Senior Content Writer

Content Creation:

Produce high-quality, engaging, and SEO-optimized content across various platforms, including blogs, articles, web content, and social media.

Ensure consistency in the brand voice and messaging across all content.

Content Strategy:

Develop and implement a content strategy aligned with organizational goals and target audience.

Collaborate with marketing and communication teams to integrate content plans into broader campaigns.

Team Leadership:

Provide leadership and guidance to a team of content writers.

Foster a collaborative and innovative environment, encouraging the team's professional development.

Editorial Oversight:

Review and edit content created by the team, ensuring accuracy, clarity, and adherence to style guidelines.

Implement quality control measures to maintain high content standards.

SEO Optimization:

Conduct keyword research and integrate SEO best practices into content creation.

Stay updated on search engine algorithms and industry trends to optimize content for search engines.

Audience Engagement:

Monitor content performance metrics and user engagement.

Analyze audience behavior to refine content strategies and enhance user experience.

Content Calendar Management:

Develop and manage an editorial calendar to ensure a consistent flow of content.

Coordinate with various teams to align content releases with marketing campaigns and events.

Research and Trend Analysis:

Stay informed about industry trends, competitor activities, and content marketing innovations.

Utilize insights to create content that resonates with the target audience.

Cross-Functional Collaboration:

Collaborate with design, marketing, and other teams to create multimedia content that aligns with overall campaigns.

Ensure content complements visual elements for a cohesive brand image.

Brand Messaging:

Contribute to the development and maintenance of brand messaging guidelines.

Ensure that content reflects the brand's values, tone, and positioning.

Training and Development:

Provide training to junior content writers on writing techniques, industry best practices, and evolving trends.

Facilitate knowledge sharing sessions within the content team.

Project Management:

Manage multiple content projects simultaneously, ensuring deadlines are met.

Effectively communicate project requirements to the team and stakeholders.

Analytics and Reporting:

Utilize analytics tools to track content performance and derive insights.

Prepare regular reports on key content metrics and make data-driven recommendations.

Key Responsibilities:

Write, edit, and publish compelling news articles and features focused on the social sector.

Stay abreast of the latest trends, research, and developments in social sector to ensure our content is relevant, accurate, and informative.

Analyse web traffic metrics and audience engagement to refine content strategy and focus for maximum impact.

Regularly update the education news section on the company's website with fresh, insightful, and engaging stories.

Collaborate with the editorial team to brainstorm and develop story ideas that highlight significant trends and issues in education.

Ensure all content is fact-checked, adheres to journalistic ethics, and maintains a social sector.

Promote the company's education news content by pitching stories to various educational platforms, media outlets, and social media channels.

Work closely with the social media team to adapt and present content effectively across different platforms.

Adhere to strict deadlines while maintaining high-quality standards in all content produced.

Qualifications:

Proven experience as a content writer or journalist, explicitly focusing on education news and reporting.

Excellent writing and editing skills, capable of producing explicit, engaging, and informative content on educational topics.

Strong research skills, attention to detail, and commitment to factual accuracy.

Ability to keep pace with the fast-evolving educational landscape and adapt content accordingly.

Knowledge of SEO and digital publishing.

Experience in generating traffic and engagement through compelling news content.

Maters / Bachelor’s degree in Journalism, Education, Communications, or a related field.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance

Work Location: In person