Senior Creative Content Writer

We are seeking a highly skilled, proactive, and digitally savvy Senior Creative Content Writer to lead content ideation, strategy, and execution across web, mobile, and digital campaigns.

You’ll be responsible for crafting compelling, performance-driven content that aligns with brand tones of voice, user journeys, and SEO/ASO principles.

This is an end-to-end role- from requirement gathering and keyword research to creating

long- and short-form content, executing marketing campaigns, and analyzing performance.

You’ll work closely with UI/UX designers, developers, and marketing strategists to create

standout experiences that inform, engage, and convert.

Location

Islamabad

Responsibilities

● Lead content creation for websites, apps, campaigns, and digital experiences across various industries.

● Demonstrate a strong understanding of different customer tones of voice, adapting messaging and copy to suit each brand’s identity and target audience.

● Participate in client discovery and business requirement sessions to understand project goals, user personas, and messaging needs.

● Work collaboratively with UI/UX teams to influence user flows, microcopy, CTAs, and content hierarchy.

● Plan, write, and optimize App Store and Play Store listings using ASO strategies.

● Develop end-to-end content marketing campaigns, including content calendars, campaign assets, and distribution strategy.

● Deliver and implement content via CMS platforms, ensuring consistency, accuracy, and proper formatting.

● Write and publish technical blog posts, internal newsletters, case studies, and thought leadership articles.

● Create and maintain editorial guidelines, tone of voice documentation, and content strategy frameworks for clients.

● Review developed platforms to ensure all content aligns with UX and brand guidelines.

● Conduct content audits and QA to improve readability, discover ability, and conversion.

● Stay current on industry trends, tools, and formats to ensure our content is forward-thinking and competitive.

● Write and publish weekly blogs and technical updates highlighting recent projects, features, and trends at TenTwenty.

● Manage client-facing communication for content sharing, feedback, and documentation.

● Support content placement on CMS and apps after delivery to the development

team.

Required Skills

Must have

● 3+ years of experience in creative, digital, or technical content writing.

● Native-level English proficiency (Arabic is a plus).

● Proven ability to write with clarity, empathy, and creativity across multiple tones and

platforms.

● Experience with SEO and ASO content strategies, including the use of short- and

long-tail keywords.

Solid understanding of web/app design processes and user experience principles.

● Ability to plan and lead full content marketing campaigns with measurable objectives.

● Excellent communication and stakeholder management skills.

● Highly detail-oriented with a strong sense of ownership, accuracy, and quality control.

● Comfortable managing multiple content projects and deadlines simultaneously.

Nice to have

● Experience in UX writing and microcopy creation.

● Background in content strategy, digital marketing, or tech journalism.

Familiarity with tools like Figma, Monday, and Strapi CMS

● Basic knowledge of performance marketing and content distribution strategies.

● Experience with localization and writing for culturally diverse audiences in the Middle

East.

Qualifications

● 4+ years of experience in content writing, copy-writing, or content strategy across

digital platforms.

• Candidate should have gulf/ International clients working experience.

● Strong command of brand voice, storytelling, SEO, and UX writing

● Proven ability to adapt tone and style for various audiences and formats (web, blog,

social media, campaigns)

● Background in Marketing, Communications, Journalism, or related field

● Experience collaborating with cross-functional teams in fast-paced environments

● Bonus: Familiarity with tools like Figma, Google Analytics, and SEO platforms (e.g.,SEMrush, Surfer SEO)

Why You’ll Love Working With Us

At TenTwenty, we create a dynamic and inspiring workplace where you can grow and thrive.

● A Fun & Supportive Team – Work with enthusiastic, multicultural colleagues in a

friendly, open environment.

● Flat & Collaborative Culture – Open communication, easy collaboration, and direct

access to leadership. No unnecessary bureaucracy, just a team working together.

● Flexibility – Our hybrid work model lets you balance personal commitments with

professional growth.

● Continuous Growth – Training, learning opportunities, and personal check-ins to

support your development.

● Creativity & Innovation – Plenty of room for new ideas, experimentation, and

initiative.

● Competitive Salary & Growth – A strong salary package with opportunities for

financial growth.

● Health Insurance – We’ve got you covered with comprehensive health insurance.

● International Experience – Work on global projects with a diverse team.

● Fun Perks & Surprises – Team events, birthday surprises, and more.

Please share resume at : sanam@tentwenty.me

Pay: Rs90,000.00 - Rs130,000.00 per month

Work Location: In person