Senior Digital Marketing & Automation Specialist (Dental Clinic/Dubai)

Job Title: Senior Digital Marketing & Automation Specialist (Dental Clinic/Dubai)

Location: Dubai, United Arab Emirates

WhatsApp No: 05434-010-78

Employment Type: Full Time (Initial Trial Period, visa and benefits upon successful trial)

Reporting to: Managing Director

About Us

We are a fast-growing, innovative healthcare chain comprising dental clinics and multiple healthcare-related businesses. We embrace the latest technology, digital marketing, and automation to deliver high-value patient experiences. We are seeking a seasoned Digital Marketing & Automation Specialist with proven expertise to join our team on a trial basis, with a pathway to permanent employment, visa sponsorship, medical, and rewarding incentive structure.

Job Overview

Your primary responsibility is to design, execute, manage, and optimize high-performing digital marketing campaigns (SEM & SMM) centered on patient acquisition/generation across multiple platforms for dental clinics and related businesses. This role requires a cross-disciplinary skillset extending from digital marketing to advanced website management, automation, UI/UX design, and comprehensive analytics, ensuring compliance with Dubai/UAE regulations.

Key Responsibilities & Duties

• Paid Ads Management
• Design and execute Google Ads (Search, Display, Shopping, YouTube, Local Ads).
• Set up and optimize Facebook, Instagram, TikTok, Snapchat ad campaigns.
• Conduct keyword research, competitor analysis, audience targeting, bid adjustments.
• Launch and manage Retargeting & Re-marketing campaigns.
• SEO & Website Optimization
• Develop and maintain SEO-based websites using WordPress & Shopify.
• On-page and off-page SEO, schema markup, and XML sitemaps.
• Speed optimization (Cumulative Layout Shift, TTI, LCP).
• Implement AMP for mobile users.
• Ensure all websites are compliant with local healthcare advertising and data privacy regulations.
• Conversion Rate Optimization
• Design and develop high-converting landing pages (UI/UX focused).
• A/B testing for call-to-action buttons, page layouts, and messaging.
• Set up heatmaps, session recordings, and user journey analysis.
• Implement conversion pixels and events for all ad platforms.
• Automation & AI Integration
• Integrate AI-powered campaign automation (OpenAI/GPT, ad AI tools).
• Manage WhatsApp Business API automation for lead qualification and follow-up.
• Automate scheduling, chatbots, and appointment booking flows.
• GHL (GoHighLevel) CRM and marketing automation setup, if applicable.
• Social Media Management
• Calendar planning and content strategy for Facebook, Instagram, TikTok, Snapchat.
• Creative content creation (copy, visual, video with Canva, Adobe, etc.).
• Influencer/micro-influencer collaboration.
• Monitor engagement, community management, and reputation.
• Analytics, Tracking, & Reporting
• Implement Google Tag Manager, enhanced e-commerce, and analytics.
• Conversion tracking (calls, forms, WhatsApp, bookings, etc.).
• Daily, weekly, and monthly reporting on all KPIs.
• Make data-driven recommendations to improve performance.
• Payment Gateways & E-Commerce
• Integrate payment gateways (Stripe, PayPal, Telr, Network International, etc.).
• Ensure all financial transactions are secure and compliant with UAE law.
• Legal & Compliance
• Ensure all campaign content meets Dubai Health Authority (DHA) and Ministry of Health (MOHAP) regulations.
• Adhere to the UAE’s Data Protection Law (DPL 45/2021) for patient privacy.
• Ensure compliance with TRA (Telecommunications Regulatory Authority) marketing communications.
• Secure informed consent for all personal data collection and marketing activities.
• Adhere strictly to labor and employment regulations as per the UAE Labor Law.
• Business Management
• Capable of independently managing digital marketing for up to 5-7 businesses.
• Design, execute, and optimize multi-brand campaigns without conflict or overlap.
• Teamwork & Communication
• Work closely with sales, front desk, and operations teams.
• Able to train and upskill junior staff members.
• Proactive ideation and implementation of new campaign strategies.
• Creative problem-solving and rapid adaptation to market shifts.

Minimum Qualifications

• Bachelor’s degree in Marketing, IT, Computer Science, or related field.
• Minimum 5 years experience in digital marketing for the healthcare or dental sector.
• Demonstrated success in lead generation and campaign optimization.
• Advanced proficiency in WordPress & Shopify development and maintenance.
• Mastery of Google Ads, Facebook/Meta Ads, TikTok, Snapchat, analytics platforms.
• Strong experience with AI integration, CRM, and automation tools (WhatsApp, GHL).
• Portfolio of high-converting web projects and ad campaigns.

Additional Desired Skills

• Certified in Google Ads, Facebook Blueprint, HubSpot, or similar.
• Competency in design software (Photoshop, Illustrator, Canva) for creative asset production.
• Multilingual (Arabic, Hindi, or Urdu is a plus).
• Experience with VOIP or cloud-based telephony integrations (RingCentral, Twilio).
• Experience with patient booking software or clinic management platforms.
• Familiarity with Google My Business optimization for local SEO.

Legal & Ethical Requirements

• Must provide proof of identity, qualifications, and work experience.
• Sign NDA and confidentiality agreements to protect patient and business data.
• Undergo mandatory background checks as per UAE law.
• Abide by strict non-solicitation and non-compete clauses regarding clinic patients and proprietary methods.
• Acknowledge and adhere to anti-money laundering, anti-fraud, and ethical advertising policies.

Compensation & Benefits

• Trial period: Performance-based (details during interview).
• Upon successful trial & target achievement:
• Full visa sponsorship as per UAE Labor Law.
• Medical insurance as per Dubai Health Authority requirements.
• Market-competitive salary (negotiable).
• Monthly/Quarterly Incentives upon achieving new patient acquisition KPIs.
• Annual leave and end-of-service benefits in line with Federal Decree-Law No. 33 of 2021.

Performance Metrics

• Acquisition of minimum required daily potential patient leads.
• Strict adherence to timelines and campaign budgets.
• Conversion rate benchmarks (specified at onboarding).
• Daily, weekly, and monthly comprehensive analytics reports.
• Demonstrated website speed, security, and SEO improvements.

How to Apply

Send your detailed CV, portfolio, and references. To ensure compliance, shortlisted candidates will complete a skills test and pre-hiring screening.

Disclaimer & Compliance Statement: The employer reserves the right to terminate the trial or full employment contract at any time in line with UAE federal and emirate-specific labor laws for non-performance, legal non-compliance, or breach of confidentiality, data privacy, or ethical standards. All employee data will be processed and stored in compliance with UAE's data protection regulations.

We are an equal opportunity employer. All recruitment is based on merit and business needs, and we strictly prohibit any discrimination.

DR AIMEN ZIA DENTAL CLINIC LLC – Shaping the Future of Dental Care Through Innovation & Integrity.

Job Type: Full-time

Pay: AED2,500.00 - AED3,000.00 per month