Senior Demand Generation Partner

About the Position

At Thryv, we’re a team that lives by teamwork. However, it’s not the work that drives us, it’s the respect, trust, and care for each other that defines us as a team. We’re a diverse community of trendsetters who do our best work in a fun, relaxed environment. Technology never stops evolving and neither do we. We’re always looking for the best and brightest team players to join us.

The Senior Demand Generation Partner owns the end-to-end strategy, development, and orchestration of integrated multi-channel campaigns that drive awareness, engagement, and qualified pipeline. This role plays a key part in accelerating our Product-Led Growth (PLG) strategy by fueling the free trial motion, nurturing self-serve users, and converting them into paying customers. The Senior Demand Generation Partner collaborates cross-functionally to execute cohesive, data-driven campaigns that translate business objectives into measurable marketing impact.

Responsibilities

• Owns campaign strategy and orchestration for major initiatives across digital, email, web, paid, and social channels to drive awareness, engagement, and sales pipeline growth.
• Defines campaign messaging, audience segmentation, and funnel strategies in collaboration with Product Marketing and Sales to ensure alignment from first touch through conversion.
• Leads the trial motion by managing the strategy, messaging, and user journey that converts trial users into paying customers.
• Develops integrated campaign plans outlining objectives, key messages, content strategies, channels, timelines, and success metrics.
• Partners cross-functionally with Product Marketing, Content, Sales, Design, and Web teams to produce high-impact campaign assets including emails, ads, landing pages, and nurture sequences.
• Incorporates SEO and performance insights into campaign planning for comprehensive full-funnel visibility and optimization.
• Champions brand consistency, accessibility, and conversion-focused messaging across all campaign touchpoints, from awareness through post-trial communications.
• Collaborates with Operations and Analytics to evaluate campaign performance, generate actionable insights, and continually optimize messaging, offers, and creative execution.

Who We’re Looking For

• Bachelor's degree (or international equivalent) or equivalent experience, required
• 5+ years of related experience, required. Experience developing and executing holistic demand generation campaigns; experience with SaaS, freemium, and Product-Led Growth organizations preferred. Demonstrated success working with SMB customer segments (1-25 employees) and managing agency partnerships. Proficiency in HubSpot, Google Analytics, and related marketing technologies.
• 9+ years of related experience, preferred.
• Advanced expertise in demand generation strategy with a proven track record of executing sophisticated, multi-channel campaigns focused on pipeline growth.
• Demonstrated ability to develop and implement integrated messaging and audience segmentation that effectively nurtures prospects through the funnel.
• Strong skills in orchestrating trial-to-paid conversion campaigns, particularly within Product-Led Growth models.
• In-depth knowledge of digital marketing channels, including email, paid media, social, SEO, and content syndication.
• Proven proficiency with marketing automation, analytics, and campaign management tools such as HubSpot, Google Analytics, and Domo.
• Exceptional collaboration and communication skills, capable of influencing cross-functional teams and senior stakeholders.
• Data-driven mindset with the ability to interpret complex analytics and translate them into actionable marketing optimizations.
• Strategic thinker able to establish scalable workflows and campaign frameworks that support sustained growth and operational excellence.
• Ability to travel less than 5% of the time.
• Must be 18 years of age or older.
• Must successfully complete pre-employment screening process, as required.
• Must successfully complete any required training or orientation courses, as needed.

What We Offer

Life requires balance, so we provide benefits around health and wellness, continued education, and work/life balance to help you live your best life when you’re working…and when you’re not.

• Work from anywhere – Thryv is a Remote First company!
• Competitive medical, dental, and vision plans, plus a wellness program with added incentives
• 401(k) savings plan with company match and employee stock purchase plan
• Continuing education benefits with tuition assistance programs
• One week of paid time off at the end of the year, in addition to our standard paid time off policy.

Who We Are

At Thryv, we’re a team fiercely devoted to the success of local businesses. We’ve been around for over 100 years, always with one goal in mind — helping small businesses compete, win, and succeed. We provide the technology, software and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful.

We support businesses across the U.S. and our team members are located across the country, and internationally. We operate as a work from anywhere company and believe this allows us to be more productive.

Culture is vital at Thryv because it shapes our identity and, therefore, our measurements for growth. We have an identified set of values that hold all of us accountable paving the way for our company success and our legacy. All of this helps us deliver results for our clients and creates success for our employees. At Thryv, making a positive impact within our team and in our local community is the reason we get out of bed every morning.

Thryv Core Values:

• Client Devoted – Be humble with a servant mentality. Understand the uniqueness of each interaction while being flexible, knowledgeable, and genuine.
• Under Promise, Over Deliver – Deliver expectations and exceed them, have accountability, listen, and understand the ask.
• Act Like You Own the Place – Taking ownership and accountability in your day-to-day decisions empowers you to act like you own the place.
• Invest in our People – Hire people that are aligned with Thryv’s core values. Provide learning opportunities to enable all of us to adapt, belong, and create a lifelong career.
• DONE3 – Define what you say (Done), Do what you say (Done), Follow up and ensure completion (Done).
• Making $$ is a Byproduct of Helping People – Always be devoted to people, act with integrity.
• Think Long Term, Act with Passion & Integrity – Focus on making every interaction exceptional. Bring enthusiasm and devotion to every act. This includes doing the right thing, even when no one is looking. Think five years out or think for the long play.

Find out more at corporate.thryv.com/careers/

Belonging at Thryv

We believe in a work environment where all individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization’s success. We want our employees to feel a part of something big and we encourage the sharing of ideas and collaboration across the organization.

We strive to ensure our work environment reflects diversity, fairness, and meritocracy. We believe all employees should have the opportunity to perform effectively in their position. We value every employee and the authenticity they bring to their role and to the organization. As a result, our employee policies and internal practices focus on ability and merit as the standards for success.

Requisition Detail and Process

This information indicates the general nature and level of work performed by employees in this job. It is not designed to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons.

The final job level offered may vary based on the applicant’s competencies and qualifications such as experience and education, and other job-related reasons.

Pay Transparency

The base salary for this position is $88,000-$117,000 per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.

Our Commitment to Equal Opportunity

Thryv is proud to provide equal employment opportunities to all employees and applicants, without regard to gender, color, race, religion, sexual orientation, national origin, citizenship, age, disability, veteran status, pregnancy, genetic information, or any characteristic protected by law. Thryv is committed to provide equal employment opportunities throughout the employment relationship including recruitment, hiring, discharge, compensation, benefits, discipline, development, and advancement or other aspects of employment.

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Equal Opportunity Employer
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