Senior Copywriter

About the Role

We’re looking for a creative, insight-driven Copywriter to lead communication for a flagship Art of Living program for children and teens. You’ll shape how parents and schools discover, understand, and connect with this program - across every channel, from brochures to Instagram campaigns.

Key Responsibilities

• Core Messaging: Develop and maintain the central narrative and key messages for the program across all touchpoints.
• School Communication: Write brochure copy, parent handouts, letters to principals, and other institutional outreach material.
• Performance Copywriting: Craft Meta and Google ad copy — hooks, headlines, and CTAs that convert — with variations for A/B testing.
• Web & Landing Pages: Write website product pages, landing page copy, and FAQs optimized for clarity and sign-ups.
• Drip Campaigns: Create email and WhatsApp sequences for demo reminders, nurture, and post-course engagement.
• Parent Community Content: Write meaningful WhatsApp and newsletter content — parenting insights, tips, and conversation starters.
• Social Media & Instagram: Conceptualize and write captions, reels scripts, and carousel copy for organic and paid campaigns that attract, engage, and build urgency.
• Creative Collaboration: Provide finalized, character-count-ready copy to designers and media teams with clear direction on visuals, tone, and layout.
• Brand & Compliance: Ensure all communication is emotionally resonant yet compliant and fact-based.

Who You Are

• 5-7 years of experience in content or copywriting, preferably in education, parenting, or wellness.
• Strong command over written English and Hindi - can shift easily between persuasive ad copy and nurturing parent tone.
• Deep understanding of social media storytelling, especially Instagram.
• Familiar with funnels and campaign metrics (CTR, CVR, open rates).
• Collaborative, detail-oriented, and self-driven with tight deadlines.
• Bonus: Experience writing in Hindi or regional languages; comfort using WhatsApp Business, Zoho, or CRM tools.

How Success Is Measured

• Improved CTR and CVR for paid ads and landing pages.
• Higher open and click-through rates for email/WhatsApp campaigns.
• Consistent, emotionally engaging storytelling across all IP touchpoints.

-end-

Job Type: Full-time

Pay: ₹25,876.00 - ₹65,287.38 per month

Work Location: In person