Senior Digital Marketing Expert

About the Role:

We are looking for an experienced Senior Digital Marketing Expert to lead our marketing strategy and drive product sales through Meta (Facebook & Instagram), Google Ads, YouTube Ads, and other digital platforms. The ideal candidate will not only execute campaigns but also build, hire, and manage a high-performing digital marketing team to scale our business growth.

Key Responsibilities:

• Develop and execute ROI-driven digital marketing strategies to achieve sales targets across multiple online platforms.
• Plan, create, and manage Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, Video, Shopping) campaigns for lead generation and conversions.
• Analyze campaign performance and optimize CPC, CTR, and ROAS.
• Collaborate with the creative team for compelling ad copies, visuals, and video content.
• Set up remarketing, conversion tracking, and audience segmentation strategies.
• Manage marketing budgets effectively to maximize performance and minimize wastage.
• Lead and mentor a team of digital marketers, designers, and content creators, ensuring consistent campaign delivery and results.
• Stay updated with digital trends, AI tools, and advertising innovations to improve marketing efficiency.
• Prepare and present weekly and monthly performance reports to management.
• Coordinate with the sales and product teams to align marketing strategies with company goals.

Requirements:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 5+ years of proven experience in digital marketing, with a focus on Meta and Google Ads.
• Strong understanding of SEO, SEM, SMM, Email Marketing, and Analytics tools.
• Hands-on experience with Google Analytics, Google Tag Manager, and Ads Manager platforms.
• Excellent leadership, communication, and analytical skills.
• Experience in eCommerce or product-based marketing is a plus.
• Ability to build and lead a team, manage multiple campaigns, and deliver measurable results.

What We Offer:

• Competitive salary with performance incentives.
• Opportunity to lead and grow a digital marketing team.
• Work with innovative products and cutting-edge marketing tools.
• A creative and growth-oriented work environment.

If you’re a results-driven digital marketer with leadership skills and a passion for online growth we’d love to have you on our team!

Job Type: Full-time

Pay: ₹30,000.00 - ₹49,801.58 per month

Work Location: In person