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Senior Digital Designer

Want to work and play in the foothills of the Sierra Nevada Mountains? Cascade Designs, home to Therm-a-Rest, MSR, Platypus, SealLine, Packtowl and Varilite, is now headquartered in Reno, NV. Just over an hour from Lake Tahoe with 300 days of sunshine each year, this is the perfect work and play destination for outdoor adventurers at every level. We are seeking passionate, driven, curious people who not only love the outdoors but strive to bring the same passion and curiosity into their work with them every day.

Cascade Designs is looking for a Senior Digital Designer who can help support and elevate its pinnacle outdoor brands, Therm-a-Rest, MSR, Platypus, SealLine, PackTowl and Varilite.

The Senior Digital Designer will have a passion for social media and digital trends, be fluent in modern digital best practices, including performance-driven creative, motion-first design, and scalable design systems, and be excited to grow an ever-expanding digital ecosystem at an in-house, product-driven company. You will work collaboratively with the creative team and will interact with the greater marketing, e-commerce, and product teams. While this position will report to the Creative Director, the individual will need to be comfortable working independently in a fast-paced, content-driven environment with high output across channels.

This role requires balancing strong creative execution with an understanding of how design impacts engagement, conversion, and overall campaign performance.

Essential Job Functions

Digital Design (70%)

Short-form and motion-first content – design and produce short-form video and motion assets for social, paid media, and ecommerce (e.g., Reels, TikTok, YouTube Shorts)
Develop campaign creative for A/B testing and performance optimization across paid and owned channels
Create platform-specific content tailored to channels like including social and paid media ecosystems, blogs, and email
Digital production across formats (banners, ads, animation/video)
Support in creating and adhering to brand guidelines for digital spaces and ensuring consistency across all channels
Contribute to and help maintain scalable digital design systems and component libraries across channels
Partner with the web team to support ongoing layout and design optimization across homepage, collection pages, PDPs, and landing pages.

Asset Production (20%)

Product photography, video, and animation to support digital
Support integration of user-generated and partner content into digital campaigns where applicable
Working with photographers, videographers, and creative contractors to create assets to support digital campaign needs
Video production to support product and campaign needs
Animation production

Miscellaneous (10%)

Support content capture and asset creation for real-time or rapid-turn social media or broad marketing needs
Flexibility to support creative team during sales meetings, tradeshows, events etc. when cyclical busy periods arise
Photo and video shoot support – studio and lifestyle
Support printed sales support assets during busy peak periods

Professional Requirements/Qualifications

6+ years of professional graphic design experience to include:
- Creating motion graphics, animations, and video edits to support campaigns and social content
- Digital/social campaign design work
- Web production
- Proficient with Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere)
- Familiarity with collaborative tools (e.g., Figma, Miro)
- Basic understanding of AI-assisted design tools (e.g., generative fill, image generation, workflow acceleration)
- Experience working within Digital Asset Management systems
- Experience working with project management systems

Experience developing creative informed by performance metrics, testing, and optimization
Effective in cross-functional team environment
Demonstrated ability to work flexible schedules to meet project deadlines
Experience collaborating with and providing direction to freelance designers and external partners
Detail-oriented, able to effectively prioritize multiple projects and thrive in fast-paced environment with diverse work
Highly organized with experience managing assets in shared systems and scalable file structures

Bonus Qualifications

A passion and excitement for outdoor spaces and activities
Experience with 3D Modeling
Familiarity with e-commerce platforms (e.g., Shopify)
Understanding of CMS environments
Experience designing for social-first or content-driven brands
Understanding of accessibility best practices (WCAG) in digital design
Print production. Pre-press and press check management a plus but not required
Photo and video shoot experience

Education/Certifications:

Degree in Graphic Design or relatable field
Please have a body of work that can easily be shared with our team

Some of our amazing benefits include...

3 weeks paid time off per year
10 paid holidays
3 Floating holidays
Great health benefits (medical, dental, vision)
401(K) with company matching
Life insurance paid by Cascade Designs
Activity Gear Loaner Program and discounts on products purchased through Pro Deals
$100 to spend on Cascades Designs products and an employee discount on all Cascade Designs gear!

The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

Cascade Designs Inc.

Cascade Designs began in 1972 with the simple desire to provide a more comfortable night outdoors. Since then, we have grown to become the parent company of some of the most respected brands in the outdoor industry. Though much has changed over the years, our methods for achieving excellence have not. We believe that manufacturing many of our products in our own U.S. and European facilities is an essential element in maintaining the quality users deserve, and that by striving to exceed our customers’ expectations of service, we will be successful for many years to come.

Our core purpose is to provide innovative, useful and long-lasting products that improve the adventures and wellbeing of our customers.

Cascade Designs Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sex, age, national origin, religion, sexual orientation, gender identity/expression, genetic information, veteran's status, marital status, pregnancy, disability, or any other basis protected by law.

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