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Senior Brand Digital Designer

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR , Honeywell , Vicks , Hot Tools , Drybar , Curlsmith , and Revlon brands, and this role may support one or more of these brands.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Senior Brand Digital Designer

Department: Marketing – Beauty & Wellness

Work Location: Boston, MA , Hybrid (work 3 days onsite)

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing:

Be part of building a global beauty brand. We are looking for a digital first Brand/Digital Designer with sharp craft and strong concept thinking. You originate big ideas and turn them into scalable systems that work across the full customer journey. You concept for campaigns, packaging, social, paid media, and retail, then use data, insight, and research to explain choices and improve results. Your typography is refined, your layout rhythm and hierarchy are on point, and you know how to build omnichannel toolkits that perform in eComm , social, email, paid media, and retail. You live design and stay curious about what is on your kitchen counter and your bathroom counter, noticing products, packaging, and rituals that inspire new ways to engage beauty lovers.

This position will report to brand pod associate art director.

DUTIES AND RESPONSIBILITIES

Concept and design best in class assets across digital, eComm , social, email, paid media, packaging, retail, and OOH
Build and extend brand systems, including typography, color, iconography, grids, UI components, and templates
Develop omnichannel campaign toolkits and variations that scale across placements and aspect ratios
Craft compelling ad sets and landing pages, backed by data and testing plans, to improve digital marketing KPIs
Create optimized assets for DTC and retailer sites, including PDP modules, banners, landing pages, and educational content
Prepare production ready files and handoffs, maintain version control and organization standards, and uphold accessibility and platform best practices

DESIGN AND EXECUTION

Translate briefs and brand strategy into smart concept options and clear visual systems
Create campaign concepts, key visuals, and style guides with the AD and CD, including packaging expressions and retail adaptations
Create storyboards and light motion briefs for social first video, product demos, and animations
Apply data, insight, and research to provide clear rationale for design choices and iteration plans
QA deliverables for specs, legibility, color, and accessibility prior to handoff

CROSS-FUNCTIONAL COLLABORATION

Partner with Brand Marketing and Social on messaging alignment, timing, and channel nuances
Collaborate with eComm and Performance Marketing on conversion focused layouts, testing plans, KPI readouts, and landing page optimization
Coordinate with Production and VM on print ready adaptations and in store needs

EXECUTION & WORKFLOW

Manage a high volume design queue with a balance of speed and craft
Contribute to calendars, reviews, and post mortems with clear, constructive input and documented learnings

Skills needed to be successful in this role:

Digital first mindset and fluency designing for social, eComm , email, and paid media with platform best practices
A good understanding of using data, insight, and research to provide rationale for design decisions and drive continuous improvement
Demonstrated ability to craft ad sets and landing pages that improve digital marketing KPIs
A real passion for design, with visible habits for keeping up with trends and changes in the industry
Team player, collaborator, proactive, with a strong work ethic and personal accountability and ownership
Strong typographic sensibility and a good sense of layout rhythm and hierarchy
Figma mastery. Component libraries, variable, templates)

Minimum Qualifications:

Bachelor's Degree
5+ years of design experience in beauty or CPG with a portfolio that shows concept thinking, campaign development, and omnichannel systems
Experience using Adobe Creative Suite and Figma

Preferred Qualifications:

Degree in graphic design

In Massachusetts, the standard base pay range for this role is $76,083.49 - $95,104.36 annually. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.

Benefits: Salary + Bonus , Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

#LI-DNI

For more information about Helen of Troy, visit www.helenoftroy.com . You can also find us on LinkedIn , and Glassdoor .

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.

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