Senior Digital Marketing Executive

Position Title: Senior Digital Marketing Executive
Experience: 5+ Years
Location: Coimbatore (Onsite)
Company: iTech Software Group

Job Summary
We are looking for an experienced Digital Marketing Specialist to lead and execute data-driven marketing strategies that enhance brand visibility, generate leads, and support our product and service initiatives. The ideal candidate should be skilled in SEO, SEM, Social Media Marketing, Content Strategy, and Analytics.

Key Responsibilities

• Plan and execute digital marketing campaigns across Google Ads, Meta Ads, LinkedIn and other platforms
• Manage SEO activities including keyword research, on-page optimization, link building and technical SEO
• Develop high-quality content for social media, blogs, email campaigns and landing pages
• Manage and grow brand presence across social media platforms
• Track, analyze and report campaign performance using tools like Google Analytics, Search Console and relevant dashboards
• Optimize landing pages for lead generation and conversion
• Coordinate with design, sales and product teams to support marketing goals
• Manage email marketing campaigns and automation workflows
• Stay updated with the latest digital marketing trends, tools and best practices

Requirements

• Minimum 5 years of hands-on experience in digital marketing
• Strong knowledge of SEO, SEM, Social Media Ads and Content Marketing
• Proficiency in Google Ads, Meta Ads Manager, Analytics tools and CRM systems
• Excellent communication and content-writing skills
• Ability to work independently and manage multiple projects
• Experience in IT or SaaS industry is an added advantage
• Knowledge in Wordpress and PHP

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Provident Fund

Work Location: In person