Senior Content Writer

Key Responsibilities:

• Content Strategy & Planning
• Collaborate with SEO strategists, marketers, and stakeholders to plan and execute content roadmaps.
• Conduct keyword research and competitor analysis to identify content gaps and opportunities.
• Develop and maintain editorial calendars aligned with business goals and SEO objectives.
• Content Creation
• Write high-quality, original, and engaging content optimized for SEO (e.g., blog posts, landing pages, product descriptions, etc.).
• Craft compelling headlines, meta titles/descriptions, and CTAs.
• Ensure all content adheres to brand voice, style, and tone guidelines.
• SEO Optimization
• Implement on-page SEO techniques including keyword integration, internal linking, schema markup, and formatting.
• Monitor and optimize existing content for improved search visibility and user experience.
• Stay up-to-date with algorithm changes and adjust content strategies accordingly.
• Performance Monitoring & Reporting
• Track content performance using tools like Google Analytics, Search Console, and SEO platforms (e.g., SEMrush, Ahrefs).
• Report on KPIs such as traffic, keyword rankings, CTR, and engagement.
• Use insights to refine content strategies and improve ROI.
• Team Leadership & Collaboration
• Mentor junior writers and provide editorial feedback.
• Coordinate with design, development, and marketing teams to support integrated campaigns.
• Contribute to training documentation and internal SEO content standards

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹27,000.00 per month

Benefits:

• Health insurance
• Life insurance
• Paid sick time
• Provident Fund

Education:

• Bachelor's (Preferred)

Experience:

• Content creation: 1 year (Preferred)

Work Location: In person