Senior Digital Marketing Manager

The Senior Digital Marketing Manager – Search will work closely with the VP of Digital Marketing to drive acquisition efforts through the search, social and display channels. This key position requires a successful search marketing track record, strong analytical skills and a relentless focus on continuous optimization and ROI.

As a member of the Perdoceo Corporation digital marketing team this position is responsible for overseeing the implementation, execution and day-to-day management of acquisition efforts by partnering closely with our outside media agency and vendors. The Sr. Manager should have a combination of advertising, content and analytics skills in order to fuel efficient demand-gen performance while reaching strict monthly business goals across multiple organizations. The Sr. Manager plays an integral role across the organization and builds relationships with internal teams; including Brand, Content, Compliance and Information Technology teams.

DUTIES & RESPONSIBILITIES

Paid Search

• Working closely with agency and vendor partners on the creation, management, and optimization of the paid search portfolio; collaborate with agency on budgets, media mix and performance forecasting.

• Continuously test ad text, creative and landing pages across multiple formats and platforms to maximize/influence outcomes and conversion.

• Define KPIs across the funnel; utilize appropriate metrics to measure success and provide feedback to key stakeholders. Make recommendations to improve existing campaigns and explore new strategies to create new campaigns.
• Analyze campaigns using large amounts of data; identify trends, opportunities and issues, in order to quickly drive changes and enhancements.
• Partner with analytics team to understand overall acquisition, retention and lifetime value across all segments; develop clear strategies aligned to insights and opportunities.
• Harness internal data as well as 1st and 3rd party targeting options available on various platforms to identify and hone in on key consumer segments.
• Stay abreast of the digital marketing landscape; research and communicate important industry trends, alpha/beta opportunities, platform and algorithm updates.

Display/Social

• Lead paid social and display marketing strategies from conception to execution, optimization and post campaign analysis.
• Plan and manage large scale campaigns on social and display platforms (Facebook, Instagram, DBM, YouTube, LinkedIn, etc.) working within the native tools on each platform to execute and optimize campaigns.
• Create and refine audience segments for campaigns based on the evaluation of key metrics including: impressions, conversion and retention; identify new media placements for testing and targeting.
• Collaborate with both the content team and agency partners to identify creative needs across each school.

Organic Search (SEO)

• Conduct keyword research and keyword hierarchy development to grow domain/page authority.
• Develop keyword targeting, keyword density, landing page optimization, meta and crosslinking. Research keywords to define website content plan.
• Measure rankings and retool tactics based on an array of reporting tools. Continually report to the organization on website search performance including the effect on KPIs; including Ranking, Traffic, CTR, Conversion, and CPA.
• Monitor overall site and page health to enhance underlying code base in order to increase index-ability of website. Identify and manage crawl errors, sitemaps, site speed issues, and any other technical issue that can affect the website.

Required Qualifications:

• Bachelor's degree in business, marketing, information technology or relevant degree.
• Minimum 6 years of search or performance based marketing experience; agency experience a plus.
• Superior organizational skills to establish/maintain productive cross-functional relationships in a collaborative team-based environment.
• Excellent written and verbal communication skills (including presentation and facilitation)
• Ability to work in a fast-paced, results and deadline driven environment.
• Proven expert in Search Ads, Microsoft Ads, Facebook Business Manager, LinkedIn Ads and other leading advertising platforms. Familiarity with bid automation practices and tools a plus.
• Experience leading relationships with external agencies and partners.
• Experience with content management systems (CMS).
• Experience with data visualization tools. IE Tableau, Datorama, Excel, Domo.
• Experience with Tag Management, Ad Serving/pixel technology.
• Experience with Google Analytics, Google Search Console, Lighthouse and Page Speed Insights.

Req Benefits: Paid time off * Paid sick leave * Paid holidays * Comprehensive medical, pharmaceutical, dental, and vision benefits * Health savings and flexible spending accounts * 401(k) savings plan with company match * Employee Stock Purchase Plan (ESPP) * Company paid life insurance and disability insurance - subject to eligibility * Company paid tuition assistance - subject to eligibility and approval * Employee Assistance Program (EAP) * Prenatal and adoption assistance * Additional ancillary programs are available upon benefit enrollment eligibility *Most benefits apply to full-time employees. Some benefits apply to part-time employees as well. Benefits may vary by location and position and are subject to change at any time. Ask your recruiter for full details and information about eligible dependents.
Compensation: Between $86,700 to $150,000 annually