Senior Brand & Communications Specialist

POSITION PURPOSE:

The Senior Brand and Communications Specialist is responsible for developing and executing strategic marketing and communication initiatives that strengthen the organization’s brand, support business objectives, and engage both external and internal audiences. This role leads the creation of clear, compelling messages and content strategies across digital, print, and presentation platforms, ensuring consistency in brand voice and identity. The specialist coordinates campaigns, manages external communication tools such as websites, social media, and marketing collateral, and supports internal communications through newsletters, employee updates, and events. By combining strong writing, messaging, and project management skills, the Senior Brand and Communications Specialist plays a key role in enhancing visibility, building relationships, and driving organizational success.

ESSENTIAL FUNCTIONS AND BASIC DUTIES:

External Communications:

• Develop, implement, and coordinate integrated marketing and communication campaigns that support organizational goals and brand positioning.
• Develop key messages and value propositions for external communication tools, including presentations (such as conference presentations), website content, social media, and marketing collateral.
• Support content strategy by planning and creating compelling content across digital and print platforms.
• Collaborate with cross-functional teams to align external communication strategies with business objectives.
• Monitor and analyze marketing performance metrics, providing insights and recommendations for improvement.

Internal Communications:

• Develop and support content strategy for employee communications, including newsletters and other internal updates.
• Draft and refine content to ensure clarity, consistency, and alignment with organizational brand voice and standards.
• Plan and support internal events, customer meetings, and customer-facing events.
• Provide creative support through design, photography, and video editing as needed.

Education/Certification:

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a similar creative field.

Required Knowledge & Experience:

• 5-8 years of experience in Marketing, Communications, corporate communications, or related roles.
• Demonstrated ability to develop and execute integrated marketing and communications strategies.
• Proven experience managing multichannel campaigns (digital and print).
• Strong understanding of branding, messaging and content strategy.
• Proficiency in digital marketing tools (email platforms, analytics, SEO and social media management)
• Working knowledge of web design platforms such as WIX, WordPress or similar CMS
• Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Experience with motion graphics or video editing (Premiere Pro, After Effects or similar platforms).
• Familiarity with photography for content creation and event coverage
• Excellent project management and organizational skills with the ability to manage multiple priorities.
• Collaborative and proactive

Skills/Abilities:

• Exceptional writing, editing, and storytelling skills with great attention to detail.
• Strong project management and organizational skills; able to balance multiple priorities and deadlines.
• Creative thinker with the ability to translate complex, technical ideas into clear, compelling messages for diverse audiences.
• Strong interpersonal and collaboration skills; able to build effective partnerships across departments.
• Analytical mindset with the ability to interpret metrics, measure impact, and adjust strategies accordingly.

PHYSICAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION:

Must posses current, valid driver's license with no restrictions. Ability to sit for long periods of time. Able to view computer screen for lengths at a time. Must be able to speak and listen clearly. Fine visual acuity to read for accuracy. Travel may be required up to 10% of the time.

PHYSICAL STRENGTH:

This job may require lifting of up to 25 pounds occasionally.