Company Overview: Spring Mountain is a premier destination for high-performance driving experiences and motorsports enthusiasts. Our state-of-the-art facility offers world-class racing, professional driving schools, and luxurious amenities set against a stunning mountain backdrop, making it the ultimate environment for adrenaline-filled adventures and motorsports excellence.
Summary: The Senior Content Creator is an end-to-end content professional, taking ownership of the company’s visual storytelling across social media and other video formats. This role requires a creative leader who can think strategically, execute at a high level, and bring fresh ideas to the table. You will drive content strategy, deliver on-brand content, and actively improve social media engagement through video. This is not an entry-level support role.
Key Responsibilities
- Lead and drive the content calendar, developing plans that support a high-frequency output (daily to every-other-day) aligned with company goals, campaigns, and priorities.
- Proactively research trends, competitor content, relevant audio, and emerging formats to keep content fresh, timely, and competitive.
- Collaborate with the Marketing Director and Marketing Manager on high-level strategy while exercising independent judgment on day-to-day content decisions.
- May manage one direct report, such as another content creator or assistant.
- Identify content opportunities (events, programs, brand moments) without needing to be prompted.
- Conceptualize, shoot, and edit short-form and long-form video content across platforms from start to finish: scripting or outlining, capturing footage, selecting music, editing, adding captions/graphics, and optimizing for each platform.
- Maintain a consistent brand voice and visual style across all video output.
- Manage photo/video assets including organization, editing, and delivery.
- Manage all aspects of social media posting independently, including scheduling, copywriting, hashtag strategy, and platform-specific formatting.
- Maintain consistent posting cadence across platforms.
- Monitor performance metrics to continuously refine content strategy and posting schedules.
- Develop a thorough understanding of company programs, membership offerings, and partner brands to produce content that accurately and compellingly represents the business.
- Occasional assistance with facility events as a runner, shuttle, etc.
- Adhere to all company policies, procedures, and business ethics codes. Other duties as assigned.
Required Skills & Abilities
- 5+ years of experience in content creation, social media production, videography, or a closely related field.
- Proficiency in video editing software; Adobe Premiere Pro, Final Cut Pro, CapCut, or equivalent.
- Competency in photo editing software; Adobe Lightroom, Photoshop, or equivalent.
- Comfortable operating professional camera equipment and mobile devices for content capture.
- Strong creative vision with the ability to independently concept, produce, and deliver content that is both on-brand and platform-appropriate.
- Self-starter who takes initiative and holds themselves accountable to quality and deadlines.
- Comfortable operating in dynamic, fast-moving environments with shifting priorities.
- Excellent written communication skills, including copywriting for captions, headlines, and short-form content.
- Excellent organization and time management skills with consistent ability to meet deadlines.
- Ability to follow instructions and accept constructive criticism.
- Ability to maintain a professional look and demeanor while working in a country club or VIP setting.
- Proficient with Mac OS and standard productivity tools (Microsoft Office Suite, Outlook, etc.).
- Availability to work select weekends and event-based scheduling as needed.
Experience & Education
- 5+ years of professional experience in content creation, social media production, videography, or a closely related field.
- Portfolio required — must demonstrate end-to-end content ownership across video, photo, and social media. Please provide a portfolio link on your resume.
- Degree in Marketing, Communications, Film, or related field preferred but not required; experience and portfolio carry more weight.
Benefits:
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person