Senior Data Scientist - Marketing Mix Modeling (MMM)

As a Senior Data Scientist - Marketing Mix Modeling (MMM) at Mindera, you will be responsible for leveraging data to enhance marketing strategies and drive business performance. You will work closely with cross-functional teams to analyze customer behavior, segment audiences, and measure the effectiveness of marketing campaigns. Your insights will help shape marketing initiatives and improve customer engagement.

This is a unique opportunity for someone passionate about data science and marketing, enabling you to apply advanced analytical techniques to provide actionable insights that influence strategic decisions.

Requirements

As a Senior Data Scientist in our Marketing DSA team, you’ll be working in a fast-paced and agile environment, working with large marketing budgets to drive growth at Mindera. Furthering our understanding of return on investment in a privacy-first world whilst understanding how we perform in a complex and competitive marketing landscape presents many opportunities to develop and hone new methodology whilst having a big impact on the business. You will be responsible for influencing marketing and business outcomes, have the autonomy to make things happen and must obsess about having business impact.

More specifically you will:

• Lead the development of advanced measurement frameworks for marketing
  performance, including Marketing Mix Modelling (MMM), incrementality
  testing, and geo-experimentation.
• Generate marketing insights that inform strategic and tactical decision-making
  across multiple channels.
• Partner with marketing, finance, and commercial teams to optimise allocation of
  significant budgets in a competitive marketplace.
• Innovate new approaches to measuring ROI and attribution in a privacy-
  conscious environment.
• Communicate complex results and recommendations to senior stakeholders in
  a clear, business-focused way.
• Mentor and support other data scientists and analysts in developing advanced
  experimentation and modelling skills.

We'd love to hear from you if you have...
As a Senior Data Scientist, you will be responsible for influencing marketing and
business outcomes, have the autonomy to make things happen, and must obsess
about having business impact.

More specifically you will:

• Bring experience with Marketing Mix Modelling (MMM), incrementality testing, and geo-experimentation to measure and optimise marketing effectiveness.
• Generate marketing insights that shape strategy and execution across multiple
  channels.
• Partner with marketing, finance, and commercial teams to optimise allocation of
  significant budgets in a competitive marketplace.
• Innovate new approaches to measuring ROI and attribution in a privacy-
  conscious environment.
• Communicate complex results and recommendations to senior stakeholders in
  a clear, business-focused way.
• Mentor and support other data scientists and analysts in developing advanced
  experimentation and modelling skills.

Benefits

We offer

• Flexible working hours (self-managed)
• Competitive salary
• Annual bonus, subject to company performance
• Access to Udemy online training and opportunities to learn and grow within the role

At Mindera we use technology to build products we are proud of, with people we love. Software Engineering Applications, including Web and Mobile, are at the core of what we do at Mindera. We partner with our clients, to understand their product and deliver high performance, resilient and scalable software systems that create an impact on their users and businesses across the world.

You get to work with a bunch of great people, where the whole team owns the project together. Our culture reflects our lean and self-organisation attitude. We encourage our colleagues to take risks, make decisions, work in a collaborative way and talk to everyone to enhance communication. We are proud of our work and we love to learn all and everything while navigating through an Agile, Lean and collaborative environment.

Check out our Blog: http://mindera.com/ and our Handbook: http://bit.ly/MinderaHandbook

Our offices are located: Porto, Portugal | Aveiro, Portugal | Coimbra, Portugal | Leicester, UK | San Diego, USA | Chennai, India | Bengaluru, India

Mindera is an equal opportunity employer and does not discriminate on the basis of age, disability, gender including gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, sexual orientation, or any other protected status. All matters related to employment are decided on the basis of qualifications, merit and business need.