Senior Consumer Insights Manager – Product & Marketing

Title: Senior Consumer Insights Manager – Product & Marketing
Location: San Francisco, CA (Hybrid)
Duration: 09 months

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About the Role

Google’s Platforms & Devices Strategy & Operations team is seeking a Product Operations Specialist to support the Go-To-Market Insights function for the Pixel hardware portfolio. This role centers on consumer insights, strategic analysis, and cross-functional execution to shape Pixel’s brand and marketing strategy.

Responsibilities

• Lead key workstreams across 2–3 strategic projects; deliver clear analyses and recommendations.
• Drive qual & quant consumer research (focus groups, IDIs, surveys, concept testing) to inform Pixel’s GTM and creative strategy.
• Synthesize insights into crisp, actionable storytelling for senior leaders and cross-functional teams.
• Analyze competitive, industry, and audience trends to guide product and marketing decisions.
• Partner with Global Brand, Creative, Channel, Android Insights, Measurement & Analytics, and regional teams (EMEA/APAC).
• Run insights workshops to embed consumer understanding into marketing briefs and campaign plans.
• Manage external research vendors and ensure high-quality execution.
• Support operational planning, OKRs, opex modeling, and strategic communication.
• Explore and apply AI-based research methods to accelerate insight generation.

Minimum Qualifications

• 8+ years in consumer insights / primary marketing research.
• Strong experience designing, executing, and analyzing qual & quant studies.
• Ability to turn complex data into crisp, story-driven insights for senior audiences.
• 5+ years supporting Marketing teams.
• Experience leading insights workshops and managing research vendors.
• Proven ability to influence cross-functional partners and navigate complex stakeholder groups.

Preferred Qualifications

• Experience in creative testing and marketing GTM planning.
• Survey programming experience (Qualtrics, Decipher, Suzy, Prodege).
• Background in brand strategy or brand marketing.

Job Type: Contract

Pay: $100.00 - $110.00 per hour

Work Location: Hybrid remote in San Francisco, CA 94111