Senior Digital Marketing Manager

We're looking for a Senior Performance Marketer cum Senior Digital Marketer who is hands-on, proactive, and can manage end-to-end performance campaigns, especially for D2C brands.

You’ll strategize, execute, and optimize campaigns across Meta Ads, Google Ads, and beyond.

Key Responsibilities:

• Strategize and launch high-ROAS performance marketing campaigns (Meta, Google, and more)
• Scale ad accounts profitably while maintaining strong MER and CAC targets
• Analyze campaign performance, prepare insight-driven reports, and suggest optimizations
• Own media buying budgets and consistently identify growth opportunities
• Collaborate with creative and content teams to test ad creatives and messaging angles
• Stay updated with platform changes, trends, and new features
• Assist in overall digital marketing activities like email marketing, landing page CRO, etc.

Requirements:

• 2-4+ years experience in Paid Ads/Performance Marketing (D2C brand experience preferred)
• Proficiency in Facebook Ads Manager, Google Ads, and understanding of attribution
• Strong analytical skills — Excel/Google Sheets, GA4, Looker Studio reporting is a plus
• Deep understanding of D2C buyer journeys and sales funnels
• Bonus if you have experience with Klaviyo, CRO strategies, or TikTok ads
• Must be proactive, organized, and a strong communicator

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time
• Paid time off

Education:

• Master's (Preferred)

Experience:

• Expert: 2 years (Preferred)

Language:

• English (Preferred)

Work Location: In person