Senior Digital Marketing Manager

A Senior Digital Marketing Manager in Paid Campaigns develops, executes, and optimizes multi-channel paid media strategies (PPC, social ads, programmatic) to drive leads and brand growth, managing budgets, teams, agencies, analyzing KPIs in tools like GA4/HubSpot, and collaborating cross-functionally to achieve business goals. Key responsibilities include strategy, team leadership, budget control, campaign oversight (Google Ads, Meta, LinkedIn), performance analytics, and aligning digital efforts with broader business objectives. Key Responsibilities

• Strategy & Planning: Develop comprehensive paid media strategies aligned with business goals, including market analysis, forecasting, and budget allocation.
• Campaign Management: Lead end-to-end execution for PPC (Google Ads), social media advertising (Meta, LinkedIn), programmatic, and other paid channels, focusing on optimization.
• Budget & Performance: Manage significant media spend, track KPIs, analyze campaign data (GA4, Looker Studio), and report on ROI to stakeholders.
• Team Leadership: Mentor, manage, and motivate internal teams or external agencies/freelancers.
• Cross-functional Collaboration: Work with content, design, sales, and product teams to create cohesive campaigns and deliver assets.
• Optimization: Drive continuous improvement through A/B testing, CRO (Conversion Rate Optimization), and implementing best practices.

Essential Skills & Qualifications

• Experience: Proven track record in paid media management (5-7+ years) and leadership.
• Technical Proficiency: Expertise in Google Ads, Meta Ads, programmatic platforms, SEO, CRM/Marketing Automation (HubSpot), and analytics tools.
• Strategic & Analytical: Strong data analysis, strategic thinking, and problem-solving skills.
• Leadership: Ability to lead, motivate teams, and manage multiple projects.
• Education: Bachelor's degree in Marketing, Business, or related field.

Core Focus Areas

• Driving performance and ROI from paid channels.
• Data-driven decision-making for continuous improvement.
• Aligning paid campaigns with overall digital marketing strategy and business objectives.

Job Type: Full-time

Pay: ₹45,000.00 - ₹60,000.00 per month

Work Location: Remote