Senior Ad Strategist

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Job Title - Senior Ad Strategist
Location - Gurgaon
Experience - 3-6 years
Work Mode - Work From Office

Must Haves -

Paid Media (Facebook/Meta Ads)
Paid Channels (Google Ads, Tiktok,Linkedin)

Roles and Responsibilities:-

3-6 years of deep, hands-on paid media experience, primarily Facebook/Meta Ads, with exposure to Google Ads, TikTok, LinkedIn, or programmatic platforms.
Proven track record managing, optimizing, and scaling high-budget campaigns across complex client accounts.
Strong technical proficiency with paid media platform nuances, creative testing, audience targeting, bid management, and funnel optimization.
Working knowledge of tracking infrastructure, including Google Tag Manager, Meta Pixel, and conversion APIs, with an ability to implement and troubleshoot tracking setups across platforms.
Comfortable working alongside business consultants, translating strategic goals into executable campaign plans.
Data-fluent with ability to analyze campaign metrics, derive insights, and implement automation or AI-driven enhancements.
Effective communicator, able to explain technical performance details to non-technical stakeholders and clients.
Experience mentoring or managing junior paid media professionals is preferred.

Required Skillset:-

Strong analytical skills; comfortable interpreting data and making data-driven optimization decisions.
Experience with marketing automation, AI tools, and scripting or light coding for campaign efficiency.
Excellent written and verbal communication skills for client and internal stakeholder collaboration.
Proven ability to multitask across multiple accounts in a fast-paced, high-agency environment

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