Senior Copywriter

Required Qualification: Bachelor’s degree in Arabic Language or an equivalent field

Key Responsibilities:

• Write and craft all content headlines ensuring their attractiveness and alignment with the company’s brand identity.

• Develop and draft marketing and advertising content (campaign copy, advertisements, website content, email newsletters, and social media content).

• Create innovative ideas for advertising copy and campaigns that achieve brand objectives.

• Collaborate with design and marketing teams to ensure integration between copy and visuals.

• Review and edit texts to ensure linguistic accuracy and quality.

• Conduct research to understand target audiences and produce tailored content.

• Adhere to project timelines and ensure the delivery of high-quality work.

• Contribute to content strategy and the development of tone-of-voice guidelines.

Required Skills:

• Proficiency in Modern Standard Arabic; fluency in English is a strong plus.

• Strong ability to craft persuasive and creative marketing copy.

• Solid knowledge of advertising copywriting techniques and digital media platforms.

• Excellent editing and proofreading skills.

• Creative thinking and the ability to generate fresh ideas.

• Strong time-management skills and ability to work under pressure.

Qualifications & Experience:

• Bachelor’s degree in Arabic Language or an equivalent discipline.

• Minimum of 3–5 years of experience in marketing or advertising copywriting.

• • Prior experience in advertising or marketing agencies is preferred.