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Senior Copywriter
ABOUT US
At Weissman, located in St. Louis, Missouri, we've been the heartbeat of the dance community for 60 incredible years. As a privately held, medium-sized company, we're not just another manufacturer - we're the driving force behind the dance industry's most stunning costumes and dancewear. From digital sketch to delivered product, we handle every step in-house, infusing passion and expertise into every creation.
What drives us? Our extraordinary team! We've cultivated a talent base skilled in merchandising, marketing, design, and more, constantly investing in our people, products, and technology to stay ahead.
Why join us? Because here, you're not just an employee - you're a valued member of a passionate community dedicated to making dreams a reality. We're not just creating costumes and dancewear; we're empowering performances, sparking creativity, and celebrating the artistry of dance.
If you're ready to unleash your creativity, be part of something bigger, and make an impact in an exciting, dynamic industry, Weissman is the place for you. Come, let's dance towards a future where dreams take center stage.
JOB TITLE
Senior Copywriter
LOCATION
St. Louis, Missouri (Hybrid)
HYBRID POLICY
70% On-Site
30% Work-from-Home
JOB SUMMARY
We’re looking for a master storyteller to join our Creative Team as a Senior Copywriter. In this role, you’ll shape the voice of our brand across every channel—from print and catalog to digital marketing, social media, email, video, and beyond. You’ll create compelling headlines, product copy, campaigns, and calls to action that connect with our audience and bring our brand to life in meaningful ways. Whether refining technical product details or developing high-impact marketing messaging, your work will help deliver a cohesive and engaging customer experience.
As a Senior Copywriter, you’ll collaborate closely with designers, marketers, photographers, and creative partners to concept and execute content that inspires action and supports business growth. You’ll help evolve our copy standards, mentor junior creative talent, and contribute to innovative storytelling strategies across multiple brands and platforms. This role is ideal for someone who combines strategic thinking with strong creative instincts, thrives in a fast-paced environment, and is energized by transforming ideas into impactful content.
RESPONSIBILITIES
- Write and oversee the development of compelling copy across catalog, print, digital marketing, social media, email, web, video, and additional marketing channels.
- Create engaging headlines, calls to action, and customer-facing messaging that supports consumer engagement and brand growth.
- Develop and execute copy that aligns with brand voice, assortment strategies, seasonal trends, and marketing objectives.
- Build strategic Creative Briefs that guide the development of innovative content across brands and campaigns.
- Collaborate with internal creative teams and external agency partners to concept and execute integrated marketing content.
- Direct and support messaging development for both high-production and low-production video content.
- Evolve and maintain copy standards, tone of voice guidelines, and brand style consistency across all customer touchpoints.
- Edit, proofread, and fact-check copy to ensure accuracy, consistency, clarity, and adherence to AP style and company standards.
- Mentor junior copywriting talent by providing coaching, constructive feedback, and creative guidance.
- Continuously evaluate copy performance and apply a “test and learn” mindset to improve engagement, messaging effectiveness, and customer response.
QUALIFICATIONS
Education
Bachelor’s degree in Communications, English, Marketing, Journalism, or a related field is preferred.
Experience
- 10+ years of copywriting, content development, or brand storytelling experience in an in-house creative team or agency environment.
- Experience managing complex, high-visibility creative projects across multiple marketing channels.
- Background in retail, fashion, consumer products, or lifestyle branding preferred.
- Experience writing for both print and digital marketing platforms, including SEO, social media, email, and product marketing.
Knowledge, Skills + Abilities
- Exceptional storytelling, editing, grammar, and proofreading skills with expert-level attention to detail.
- Strong understanding of brand voice development, messaging hierarchy, and effective marketing communication strategies.
- Ability to shift seamlessly between conceptual campaign writing and product-focused selling copy.
- Strong collaboration and interpersonal skills with the ability to work cross-functionally in a fast-paced creative environment.
- Highly organized with the ability to manage multiple deadlines and competing priorities simultaneously.
- Expert knowledge of AP style, grammar, punctuation, and copy formatting standards.
- Familiarity with InDesign, Mac OSX, Asana, Google Enterprise, and Ziflow preferred.
- Creative thinker with a strategic mindset, adaptability, and a passion for compelling brand storytelling.
WHAT DO WE OFFER?
At Weissman, we take care of our people. Full-time salaried employees are eligible for a comprehensive benefits package that includes medical, vision (100% employer-paid), dental, life insurance, short- and long-term disability, and a Health Reimbursement Arrangement (HRA). We offer a 401(k) retirement plan with employer match, as well as Medical and Dependent Care Flexible Spending Accounts (FSAs).
Time away from work is important too—we provide generous Paid Time Off (PTO), four floating holidays annually, and nine company-observed holidays. Our benefits also include paid parental and adoption leave, an Employee Assistance Program (EAP) with confidential support resources, and access to wellness and mental health services. Benefits begin the first of the month following 30 days of employment.
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