Senior Digital Marketing Executive

Digital Marketing Role – Key Responsibilities

A Digital Marketing professional is responsible for promoting a brand, product, or service through online channels to generate leads, sales, and brand awareness. Main responsibilities include:

1. Strategy & Planning

• Create and execute digital marketing strategies aligned with business goals
• Plan monthly/quarterly campaigns and budgets
• Identify target audience and customer journey

2. Social Media Marketing

• Manage social media accounts (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Create content calendars and post regularly
• Run paid social media ads
• Engage with followers and respond to queries/comments

3. Search Engine Optimization (SEO)

• Improve website ranking on Google
• Keyword research and on-page SEO
• Optimize content, meta tags, and backlinks
• Monitor website traffic and performance

4. Paid Advertising (PPC)

• Run Google Ads, Facebook Ads, and other paid campaigns
• Monitor ad performance, CTR, and ROI
• Optimize ads to reduce cost and improve conversions

5. Content Marketing

• Plan and create content (blogs, posts, videos, emails)
• Ensure content is SEO-friendly and brand-consistent
• Coordinate with designers and content writers

6. Email Marketing

• Create email campaigns and newsletters
• Manage mailing lists and automation
• Track open rates, click rates, and conversions

7. Analytics & Reporting

• Track campaign performance using tools like Google Analytics
• Prepare weekly/monthly performance reports
• Analyze data and suggest improvements

8. Lead Generation & Conversion

• Generate quality leads through digital channels
• Optimize landing pages and funnels
• Work with sales team for lead follow-ups

9. Market & Competitor Analysis

• Study competitors’ digital strategies
• Identify new trends, tools, and opportunities

10. Brand Management

• Maintain consistent brand image online
• Handle online reputation and reviews

If you want, I can also:

• Customize this for job description (JD)
• Write it in simple English or Hindi
• Make it suitable for freshers or experienced roles

Job Type: Full-time

Pay: ₹11,634.03 - ₹20,000.53 per month

Work Location: In person