Senior Account Executive (Social Media) - Government & Public Affairs – Burson

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Who we are:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

Senior Account Executive (Social Media) -Government & Public Affairs – Burson

Location: Abu Dhabi, UAE

Who we are:
Burson is the global communications leader built to create value for clients through reputation. With highly specialised teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.

More about the role

We are seeking an enthusiastic and detail-oriented Senior Account Executive to join our vibrant Social Media team, with a dedicated focus on our pivotal government clients. This role is an excellent opportunity for an emerging professional eager to build their expertise in social media communications within the unique landscape of government sector engagement.

As a Senior Account Executive - Social Media for Government clients, you will contribute to the success of our social media initiatives, supporting the team in delivering compelling social campaigns. You'll work closely with senior team members, assisting in client support and the day-to-day execution of social media activities. This position offers a hands-on learning environment for someone looking to develop a career in government social media, focusing on meticulous execution and growing industry knowledge.

What you’ll do:

Contribute to the comprehensive planning and execution of social media initiatives tailored for government agencies and entities.
Be a client liaison, cultivating strong partnerships and supporting counsel on social media direction.
Create impactful and nuanced social media copy, ensuring alignment with government mandates and communication objectives.
Ensure the rigorous editing and quality assurance processes for all social media content, upholding the highest standards of accuracy and brand integrity.
Develop and present social media performance analyses, translating data into actionable insights and recommendations for progress.
Proactively identify emerging social media trends, platform innovations, and best practices pertinent to public sector engagement.
Champion cross-functional collaboration with internal planning, creative, and analytics teams to deliver integrated solutions.

Experience that contributes to success

A demonstrated and extensive track record with social media initiatives for government or highly regulated public sector organizations
Knowledge across all predominant social media platforms, including TikTok, X, Facebook, Instagram, and LinkedIn.
Building great client relationships, contributing to key client conversations
Strong written communication, capable of crafting persuasive narratives and high-impact social media copy
Experience in presenting social media analytics and performance metrics
Bi-lingual proficiency in Arabic (both written and spoken) is highly preferred, given the nature of our client engagements.

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You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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