Senior Digital Marketing Executive

Job Summary

We are seeking an experienced Digital Marketing professional with strong knowledge of Blockchain, Cryptocurrency, Web3, and DeFi to plan and execute marketing strategies that drive brand awareness, user acquisition, and community growth in the crypto ecosystem.

Key ResponsibilitiesDigital Marketing Strategy

• Develop and execute digital marketing strategies for blockchain, crypto, NFT, DeFi, or Web3 products
• Plan and manage multi-channel campaigns including SEO, PPC, social media, influencer marketing, and content marketing
• Drive user acquisition, lead generation, and token/project visibility

Crypto & Web3 Marketing

• Promote crypto products such as exchanges, wallets, tokens, NFT platforms, or blockchain services
• Manage community marketing on platforms like Telegram, Discord, Twitter (X), Reddit
• Coordinate token launches, IDOs/ICOs, airdrops, and community campaigns
• Work with influencers, KOLs, and crypto communities

Content & Brand Management

• Oversee crypto-related content including blogs, whitepapers, landing pages, and PR articles
• Ensure compliance with crypto marketing regulations and platform policies
• Manage brand voice aligned with Web3 audiences

Performance & Analytics

• Track and optimize campaign performance using analytics tools
• Monitor KPIs such as CAC, ROI, engagement, conversion rates, and community growth
• Prepare regular performance reports and insights

Collaboration & Growth

• Work closely with product, blockchain developers, and business teams
• Research market trends, competitor activity, and emerging Web3 technologies
• Support partnerships, listings, and exchange promotions

Required Skills & Qualifications

• Proven experience in Digital Marketing with Blockchain / Crypto projects
• Strong understanding of Blockchain, Cryptocurrency, NFTs, DeFi, Web3 ecosystems
• Hands-on experience with SEO, paid ads, social media, and growth marketing
• Knowledge of crypto tools, wallets, exchanges, and analytics platforms
• Excellent communication and community management skills

Preferred Qualifications

• Experience with token launches, DAO marketing, or NFT campaigns
• Familiarity with global crypto regulations and compliance
• Experience working in startups or fast-paced crypto environments

Key Performance Indicators (KPIs)

• User acquisition and community growth
• Campaign ROI and conversion rates
• Brand awareness and engagement metrics
• Retention and loyalty of crypto users

Job Types: Full-time, Permanent

Pay: ₹20,335.20 - ₹40,494.03 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off

Work Location: In person