Senior Digital Marketing Manager

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Here is a clear, professional, and concise Senior Digital Marketing Manager Role Description — perfect for Indeed, LinkedIn, company profiles, resumes, or job postings.

Senior Digital Marketing Manager – Role Overview

A Senior Digital Marketing Manager leads the full digital strategy of a company, driving brand visibility, online growth, customer engagement, and revenue through multiple digital channels. This role oversees a team and ensures all campaigns deliver maximum performance and ROI.

Key Responsibilities1. Digital Strategy & Planning

• Develop the overall digital marketing roadmap for the company.
• Identify growth opportunities across platforms (Google, Meta, YouTube, LinkedIn, etc.).
• Set monthly and yearly marketing targets.

2. Team Leadership

• Manage and mentor the digital marketing team (SEO, SMM, ads, content, design).
• Delegate tasks and review team performance.
• Coordinate with sales, brand, and product teams.

3. Campaign Execution & Optimization

• Lead Google Ads (Search, Display, Shopping, Video).
• Manage Meta/Facebook/Instagram campaigns.
• Oversee LinkedIn Ads and YouTube campaigns.
• Optimize CPC, CPL, ROAS, and overall ROI.

4. SEO & Website Growth

• Create SEO strategies to increase organic traffic.
• Review keyword plans, backlink strategies, and content quality.
• Ensure website UX, speed, and conversion rate optimization (CRO).

5. Content & Social Media Oversight

• Approve content calendars, creatives, and brand messaging.
• Oversee blogs, videos, reels, email content, and landing pages.
• Maintain consistent brand presence across all channels.

6. Analytics & Reporting

• Monitor performance using GA4, Search Console, Meta Ads Manager, etc.
• Analyze customer behavior, funnel performance, and conversions.
• Prepare weekly/monthly dashboards for management.

7. Budget & Vendor Management

• Set and manage digital marketing budgets.
• Coordinate with agencies, influencers, and external vendors.
• Negotiate contracts and monitor deliverables.

Required Skills & QualificationsTechnical Skills

• Google Ads & Meta Ads expertise
• SEO (On-page, Off-page, Technical)
• Social Media Strategy & Management
• GA4, Search Console, Data Studio
• CRM & Marketing Automation
• Content Marketing
• CRO (Conversion Rate Optimization)

Soft Skills

• Leadership & People Management
• Strategic Thinking
• Analytical & Data-Driven
• Excellent Communication
• Problem-Solving
• Project Management

Education & Experience

• Bachelor’s or Master’s in Marketing, Business, or related field
• 5–10+ years of digital marketing experience
• Proven track record of managing high-performing campaigns
• Experience leading a team is mandatory

Summary of the Role

A Senior Digital Marketing Manager is responsible for growing the company’s digital presence, improving performance metrics, generating leads/sales, and guiding the marketing team to achieve business goals. This is a leadership role requiring deep digital expertise and strategic execution skills.

If you want, I can also create:
✅ A job posting for Indeed / Naukri
✅ A professional resume for this role
✅ A short 3-line profile for LinkedIn
Just tell me which one you need!

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹70,000.00 per month

Benefits:

• Health insurance

Work Location: In person