Senior Digital Content Strategist

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Senior Digital Content Strategist

Purpose: The Digital Content Strategist will lead the creation, optimization, and amplification of BHDP’s thought leadership content to grow the firm’s brand visibility and drive lead generation. This highly collaborative and strategic role blends strong writing and editorial skills with SEO expertise and marketing automation capabilities. The ideal candidate will be a digital-first storyteller who can work closely with subject matter experts, market leaders, and the marketing team to translate ideas and insights into compelling, optimized content that drives measurable results.

Expectations

Content Strategy & Development
- Lead the firm’s thought leadership content strategy, ensuring alignment with market priorities and business development goals.
- Create and edit high-impact blogs, whitepapers, articles, and website content in partnership with subject matter experts and client leaders.
- Collaborate with subject matter experts to transform insights and project stories into impactful, audience-focused narratives.
- Manage a strategic content calendar and oversee content workflows from ideation through publication across all digital platforms.
- Collaborate closely with marketing, communications, and business development teams to
- integrate content with broader campaigns.

SEO & Website Optimization
- Own and execute the firm’s SEO strategy, including keyword research, on-page optimization, metadata, internal linking, and performance tracking.
- Partner with internal teams and external vendors to ensure content and website are optimized for search and lead generation.
- Monitor SEO performance and continuously refine strategy to improve visibility and rankings.

Marketing Automation & Lead Nurturing
- Manage marketing automation efforts through HubSpot, including segmentation, workflows, and email campaigns.
- Build and execute lead nurturing campaigns tied to content initiatives to drive engagement and conversions.
- Use analytics to measure campaign effectiveness and optimize performance over time.

Measurement & Reporting
- Track and analyze content performance, SEO metrics, and campaign data to inform strategic decision-making.
- Stay current with digital marketing trends, SEO best practices, and marketing automation tools to continuously enhance performance.
- Identify opportunities to improve efficiency and impact through automation, testing, and optimization.
- Regularly report results and insights to the marketing team and firm leadership.

Business Development
- Help Client and Market Leaders achieve goals through brand awareness.
- Monitor and frequently update the Win/Loss report on any RFPs.
- Assist client teams in developing proposals, interview content, presentations, and collateral materials (brochures, project stories, staff resumes, staff in action photography/videography, etc.).
- Strengthen BHDP and project storytelling capabilities/content.
- Monitor competitive marketing activities and BHDP’s industry rankings.
- Support thought leadership activities (roundtables, articles, blogs, market research, conference presentations, etc.).

Financial Responsibility
- Assist Marketing Manager in the development of annual marketing budgets.
- Prudently scrutinize all marketing communications expenses.
- Manage digital marketing vendors to ensure cost-effective on-time performance.
- Identify potential cost savings opportunities

Qualifications:

Bachelor’s degree in Digital Marketing, Marketing, Communications, or related field.
5+ years of experience in digital marketing, content strategy, SEO, or related field.
Exceptional writing, editing, and storytelling skills, with a portfolio that demonstrates thought leadership content creation.
Strong expertise in SEO strategy, analytics, and best practices.
Proven experience managing SEO strategy, website content, and digital campaigns.
Proficiency in HubSpot or similar marketing automation platform.
Experience aligning content strategy with lead generation and business development objectives.
Analytical mindset with the ability to translate performance data into actionable insights.
Collaborative and proactive working style with comfort engaging subject matter experts and leadership.
Strong communication and project management skills required.
Experience in professional services, A/E/C, or B2B marketing preferred.
Familiarity with content management systems (such as Drupal) a plus.
Proficiency with analytics platforms and SEO tools to measure and optimize performance.
Excellent interpersonal and communication skills, with the ability to collaborate effectively with team members and external partners.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Passion for architecture and design.

Life at BHDP

Our comprehensive benefit package includes a competitive salary, medical, dental, vision, disability, flexible spending accounts, paid holidays and paid time off. We also offer a 401K with a yearly company match contribution and a yearly Incentive Compensation pay-out that aligns with our commitment to rewarding our high-performing professionals.

BHDP Architecture is an Equal Opportunity Employer. Individuals with disabilities and protected veterans are encouraged to apply.

This position description is prepared to provide a general understanding of the responsibilities of the position and does not include a comprehensive list of activities, duties, success factors, or responsibilities that are required for a specific employee. Success Factors, duties, responsibilities, and activities may be modified or augmented at any time with or without notice.

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