Senior Digital Marketing Account Manager – Franchising

Senior Digital Marketing Account Manager – Franchising
Location: Remote
Company: FranDevCo

About FranDevCo

FranDevCo is a franchise growth organization supporting emerging and established brands across North America. We specialize in building scalable franchise development systems that integrate high-performance sales, data-driven marketing, operations, and strategic finance. Our mission is to accelerate franchise expansion for our partners through proven processes, unmatched industry expertise, and a collaborative, purpose-driven culture.

With over 100 years of combined franchise experience, FranDevCo helps franchisors reach their growth goals by generating high-quality leads, attracting the right franchisees, and optimizing their development pipeline. We are committed to excellence and guided by our core values: G.R.O.W. – Growth, Reliable, Operate with Purpose, and a “We” Culture.

Position Overview

FranDevCo is seeking a Senior Digital Marketing Account Manager to lead strategic planning, execution, and client relationship management for our franchise development marketing programs. This role requires a highly skilled digital marketer who can think holistically, manage complex campaigns across multiple platforms, and serve as a trusted advisor to franchisor clients.

You will manage accounts directly, optimize lead-generation strategies, ensure strong campaign performance, and help shape long-term growth initiatives. As the department expands, this role may evolve into a leadership opportunity with direct mentorship and team development responsibilities.

Key Responsibilities

Client Strategy & Relationship Leadership

• Serve as the primary point of contact for assigned clients, building trust-based, long-term partnerships.
  
• Lead client discovery, onboarding, and strategy development aligned with franchise growth goals.
  
• Deliver strategic recommendations based on industry best practices, performance insights, and client objectives.
  

Campaign Planning & Execution

• Build and oversee digital lead generation strategies across Google Ads, Meta Ads, SEO, and additional paid channels.
  
• Collaborate with internal teams to execute integrated, high-performing marketing campaigns.
  
• Audit and optimize client websites, landing pages, and content to improve conversion rates and search visibility.
  

Performance Management & Reporting

• Track, analyze, and interpret campaign data using platforms such as Google Analytics, WhatConverts, CRM systems, and ad manager tools.
  
• Provide clear, actionable performance reporting, translating data into strategic insights and recommendations.
  
• Identify gaps, troubleshoot performance issues, and implement optimizations to strengthen lead quality and ROI.
  

Team Mentorship & Development

• Guide and support coordinators or junior team members, sharing strategic frameworks and advanced marketing techniques.
  
• Provide coaching, feedback, and best practices to elevate team performance.
  
• Promote a collaborative, innovative, and growth-oriented culture within the marketing team.
  

Cross-Functional Collaboration & Project Management

• Work closely with creative, content, design, and operations teams to ensure seamless execution of marketing strategies.
  
• Manage timelines, deliverables, and task coordination using platforms like Asana.
  
• Act as an internal advocate for clients, ensuring their goals are understood and flawlessly executed across departments.

Key Qualifications

• 5+ years of experience in digital marketing account management, with at least 3 years in multi-location or franchise marketing.
  
• Demonstrated success managing SEO, PPC, paid social, and digital lead generation programs.
  
• Proficiency with Google Analytics, Google Ads, Meta Ads Manager, and WordPress.
  
• Strong analytical and strategic thinking skills, with the ability to turn data into actionable insights.
  
• Ability to manage multiple clients and priorities in a fast-paced, high-growth environment.
  
• Experience mentoring team members or leading small teams.
  
• Familiarity with Asana or similar project management tools.
  
• Exceptional communication, presentation, and client-facing relationship skills.

Compensation & Benefits

• Competitive salary based on experience
  
• Full-time, fully remote role (CST business hours)
  
• Performance-based bonuses and potential commission opportunities
  
• Opportunity to contribute to a rapidly growing franchise organization

If you are a strategic digital marketing leader who thrives in a fast-paced environment and is passionate about supporting franchise growth, we’d love to hear from you. Apply today and bring your expertise to a team that values innovation, collaboration, and excellence.

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