employee attitude and general working behavior.
Job Type: FT/RPT (Benefits Eligible)
Job Purpose:<ul><li>
The Website Manager &amp; Content Strategist is the technical and editorial owner of the University of Lynchburg's digital presence. This is a strategic role responsible for the intersection of content strategy, web performance, and AI-driven discoverability. The Website Manager ensures our digital platforms serve prospective students, current students, faculty, and the broader community with clarity and speed, while serving as the bridge between creative marketing goals and technical execution.</li></ul>
Core Responsibilities:<ul><li>
Content strategy &amp; governance: Own the University's content strategy across the web &mdash; establishing voice, structure, and editorial standards. Develop and enforce a centralized intake and governance model to manage requests from 40+ departments.</li><li>
Centralized content execution: Serve as the hands-on creator and editor for website updates. Review intake requests, reorganize content for web best practices, and build pages using Elementor with an eye toward conversion and clarity.</li><li>
Information architecture: Audit, map, and continuously improve site navigation and page hierarchy to reduce friction for prospective students and key audiences. Lead periodic IA reviews tied to enrollment goals.</li><li>
AI-era SEO &amp; discoverability: Ensure content is optimized for traditional organic search and emerging AI-discovery engines (ChatGPT, Perplexity, Google AI Overviews). Implement structured data, FAQs, and entity-based content strategies.</li><li>
Platform &amp; infrastructure administration: Manage the WP Engine hosting environment, including staging/production workflows, server-side performance optimization, and plugin governance.</li><li>
Design &amp; brand governance: Establish and maintain design guidelines and global Elementor templates to ensure a cohesive brand presence across all web platforms.</li><li>
Accessibility &amp; compliance: Ensure 100% of site content meets WCAG 2.1 AA standards. Own the annual accessibility audit process and remediation roadmap.</li><li>
Analytics &amp; reporting: Own GA4 implementation and reporting. Deliver monthly dashboards to leadership connecting web performance to enrollment funnel metrics.</li><li>
AI tool integration: Identify and implement AI-assisted tools to accelerate content production, metadata generation, image alt-text, and A/B testing &mdash; while maintaining brand and accuracy standards.</li><li>
Supervise the student Digital Media Assistant and serve as a mentor for emerging web and content professionals.</li></ul>
Specific Job Duties:<ul><li>
Develop and own the University's web content strategy, including voice, structure, and editorial standards across all digital platforms.</li><li>
Build and enforce a centralized content intake and governance model to manage requests from departments across the University.</li><li>
Execute hands-on website updates and page builds using WordPress and Elementor, reorganizing content for web best practices and audience clarity.</li><li>
Audit, map, and continuously improve site navigation and information architecture to reduce friction for prospective students and other key audiences.</li><li>
Manage the WP Engine hosting environment, including staging and production workflows, server-side performance optimization, and plugin governance.</li><li>
Establish and maintain global Elementor templates and design guidelines to ensure a cohesive brand presence across all web platforms.</li><li>
Ensure 100% of site content meets WCAG 2.1 AA accessibility standards and own the annual audit and remediation process.</li><li>
Optimize content for both traditional organic search and AI-discovery engines, including structured data, FAQ strategy, and entity-based content approaches.</li><li>
Own GA4 implementation and deliver monthly analytics reports to leadership connecting web performance to enrollment funnel metrics.</li><li>
Identify and implement AI-assisted tools to accelerate content production, metadata generation, and A/B testing while maintaining brand and accuracy standards.</li><li>
Maintain and develop an editorial calendar aligned to the academic year, admissions cycle, and University events.</li><li>
Supervise the student Digital Media Assistant and serve as a mentor for emerging web and content professionals.</li><li>
Collaborate across departments via Asana, email, and Google Workspace while enforcing centralized governance standards.</li></ul>
Starting Salary: Dependent on experience
Benefits:<ul><li>
Generous paid vacation, personal days, paid sick time and family leave, comprehensive insurance (medical, dental, vision, etc.) and retirement plans, flexible spending account, tuition remission, life and long-term disability insurance, and more. Learn more about employment benefits at the University of Lynchburg.</li></ul>
Schedule:<ul><li>
8:30 am - 5:00 pm (7.5 hours/day with some evenings and weekends to meet needs of the department may be required)</li></ul>
Experience/Skills:<ul><li>
Minimum of 5 years of progressive experience in website management, digital content strategy, or web marketing, preferably in higher education or a mission-driven organization.</li><li>
Demonstrated experience owning a large, multi-stakeholder website (500+ pages) from both a strategic and technical standpoint.</li><li>
Proven track record of developing and executing a content strategy that improved measurable outcomes such as traffic, leads, time-on-site, or enrollment inquiries.</li><li>
Background working in environments with decentralized content contributors and centralized governance, ideally in higher education, healthcare, or government.</li><li>
Advanced, hands-on experience with WordPress and Elementor, including custom CSS, template hierarchy, and plugin management.</li><li>
Proficiency with WP Engine's hosting platform, staging environments, CDN configuration, and performance tooling.</li><li>
Working expertise in technical SEO, including Core Web Vitals, schema markup, canonical tags, and XML sitemaps.</li><li>
Solid working knowledge of HTML and CSS sufficient to write and debug custom code within WordPress.</li><li>
Experience auditing and remediating WCAG 2.1 AA issues using tools such as Siteimprove, axe, or WAVE.</li><li>
Familiarity with AI writing assistants and emerging LLM-powered content tools such as Gemini, Notebook LM, ChatGPT, Claude, Jasper, or Surfer SEO.</li><li>
Experience with project management and intake tools such as Asana, Monday.com, or similar platforms.</li></ul>
Physical Demands: (Please include - see example)<ul><li>
Prolonged periods of sitting and wrist movement</li></ul>
Required Qualifications:<ul><li>
Bachelor's degree in Communications, Marketing, Journalism, Information Science, or a related field. Equivalent experience may be considered.</li><li>
Minimum of 5 years of experience in website management or digital content strategy.</li><li>
Advanced proficiency in WordPress and Elementor.</li><li>
Demonstrated knowledge of SEO best practices and GA4 analytics.</li><li>
Working knowledge of WCAG 2.1 AA accessibility standards.</li><li>
Strong written communication skills and ability to enforce editorial standards across a large organization.</li></ul>
Preferred qualifications:<ul><li>
Experience in a higher education marketing or communications environment, with fluency in the enrollment funnel as it applies to prospective students.</li><li>
Familiarity with CRM integrations such as Slate or Salesforce and how web forms connect to enrollment systems.</li><li>
Experience with heatmap and UX research tools such as Hotjar or Microsoft Clarity.</li><li>
Working knowledge of email marketing platforms and how web content connects to audience nurture campaigns.</li><li>
Experience with AI-powered SEO tools such as Surfer, Clearscope, or SEMrush AI, and an understanding of how large language models surface institutional content.</li><li>
Background in brand management or experience maintaining a design system or style guide at scale.</li><li>
Certifications in Google Analytics, HubSpot Content, or a recognized SEO platform.</li><li>
Experience with video, podcast, or multimedia content strategy as the University expands its content formats.</li></ul>
Education:<ul><li>
Bachelor&rsquo;s degree required.</li></ul>
Work Remotely:<ul><li>
No</li></ul>
We seek candidates who are committed to the University of Lynchburg&rsquo;s efforts to create an environment that fosters a student-centered environment, develops the breadth of knowledge associated with liberal education, respects and supports diversity, equity, and inclusion, values and celebrates diverse faith traditions, and sustains close working relationships among faculty, staff, students, alumni, and community partners.
Candidates must successfully pass a background check that is satisfactory to the University.
Submit a cover letter, r&eacute;sum&eacute;, and three professional references to:
Human Resources Jobs Page
The University of Lynchburg is dedicated to inclusive excellence. We celebrate the diversity of our common life, affirming our different histories, realities, and identities. All belong here.
As a testament to our strong commitment to accessibility, diversity, and inclusion, we will attract, celebrate, and retain a community of diverse students, staff, and faculty; foster belonging; and create a campus environment that embraces civil discourse and accountability for our words and actions.
The University of Lynchburg embraces diversity in its broadest sense. We will cultivate an inclusive, equitable, and safe campus climate grounded in mutual respect and understanding, where all members of our diverse learning community - alumni, employees, learners, visitors, and volunteers- can thrive.
The University of Lynchburg is an equal-opportunity employer</div>

Website Manager & Content Strategist

PawRunners Transportation, Inc

Job SummaryWe are seeking a Website Manager to oversee the development, organization, and ongoing management of our website. In this role, you will maintain content, improve user experience, and support marketing efforts to ensure our online presence is clear, professional, and effective. This position requires strong attention to detail, consistency, and the ability to keep systems organized and running smoothly.Responsibilities<ul><li>Manage and update website content using WordPress, ensuring accuracy and consistency</li><li>Maintain site structure, layout, and overall user experience</li><li>Monitor website performance and identify areas for improvement</li><li>Apply basic SEO practices to improve visibility and search performance</li><li>Create and update pages, blog posts, and service content</li><li>Ensure all content is clear, consistent, and aligned with the brand</li><li>Track website performance using analytics and adjust as needed</li><li>Support marketing efforts by maintaining landing pages and content updates</li><li>Identify and fix errors, broken links, or layout issues</li><li>Coordinate with team members to keep content current and relevant</li></ul>Skills<ul><li>Experience managing websites using WordPress or similar platforms</li><li>Basic understanding of SEO and website optimization</li><li>Strong attention to detail and organization</li><li>Ability to maintain consistency across pages and content</li><li>Clear communication and ability to follow structure</li><li>Basic knowledge of website layout and user experience</li><li>Ability to troubleshoot and resolve minor website issues</li><li>Willingness to learn and grow with the business</li></ul>Position DetailsThis is a paid position with opportunity for growth as the company expands.Pay: From $45,798.88 per yearExperience:<ul><li>Website management: 5 years (Required)</li></ul>Ability to Commute:<ul><li>Gulfport, MS 39503 (Required)</li></ul>Work Location: Hybrid remote in Gulfport, MS 39503

Website Manager 5+ yrs exp req

Utah Airguns

Utah Airguns is seeking a detail-oriented and motivated Website Product Manager to oversee the creation, optimization, and maintenance of products on our e-commerce platform. This role plays a critical part in ensuring our online catalog is accurate, compelling, and aligned with both customer needs and business goals.Key Responsibilities<ul><li>Create and publish new product listings, including writing clear, engaging descriptions and organizing specifications</li><li>Edit and maintain existing product pages to ensure accuracy, consistency, and up-to-date information</li><li>Collaborate with external teams to gather product details, images, and technical data</li><li>Perform basic SEO optimization, including keyword placement, meta descriptions, and product naming conventions</li><li>Ensure proper categorization, tagging, and filtering for an optimal user experience</li><li>Monitor product performance and suggest improvements to increase visibility and conversions</li><li>Maintain high standards for data quality, formatting, and brand voice across the website</li><li>Writes and publishes engaging articles and blog posts for the company website to inform, educate, and attract customers.</li></ul>Qualifications<ul><li>Strong attention to detail and organizational skills</li><li>Excellent written communication skills</li><li>Familiarity with e-commerce platforms (shopware, woocommerce) preferred</li><li>Simple understanding of SEO principles and best practices</li><li>Ability to manage multiple products and tasks efficiently</li></ul>Interest in airguns, shooting sports, or outdoor products is a plusPay: $75,000.00 - $80,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Employee discount</li><li>Health insurance</li><li>Health savings account</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

Website Product Manager

MGOIS

InternAbout the Role:We are seeking a Website Management Intern to oversee the daily operations, performance, and optimization of our company&rsquo;s websites. The ideal candidate will be responsible for ensuring that all websites are visually appealing, user-friendly, secure, and optimized for both search engines and conversions.You will work closely with designers, developers, and the marketing team to maintain consistent branding, improve user experience, and drive traffic growth.Key Responsibilities:<ul><li>Manage, update, and maintain website content, layout, and functionality.</li><li>Monitor website performance, uptime, and loading speed; coordinate fixes as needed.</li><li>Ensure SEO best practices are applied across all web pages.</li><li>Collaborate with developers to troubleshoot technical issues and implement new features.</li><li>Track and analyze web metrics using tools like Google Analytics, Search Console, and Tag Manager.</li><li>Manage website integrations with CRMs, forms, payment gateways, and other marketing tools.</li><li>Ensure website security, regular backups, and version updates.</li><li>Coordinate with marketing and design teams for product launches, campaigns, and landing pages.</li><li>Conduct regular website audits for content accuracy, broken links, and design consistency.</li><li>Stay updated with the latest web trends, UX/UI improvements, and digital technologies.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Computer Science, Marketing, Web Development, or a related field.</li><li>Proven experience as a Website Manager, Web Administrator, or Digital Marketing Executive.</li><li>Strong understanding of WordPress / Shopify / Webflow / Next.js (depending on your company&rsquo;s platform).</li><li>Basic Knowledge of HTML, CSS, and basic JavaScript is a plus.</li><li>Experience with SEO tools (Ahrefs, SEMrush, Yoast, etc.) and Google Analytics.</li><li>Strong project management and communication skills.</li><li>Eye for design, detail, and user experience.</li></ul>Preferred Skills:<ul><li>Familiarity with graphic design tools (Canva, Adobe Photoshop, Figma).</li><li>Basic understanding of email marketing and social media integration.</li><li>Experience managing multiple domains or multilingual websites.</li><li>Knowledge of UX/UI best practices and responsive design.</li></ul>What We Offer:<ul><li>Competitive salary package.</li><li>Flexible working hours and hybrid/remote options.</li><li>Creative, collaborative, and growth-oriented work environment.</li><li>Opportunities for professional development and skill advancement.</li></ul>Job Type: Full-timeAbility to commute/relocate:<ul><li>Lahore Johar Town: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Work Location: In person

Website Management Internship

EcoTarium

Job Summary:The EcoTarium seeks a skilled and detailed-oriented team player as a Digital Content Manager. This position will be responsible for creating and implementing a complete digital marketing strategy in order to strengthen the EcoTarium&rsquo;s brand, increase visitor engagement, broaden the museum&rsquo;s audience base, and improve marketing and sales efforts in line with EcoTarium programming and strategic priorities. The Digital Content Manager will create consistent, meaningful content on the EcoTarium website and all digital and social media platforms, as well as respond to online customer concerns or comments in a time-sensitive and professional manner.The position reports to the Chief Advancement Officer and will work closely with the PR &amp; Marketing Manager, other members of the Advancement Team, and other EcoTarium Staff Members. The Digital Content Manager will also serve as the point person for interfacing with the company that hosts our website (currently Blackbaud) and will actively work with digital marketing agencies or contractors that we hire for various projects.The position&rsquo;s primary duties involve non-manual work directly related to marketing of the EcoTarium via digital channels. These duties include the exercise of discretion and independent judgment with respect to matters of significance.Duties/Responsibilities:Content Collection and Management (10%):<ul><li>Drive the collection of content across the organization in a timely manner. Manage and improve tools which enable input and collection of content from lead EcoTarium staff.</li><li>Create and manage a rich content editorial calendar.</li><li>Create designs and high-quality, shareable, and unique content which will create a consistent message across platforms.</li></ul>Website Management (30%):<ul><li>Maintain and update the institutional website to increase museum visitation and philanthropic support.</li><li>Serve as point person for the relationship with the company which hosts the EcoTarium website (currently Blackbaud).</li><li>Ensure the website is operational and work with the hosting company to solve any issues in an expeditious manner.</li><li>Keep website current - removing old content in a timely manner.</li><li>Working in WordPress, create new, engaging webpages and modify existing webpages in keeping with plans outlined in Annual Work Plan, through the Marketing Request Form, and in response to other business needs and requests.</li><li>Coordinate, curate, capture, and design website, graphics, video, and photo assets.</li><li>Collaborate with the hosting company on website optimization and SEO.</li></ul>Social Media and E-Marketing (30%):<ul><li>Coordinate and collaborate across multiple departments to create a holistic social persona.</li><li>Manage all social media sites and utilize new social media outlets that are conducive to the museum&rsquo;s growth as they arise.</li><li>Build, deploy, and monitor all social campaigns, both organic and paid.</li><li>Collaborate with designated marketing agencies on paid search campaigns and keyword research.</li><li>Curate content for monthly newsletters and periodic e-blasts, create communications in the email system (Get Response), and maintain all distribution lists in coordination with Advancement team members.</li></ul>Photography and Video Creation (10%):<ul><li>Serve as the organization's photographer, capturing key moments in the EcoTarium&rsquo;s life - including daily activities and programs, exhibits, exhibit openings, special events, special moments with key members of the organization, political dignitaries and others.</li><li>Build, manage and oversee the database of photo and video assets.</li><li>Create videos and slide shows as appropriate and necessary for the website, social media and Museum events</li></ul>Monitoring and Reporting (10%): <ul><li>Build and manage all reporting activities including campaign performance and ROI analysis.</li><li>Monitor all channels on a daily basis for comments and questions and interact with the online customer base in response to questions, comments, and/or concerns.</li><li>Manage all comments and requests from customers online. Collaborate appropriately with colleagues to answer specific department-related inquiries.</li></ul>Other Duties (10%):<ul><li>Manage the content and upload to digital marketing stations located at Museum entryways.</li><li>Handle design and edits as needed for printed materials in coordination with the Advancement team.</li><li>Other duties as assigned.</li></ul>Background: Skills/Abilities<ul><li>Excellent communications skills, collaborates well in a small team, self-starter and enjoys working in a fast-paced environment</li><li>Ability to tailor message formats and content to target audiences</li><li>Able to identify high performing topics or issues in current digital marketing efforts</li><li>Demonstrated ability to be creative and collaborative</li><li>Ability to create digital and hardcopy marketing materials</li><li>Strong project management, planning, and organizational skills; attention to detail and deadlines</li><li>Ability to prioritize and work on simultaneous projects</li><li>Demonstrated ability to build consensus and be a team player</li></ul>Experience<ul><li>A minimum of 3 years of experience in planning, designing, writing and managing social media networks, websites, electronic communications, and other online media</li><li>Demonstrated skill and comfort in proactively building an online network and relationships with a virtual constituency</li><li>Proficiency with the following:</li><li>Social (Hootsuite, LinkedIn, Instagram, Twitter, FB, etc.);</li><li>Digital (Eloqua, CMS, WordPress, UberFlip, Constant Contact, Mail Chimp, Google Analytics);</li><li>Design (Photoshop, Canva, Adobe, InDesign, Illustrator, After Effects, Prezi, PowerPoint);</li><li>Video editing (IMovie, Final Cut Pro or the like); Google Workspace, and Microsoft Office</li><li>Nonprofit experience preferable</li><li>Management/oversight experience &ndash; ability to effectively motivate and manage others, including vendors and consultants</li></ul>Education and Other Requirements<ul><li>Minimum of a bachelor&rsquo;s degree - B.A. or B.S., or equivalent experience</li><li>Must be able to attend off-site functions and event</li><li>Must be available to work evenings and/or weekends per business need</li><li>Must pass CORI and SORI background check according to EcoTarium&rsquo;s guidelines</li><li>Participate actively in all-staff community meetings, daily huddles, and staff trainings</li><li>Contribute to a professional and motivational work environment by encouraging teamwork, collaborating with colleagues and providing positive reinforcement to team members when a job is well done.</li></ul>Job Type: Full-timePay: $50,000.00 - $60,000.00 per yearBenefits:<ul><li>Dental insurance</li><li>Employee assistance program</li><li>Employee discount</li><li>Flexible spending account</li><li>Health insurance</li><li>Paid time off</li></ul>Ability to Relocate:<ul><li>Worcester, MA 01604: Relocate before starting work (Required)</li></ul>Work Location: In person

Digital Content Manager

CFP Board - Certified Financial Planner Board of Standards

<div>General Functions: Under limited supervision and in a fast-paced environment, the Website Manager is responsible for managing and optimizing all aspects of CFP Board&rsquo;s websites (CFP.net, LetsMakeAPlan.org, etc.), including overseeing development, defining strategy, directing design and content development, and ensuring the sites are continually improved for performance, SEO, and user engagement.
This role serves as the primary owner of CFP Board&rsquo;s web properties, maintaining a comprehensive understanding of all site activity across technology, content, and marketing initiatives. The Manager proactively identifies opportunities, tracks priorities, and ensures alignment across stakeholders.
The Manager coordinates with internal and external stakeholders and partner agencies to ensure strategic direction and goals are accomplished. She/he supervises the Web Communications Specialist.
Essential Functions
Website Maintenance and Management<div><ul><li>
Develops and maintains an ongoing strategy for ensuring online content is current, consistent, audience-appropriate and accurate across multiple sites, to promote an integrated and high-quality user experience.</li><li>
Oversees administration of the web content management system (Sitecore) and training of CFP Board staff on how to use the CMS.</li><li>
Ensures website compliance with data privacy regulations (e.g., GDPR, CCPA).</li><li>
Manages the overall work activities of the Web Communications Specialist, including establishing performance objectives, conducting performance reviews, and facilitating employee development.</li><li>
Leads and coordinates QA and testing efforts for new features, content updates, and releases, ensuring functionality, accuracy, and a high-quality user experience across all web properties.</li><li>
Lead and execute A/B testing on content, layout, CTAs, design to improve conversion rates and inform data-driven website decisions.</li><li>
Maintains clear visibility into all active and upcoming website initiatives, ensuring effective tracking, prioritization, and follow-through, including ownership of the digital roadmap and intake process for all major website initiatives.</li></ul></div>
Content Management<div><ul><li>
Reviews and approves content for CFP Board&rsquo;s websites, working with department representatives to complete updates in a timely manner consistent with organizational standards.</li><li>
Oversees online content to ensure proper voice, tone and style, visual guidelines and brand usage.</li><li>
Ensures all content follows brand guidelines.</li><li>
Maintains production and editorial calendars for online content.</li><li>
Collaborates with CFP Board staff in the development and implementation of effective, integrated marketing and communications plans that include websites, social media, email, advertising, events and other forms of communication.</li></ul></div>
Google Analytics 4 (GA4) Expertise:<ul><li>
Monitor website analytics (e.g., Google Analytics) to assess traffic, engagement, and performance of traffic to provide actionable insights.</li><li>
Set up, configure, and manage GA4 to track website performance, user behavior, and key events.</li><li>
Analyze user data to optimize website content and performance, improving engagement and conversion rates.</li><li>
Defines success metrics for website content strategy and UX, ensuring that relevant data is collected in analytics and used correctly to improve results.</li></ul>
Search Engine Optimization and Generative Engine Optimization (SEO and GEO):<ul><li>
Implement and optimize on-page and off-page SEO and GEO strategies to drive traffic.</li><li>
Track and report on keyword rankings, organic traffic, LLM citations and user behavior to identify growth opportunities.</li><li>
Manage and implement the search engine optimization (SEO), Generative Engine Optimization (GEO) and conversion rate optimization (CRO) efforts.</li></ul>
Design &amp; User Experience (UX):<div><ul><li>
Monitors usability and effectiveness for CFP Board&rsquo;s websites, ensures compliance with relevant web accessibility guidelines and identifies areas for improvement and provides recommendations.</li><li>
Collaborate with designers and UX specialists to improve the website&rsquo;s design, functionality and navigation.</li><li>
Ensure website is mobile-friendly and responsive across all devices.</li></ul></div>
Collaboration &amp; Communication:<ul><li>
Work with IT, UX/design, content and marketing teams to align the website with broader business strategies and campaigns as well as coordinate project planning, budgeting and rollouts.</li><li>
Navigate stakeholder priorities effectively, understanding downstream impacts to support timely, well-informed decision-making.</li><li>
Coordinate with external vendors, agencies or freelancers for additional support or services.</li><li>
Monitors trends and best practices for websites, incorporating the latest technologies and tools to enhance CFP Board&rsquo;s online properties and assets.</li><li>
Oversees webinars and related technical training, monitoring and scheduling.</li><li>
Coordinate and support regular evening or off-hours code deployments as needed.</li><li>
Performs other duties as assigned.</li></ul>
Background/Skills/Abilities Preferred<div><ul><li>
Bachelor&rsquo;s degree in communications, marketing, web design or other related field.</li><li>
Minimum 5 years&rsquo; experience with website development and design/UX concepts, and with writing and editing for websites and digital communications.</li><li>
Experience with Sitecore content management systems strongly preferred</li><li>
Deep knowledge in Google Analytics (GA4).</li><li>
Strong understanding of SEO, GEO and increasing organic search traffic.</li></ul></div><div><ul><li>
Experience managing employees, contractors and agency partners.</li><li>
Experience managing budgets and contracts.</li><li>
Data-driven decision maker who is highly analytical and a critical thinker.</li><li>
Highly organized and proactive, with strong attention to detail and follow-through.</li><li>
Ability to manage several projects simultaneously and maintain visibility across workstreams.</li><li>
Collaborative mindset with the ability to work across teams.</li><li>
Proficiency with image editing software.</li><li>
Strong proofreading skills.</li><li>
Strong written and verbal communication skills, able to alter style according to audience, and to explain technical information to a non-technical audience.</li><li>
Ability to apply project management tools and skills, and manage multiple projects. simultaneously to ensure the on-time launch and flawless execution of projects from concept to completion.</li><li>
High level of professionalism and ability to work well with all levels of internal management and staff, as well as outside clients and vendors.</li></ul></div>
About CFP Board
CFP Board is the professional body for personal financial planners in the U.S. CFP Board consists of two affiliated organizations focused on advancing the financial planning profession for the public&rsquo;s benefit. CFP Board of Standards (501(c)(6)) sets and upholds standards for financial planning and administers the prestigious CERTIFIED FINANCIAL PLANNERTM certification &mdash; widely recognized by the public, advisors and firms as the standard for financial planners &mdash; so that the public has access to the benefits of competent and ethical financial planning. CFP&reg; certification is held by more than 107,000 people in the U.S. CFP Board Center for Financial Planning (501(c)(3)) addresses diversity and workforce development challenges and conducts and publishes research that adds to the financial planning profession&rsquo;s body of knowledge.
This position works on programs which are part of the 501 (c)(3) and 501 (c)(6).
This position is based in the Washington D.C. office and works a hybrid schedule which could be changed at any time.
CFP Board believes that diversity of experience and perspective are strengths and seeks to continue to grow a highly committed, skilled, and collaborative staff.
CFP Board is an Equal Opportunity Employer. The applicable starting annual base salary is anticipated to be in the range of $110,000.00 to $125,000.00. In addition to base salary, total compensation includes incentive compensation for which employees are eligible based on completion of individual goals.</div>

Web Communications Manager

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