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Senior Digital Marketing Executive
About TLX Mobility
TLX Mobility is a technology-driven mobility solutions company focused on digitizing and automating field operations for enterprises. TLX Mobility serves enterprise customers across FMCG, Financial Services, Consumer Electronics, and Distribution networks, enabling complex field and origination workflows across multiple countries. Our mobile-first platform enables organizations to manage sales force automation, distribution, retailer engagement, and digital origination workflows helping businesses improve operational efficiency and decision-making through real-time data and insights.
Role Overview
We are looking for a Senior Digital Marketing Executive with 4–6 years of proven experience to lead and execute TLX Mobility’s digital marketing initiatives. The ideal candidate will be responsible for planning, running, and optimizing performance driven campaigns, strengthening brand presence, and generating qualified leads across multiple digital channels.
Key Responsibilities
- Develop and execute end-to-end digital marketing strategies aligned with business goals
- Work closely with Sales and Product teams to align campaigns with ICPs and use cases
- Manage landing pages, lead magnets, case studies, and whitepapers
- Support Account-Based Marketing (ABM) for enterprise accounts (especially LinkedIn)
- Track leads via CRM/Marketing Automation tools (HubSpot, Zoho, Salesforce, etc.)
- Drive product positioning and messaging for different industries and geographies
- Plan, manage, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn
- Manage and grow TLX Mobility’s social media presence with consistent messaging and engagement
- Collaborate with content and design teams for blogs, landing pages, creatives, and campaigns
- Track, analyze, and report campaign performance using analytics tools
- Optimize marketing budgets and improve ROI through data-driven insights
- Monitor market trends, competitors, and emerging digital channels
- Support product launches and go-to-market campaigns
- Success Metrics (First 6–12 Months)
- Increase qualified inbound leads by X%
- Reduce CPL across paid channels
- Improve website conversion rates
- Support X enterprise opportunities through digital campaigns
Benefits
What We Offer
- Opportunity to work on innovative, enterprise-grade digital products
- Competitive compensation and growth-oriented role
- Exposure to regional and international markets
- Collaborative and fast-paced work environment
- Opportunity to work closely with Product, Sales, and Leadership teams
- Direct impact on international growth and enterprise client acquisition
- Career progression into Lead / Managerial roles as the marketing function scales
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