Senior Digital Marketing Executive

Job Title: Senior Digital Marketing Executive

Reports to: Director of Marketing

Job Purpose:

The Senior Digital Marketing Executive is responsible for developing and executing digital marketing campaigns that drive traffic, engagement, and leads for the company's products and services. The successful candidate will work closely with the Director of Marketing and other stakeholders to develop and execute digital marketing strategies that align with overall business objectives.

Key Responsibilities:

• Develop and execute digital marketing campaigns across a variety of channels, including search engine optimization, pay-per-click advertising, social media, and email marketing
• Conduct research and analyze data to identify opportunities to improve digital marketing performance
• Collaborate with cross-functional teams to develop and implement content marketing strategies
• Monitor and report on the performance of digital marketing campaigns, using data to inform ongoing optimization
• Stay up-to-date with digital marketing trends and best practices, and make recommendations for new initiatives and campaigns
• Manage relationships with external partners, such as agencies and vendors, to ensure effective execution of digital marketing campaigns
• Collaborate with the Director of Marketing and other stakeholders to develop and implement overall digital marketing strategy

Qualifications:

• Bachelor's degree in marketing, communications, or a related field
• 5+ years of experience in digital marketing, with a proven track record of success
• In-depth knowledge of digital marketing channels, including SEO, PPC, social media, and email marketing
• Strong analytical and problem-solving skills, with the ability to analyze data and use insights to inform decision-making
• Excellent communication skills, with the ability to collaborate effectively with cross-functional teams and external partners
• Strong project management skills, with the ability to manage multiple projects and priorities in a fast-paced environment
• Passion for digital marketing and a commitment to staying up-to-date with trends and best practices

This Role Clarity Document outlines the key responsibilities and qualifications required for the Senior Digital Marketing Executive position. The successful candidate will be responsible for developing and executing digital marketing campaigns that align with overall business objectives and drive traffic, engagement, and leads for the company's products and services. Qualifications for this position include a bachelor's degree in marketing or a related field, 5+ years of experience in digital marketing, and in-depth knowledge of digital marketing channels and best practices.

For a Senior Digital Marketing Executive position, visible competencies may include technical skills such as search engine optimization, pay-per-click advertising, and social media marketing, as well as knowledge of digital marketing trends and analytics tools. Hidden competencies may include qualities such as creativity, innovation, strategic thinking, adaptability, and communication skills.

Job Types: Full-time, Permanent

Benefits:

• Health insurance

Experience:

• total work: 3 years (Preferred)

Work Location: In person