Senior Content Marketing Manager

We are looking for a Senior Content Marketing Manager to help build and scale a high-impact content function that supports demand generation, sales, and customer growth.

Role Overview

The Senior Content Marketing Manager will own the planning, creation, and optimization of content that supports TurnKey Lender's demand generation and growth efforts. This role will develop high-impact content across the buyer journey and drive its performance across website content, search, social, and campaign channels.

This is a hands-on role for a strong writer and content operator who can move quickly, work independently, and produce high-quality content that drives engagement, improves conversion, and supports pipeline growth.

This role will also serve as a key steward of TurnKey Lender's brand voice and content standards, ensuring consistency and quality across all marketing and customer-facing content.

What You'll Own

Content Strategy & Creation

• Develop and manage a quarterly content plan aligned to demand generation priorities and target segments

• Create high-quality content across formats, including:

o Blog articles and thought leadership

o Customer stories and case studies

o Whitepapers, guides, and gated assets

o Webinar content and presentation support

o Sales enablement materials and follow-up content

• Translate product positioning and campaign themes into compelling, audience-focused messaging

• Ensure content supports all stages of the buyer journey

Brand Voice & Content Standards

• Own and protect TurnKey Lender's brand voice across all written content and channels

• Ensure consistency in tone, messaging, and positioning across website, campaigns, social, sales materials, and thought leadership

• Apply brand and messaging guidelines to all content and ensure adherence by internal teams, freelancers, and agencies

• Partner with Marketing leadership to evolve content style, messaging frameworks, and editorial standards as the brand matures

• Review and QA content across marketing initiatives to maintain a high standard of clarity, quality, and brand alignment

Website Content & Conversion Strategy

• Own website messaging, content priorities, and ongoing optimization to support demand generation and growth

• Write and update page copy, landing page content, and conversion-focused messaging

• Identify opportunities to improve clarity, positioning, and conversion across key pages

• Partner with the website development resource to implement updates, new pages, and structural improvements

• Provide content requirements, briefs, and QA to ensure changes are implemented accurately and on time

SEO & AI Search Optimization (AEO)

• Develop and execute SEO-driven content strategies to increase organic visibility

• Conduct keyword and topic research aligned to priority segments and use cases

• Optimize content for modern search behavior, including AI-driven discovery and answer engines (AEO)

• Monitor rankings, traffic, and engagement, and continuously refine the approach

• Audit and optimize existing content to improve performance

Campaign Support & Content Distribution

• Partner closely with the Director of Demand Generation to develop content for integrated campaigns

• Create assets to support webinars, trade shows, outbound efforts, and account-based initiatives

• Repurpose long-form content into email, social, and campaign formats

• Ensure content is delivered on time and aligned to campaign objectives

Social & Organic Channels

• Manage organic social content across priority platforms (e.g., LinkedIn)

• Maintain a consistent publishing cadence aligned to campaign and content priorities

• Monitor engagement and optimize messaging and format based on performance

Content Operations

• Establish scalable content production workflows and editorial processes

• Manage freelancers or agencies as needed

• Maintain a centralized content library and ensure assets are accessible for Sales and Customer Success

• Track content performance and use insights to guide future priorities

Cross-Functional Partnership

• Partner with Product Marketing to translate positioning, messaging, and product priorities into compelling content across the buyer journey

• Collaborate with subject matter experts (SMEs) across Product, Sales, Customer Success, and Leadership to capture insights, use cases, and real-world expertise

• Lead content interviews and information gathering to turn complex topics into clear, engaging, and customer-focused materials

• Partner with the Director of Demand Generation to support pipeline-focused campaigns and integrated programs

• Work with Sales and Customer Success to identify content gaps and develop customer stories, proof points, and enablement materials

• Support executive and thought leadership content as needed

What Success Looks Like (First 12 Months)

• Content that directly contributes to pipeline creation, engagement, and deal progression

• A consistent, high-quality content engine aligned to demand priorities

• Improved website engagement and conversion performance

• Increased organic visibility and traffic

• A strong library of customer stories and sales-ready assets

Qualifications

• 5–8+ years of experience in B2B SaaS content marketing

• Exceptional writing and editing skills across technical and business topics

• Experience writing and optimizing website and landing page copy

• Strong understanding of SEO best practices and content performance analytics

• Familiarity with modern search trends, including AI-driven discovery and answer engines

• Experience supporting demand generation and integrated campaigns

• Ability to operate independently and manage multiple priorities in a fast-paced environment

• Experience in fintech, financial services, or enterprise SaaS is a plus

• Builder mindset with strong ownership and attention to quality