Senior Content & Ad Strategist

Senior Content & Ad Strategist

Glashouse Creatives · Remote · Full-time · Hiring immediately

Location: Egypt / MENA based

Working hours: 2pm – 10pm Cairo time

Compensation: Full-time salary + performance bonus (discussed with candidates)

Start date: ASAP — rolling basis, closes as soon as we find the right person

About Glashouse

Glashouse Creatives is a US-headquartered boutique strategy and media firm. We work across three areas: business development consulting, marketing strategy and execution, and content production at scale. Our clients are founders and brands serious enough to invest in real strategy and the team that ships it.

We're not a generic agency. We move like a shark with the work ethic and hunger of a startup, paired with the discipline and craft of a senior consultancy. Premium-positioned, growing, building the kind of firm where strategy and execution actually link.

We work across consumer and B2B brands for clients in the US market. Distributed team. High standards. No buzzwords.

The role

We're hiring a Senior Content & Ad Strategist to own the strategic layer of our content and paid-media work. You'll think the strategy, write the briefs that produce great work, draft the ad copy and landing page copy yourself, build the ideation decks, and review every output before it leaves the building.

You will not be on client calls. Founders own client relationships. Your job is to be the strategic brain behind the work — the person whose thinking is in everything we ship.

This is a senior individual-contributor role with room to grow. If you want to manage other strategists eventually, that path exists. If you want to stay deep on the craft, that's also fine.

What you'll own:

1. Content strategy

For every client account you're assigned to:

• Positioning and voice — define how the client should sound, what they say, what they don't, who they speak to
• Audience definition — go beyond demographics. Document the actual person consuming the content: what they watch, what hooks them, what they ignore
• Content pillars + format mix — define the 3–5 topic territories the client owns and the formats that match
• Hook bank and opening pattern library — build and continuously update the bank of hooks (verbal and visual) that work for the client's audience
• Monthly content calendar — plan what ships, on which days, on which platforms, against which goals
• Distribution and platform adaptation — define how every piece adapts across Instagram, TikTok, and any other platforms the client uses

2. Ad strategy (Meta + TikTok)

• Campaign architecture — design the campaign / ad set / ad structure per client
• Audience strategy — cold prospecting (interest, lookalike, broad), warm retargeting tiers (engagers, video-watchers by completion %, list uploads, website visitors)
• Creative direction for ads — what the ads should say and look like, what hooks to test, what visual format works
• Budget recommendation — recommend monthly spend per campaign, justified by expected CPM / CPC / CPA / ROAS benchmarks
• Optimization + scale-up logic — set the rules. When to push budget, when to kill an underperformer, what triggers a creative refresh
• Creative testing roadmap — every campaign has a testing plan: what's being tested, how many variants, what sample size, what win threshold

We typically run client ad budgets in the $1K–$5K/month range. You'll be expected to make small budgets work hard — efficiency is the bar, not spend.

3. Write the ad copy yourself

You don't hand off ad copy to a writer. You write the hooks, the body, the CTA. Editors execute the visual; the words are yours. Every ad we ship has copy that came from you or was sharpened by you.

4. Write the landing page copy yourself

When a campaign needs a landing page (or a client needs page copy rewritten), you write it. Headlines. Subheads. Body. CTAs. You design the funnel logic — what page does what job in the conversion path — and you write the words that make it convert.

You don't have to build the page technically. We have a web developer for that. You hand them the copy + the funnel logic + the page wireframe (Figma-style sketch or written spec).

5. Ideation decks

For every client and for new internal initiatives, you build the ideation deck:

• The strategic context
• The campaign or content concept
• The hooks
• The format breakdown
• The visual references
• The platform plan
• The expected outcome

These decks become the brief the production team works against.

6. Creative direction, shot lists, and visual references

Before the production team shoots or edits, you build the pre-production package:

• Creative direction — define the visual story, the mood, the pacing, the energy. Not just "make it cinematic" — specific direction the team can act on: lens choices, framing, color tone, motion style, transitions.
• Shot lists — for every shoot, you write the shot list. What gets captured, in what order, with what coverage, for what purpose in the final piece. Wide / medium / close-up plans, B-roll requirements, sound notes, location/setup details.
• Visual reference decks — assemble the references that show the team exactly what we're aiming for. Pulled from films, ads, other creators, brand work. Annotated — not just "look at this" but "this frame for the lighting, this cut for the pacing, this shot for the energy."

You are the strategic + creative bridge between the brief and the camera. The production team executes; you direct the intent.

7. Brief the editor team and review every output

You write the strategic brief our editor team executes against. The brief is complete when an editor can ship from it without asking 5 follow-up questions.

You also review every output before it goes to the client. You're the strategic QA. If a piece doesn't match the strategy, you send it back. If a piece nails it, you save it to the hook library so we learn from it.

8. Translate market research data into strategy

Founders and leadership will hand you market data — audience research, competitor scans, performance reports. Your job is to read it, see the pattern, and apply it to the ad strategy and content plan. You're the layer between raw signal and shippable strategy.

9. Funnel knowledge applied to client work

You understand how content + ads + landing pages + the broader conversion funnel work together. You don't execute email or SMS, but you understand where they fit in the customer journey and you build strategies that respect the full path from first impression to conversion.

10. Monthly performance reviews

By the 5th of each month, every client you own gets a published performance review:

• Content performance (top performers, flops, patterns)
• Ad performance (campaign-by-campaign breakdown vs. prior month)
• Strategic recommendation for the next month — specific, not "let's iterate"

Format: a slide deck for the founder review + a Notion doc as living source of truth.

11. Contribute to Glashouse's own content

Beyond client work, you contribute to Glashouse's own marketing presence — strategic POV pieces, case study development when client work breaks out. Sharp takes, clear voice, no buzzwords.

What you won't do

So you know exactly what's in and out of scope:

• Talk to clients directly — founders own all client communication and meetings. You work behind the scenes.
• Hands-on production — you don't shoot, edit, or design. You brief; the team executes.
• Email or SMS execution — you may design the funnel that includes email/SMS, but you don't write or send campaigns
• Pitch new business — founders own BD. You only work on signed clients.
• Heavy organic SEO — not a focus area for this role
• Technical pixel or conversion-tracking setup — you need to know they exist and matter; you don't install them

Tech stack you need to know on day one

These are not "nice to haves." If you don't have hands-on time in these platforms, this role isn't a fit.

• Meta Business Manager — Ads Manager, Insights, Pixel basics, Business Settings, account architecture
• TikTok Ads Manager + TikTok Business — campaign setup, audience targeting, creative testing
• GoHighLevel (GHL) — our central marketing operations platform. You need to understand how funnels, landing pages, automations, and the CRM work inside it, even though you won't be doing email/SMS execution
• Notion — where strategy docs, briefs, plans, and account records live
• Monday — where projects, tasks, and timelines live
• Google Analytics 4 — read the data, understand the events, connect it to creative + ad decisions
• Meta + TikTok native analytics — read account-level performance, attribute outcomes, identify what's working
• Creative reference tools — Figma (viewer level), Frame.io or similar — you'll review creative work in these

You don't need a certification. You need provable hands-on history. Show us campaigns you ran. Show us accounts you built. Show us briefs you wrote.

The person we're hiring

We're hiring a Top 10% caliber strategist — not a unicorn, not entry-level. A senior operator with proven results.

Must-haves

• 2–5 years of content strategy, marketing strategy, or paid-social strategy experience
• Direct experience working with American clients or American companies — agency, in-house, or freelance. You've been on US calls. You've shipped work for US audiences. You know how Americans talk in business.
• Cultural fluency with the US market — you understand American consumer behavior across multiple verticals, the platforms Americans actually use, the cultural references that land in different industries (real estate vs. medical vs. fashion vs. B2B). You don't need a green card; you need to get it.
• Near-native English — written and spoken. The briefs you write and the copy you draft will be read by American audiences and American clients.
• Hands-on with Meta Ads and TikTok Ads — you've built, run, optimized, scaled, and killed campaigns. You read account data and you know what to do next.
• Strong content strategy depth — hooks, formats, distribution, audience research. You can explain why a piece performed.
• Sharp copywriting — you write hooks that get watched. You write CTAs that get clicked. You write landing pages that convert. Send us samples.
• Creative direction experience — you've directed visual work before. You write shot lists. You assemble visual reference decks. You can tell an editor or videographer exactly what you want, in their language.
• Brand taste — you can look at a brand's social presence and articulate what's working and what's off without defaulting to "post more" or "use trending audio"
• GoHighLevel familiarity — strong plus if you've already worked in GHL; if not, you'll be expected to learn it fast (within first 30 days)
• Multi-vertical adaptability — comfortable thinking strategically across very different categories (consumer + B2B brands) without needing to specialize in one
• Independent operator — you ship strategy, you draft the copy, you own delivery against it. You don't need to be managed through the work.
• Highly creative + growth-minded — you don't run on templates. You bring original ideas, fresh angles, and visual taste to every account. You're hungry to expand your knowledge and your craft — new platforms, new formats, new tools, new categories. Stagnation is the disqualifier.
• Available for the listed working hours

Strong pluses

• Lived in the US, studied in the US, or worked in-house at an American company
• Background in personal-brand or founder-led content
• Has built content that earned real reach (1M+ views per piece, or proven retention/growth metrics)
• Has hands-on GoHighLevel campaign or funnel-building experience
• Comfortable in Figma and Frame.io for reviewing creative

This isn't the right fit if

• You've only worked with local or regional MENA clients and haven't had to think in American consumer terms
• You can't write ad copy or landing page copy at a competitive level — you only do strategy decks
• You only do one of [content strategy / ad strategy / copywriting] — we need all three from one person
• You need a defined process to plug into — we're still building parts of ours; you help shape it
• You haven't run a campaign or written a strategy doc in the last 18 months
• You want to be the face of accounts to clients — that's not this role
• You can't commit to the listed working hours

Output formats you'll work in

You will deliver:

• Slide decks — for strategy reviews, ideation decks, monthly performance presentations
• Spreadsheets — for ad campaign architecture, content calendars, performance reports
• Notion docs — for strategy plans, briefs, audience research, voice docs, hook libraries

You won't be locked into one format. Pick the right format for the job.

Compensation + benefits

• Full-time salary — competitive, based on experience and demonstrated impact; discussed directly with shortlisted candidates
• Performance bonus — tied to client retention and quarterly goal delivery
• PTO — to be discussed
• Path forward — strong performers grow into senior leadership of the strategy function (manager track) or stay as senior IC; the choice will be yours within 12–18 months

How to apply (read this carefully — we move fast)

We're hiring immediately. First strong applicant moves fast.

This is a high-bar application. We're not asking for a working session later — we want the proof up front. Show us your thinking, your work, and your results from the start.

Send to: info@glashousecreatives.com (subject line: "Strategist — [Your Name]")

Include all of the following:

• Resume + LinkedIn — standard.
• Portfolio link — a live link to your work. Could be a personal site, Notion, Google Drive, Behance, or anywhere we can browse multiple examples.
• 2–3 strategy deck samples — actual decks you've built. Ad strategy decks, content strategy decks, ideation decks, campaign briefs — whatever you've created. Sanitize client names if you need to; we want to see the strategic thinking.
• 1–2 performance reports or monthly reviews you've produced — show us how you present results to clients or stakeholders. Format, structure, narrative, the recommendations you made off the data.
• 2 client case studies — problem → strategy → outcome format. Real numbers, real metrics, real results. Tell us what you did and what happened. The strongest applicants come with case studies that show measurable lift.
• 2 examples of ad copy or landing page copy you've written — screenshots, links, or pasted text. We want to see your words.
• 1 shot list or creative direction document you've built — any pre-production doc that shows how you direct visual work. Could be from a campaign, a video shoot, a content series.
• 1 paragraph on what you'd do in your first 30 days here, based on what you've read.

We respond to every application within 3 business days during this hiring push.

Process (compressed for urgency)

• Application review — within 3 business days
• 30-min intro call with leadership
• Strategic conversation (60–90 min) — deep dive on your portfolio, your thinking, how you'd work with the team
• References + offer

Target time from strong application to offer: 10–14 days.

A note from us

We started Glashouse because the gap in this industry isn't talent — it's systems. Most firms have great people doing inconsistent work because nothing holds the strategy together. We're building the firm where strategy and execution actually link.

If you've been the strategist who hands off the deck and disappears, this isn't us. You stay in the work. You see what shipped. You make the next call.

If this sounds like you — apply today. Don't wait.

Work Location: Remote

Work Location: Remote