Senior Associate, Campaigns Management (National Talent)

Responsibilities:
 

• Support the development of campaign management strategy and related materials by conducting data analysis, collection and compiling activities; manage the day-to-day campaign execution activities and evaluation of campaigns
• Conduct research based on the identified methods, objectives, data sources and timelines to build an understanding of trends, customer behaviors, visitor segments and possible dates in the region
• Provide support in the development of regional campaign management strategies in alignment with overall DCTCM marketing strategy
• Draft yearly regional campaign plans and conduct analysis to support the identification of scope, components, required investment levels, media frequency, engagement methods, target audiences and market mix
• Propose organizations, celebrities and/ or influencers to be partnered with during the implementation of regional campaigns
• Prepare materials (e.g. presentations, visuals etc.) to be used during meetings with prospecting partners (e.g. organizations, influencers, celebrities) to provide information on DET's campaigns
• Attend brainstorming sessions to develop new campaign ideas and ensure all aspects of campaign planning and implementation are considered
• Work on activities such as development of success measures, analysis on economic considerations and budget allocation/ optimization to detail new campaign ideas
• Prepare presentation materials to be used during management meetings
• Draft campaign briefs to be shared with agencies and ensure their alignment with approved campaign plans and details
• Participate selection process of third party providers/ agencies and conduct follow-ups with the bidders if required
• Communicate with third party providers (e.g. consultants, agencies) on day-to-day basis regarding to activities related to DET's campaign development and execution needs; exchange information and resolve inquiries
• Handle the day-to-day roll out of campaigns to ensure delivery of all agreed campaign elements; escalate any unresolved issues
• Manage the facilitation of production requirements such as organization of Pre-Production Meetings, shoot logistics, edits and material review, trafficking of assets to media partners
• Draft campaign performance related reports and identify discrepancy areas for further investigation and analysis
• Provide support content production activities by communicating with relevant internal and external parties and collecting information